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www.photoplusexpo.com

PHOTO @ DAVID PAUL LARSEN

CONFERENCE PROGRAM

100+ SEMINARS, PHOTO WALKS, MASTER CLASSES AND INCENTIVES TO CHOOSE FROM!

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CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22

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NEW YORK


CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 Why attend?

PHOTOPLUS EXPO OFFERS THE ULTIMATE EXPERIENCE IN PHOTOGRAPHY, VIDEO AND DIGITAL IMAGING. Whether you want to improve your craft, learn how to run a successful photography business or discover the latest trends, the entire conference is dedicated to helping expand your expertise. With more than 200 exhibitors on the show floor, you’ll also see new and innovative products from all of your favorite brands.

100+ Seminars

All pricing listed is based on early bird deadline 08/31.

INCLUDING PHOTO WALKS, MASTER CLASSES, NEW ONE-DAY INTENSIVE CLASSES AND KEYNOTES.

À LA CARTE SEMINARS

INTENSIVE CLASSES

MASTER CLASSES

PHOTO WALKS

Wed. 10/19–Sat. 10/22

Wed. 10/19–Fri. 10/21

Wed. 10/19–Fri. 10/21

Wed. 10/19–Fri. 10/21

Individual conference seminar passes include admission to all Keynote presentations, a three-day pass to the expo floor and access to Test Drive: New Product Preview + Networking Event and the Lucie Technical Awards.

Intensive Pre-Conference classes focus on a single topic with instruction by industry leaders. These 5-hour sessions provide an opportunity to come away with extended knowledge you can put to practice immediately.

A Master Class, limited to 50 participants, is a focused, hands-on two-hour session that provides an intimate and more advanced learning experience.

Use the New York City streets as your backdrop to learn lighting and camera techniques, as well as composition and design. Photo Walks are led by some of the industry’s biggest photographers.

$49.50 MEMBER/STUDENT $99.00 NON-MEMBER

$149.50 MEMBER/STUDENT $299.00 NON-MEMBER

WEDNESDAY PRE-CONFERENCE PASS Wed. 10/19–Sat. 10/22

Includes admission to Wednesday conference seminars, all Keynotes, a 3-day pass to the expo and access to Test Drive: New Product Preview + Networking and the Lucie Technical Awards $149.50 MEMBER/STUDENT, $299.00 NON-MEMBER

KEYNOTEs

NEW!

$49.50 MEMBER/STUDENT $99.00 NON-MEMBER

WEDNESDAY PRE-CON PLUS FULL CONFERENCE PASS Wed. 10/19–Sat. 10/22

FULL CONFERENCE PASS Wed. 10/19–Sat. 10/22

Includes admission to ALL conference seminars and Keynotes, a 3-day pass to the expo and access to Test Drive: New Product Preview + Networking and the Lucie Technical Awards

Includes admission to Thursday-Saturday conference seminars, all Keynotes, a 3-day pass to the expo and access to Test Drive: New Product Preview + Networking and the Lucie Technical Awards

$274.50 MEMBER/STUDENT, $549.00 NON-MEMBER

$249.50 MEMBER/STUDENT, $499.00 NON-MEMBER

THURS. 10/20–SAT. 10/22 FROM 12:30 PM–1:30 PM This year’s Keynote speakers include Mark Seliger and Graham Nash (Thurs); VII photographers Jessica Dimmock, Ashley Gilbertson and Ron Haviv (Fri); and Paul Nicklen and Cristina Mittermeier (Sat).

Special Events

Adobe SHOW FLOOR THEATER

LUCIE TECHNICAL AWARDS

PORTFOLIO REVIEWS

Wed. 10/19, 7:00 PM–8:30 PM

(non-vetted);

The 2nd annual Lucie Technical Awards, presented by the Lucie Foundation, honors advancements in cameras, lenses, lighting, accessories, printers, inks, software and more. Learn more at tech.lucies.org.

Thurs. 10/20 – Sat. 10/22:

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photoplusexpo.com!

$49.50 MEMBER/STUDENT $99.00 NON-MEMBER

Wed. 10/19: Open Portfolio Review

Emerging and Professional Event

Palm Springs Photo Festival presents portfolio reviews at PhotoPlus Expo, including the Emerging & Professional Event and an Open Portfolio Review for photographers of all levels. Register at palmspringsphotofestival.com

TEST DRIVE: NEW PRODUCT PREVIEW + NETWORKING EVENT Wed. 10/19 4:00 PM–7:00 PM

Test and compare the latest photography gear, and explore the newest software solutions and photographic services from dozens of PhotoPlus Expo exhibitors the evening before the expo officially opens. Free to all attendees.

Thurs. 10/20 – Sat. 10/22

Visit the Show Floor Theater during expo hours for free educational seminars on all three days of the show from industry leaders in photography and filmmaking. The Show Floor Theater, located at the rear of the PhotoPlus Expo hall, is designed for attendees to get more tips and tricks to take their craft to the next level.


PHOTO+ MEMBERS SAVE 50%

ON PHOTOPLUS SEMINAR PASSES • PHOTOPLUSEXPO.COM

Drone+

JOIN US FOR A SPECIAL DRONE+ SATURDAY! Sat, Oct 22, 2016 - 8:00 AM–4:00 PM

This all-day experience will bring you the latest in creativity, technology and policy to make your drone-based business successful. Start your day with Early Bird Flight Fest, an opportunity to fly drones with industry professionals and try out the latest gear in our indoor netted flight area. Then, learn how the businesses of industry luminaries have flourished thanks to the advent of drone technology, participate in Q&As with those that have been shaping policy, and be inspired by breathtaking aerial work. INCLUDED: 8:00 – 10:00 AM

EARLY BIRD FLIGHT FEST Fly drones with industry professionals in an indoor netted flight areas.

10:15 – 11:15 AM

[SA6]

THE SKY’S THE LIMIT How Drones Create Opportunities for Professional Growth

11:15 AM – 12:15 PM [SA5]

2:00 – 3:00 PM

DOING IT RIGHT

MOVING TARGETS

Learn to comply with FAA rules and regulations and more.

What’s Next in Drone Regulation

Brian Walk

Terry Kilby, Scott Strimple, Elia Locardi, Steve Cohen, Belinda Kilby

Become a PHOTO+ Member and save 50 percent on conference registration and on all educational add-on items. PHOTO+ members also receive a 50-percent discount on entry fees for PDN and Rangefinder contests and select WPPI competitions, plus print and online subscriptions to PDN and Rangefinder, a listing on PhotoServe.com and many vendor/association discounts.

TIME

LOCATION Javits Center, 1E Hall

Photo Walks

4:00 PM–6:00 PM

1E Hall Escalator Landing

Test Drive: New Product Preview + Networking Event/Reception

4:00 PM–7:00 PM

Javits Center 1E07/1E08

Lucie Tech Awards

7:00 PM–8:30 PM

1E15/1E16

THURSDAY, OCTOBER 20 Conference Seminars Expo Hours Keynote

PDNedu x NIkon Panel (students) Photo Walks

TRAVEL

AERIAL INSPIRATION See how a 25-year aerial photography veteran has adopted drone technology. George Steinmetz

$79.00 MEMBER/STUDENT, $99.00 NON-MEMBER

Immerse yourself at PhotoPlus Expo and get exclusive access, discounts, and opportunities for the entire duration of the event. As a VIP Expo attendee you will receive: • 3-day admission to the expo floor with instant badge pick-up at the VIP Customer Service Desk • The official VIP bag, packed with special promotions from a variety of exhibitors. More than 100 bags will include a Golden Ticket that can be redeemed for a special prize valued at up to $1,000!

10:00 PM–4:00 PM

Photo Walks

[SB6]

• Admission and priority seating for Keynote presentations

$150.00 BASIC MEMBERSHIP All rates are subject to applicable state, local and occupancy taxes.

WEDNESDAY, OCTOBER 19

Loretta Alkalay, Steve Cohen, Gretchen West, John Goglia, Brendan Schulman, Maria Stefanopoulos

3:00 – 4:00 PM

Become a VIP at PPE!

PHOTO+ Membership

Intensives/PRE-CON

[SB2]

FRIDAY, OCTOBER 21 Photo Walks Conference Seminars

1E Hall Escalator Landing

8:00 AM–6:30 PM

Javits Center, 1E Hall

10:00 AM –5:00 PM

Javits Center, 3B Hall

12:30 PM - 1:30 PM 2:00 PM - 3:30 PM 4:30 PM - 6:30 PM

Javits Center, 1E15/1E16 Show Floor Theater 1E Hall Escalator Landing

PhotoPlus Expo and onPeak have secured a limited number of reduced-rate hotel rooms to make your trip to New York City affordable. Through the travel experts at onPeak, rooms at the group rate are limited and available on a first come, first-served basis. Book early for best selection and price.

LOCATION 1E Hall Escalator Landing

8:00 AM - 6:30 PM

Javits Center, 1E Hall

Expo Hours

10:00 AM - 5:00 PM

Javits Center, 3B Hall

Keynote

12:30 PM - 1:30 PM

Javits Center 1E15/1E16

4:30 PM - 6:30 PM

1E Hall Escalator Landing

Photo Walks 8:00 AM–10:00 AM

TIME 8:00 AM - 10:00 AM

SATURDAY, OCTOBER 22 Conference Seminars

10:15 AM - 4:00 PM

Javits Center, 1E Hall

Expo Hours

10:00 AM - 4:00 PM

Javits Center, 3B Hall

Keynote 12:30 PM - 1:30 PM Javits Center 1E15/1E16 «All content is subject to change. Please check www.photoplusexpo.com for complete seminar and expo information and pricing.

