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CONTENT STRATEGY PROPERTY DEALING PORTAL


CONTENTS - The Process - Research Methodology - User Attributes - User Research (Needs & Insights) - Service BluePrint - Information Distribution - Wireframes


THE PROCESS I underwent through the following phases for the execution :

SECONDARY RESEARCH

- About Property Portals

USER RESEARCH

- Deciding the User Group - Creating Pointers for Discussion. - Body Storming

SERVICE BLUEPRINT

- Creating the Service Ecosystem. - SERVICE BLUEPRINTLow fidelity Charts Mapping the Service Encounters and Touchpoints. - Identifying the User Journey and Opportunity Areas.

DESIGN SOLUTION

- FLOWCHARTS - VISUALS


USER RESEARCH METHODOLOGY THE STAGES FOR USER JOURNEY : Stage 1

AWARENESS

Stage 2

EXPLORE & USE

- How the user is coming to know?

- How the User exploring the usage of the Service?

- What makes them aware?

`- The usual usage Scope of the service.?

APPROACH :

INTERVIEWS

BODY STORMING

4 Users were Interviewed Based on the above Pointers Decided.

Becoming the Consumer to Understand tthe workflow.

Stage 3

Stage 4

DEVELOP

LEAVE

The user’s extended usage of the service

- The Point where the User Finishes using the Service? either for one time... or Forever..


USER ATTRIBUTES

DECIDING THE TARGET USER

â‚š AFFORDABILITY - Should be earning enough or affordable to pay the rent or Buy. e.g. a. Service People b. Self Employed

- People earning more than 4 to 5 Lakh/ Annum

TECH SAVVY - Accesible to Digital World. - Believes in recieving the current information.


USER RESEARCH Interviews

Name

Tulika Singh

Vinnakota Vishaldeep

Roopam Bohra

Ashwarya Chowdhury

Age:

27

29

26

30

Maritial Status

Single

Married

Single

Single

Profession

Fashion Designer

Business Analyst

Software Engineer

Senior Designer

City /Town of Residence

Mumbai ( Home town : Lucknow )

Mumbai ( Home town : Hyd )

Bangalore

Mumbai ( Hometown: Jamshedpur )

Annual Income 7 Lakhs and above

8 Lakhs and above

6 Lakhs and above

12 Lakhs and above

Looking for

Apartment for Rent

Apartment for Rent

Apartment for Rent

He wants to settle down in mumbai wth his wife looking out for places to rent for, He doesnt have any friends here and therefore goes to the website and searches for apartments. He wants the place closer to his workplace,and the price trends going on currently.

He is currently working in bangalore, wants to stay with his group of friends. He visits the Websites for Property dealing and takes the number of the broker. But also he wants to look at the the conveniences like water supply, electricity Nearby conveyance. He doesnt want to move to a newly developed place becase he didnt have a good experience in those terms.

She doesnt want to share the apartment rather concerened about her own privacy. She wants to have everything tip top. She will ask the broker to have everything ready before she arrives to settle down. .

Paying Guest

Narrative story She wants to make her career in mumbai and therefore looks out for places for a PG , she gets to know through her friends and the website from which she tries to get the contact of the broker. She goes fora visit and enquires about the cleanliness of kitchen, bedroom, water issues and security, usually keeps 7- 8 options.. from which she selects 1, also concerened about the landlady’s behaviour and attitude and tries to find a frequency common to both of them.


USER NEEDS

â‚š

The users want the value for money, they want to get the BEST QUALITY of they can...

VALUE

The Users are concerened about the BASIC FACILITIES such as Location, water supply, electricity, conveyance and other security issues....

AMENITIES

The users always expect a HANDS ON EXPERIENCE rather than only hearing about the information, also they want a timely updation..

TRUST


THE SERVICE ECOSYSTEM The below flowchart is my understanding of the ecosytem which helped me in getting a bird's eye view of the service.

Buyer

Buy to Live

PG/ Rent

Brokers listed Pay the Amount

Property Portals

Broker 1

Developers

PG/ Rent

Sharing

Broker n

Investors

Owner

Seller

Property for Sale

Money Information 2 sided earning Service Provider Stakeholders


LOW FIDELITY SERVICE BLUEPRINT ( Populating the Chart User - Wise)


SERVICE BLUEPRINT

: User Touchpoints

: Opportunity Areas

Service Encounter

Channels

AWARE ACTION

Word of Mouth asks his colleagues about the facilities

WEBSITE

Google Search, Types 2-3 BHK, Mumbai

MOBILE

One of them searches in Google

JOIN

SIGN- UP One of them fills his SIGNS- UP Details

USE

Selects City BHK, & the Price Range Gets Dealers Contact

DEVELOP

Selects the Location Price Range Location, Gets Dealer’s Contact

Calls his Colleague to know the Details.

Saves the Dealers No, Calls him/ her.

OTHERS

FACE to FACE

CUSTOMER CARE

Recieves an SMS, EMAIL

LEAVE

SMS Alert EMAIL

Tries to Contact the Dealer

Calls the Dealer & goes for field visit.. wish to see and location and facilities

Meets the Dealer & goes for field visit..


USER JOURNEY From the Service Blue print following pattern was coming for User’s Journey. FROM LEFT TO RIGHT THE USER JOURNEY

₹ Select CITY

Sets PRICE RANGE

Selects BHK

Normally User Access Through User Leaves the Service

Field VISIT

Views ROOM INTERIORS Usually Relies on Agent/ Dealer

Checks Out Facilities

PAPER WORK Owner

OPPORTUNITY AREA

Wesite

Mobile

We can enhance these experiences through these devices

THE USER WANTS TO VIEW IN REAL.