$299

$319

$359

$349

Element New York Times Square West

Hampton Inn Times Square South

Hyatt Times Square New York

New York Marriott Marquis

Visit photoplusexpo.com/hotel_travel/hotel-accomodations

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

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CONFERENCE OCTOBER 19-22

The conference program offers the following 12 tracks: Advertising/Commercial | Business & Marketing | Drone | Editorial & Photojournalism | Fine-Art Inspirational | Lighting | Motion/Video | Motivational | Portrait | Post-Production | Wedding

WEDNESDAY, OCTOBER 19 INTENSIVE

10:00 AM–4:00 PM

Lighting Editorial & Photojournalism

NEW! The Art of Eff TWA5)

Post-Production

NEW! Photoshop Intensive Workshop (INTWA2)

Post-Production

NEW! Lightroom Essentials for Photographers (INTWA3)

Wedding

PHOTO WALKS

Mike Davis, Tim Rasmussen, Alice Gabriner, Amy Pereira Katrin Eismann and Kristina Sherk Jared Platt

NEW! Successful Tactics of the Modern Wedding Photographer (INTWA4)

Portrait

NEW! Make Every Woman Look Amazing (PW01) «Sponsored by Sigma

Portrait

UPDATED! Portraits Unplugged: Under and on the High Line (PW02)

4:00 PM–6:00 PM

Peter Coulson

NEW! Understanding Light (INTWA1)

Jason Groupp, Rob Greer, Andrew Funderburg, Cliff Mautner, Susan Stripling Jen Rozenbaum Bobbi Lane, Lee Varis

THURSDAY, OCTOBER 20 MASTER CLASSES

Business & Marketing

PHOTO WALKS

Wedding

UPDATED! Portrait Photography—Choosing the Right Lens & Light (MC01) «Sponsored by Tamron

Lighting

NEW! Creating Gorgeous Light for Captivating Portraits (MC02)

8:00 –10:00 AM

8:00 –10:00 AM

A La carte

Editorial & Photojournalism

A la carte

2:00 PM–4:00 PM

David Carol

UPDATED! The Art of Noticing (PW06)

Brooke Shaden

Lighting

NEW! Capture the Action with Small Flash (PW04) «Sponsored by Sony

Lighting

NEW! My Way, Your Way—Two Unique Perspectives on Off-Camera Flash (PW05) « Sponsored by Profoto, Miller’s Lab, Adorama

Portrait

NEW! On-Location Portraiture (PW03) «Sponsored by Sony

Miguel Quiles

NEW! Managing Clients & Workflow on Set (TA5) «Sponsored by Tether Tools

John Keatley

Advertising/Commercial Business + Marketing

NEW! How to Use Social Media to Grow Your Business (TA32)

Business + Marketing

NEW! How to Launch a Career Shooting Celebrities (TA4)

Tony Gale Vanessa Joy, Moshe Zusman

Conor Risch, Brook Pifer, Emiliano Granado David Walker, Jesse Dittmar, Amy Lombard, Jolie Ruben Jay Maisel

UPDATED! Perception, Light, Gesture, Color and New Work (TA8) «Sponsored by Epson

Lighting

NEW! Speedlights: New Technology, New Possibilities (TA1) «Sponsored by Adorama

Joe McNally

Portrait

NEW! From Zero to SHABANG! (TA2) «Sponsored by Canon

Peter Hurley

Wedding

NEW! Tops Tips for Everything Boudoir (TA6) «Sponsored by Sigma

Wedding

UPDATED! Posing People like a Pro (TA7) «Sponsored by Epson

Jen Rozenbaum Bambi Cantrell

MARK SELIGER IN CONVERSATION WITH GRAHAM NASH (TK) «Sponsored by Epson Rob Greer

Business & Marketing

Google Is A Stone-Cold Bitch: SEO for Photographers (TB3)

Business & Marketing

NEW! Your Picture and You NOW: Staying Relevant Today (TB5)

Business & Marketing

NEW! The Fundamentals of (re) Invention for Creative Entrepreneurs in the Digital Economy (TB8) «Sponsored by WHCC

Dane Sanders

NEW! The Evolution of Lighting (TB1)

Chris Callis

Lighting

UPDATED! The Invisible Strobe (TB2) «Sponsored by Canon

Gerd Ludwig

Lighting

NEW! Speedlights Are Easy (TB4) «Sponsored by Graphistudio & Phottix

TBD Wedding

photoplusexpo.com

W.M. Hunt, Nancy Burson, Jeff Mermelstein, David Alan Harvey, Romke Hoogwaerts

Lighting

Motivational

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Scott Kelby Susan Stripling

NEW! Managing Social Media for Wedding Photographers (MC03)

NEW! Fairytales on the Streets of NYC (PW07) «Sponsored by WHCC, X-Rite

Editorial + Photo Journalism

keynote

Erik Valind

Fine-Art

10:15 AM–12:15 PM

12:30 PM–1:30 PM

John Harrington

UPDATED! How to (and Why You Should) Register Your Copyright Online (MC04)

Portrait

NEW! How To Live The Outbound Life (TB6) Mastering Family Portrait Sales ( TB7) «Sponsored by Canon

NEW! Lighting Essentials for the Wedding Day (TB9)

Michael Greenberg Kody McCormick, Kyler McCormick Michele Celentano Cliff Mautner


PHOTO+ MEMBERS SAVE 50%

ON PHOTOPLUS SEMINAR PASSES • PHOTOPLUSEXPO.COM

NEW! The Big Picture: Editorial Photography Behind the Scenes (TC3)

Art Streiber

Lighting

UPDATED! The Quick and Simple Portrait (TC4)

Drew Gurian

Lighting

NEW! Under-the-Gun Lighting Solutions (TC5) «Sponsored by Canon

Editorial & Photojournalism

Motion/Video Wedding

Eduardo Angel

NEW! Understanding & Breaking the Rules of Cinematic Composition (TC1)

Andrew Funderburg

NEW! The Power of Print and Storytelling in Your Photography Business (TC2) «Sponsored by Fundy Software NEW! The Real Power Couple: Photographer and Editor (MC06)

Gillian Laub, Kira Pollack

Lighting

NEW! Creative Studio Lighting to Blow Your Mind! NEW! (MC05) «Sponsored by Canon

Lindsay Adler

NEW! Composite Photography Toolkit Upgrade (MC07)

Renee Robyn

Motion/Video

4:30 PM– 6:30 PM

Roberto Valenzuela

Editorial & Photojournalism

Post-Production

A la carte

master classes

4:30 PM–6:30 PM Bob Krist

From Stills To 4K Video: Making the Transition in Travel and Editorial Storytelling (MC08) «Sponsored by Sony

Me Ra Koh

Lighting

Become a Family of Photo Detectives (Parents & Kids Photo Walk) (PW11) «Sponsored by Sony

Lighting

NEW! NYC From Above: A Unique Way to Capture the Most Photographed City (PW12) «Sponsored by Sony

Vivienne Gucwa

Lighting

Urban Landscapes—Light, Shadows & Utilizing Architectural Backgrounds (PW08)

Michael Grecco

Lighting

Creative Lighting on Location (PW09)

Portrait

NEW! Making Great Portraits on Location (PW10) «Sponsored by Lexar

PHOTO WALKS 4:30 PM–6:30 PM

Rocco Ancora Scott Kelby

FRIDAY, OCTOBER 21 Business & Marketing Lighting Lighting Post-Production

Me Ra Koh

NEW! Capturing Emotion in Images (MC09) «Sponsored by Sony

Vanessa Joy

NEW! Beauty Retouching: Skin, Light and Color (MC10)

Carrie Beene

UPDATED! Love the Process (PW13)

Editorial & Photojournalism

NEW! Authentic Street Photography with Your iPhone! (PW17)

David Carol Robert Herman

UPDATED! Learning Headshots: In Front and Behind the Camera (PW15)

Lori Patrick

Portrait

Capture a City (PW16)

Kate Parker

NEW! Transitioning from Assistant (or Student) to Professional Photographer (FA3)

David Walker, David Paul Larson,

Editorial & Photojournalism

NEW! Ready, Set, Submit! Make the Most of Photography Competitions (FA7)

Deanne Fitzmaurice

NEW! Honest Photography: Learning From a Long-Term Pulitzer-Winning Project (FA1) «Sponsored by Think Tank

Joel Grimes

NEW! 32-Bit HDR Strobed Portraits (FA2) «Sponsored by Canon

Portrait

NEW! Modern Portrait Photography (FA5) «Sponsored by Adorama, Nations Photo Lab

Tamara Lackey

Portrait

UPDATED! Lighting, the Dramatic Portrait and Beyond (FA8)

Michael Grecco Rocco Ancora

NEW! From Capture to Print (FA4)

KEYNOTE

VII@XV: WHY WE SHOOT (FK) Jessica Dimmock, Ashley Gilbertson, Ron Haviv and Christine Nesbitt Hills «Sponsored by Creative Live and Whitewall Motion/Video

A La Carte

W.M. Hunt, Elizabeth Cheng Krist, Clinton Cargill, Aidan Sullivan

Portrait

Post-Production

8:00 AM–10:00 AM

10:15 am–12:15 AM

Kate Owen, Marcus Smith Business & Marketing

PHOTO WALKS

Matt Kloskowski

NEW! Landscapes in the City (PW14) «Sponsored by Sony

Portrait

Business & Marketing

MASTER CLASSES

8:00 AM–10:00 AM

NEW! Off-Camera Flash Scares Me (MC11) «Sponsored by Profoto, Adorama, Miller’s Lab

Editorial & Photojournalism

Lighting

Christine Tremoulet

NEW! Blogging Brilliantly to Dominate Your Market (MC12)

NEW! Final Cut Pro X 101 (INTF1)

12:30 PM–1:30 PM Rob Adams

INTENSIVE

1:30 PM–6:30 PM Business & Marketing Editorial & Photojournalism

PDN ’s 30: Strategies for Launching—and Building—a Career in Today’s Market! (FB7) NEW! Elements of Great Visual Storytelling (FB9)

Holly Hughes, Frances F. Denny, Winnie Au, Ike Edeani

A la carte

2:00 PM–4:00 PM

Ami Vitale

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

5


CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 A la carte

NEW! How to Produce Award-Winning Video (FB2)

Bob Sacha

Motivational

Turning Ideas into Pictures (FB1)

Cig Harvey

Motivational

NEW! Do the Work (FB3)

Motivational

NEW! Dialogues with Nature (FB4)

Motivational

How to be Your Own Best Rep (FB5)

Motion/Video

2:00 PM–4:00 PM

Frans Lanting Debra Weiss, Stewart Cohen, Alex Tasch

Post-Production

NEW! Adobe Photoshop + Lightroom + Creative Cloud = Unlimited Creativity (FB8) «Sponsored by Adobe

Post-Production

NEW! Twelve Steps to Improve your Digital Photography (SB3) «Sponsored by Canon

A la carte

Potraits

4:30 PM–6:30 PM

Advertising/Commercial Business & Marketing

Sue Bryce

NEW! Moving Portraits (FB6) « Sponsored by Canon

Andrew Hetherington, Monte Isom

NEW! Shooting the Work You Want to Get the Work You Want (FA6)

Mary Virginia Sawnson

To be Published, or Self-Publish? (FC4) NEW! Real Business, Real Estimates, Real Life: Surviving and Thriving as a Working Professional (FC1)

Editorial & Photojournalism

NEW! Your Picture on the Page: Kathy Ryan One on One with W.M. Hunt (FC2)

Master Classes

4:30 PM–6:30 PM

John Harrington W.M. Hunt, Kathy Ryan

NEW! Professional vs. Profound (FC3)

Jerry Ghionis

Wedding

NEW! Stupid Monopod Tricks (That Can Completely Transform Wedding Portraits) (FC5)

Ryan Brenizer

Fine-Art

NEW! Creating a Series (MC15) «Sponsored by WHCC, Zeiss, X-Rite

Lighting

NEW! Techniques for Big Flash (MC16) «Sponsored by Adorama

Portrait

NEW! How to Make More Intimate Portraits in Any Venue (MC13) «Sponsored by Sony

Portrait

NEW! Taking Your Portraits to the Next Level (MC14) «Sponsored by Sony

Brooke Shaden Joe McNally Eli Reed Brian Smith

NEW! Lucky Shots: The Zen of Street Photography (PW18)

Doug Menuez

Portrait

NEW! Beautiful Portraits in Unattractive Environments (PW19)

Peter Coulson

Portrait

NEW! Adding Light to Your Environmental Portraits (PW20) «Sponsored by Sony

Lighting

NEW! NYC Skyline and Hoboken Photo Walk (PW21) «Sponsored by Sony

Portrait

NEW! The Sensational Portrait on Location (PW22) «Sponsored by Canon

Editorial & Photojournalism

4:30 PM– 6:30 PM

Julieanne Kost Stephen Johnson

Editorial & Photojournalism

Inspirational

Photo Walks

Parker Pfister

Ira Block Katrin Eismann Joel Grimes

SATURDAY, OCTOBER 22 A la carte

10:15 AM–12:15 PM

Gabriel Biderman, Lance Keimig, Chris Nicholson, Matt Hill

Fine-Art

NEW! Night Photography: Master the Night (SA2)

Fine-Art

NEW! Leveraging Landscape to Create Remarkable Wedding Portrait Images (SA3) «Sponsored by Canon

Lighting

NEW! Studio Techniques & Fashion Photography with One Light! (SA4)

Portrait

NEW! The Creative Portrait Challenge: A Challenge-Response Photo Shoot (SA1) «Sponsored by Fujifilm & Phottix

Portrait

NEW! Intention, Light and the Responsive Portrait (SA8) «Sponsored by Canon

Ken Sklute Peter Coulson Bobbi Lane, Lee Varis Gregory Heisler

BENEATH THE THIN BLUE LINE (SK) Paul Nicklen and Cristina Mittermeier «Sponsored by Sony keynote

Advertising/Commercial

NEW! Road Warriors: Traveling with Camera, Lights and Passport (SB7)

Lou Jones

12:30 PM–1:30 PM

Business & Marketing

A la carte

Fine-Art

UPDATED! Great Travel Photography UPDATED! (SB4) «Sponsored by Sony

Andy Katz

Lighting

Photographing Men (SB1) «Sponsored by Tamron

Jeff Rojas

2:00 PM–4:00 PM

Post-Production

NEW! Reality Check: What Photographers Need to Know About Virtual Reality (SB5)

Post-Production

NEW! The Lightroom Bootcamp (SB8)

Posing

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NEW! Self-Publish your Photo Book: From Kickstarter to MoMA (SA7)

photoplusexpo.com

NEW! Storytelling Through Posing (SB9) «Sponsored by Adorama and Bay Photo

Robert Herman

Jim Malcolm Matt Kloskowski Doug Gordon


PHOTO+ MEMBERS SAVE 50%

ON PHOTOPLUS SEMINAR PASSES • PHOTOPLUSEXPO.COM

DRONE + SPECIAL SATURDAY PROGRAMMING 8:00 AM–10:00 AM

Drone

NEW! Early Bird Flight Fest: Fly with the Pros

Drone

NEW! The Sky’s The Limit: How Drones Create Opportunities for Professional Growth (SA6)

Drone

NEW! Doing it Right (Drones) (SA5)

Drone

NEW! Moving Targets—What’s next in Drone Regulation (SB2)

Drone

NEW! Aerial Inspiration (SB6)

Elia Locardi, Steve Cohen, Belinda Kilby, Terry Kilby, Scott Strimple

10:15 AM–11:15 AM

Brian Walk

11:15 AM–12:15 PM

Steve Cohen, Maria Stefanopoulos, Loretta Alkalay, John Goglia, Brendan Schulman, Gretchen West

2:00 PM–3:00 PM

George Steinmetz

3:00 PM–4:00 PM

«All content is subject to change. Please check www.photoplusexpo.com for complete seminar and expo information and pricing.

2016 SEMINAR DESCRIPTIONS Wednesday, Oct. 19 10:00 am–4:00 pm

Post-Production

(INTWA3)

INTENSIVE CLASS

NEW!

Lighting

Jared Platt

INTENSIVE CLASS

(INTWA1) NEW!

UNDERSTANDING LIGHT Peter Coulson

Join Australian fashion photographer Peter Coulson as he takes you through his entire workflow for creating iconic photographs during this intensive class. This seminar will cover how he directs and poses his models, how he works commercially, and his unique way of seeing and understanding light. Watch while Coulson creates finished images straight out of his camera, teaching you the skills to do it yourself. Post-Production

(INTWA2)

INTENSIVE CLASS

NEW!

PHOTOSHOP INTENSIVE WORKSHOP Katrin Eismann and Kristina Sherk

In this workshop, you will learn Photoshop skills from “Photoshop Diva” Katrin Eismann. With practical and real-world examples, Eismann will help you gain the expertise needed to create better photographs and work more effectively with this tool. This is the workshop to attend if you have basic Photoshop skills, but want to learn how to achieve more professional results. If you have ever wanted to learn how to use Photoshop, now is the time.

LIGHTROOM ESSENTIALS FOR PHOTOGRAPHERS You have thousands upon thousands of images—now what? Photography professionals and enthusiasts alike suffer from the same dilemma: how to review, adjust and manage your library without spending all of your free time behind the computer. Jared Platt, the industry’s photography workflow and Lightroom guru, will teach you how use the latest tools in Lightroom to adjust and retouch your images to perfection, in addition to teaching techniques that will save you hundreds of hours each year! If you are a frequent traveler and want to learn how to work on your images remotely, Platt will show you how to do that as well. This class is perfect for first-time to intermediate Lightroom users. Wedding

(INTWA4)

INTENSIVE CLASS

NEW!