CONTENT STRATEGY DEVICE SELECTED :

MOBILE

WHY .. ? It is something a user can expereince ANYWHERE.... ANYTIME..... ON THE GO

Design Direction: STEP 1

STEP 2

STEP 3

₹ CITY

Provide the REAL SNAPSHOTS (Visuals) of the City

PRICE RANGE

LOCATION

PROVIDE an AERIAL MAP for the EXACT Location

BHK

ROOM INTERIORS

Provide the REAL SNAPSHOTS Of the Interiors e.g: a. Bedroom b. Kitchen c. Bathroom

Facilities

Provide an AERIAL MAP Basic Facilities: 1. Bus Stops 2. Railway Station 3. Banks 4. Fire Station


CITY

INFORMATION DISTRIBUTION RENT , BUY, PG

DEALER REAL IMAGES of CITY

LIST Of Locations & Landmarks Property Type ₹ Price RANGE Select from each one and SEARCH

BHK

Select & SEARCH

LIST OF OPTIONS REAL IMAGE

SELECTED OPTION (Along with Map) VIEW MAPS

Address AREA

₹ PRICE

LIST Of Locations & Landmarks

SELECT CITY

REAL IMAGE

₹ PRICE

LIST OF DEALERS AGENCY NAMES

Address AREA

Contact

Select to view Details

DETAILS (For RENT/ BUY)

VIEW MAPS

MULTPLE REAL IMAGES OF INTERIORS

MULTPLE REAL IMAGES OF INTERIORS

Enlarge to View & Swipe

Enlarge to View & Swipe

PRICE DETAILS

PRICE DETAILS

- Deposit People Shared

ADDRESS

ENTRY & EXIT TIMINGS

TRAVEL

- Deposit - RATE/ Sq. ft

BUS STOPS

OTHERS ₹

INTERIOR DETAILS

RAILWAY STATION

- No of Rooms - Area

HOSPITALS

AIRPORTS

RESTAURANT

PETROL STATION

General Stores

INTERNAL FACILITIES Water Supply

GYM

SHARE

Electricity

Swimming

GAS

Parking

CONTACT BROKER/ OWNER NAME with Photo Contact

Share among your Choice of People

Get Directions

Mumbai

Chennai

INTERNAL FACILITIES

LIMITATIONS

S

BANKS

ADDRESS

OR

Address Select to call the Person or add to your contacts.

Enter your Email ID and Contact No. for a Response.

E

External Facilities

NAME

N

W

DETAILS (For PG)

Address Call the selected Name


WIREFRAMES Orange Bar Denotes the Options Selected Notification/ Alerts

1

2

3

SELECT CITY

Options Location

SELECTED CITY NAME

Type to View the Exact Location REAL IMAGE OF SELECTED CITY

PRICE ADDRESS

CITY NAME

AREA ( Sq. Ft. )

CITY NAME

PG

BUY

RENT

DEALER PRICE ADDRESS

Select Location

AREA ( Sq. Ft. )

Property Type

CITY NAME

CITY NAME

PRICE

PRICE RANGE

ADDRESS AREA ( Sq. Ft. )

SELECT BHK

1 CITY NAME

CITY NAME

2

3

4

5

5+

PRICE ADDRESS

SEARCH

AREA ( Sq. Ft. )

REAL IMAGES of INTERIORS

REAL IMAGES Of CITIES SELECT CITY

IN THE CITY

LIST of OPTIONS

Enabling the User to select their city by providing large Image thumbnail Images and then to access the needful.

Enabling the Users to Enter in the City and Select their Location, Price Range Property Type , BHK Options.

The User can view the list of Options with their real Images and their Basic details.. Price.. Address.. and Area.


GET DIRECTION

4

55

View Map

Details

65

Details

View Map

View Map

Interior Details

REAL IMAGES OF HOME INTERIORS

Bedroom Bathroom

No. No.

Lift Beds

No.

Travel Others

No.

PRICE

E

Internal Facilities

N

W

Details

4

S

AREA (Sq. Ft.)

Address Deposit

Price Details Deposit Rate

Interior Details

Share

Contact

Share - SWIPE to view next - Tap to view Full Screen

DETAILS The User can view the details from the selected option, which includes the Real Images of the Interiors.

Share

Contact

Contact

Not Available

DETAILS Contd...

Available

The User can view the Home Details which includes the Price ... Interiors & Facilities..... the Icons for Internal Facilities depict its availibilty and absense respectively.

VIEW MAP The User can view the Aerial Map of the Location which will give him the idea about the nearby surroundings.


7

8

9

Contact Broker/ Owner Details

View Map My Current Location My Destination N

W

E

S

BUS STOPS

CURRENT LOCATION

NAME

PETROL PUMP

Contact Agency Name

TRAIN STATION

Address

AIRPORT

OR

Fill form to forward Details NAME Email Phone Number

Share

Contact

TRAVEL

GET DIRECTONS

The User can view the Aerial Map on the availibilty of travel Options like Bus stops, railway stations airports etc.

Enabling the Users to get their Direction from their Current Location through various routes.

CONTACT BROKER/ OWNER The User can view the details of the Contact Person available (Owner or Broker) and contact them.. or fill their details for the response.


THANK YOU ....

( UX ) Content Strategy for Property portals  
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