SUCCESSFUL TACTICS OF THE MODERN WEDDING PHOTOGRAPHER Rob Greer, Jason Groupp, Andrew Funderburg, Cliff Mautner, Susan Stripling

They say that the difference between knowledge and wisdom is hard work. It takes knowledge to create a successful business plan, but it’s wisdom you gain

from implementing it Join Jason Groupp, director of education for Photo+, along with a superstar crew of experts—Rob Greer, Andrew Funderburg, Cliff Mautner and Susan Stripling—as each of them shares their successful tactics for the modern wedding photographer. Topics include “Better Engagement Sessions,” “The Album Upsell” and “Reaching the Top and What it Takes to Stay There.” Editorial & Photojournalism

( INTWA5)

INTENSIVE CLASS

NEW!

editors work, and will gain new confidence in their abilities to create effective and engaging photo presentations.

Wednesday, Oct. 19 4:00 PM–6:00 pm Portrait PHOTO WALK

(PW01) NEW!

MAKE EVERY WOMAN LOOK AMAZING Jen Rozenbaum

THE ART OF EFFECTIVE PHOTO EDITING AND SEQUENCING Mike Davis, Alice Gabriner,

«Sponsored by Sigma

Learn how Jen Rozenbaum uses her eight points of posing to make any and every woman look amazing. Then put what you learned into action to create your own “shamelessly feminine” portraits.

Amy Pereira, Tim Rasmussen

This Intensive Class, led by seasoned photo editors, will give participants a better grasp on techniques for selecting and packaging photo presentations and will provide insight on how image sequencing can shape and enhance narrative. Designed for photo editors and photographers editing their work for book proposals, portfolios, grants, contest submissions and long-form photo essays, this class will use presentations, hands-on exercises and class participation to explore the key principles of image editing and selection. Attendees will come away from this master class with greater insights into how top

Portrait PHOTO WALK

(PW02) UPDATED!

PORTRAITS UNPLUGGED: UNDER AND ON THE HIGH LINE Bobbi Lane and Lee Varis

Join photographers—Bobbi Lane and Lee Varis—for this Photo Walk on the High Line. The key to successful natural-light portraits is learning to “see” and find the light, then successfully place your subject in the light for the mood of the image. Lane and Varis will show you how to scout for light and will demonstrate porch lighting and backlighting, the use of reflectors and diffusers and how to make any location work once you have found the

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

7


CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 tographers: those that have had their work infringed, and those that will. Take the necessary steps so that when the unexpected (but inevitable) occurs, you have all the resources at your disposal to protect your work. Portrait PHOTO WALK

(PW03) NEW!

ON-LOCATION PORTRAITURE © Bobbi Lane

Miguel Quiles « Sponsored by Sony

appropriate light. A couple of models will be present for the photo walk.

Thursday, Oct. 20 8:00 AM–10:00 am Portrait MASTER CLASS

(MC01) UPDATED!

PORTRAIT PHOTOGRAPHY: CHOOSING THE RIGHT LENS & LIGHT Erik Valind « Sponsored by Tamron

In this presentation, you’ll learn the cornerstone techniques and thought processes needed to create the best portraits possible. Choosing the right lens and composition to tell your story is just the beginning: you also need to create the best light to flatter your subject. Join Erik Valind as he explains how to achieve both with minimal equipment while achieving maximum results. Learn about the characteristics of light, how to control off-camera lighting, how to select lenses and much more. Lighting MASTER CLASS

(MC02) NEW!

CREATING GORGEOUS

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LIGHT FOR CAPTIVATING PORTRAITS Scott Kelby

Scott Kelby, award-winning author of The Digital Photography Book series and Light It, Shoot It, Retouch It , shares his all-time favorite tools and techniques for creating flattering portraits in any lighting situation. Learn how to make the most of natural light (indoors and outdoors), how to make great portraits in harsh mid-day light, how to use flash and how to choose the right flash modifiers to make your subjects look their very best. You’ll learn how to work with your subjects, how to avoid common mistakes, which accessories you need (and which you can live without), which lens to use (and which to avoid) and lots of tips on which gear to use. With the inclusion of a live portrait shoot, this class gives you an entire arsenal of tools and techniques to create the portraits you’ve always dreamed of. Wedding

(MC03)

MASTER CLASS

MANAGING SOCIAL MEDIA FOR WEDDING PHOTOGRAPHERS NEW! Susan Stripling

Social media changes every

day, and it’s imperative to create a marketing plan around this tricky environment. How can you harness Facebook, Twitter, Instagram and other platforms to promote your wedding photography business? More importantly, how can you do it with efficiency? Learn to minimize your time on Facebook and maximize your efforts, reaching more clients in the process! Business & Marketing MASTER CLASS

(MC04) UPDATED!

HOW TO (AND WHY YOU SHOULD) REGISTER YOUR COPYRIGHT ONLINE John Harrington

You create, the courts protect—that’s the basic tenant of copyright law. But to maximize your rights and prosecute infringements, there’s a seemingly complex series of steps to register your work with the copyright office. This workshop will give you the tools to navigate copyright forms and build copyright registration into your regular workflow. John Harrington has systematically registered just short of 1,000,000 images he’s produced in more than 25 years as a photographer. Harrington says there are two types of pho-

Join Sony Artisan of Imagery Miguel Quiles as he walks you through the process of shooting dynamic portraits on location. Quiles will show you how to scout the best location and pose your subject, and offer guidelines to dial in your settings using both available light and off-camera flash. He’ll also cover the best lenses to use for sharp, stunning results. The shoot will include live models for students to photograph, offering a great opportunity to walk away with some amazing photos and useful tips. Lighting PHOTO WALK

(PW04) NEW!

CAPTURE THE ACTION WITH SMALL FLASH Tony Gale « Sponsored by Sony

Join Sony Artisan of Imagery Tony Gale in a unique hands-on experience on the streets of New York City as he shows you how to enhance your action photography with a small flash. Attendees will learn when and how to use flash outdoors, how to use small flash units to capture action and enhance drama, and how to use high-speed sync. Lighting PHOTO WALK

(PW05) NEW!

MY WAY, YOUR WAY: TWO UNIQUE PERSPECTIVES ON OFF-CAMERA FLASH Vanessa Joy, Moshe Zusman « Sponsored by Profoto, Miller’s Lab and Adorama

Join Vanessa Joy and Moshe Zusman on a Photo Walk as they demonstrate their individual takes on off-camera flash. Start


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with timeless OCF lighting and posing scenarios with Joy, switch them up for more edge and drama with Zusman. See how you can give your clients the best of both worlds quickly and easily to boost studio sales and client satisfaction. Editorial & Photojournalism PHOTO WALK

« Sponsored by Adorama

In this two-hour session, a whole new world of flash will be discussed, interpreted, explained and demonstrated. Radio-controlled TTL flashes are the current standard in speedlights, and Joe McNally will explain how they can expand capabilities in the field—and expand your imagination. He’ll use the new Nikon SB-5000 Speedlights on their own, and in conjunction with older models. With 30-plus years in the field, McNally has ample experience managing light by diffusing it, bouncing it and controlling it to produce drama and shadows. A professional model will be present, and McNally will also pull subjects from the crowd. He will show examples of light and light theory, while engaging the audience in an ongoing Q&A and offering tips, tricks, stories and survival strategies.

(PW06) UPDATED!

THE ART OF NOTICING David Carol

The streets of a major metropolis are fast-paced and chaotic. Our job as photographers is to organize the chaos—to be aware and to compose our images within the ebb and flow of humanity. The skills to photograph the subtleties of life can always be learned and improved. Learn how to notice and organize the chaos. David Carol’s class will teach you how to find your style and present your photographic point of view to the world. Fine-Art

(PW07)

PHOTO WALK

Portrait

(TA2)

À LA CARTE

NEW!

FROM ZERO TO SHABANG!

NEW!

FAIRYTALES ON THE STREETS OF NYC

Peter Hurley

Brooke Shaden

«Sponsored by Canon

« Sponsored by WHCC and X-RIte

Every portrait photographer knows the feeling: The scene is set, the lighting is perfect—and

Brooke Shaden works to capture fantastic realities within her photographic frame. By using painterly techniques in a square format, traditional photographic properties are replaced by otherworldly elements. Art can be created anywhere, even in the alleyways of New York City. Join Shaden as she discusses ways of masking the hectic and visually distracting streets to create timeless pieces of art that will utilize set design, compositing and storytelling.

the moment you look through your viewfinder, your subject looks like the life has been sucked out of them. It’s the job of a portrait photographer not only to capture a technically sound image, but to coach subjects to get that “SHABANG’in” shot. In this lecture, renowned portrait photographer Peter Hurley will discuss his Hurley Headshot System and his signature moves for getting a subject to come alive in front of the camera.

incomes will discuss all aspects of social media work. Topics will include: audience-building; using your following to work with brands (and how to price your work); integrating social media content into pitches; and promoting your own projects to generate new business. This seminar is for photographers of all levels. Business & Marketing

(TA4)

À LA CARTE

NEW!

Business & Marketing

(TA3)

HOW TO LAUNCH A CAREER SHOOTING CELEBRITIES

À LA CARTE

NEW!

Jesse Dittmar, Amy Lombard,

HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS Emiliano Granado, Brook Pifer, Conor Risch

Photographers are using social media not only to promote their own projects, but to earn income through partnerships with brands that want to reach the photographers’ followers. By communicating their experience on platforms such as Instagram, Tumblr and Snapchat, photographers are landing a variety of assignments and finding new opportunities to work with brands and editorial outlets. In this seminar, photographers who have utilized social media to grow their careers and

Jolie Ruben, David Walker

Celebrity portraiture is a glamorous but demanding and competitive specialty. In this seminar, you’ll learn how to get your foothold in the business from top celebrity photographers and entertainment photo editors. The discussion will include advice on how to build a portfolio, with special attention to the chicken-andegg problem: getting celebrity portraits in your book with little or no experience shooting celebrities. The seminar will also cover how to work successfully on set with celebrities and their publicists, how to promote yourself to clients and other information you need to get started.

Thursday, Oct. 20 10:15 am–12:15 pm (TA1) NEW!

SPEEDLIGHTS: NEW TECHNOLOGY, NEW POSSIBILITIES Joe McNally

© David Carol

Lighting À LA CARTE

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

9


CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 Lighting À LA CARTE

(TB2) UPDATED!

THE INVISIBLE STROBE Gerd Ludwig

© Lindsay Adler

«Sponsored by Canon

Advertising/Commercial

(TA5)

Wedding

À LA CART E

NEW!

À LA CARTE

(TA7) UPDATED!

MANAGING CLIENTS & WORKFLOW ON SET

POSING PEOPLE LIKE A PRO

John Keatley

Bambi Cantrell

«Sponsored by Tether Tools

«Sponsored by Epson

Life on the set of a photo shoot can be daunting, particularly if the client chooses to be present. Come find out how celebrity portrait photographer John Keatley manages to make his set feel comfortable for the subject, client and photography team, while having a great time and getting awesome pictures. Learn about production, workflow, client expectations and the tools that will make everything easier to navigate.

With more than 25 years of experience photographing some of the most elaborate and exclusive events, Bambi Cantrell has developed an eye for elegance, glamour and panache. If you’re looking for a fresh approach to your wedding photography, join Cantrell as she shows you simple, effective posing ideas to flatter any subject.

Portrait

(TA6)

À LA CARTE

NEW!

Editorial & Photojournalism (TA8) À LA CARTE

PERCEPTION, LIGHT, GESTURE, COLOR AND NEW WORK

TOP TIPS FOR EVERYTHING BOUDOIR

Jay Maisel

Jen Rozenbaum

Light, gesture and color are synonymous with all of Jay Maisel’s images. These elements, coupled with an awareness of figure-ground relationships or photographic optical illusion, constitute a crucial part of image presentation. In this popular seminar, Maisel will show you how and why images challenge visual perception. The emphasis here will be on perception, not

«Sponsored by Sigma

In this class for new and seasoned photographers, Jen Rozenbaum will cover the boudoir gamut: marketing, posing, communication, lighting and everything in between. She’ll also share tips for booking clients, giving them an amazing experience and closing great sales. If you photograph women, this class is a must.

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«Sponsored by Epson

manipulation. Maisel will also discuss how he uses digital technology to enhance the way he works and will show new work on several themes.

Thursday, Oct. 20 2:00 PM–4:00pm

For more than 20 years, Gerd Ludwig has been a master of using small TTL flashes in unusual and unpredictable ways: to emphasize his message, offer a sense of place, maintain atmosphere and create a personal vision, while simultaneously avoiding the obvious “strobe” look. He will show a wide range of potential uses, from utilizing strobes at high-speed sync in broad daylight to enhancing extreme long exposures at night by firing the flash or flashes multiple times. He will show examples both from his personal projects and his many years of photographing on assignment for National Geographic. Finally, Ludwig will share his secrets to surviving in today’s marketplace, using crowdfunding, social networking and new media to get personal projects financed and seen by a wider audience. Business & Marketing À LA CARTE

(TB3) UPDATED!

GOOGLE IS A STONECOLD BITCH: SEO FOR PHOTOGRAPHERS

Lighting

(TB1)

Rob Greer

À LA CARTE

NEW!

Do you want your website to stand out from the other photographers in your market? If so, you’ll need more than a few pretty pictures and a strong artist’s statement to win the business of today’s discriminating and sophisticated clients. In this highly informative session, Rob Greer will cover the fundamentals of search-engine optimization and how to build a better website. Designed for both beginner and intermediate online marketers, this survey of current SEO trends and tactics is incredibly valuable to photographers looking to improve their online marketing.

THE EVOLUTION OF LIGHTING Chris Callis

Take a trip down the timeline of the history of photographic lighting and see how the Industrial Revolution influenced its evolution. You’ll learn about the past and contemporary influencers who have shaped lighting in photography today—innovators such as Henry Fox Talbot, Nadar and Annie Leibovitz, to name a few. This presentation will include a 90-minute slideshow with over 300 slides, followed by a 20-minute Q&A. There will also be live demonstrations, including a recreation of Talbot’s flash demonstration using a speedlight and computer, and the recreation of the early conversion of pointsource to broad-source lighting.

Lighting

(TB4)

À LA CARTE

NEW!

SPEEDLIGHTS ARE EASY Michael Greenberg « Sponsored by Graphistudio & Phottix


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The rules of photographic lighting are subjective—your understanding of what you want to achieve and experience are the only limit. Michael Greenberg will discuss how he creates big or small light with just one or two off-camera flashes in any conditions, at any time throughout the wedding day. Through numerous examples, you will learn how to wow your client—no heavy and expensive equipment or bulky light modifiers needed.

Lighting

on this world. In this course, they will dive into their exciting lifestyle, teaching their favorite techniques for catching breathtaking visuals, and showing you how to be an effective storyteller.

MASTER CLASS

(TB8)

À LA CARTE

NEW!

Lighting master and world-renowned fashion photographer Lindsay Adler will take your work up several notches with this creative lighting demonstration. Learn how to use ordinary lighting modifiers in extraordinary ways to create eye-catching results. This class is not a beginner’s course: it is a way to build amazing creative results based upon strong lighting principles. See how one, two, three or four lights can be used to create striking mood and lighting. Explore unusual modifiers to unlock entirely new realms of

THE FUNDAMENTALS OF (RE) INVENTION FOR CREATIVE ENTREPRENEURS IN THE DIGITAL ECONOMY

(TB5)

«Sponsored by WHCC

À LA CARTE

NEW!

In a world where everyone is a photographer, old business practices don’t always work. For many, the challenge lies in establishing your value as a creative, promoting and selling your value and delivering the goods in efficient and profitable ways. While an oversaturated market can be hard to stand out in, for those who calibrate their business correctly, it can be a remarkable opportunity. In this seminar, photographer-turned-consultant Dane Sanders will tackle these challenges head on, offering you a fresh and hopeful path to reframing your brand for the modern market.

Jeff Mermelstein,

Join this conversation about staying current: how to adapt to social media, marketing and technical changes, and the challenges of the digital age. How do you remain relevant after many years, meet new people and keep your work consistent and in demand? Learn how from a group of highly regarded photographers no longer at the beginning stages of their careers, who continue to be as active and fresh as ever in their personal and professional work.

Wedding

(TB9)

À LA CARTE

NEW!

Motivational

(TB6)

LIGHTING ESSENTIALS FOR THE WEDDING DAY

À LA CARTE

NEW!

Cliff Mautner

HOW TO LIVE THE OUTBOUND LIFE Kody and Kyler McCormick

From gimbal operation and drone usage, to capturing compelling time lapses, this class give you a first-hand experience. Beyond the technical craft, this course will dive into how to turn your passion into a career. It’s an invitation to join the growing movement to live “The Outbound Life,” coined by 20- and 22-year old brothers and adventure filmmakers Kyler and Kody McCormick. As Manfrotto ambassadors who are also sponsored by many industry leaders, including DJI, G-Technology and RØDE, they prove that you are never too young, inexperienced or unqualified to have a big impact

Editorial & Photojournalism (MC06) MASTER CLASS

NEW!

THE REAL POWER COUPLE: PHOTOGRAPHER AND EDITOR GILLIAN LAUB AND KIRA POLLACK Gillian Laub, Kira Pollack

In the realm of editorial and documentary photography, the photographer-photo editor relationship can be momentous. The best editors push you to make your best work—and help get it seen by the right audience. In this seminar, award-winning documentary and editorial photographer Gillian Laub, whose

Join Nikon Ambassador Cliff Mautner, founder of the popular Lighting and Skillset Bootcamp, for a fast-paced, information-packed seminar that dives deep into his approach to lighting throughout every chapter of the wedding day story. From the bridal prep to the best man’s speech, to shooting with natural light and off-camera speedlights, Mautner will share his insights on creating the texture, dimension and mood with any light.

Thursday, Oct. 20 4:30 PM–6:30 pm

© Michael Grecco

W.M. Hunt, Romke Hoogwaerts,

creativity in the studio. Adler will break down her favorite lighting tools, techniques and modifiers, and will create stunning images before your eyes.

Lindsay Adler «Sponsored by Canon

Business & Marketing

Business & Marketing

Nancy Burson, David Alan Harvey,

NEW!

CREATIVE STUDIO LIGHTING TO BLOW YOUR MIND!

Dane Sanders

YOUR PICTURE AND YOU, NOW: STAYING RELEVANT TODAY

(MC05)

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

11


CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 successful photographer is to create exciting and impactful images in less-than-perfect lighting scenarios. Rocco Ancora will share how to control and master the most important ingredient of the image-making process: light. Explore different location lighting scenarios in New York City and learn to create mood with light. While crafting images, Ancora will also share trusted techniques and effective and efficient problem-solving strategies. Portrait PHOTO WALK

(PW10) NEW!

MAKING GREAT PORTRAITS ON LOCATION Scott Kelby

© Art Streiber

«Sponsored by Lexar

10-year project about segregated proms in the American South culminated in a full-length HBO documentary film, Southern Rites, will be joined by Kira Pollack, director of photography at TIME and founder of Lightbox. Pollack worked with Laub for the duration of the project, initially as the deputy photo editor of The New York Times Magazine, which first ran the story “A Prom Divided” in 2009. This seminar will explore the fundamentals of building a mutually beneficial relationship with a photo editor. Laub will also explain the process of taking a documentary project from concept to stills to motion. She’ll reveal what she learned through making her first feature-length film, how she secured funding, and finally, what it took to get it picked up by a major network. Post-Production MASTER CLASS

(MC07) NEW!

COMPOSITE PHOTOGRAPHY TOOLKIT UPGRADE Renee Robyn

A class designed for composite artists of varying skill levels. This session will cover tips and

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tricks to consider when building an image with multiple pieces. Robyn will go through .PSD file breakdowns, live retouching and an arsenal of tips and tricks to upgrade your personal compositing toolkit. Motion/Video MASTER CLASS

(MC08) NEW!

FROM STILLS TO 4K VIDEO: MAKING THE TRANSITION IN TRAVEL AND EDITORIAL STORYTELLING Bob Krist «Sponsored by Sony

Video has become a popular field for still photographers, and while equipment has seamlessly transitioned, there’s more to shooting video than updating your gear. Sony Artisan of Imagery and longtime travel and editorial photographer Bob Krist will share his methods for making engaging, cinematic and beautiful short videos using a minimum of gear and a fair amount of ingenuity. In this Master Class, you’ll be introduced to shooting sequences, thinking cinematically and other issues that vex the still shooter. This lively presentation will include several of the short,

award-winning travel videos Bob has created for National Geographic’s “Intelligent Travel” blog and a host of other clients. Lighting

(PW08)

PHOTO WALK

URBAN LANDSCAPES: LIGHT, SHADOWS & UTILIZING ARCHITECTURAL BACKGROUNDS Michael Grecco

Be part of Michael Grecco’s renowned “Urban Landscape” project by joining him on an exciting hands-on Photo Walk through the greatest city in the world, New York. He will show you how to hunt for light, manage shadow and use the great architectural background of the city to shoot your own urban landscapes. You will walk through some of his favorite spots, known for their dynamic design, and learn to shoot strategically from the magic hour and into darkness. Lighting

(PW09)

PHOTO WALK

NEW!

CREATIVE LIGHTING ON LOCATION Rocco Ancora

The most important skill of a

Join Scott Kelby, Lexar Elite Photographer and author of the book Light It, Shoot It, Retouch It, on the streets of New York City for a Photo Walk that will teach you how to make awesome portraits on location. You’ll learn the secrets to making natural light work for you—how to harness it, tame it and balance it with flash—to add more depth and dimension to your location portraits. Working with two New York City-based models, you’ll try out each technique so you know exactly how to recreate the same looks. Grab your camera, toss a flash in your bag and come ready to shoot, laugh, learn and make some amazing portraits along the way. Lighting

(PW11)

PHOTO WALK

BECOME A FAMILY OF PHOTO DETECTIVES (PARENTS & KIDS PHOTO WALK) Me Ra Koh «Sponsored by Sony

Like Sherlock Holmes uses clues to solve mysteries, photographers use clues to take the best photos. Bring your child and experience a special, new photo adventure with Disney Jr. host, Me Ra Koh, “The Photo Mom.” She’ll teach you how to find great light, capture action, hunt for defining details to tell a story, and use ordinary shapes and lines to


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create extraordinary photos. Sign up for this fun, creative, hands-on session that you and your child will never forget (children must be at least eight years old). Lighting PHOTOWALK

(PW12) NEW!

NYC FROM ABOVE: A UNIQUE WAY TO CAPTURE THE MOST PHOTOGRAPHED CITY Vivienne Gucwa

printed products as much we do? If we change the way we think about how we shoot, how we speak to our clients and how we communicate our value, we can have a happier, more prosperous business. Andrew Funderburg will show you how turning your clients’ stories into printed pieces, albums and wall art can increase your profits, cut your workflow and bring you fulfillment as a photographer. Editorial & Photojournalism (TC3)

UNDER-THE-GUN LIGHTING SOLUTIONS

CAPTURING EMOTION IN IMAGES

À LA CARTE

Roberto Valenzuela

Me Ra Koh

«Sponsored by Canon

«Sponsored by Sony

Photographers often find themselves in a rush at photo shoots. It’s a challenge to do your best with the available time and achieve high-quality results. In this class, award-winning photographer and best-selling author Roberto Valenzuela will give you

Sony Artisan of Imagery Me Ra Koh will take attendees through her key methods used to capture emotion. Attendees will learn how to use shadows to accentuate emotion, how to shoot in low light without a flash or tripod and editing tips and tricks to simplify

«Sponsored by Sony

Motion/Video

(TC1)

À LA CARTE

NEW!

UNDERSTANDING & BREAKING THE RULES OF CINEMATIC COMPOSITION Eduardo Angel

Cinematic composition is one of the least understood yet most important aspects of video. Like good storytelling, in order to achieve good compositions you have to make every detail count and keep the audience engaged in your story. Beginning with basics such as shot size, depth of field and the rule of thirds, Eduardo Angel explores how to establish a scene, play with perspective and movement, and incorporate some of the most common shot types, including close-ups and group shots.

Art Streiber

Find out what it takes to produce a photo shoot for leading magazines, and what goes on behind the scenes from pre- to post-production. Learn how to scale up production for group shots of five to 100+ subjects. In this seminar, photographer Art Streiber will reveal how some of his images for Entertainment Weekly, Newsweek and Vanity Fair came together. He’ll discuss how to edit, manage and store your editorial archive, and the importance of custom printing. He’ll also cover how to negotiate your way through the creative process, hammer out the details of pre-production, refine post-production, get your next assignment, and utilize the web for editorial growth. This seminar is great for beginner and intermediate editorial photographers, as well as advanced photographers looking to refine their process. Lighting À LA CARTE

Wedding

(TC2)

À LA CARTE

NEW!

THE POWER OF PRINT AND STORYTELLING IN YOUR PHOTOGRAPHY BUSINESS Andrew Funderburg «Sponsored by Fundy Software

What if we could shoot less, cull less and process less, but deliver more while making more money? What if our clients valued

NEW!

THE BIG PICTURE: EDITORIAL PHOTOGRAPHY BEHIND THE SCENES

the tools that he has developed to speed up the lighting process. Come see how to create gorgeous lighting with speed—and do it better than ever!

Lighting

(TC5)

Lighting

À LA CARTE

NEW!

MASTER CLASS

Friday, Oct. 21 8:00 AM–10:00 am (MC09) NEW!

(TC4) UPDATED!

THE QUICK AND SIMPLE PORTRAIT Drew Gurian

Go behind the scenes with New York City-based portrait photographer Drew Gurian as he shows you a variety of real-world examples shot for clients such as Associated Press, Red Bull and Rolling Stone that demonstrate exactly what it’s like to be a portrait photographer in the largest

© Me Ra Koh

Join travel photographer, best-selling author and Sony Artisan of Imagery Vivienne Gucwa for a different type of Photo Walk that will take you to the rooftops of New York City. You’ll use the “view from above” angles to capture unique perspectives of an urban landscape, and you’ll learn how to best use changing light to enhance your work.

photo market in the world. Picture this: You have five minutes to take the photo—with absolutely no idea what you’re walking into— and there’s zero room for failure. Gurian will show you simple solutions that let you achieve what you need, without killing yourself trying to get there. At the end of the day, less is usually more!

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

13


CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 photo walk, Carol will show you his process and teach you to love it as much as he does. You’ll learn how to harness the environment at-hand to focus on and expand your unique vision for making thought-provoking imagery. Come learn how to be process-oriented rather than results-oriented. Lighting

© Drew Gurian

PHOTO WALK

post- production. Koh will share her method of shooting in manual mode that she’s taught to photographers of all ages and skill levels for almost a decade, as well as the mental checklist she runs through before starting a shoot.

effectively in the field. Business & Marketing

(MC12)

MASTER CLASS

NEW!

BLOGGING BRILLIANTLY TO DOMINATE YOUR MARKET Christine Tremoulet

Post-Production MASTER CLASS

(MC10) NEW!

BEAUTY RETOUCHING: SKIN, LIGHT AND COLOR Carrie Beene

In this Master Class, Carrie Beene will show how to retouch a variety of beauty looks in real-world professional retouching. She’ll cover skin, hair, lips and eyes, with an emphasis on her technique for perfect textured skin. You’ll learn how to create simple masks to color correct skin and hair, clean up the eyes, add eyelashes, remove or add makeup, reshape and add shine, gloss and color to lips. Lighting MASTER CLASS

(MC11) NEW!

OFF-CAMERA FLASH SCARES ME

While social media channels seem to receive all the attention, your blog is the greatest tool you have for marketing your business online. In this information-filled session, photographer, business coach and best-selling author Christine Tremoulet will teach you how to use your blog to dominate your market. She’ll share her techniques to make blogging easier by creating an ideal client profile and an editorial calendar, plus tips on SEO and design, which plugins to use, how to automate your social media posts, and, most importantly, how to create content that stands out from the crowd, allowing you to connect with and book your ideal clients.

Vanessa Joy

Editorial & Photojournalism

« Sponsored by Adorama, Profoto,

PHOTO WALK

Miller’s Lab

Learn easy setups and the first steps to adding off-camera flash (OCF) to your natural-light portfolio. Vanessa Joy will show you how she eased into using OCF consistently for her natural-light portfolio, and she’ll give you tips and tricks for using it quickly and

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(PW13) UPDATED!

LOVE THE PROCESS David Carol

For David Carol, the most important aspect of street photography is noticing the world around him and showing the viewer something he or she may not have noticed themselves. During this informative and inspiring

(PW14)

than New York City to walk around with your camera in hand? Join Kate Parker and expolore the streets to find the amazing backdrops, lighting and movement inherent in the city. Parker will discuss framing, composition, technical aspects, lighting and anything else you might want to know—she is an open book of information on photography.

NEW!

LANDSCAPES IN THE CITY

Editorial & Photojournalism

Matt Kloskowski

PHOTO WALK

«Sponsored by Sony

AUTHENTIC STREET PHOTOGRAPHY WITH YOUR iPHONE!

Join Sony Artisan of Imagery Matt Kloskowski for a handson photo walk that combines creative landscape photography with the urban city setting. You’ll learn about long exposure photos, using apps to enhance your shooting, ND filters, polarizers, shooting into the sun, when to use HDR and how to create texture, shadow and light. Portrait PHOTO WALK

(PW15) UPDATED!

LEARNING HEADSHOTS: IN FRONT OF AND BEHIND THE CAMERA Lori Patrick

Anyone can use a good headshot these days. Thanks to the shift from print to fast-paced online needs, ranging from websites to social media pages such as LinkedIn, there’s an unlimited bread-and-butter client base that could turn into other specialty portrait needs. In a preliminary discussion, Lori Patrick will share insights on finding clients, offer a posing demo and discuss client intention. Learn about posing, expression, crop, usage, delivery and more. Afterwards, you’ll practice in pairs, producing headshots of each other, with Lori available to coach. Come make new friends while learning the art of the headshot. Portrait PHOTO WALK

(PW16) NEW!

CAPTURE A CITY Kate Parker

Could there be any better city

(PW17) NEW!

Robert Herman

Join Robert Herman, the author of The Phone Book (Schiffer Books)—his new monograph shot entirely with the iPhone and the Hipstamatic app—on a Photo Walk near Penn Station. If you are interested in making more authentic pictures on the street, the iPhone is the camera for you. And now, with the release of the iPhone 6 and 6S with a 12MP file, the image quality is superb. Learn the techniques Herman used to make the great pictures that led to the publication of The Phone Book.

Friday, Oct. 21 10:15 am–12:15 pm Editorial & Photojournalism

(FA1)

À LA CARTE

NEW!

HONEST PHOTOGRAPHY: LEARNING FROM A LONG-TERM PULITZERWINNING PROJECT Deanne Fitzmaurice

Deanne Fitzmaurice will deconstruct her 12-year project, “Saleh’s Story,” which she has continued to photograph since being awarded the Pulitzer Prize in 2005. She will discuss how she went behind the scenes to discover and convey personal, intimate and emotional stories through images. She will also discuss her documentary style, creating honest and visually


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compelling images that tell a story. Learn how to build trust and connect with your subjects, putting them at ease in order to get the access you need to capture authentic moments. See how Fitzmaurice uses these skills in her editorial and commercial work for publications including Sports Illustrated, National Geographic and ESPN the Magazine, as well as corporate clients such as Apple and Nike.

on test shooting, marketing and self-promotion, managing finances and paperwork and other business essentials. Panelists will also talk frankly about the emotional challenges of transitioning: being broke, overcoming self-doubt, leaving your comfort zone and persevering in the face of setbacks.

Tamara Lackey «Sponsored by Adorama,

NEW !

Rocco Ancora

Business & Marketing

(FA3)

À LA CARTE

NEW!

NEW!

MODERN PORTRAIT PHOTOGRAPHY

(FA4)

LA CARTE

Wouldn’t it be great if we had a camera that could achieve 20 stops of exposure latitude? Today, that is possible. Follow Joel Grimes as he demonstrates how to take your portraits to the next level creating a 32-bit file, giving you off-the-charts, jaw-dropping results, all this while using strobes. Grimes will start by demonstrating the value of 32-bit HDR images and will then show attendees how to create a 32-bit portrait by bracketing your ISO using strobes. Then, Grimes will share the step-by-step process to process your images using Adobe’s new HDR tools in Bridge and Camera Raw.

À LA CARTE

NEW!

(FA2)

«Sponsored by Canon

(FA5)

À LA CARTE

Portrait

Joel Grimes

Portrait

Post-Production

FROM CAPTURE TO PRINT

32-BIT HDR STROBED PORTRAITS

phers to choose the right printer for their business. Ancora will demonstrate how the process from capture to final print comes together and how to determine the best media for each image.

Whether it’s in the form of a print hanging on a wall or a beautifully printed book, there is something quite emotive and nostalgic about a printed image; the same cannot be said viewing it on a computer screen. Join Rocco Ancora as he explores the world of new possibilities and digital imaging practices, demonstrating how to prepare high-quality images in Adobe Photoshop with innovative and creative post-production techniques. Learn how to establish an efficient printing workflow that is easy to follow. This class will also empower photogra-

Nation’s Photo Lab

Portrait photography has changed significantly in the last dozen years. Join Nikon Ambassador and author Tamara Lackey for an action-packed program on the most compelling dynamics in modern portrait photography: authenticity, emotion, and relationships. Learn all the technical components, including lighting, posing and interaction, through detailed walkthroughs. Tamara also offers brand new behindthe-scenes footage of work that consistently brings in new clients—and work that doesn’t.

READY, SET, SUBMIT! MAKE THE MOST OF PHOTOGRAPHY COMPETITIONS Clinton Cargill, W.M. Hunt, Elizabeth Krist, Conor Risch, Aidan Sullivan

Photography contests are an accessible way to get your work in front of the right audience and add prestige to your name. For the editors and creatives who judge competitions, it’s a chance to find new talent. In this seminar, you’ll hear from experts who come from diverse photographic backgrounds and have regularly judged competitions that include the PDN Photo Annual, World Press Photo, Critical Mass and many more. They’ll provide tips on how to prepare for photography contests, how to use them as a tool for self-promotion and how to capitalize on a winning entry. Portrait À LA CARTE

(FA8) UPDATED!

LIGHTING, THE DRAMATIC PORTRAIT AND BEYOND Michael Grecco

Business & Marketing

(FA7)

À LA CARTE

NEW!

The difference between an ordinary photograph and a truly

TRANSITIONING FROM ASSISTANT (OR STUDENT) TO PROFESSIONAL PHOTOGRAPHER David Paul Larson, Kate Owen, Marcus Smith, David Walker

© Robert Herman

This seminar will cover everything you always wanted to know about making the leap from assisting (or school) to a career as a professional photographer. Panelists who have recently transitioned will share their experiences and walk you through the process step by step. They will explain how they prepared themselves creatively and financially to get their careers off the ground, and they’ll offer advice Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

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CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 you how to manipulate assets in post-production for a seamless blend of motion, still and graphic content. Bring your camera and laptop (with FCPX installed) and edit alongside a working professional who uses FCPX daily.

Friday, Oct. 21 2:00 PM–4:00pm Motivational

(FB1)

À LA CARTE

TURNING IDEAS INTO PICTURES

© David Paul Larson

Cig Harvey

striking portrait lies in the photographer’s ability to pierce the obvious and reveal the intimate nature of the subject. But today, it’s not enough to make great images—you also need to be at the forefront of innovation and technology to survive. Using his own work as reference, Michael Grecco will explain his techniques for creating light and shadow, and will demonstrate how he creates his stylistic and dramatic images. He’ll also explain how he produces his award-winning motion work, including cinemagraphs and videos. The last 20 minutes of this seminar will be a Q&A with some of his specialty gear shown.

What does it mean to be a visual storyteller? In an age where the sophisticated manipulation of imagery is easier than ever, and over one billion photos are taken every day, the challenges are many. On the 15th anniversary of VII Photo, agency members will take us on a journey where integrity and dedication are their touchstones, and a true connection with the audience their mission.

À LA CARTE

KEYNOTE

VII@XV: WHY WE SHOOT

NEW!

Jessica Dimmock, Ashley Gilbertson, Ron Haviv and Christine Nesbitt Hills

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(INTF1) NEW!

Rob Adams (FK)

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(FB2) NEW!

Bob Sacha

VIDEO EDITING FOR DUMMIES: FINAL CUT PRO X 101

Friday, Oct. 21 12:30 PM–1:30pm

Motion/Video À LA CARTE

HOW TO PRODUCE AWARD-WINNING VIDEO

Friday, Oct. 21 1:30 PM–6:30 pm Motion/Video

Using her own journey and photographs as examples, Cig Harvey will discuss how to turn ideas into compelling visual stories. This presentation is open to all types of photographers interested in cultivating a body of work or a singular image with a distinct visual voice. Harvey will address how to pursue a heightened visual language through iconography and metaphor, and how to avoid the pitfalls of stereotype and cliché. The session will also delve deep into concepts such as personal versus universal and constructed versus found. In the second part of the session, participants will explore the creative process in depth through their own writing and mind-mapping to identify core concepts that can be drawn on for inspiration.

Rob Adams will teach you the hands-on basics of working with video using Apple’s Final Cut Pro X. This half-day intensive course will provide tips on capturing video for the edit and will show

Whether you plan to produce video for editorial or commercial clients, your narrative skills are just as important as your technical know-how. Audiences ultimately respond to stories, whether they are told in a single frame, or at 24 frames per second. This seminar will teach you how to translate—and build on—your still-photography skills to produce compelling short video narratives at 30 seconds, 60 seconds and 2-5 minutes. Bob Sacha, a former MediaStorm producer, will break

the process down into its two primary components, focusing first on audio as the foundation of storytelling. He will explain how to use interviewing techniques that elicit surprising information and authentic emotion from subjects. Attendees will learn how to use ambient sound, sound effects and music to add emotional texture to the audio, and Sacha will offer tips on how to record high-quality audio. In the second part of the seminar, he will explain how to switch your visual thinking from still-photography mode to video mode so you can plan and capture the video sequences needed to complement your audio and tell the story. Motivational

(FB3)

À LA CARTE

NEW!

DO THE WORK Parker Pfister

Photographers can get stuck in a creative rut, working hard but churning out the same imagery time and time again. What is the next step you need to take to get out of this cycle? This two-hour class, taught by Parker Pfister, will help motivate you. When Pfister isn’t photographing for hire, he is photographing for his soul. His need to make imagery is as essential as breathing. He will talk about the things that push him to failure and back, inspiring attendees to take some drive and determination home to do the work. Editorial & Photojournalism (FB4) À LA CARTE

NEW!

DIALOGUES WITH NATURE Frans Lanting

For more than four decades, Frans Lanting has documented the natural world, from the Amazon to Antarctica, to promote understanding about the Earth through images that convey a passion for nature and a sense of wonder about our living planet. In this class, Lanting will present a retrospective of his life’s work as an ongoing dialogue with nature, and reveal how those conversations have been influenced by art and literature as much


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as they have been informed by science, technology and his own experiences with wildlife and wild places on all seven continents. Attendees will see images from five of his signature projects produced over a period of forty years, including “The Magic of Reality,” his early images in Holland; “A World Out of Time,” his first major story for National Geographic on Madagascar; “Intimate Encounters,” his provocative and engaging images of wildlife; “Life: A Journey Through Time,” a lyrical interpretation of the history of life on Earth; and “The Future of Life,” his exploration of our relationship with the natural world. Business & Marketing

Facebook and website. Business & Marketing

(FB7)

À LA CARTE

NEW!

PDN’S 30: STRATEGIES FOR LAUNCHING–AND BUILDING—A CAREER IN TODAY’S MARKET

(FB5)

À LA CARTE

HOW TO BE YOUR OWN BEST REP

who hires photographers and a veteran photographer who will share advice on career longevity, the panelists will offer practical advice on standing out in today’s competitive photographic marketplace.

Winnie Au, Frances F. Denny, Ike

Post-Production

(FB8)

Edeani, Holly Hughes

À LA CARTE

NEW!

Photographers selected for PDN’s 30 2016: New and Emerging Photographers to Watch will share the most valuable lessons learned as they were launching their careers, and will explain how they got their work noticed and supported. They will discuss successful strategies for gaining exposure, honing a distinctive style and artistic voice, and building a network. Joined by a creative

ADOBE PHOTOSHOP + LIGHTROOM + CREATIVE CLOUD = UNLIMITED CREATIVITY Julieanne Kost Sponsored by Adobe

In this action-packed seminar, discover how you can elevate your creativity and enhance your productivity. Julieanne Kost, Adobe’s Principal Digital Imaging Evangelist, will walk through her complete workflow starting with

managing, editing and toning photographs in Lightroom. Then she’ll move beyond the single image and demonstrate how to enhance and blend images using complex selections, masking and compositing in Photoshop. Finally, she will explore several different publishing options, mobile apps and services including Adobe Portfolio, Behance, Spark, Stock and Creative Sync. You’ll leave with new techniques to take your work farther than you thought possible and save time in the process. Editorial & Photojournalism (FB9) À LA CARTE

NEW!

ELEMENTS OF GREAT VISUAL STORYTELLING Ami Vitale

Join National Geographic pho-

Debra Weiss, Stewart Cohen, Alex Tasch

Too many photographers; too few reps. While a good agent can help to make a difference, there are never any guarantees. Even with representation, the photographer must be in charge of his or her career. Join creative consultant Debra Weiss and guests to learn about the cost of having an agent, the expectations of the relationship, how to get the meetings and the assignments you want, how to negotiate and how to formulate a career plan. This program is geared toward any photographer, represented or not, who wants to have a better grasp on how to run his or her business more efficiently and effectively. Portrait

(FB6)

À LA CARTE

NEW!

MOVING PORTRAITS Sue Bryce

Canon Explorer of Light Sue Bryce will teach a platform class on moving portraits. Learn how to use your DSLR camera to shoot, edit and market with gorgeous in-motion portraits of your clients. Capture beauty, laughter, love, mood, dance and spontaneity to create products to sell to your clients. She’ll also cover dynamic marketing for your Instagram,

© Ed Kashi

«Sponsored by Canon

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

17


CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 tographer and Nikon Ambassador Ami Vitale for this enlightening workshop that will focus on making powerful images and turning them into compelling stories that make a difference. Vitale has traveled to more than 90 countries in her career, photographing documentary stories that span conflict, culture and the environment. In her seminar, you will develop a keen sense of what goes into creating and sustaining a long-term project and discuss outlets for your images.

Friday, Oct. 21 4:30PM–6:30pm Advertising/Commercial

(FA6)

À LA CARTE

NEW!

SHOOTING THE WORK YOU WANT TO GET THE WORK YOU WANT Andrew Hetherington, Monte Isom

With a seemingly endless sea of photographers, it is now more important than ever to have a unique vision. Between them, Monte Isom and Andrew Hetherington have nearly 40 years of experience in the photography industry. They have developed their own unique style and have leveraged that approach to get the work they want in an ever-changing industry. In this lecture, Isom and Hetherington will discuss how they focus their efforts not only photographically, but also in running their businesses, revealing how they go after the work they want to shoot. Topics covered will include: shooting personal projects, promotion, networking, money, agents and everything in between. Participants can expect to get a unique insight at what it takes to maintain and grow a successful career. Editorial & Photojournalism (FC1)

© Andrew Hetherington

À LA CARTE

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NEW!

REAL BUSINESS, REAL ESTIMATES, REAL LIFE: SURVIVING AND THRIVING AS A WORKING PROFESSIONAL John Harrington


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Join John Harrington, author of the bestselling book Best Business Practices for Photographers, for an insightful and solutions-oriented presentation on how to generate more revenue from assignments. Presenting a series of real negotiated assignments, Harrington will teach attendees how to price their work, negotiate from a position of strength and write licenses without loopholes. He’ll also explain the standardized licensing solution, Picture Universal Licensing System (PLUS). Editorial & Photojournalism (FC2) À LA CARTE

NEW!

YOUR PICTURE ON THE PAGE: KATHY RYAN ONE ON ONE WITH W.M. HUNT

what makes you profound and what gets you noticed by your desired audience? With more than 22 years of experience as a photographer and more than 15 years of teaching, Ghionis is a rarity in the industry as someone who has remained at the top of his game since he started. He is a master of reinvention. Jerry will teach you how to see the world differently and complete your vision with incredible lighting and posing techniques that will take you to the next level. He will also share some of his proven sales, branding and marketing ideas that will elevate you from pro to profound. You will be inspired, educated and entertained by one of the industry’s brightest stars. Business & Marketing

W.M. Hunt, Kathy Ryan

À LA CARTE

Kathy Ryan is a contemporary legend. For almost 30 years she has been the director of photography at The New York Times Magazine, and, after finding an enormous audience for her own images on Instagram (with 100,000 followers), she has been published and exhibited in her own right. “Your Picture” will celebrate Ryan’s many achievements and speak directly to how she discovers, cultivates and commissions work for the magazine. Attendees will get a behind-the-scenes look at the process Ryan uses when seeking work for the magazine, learning how to best present their own editorial and Photojournalism work. Ryan makes very few public appearances, so this is a unique opportunity to see her in action and to find out how a major industry creative works. There will also be time for questions from the audience.

TO BE PUBLISHED, OR SELF-PUBLISH?

(FC4)

Mary Virginia Swanson

In this informative and richly illustrated presentation, Mary Virginia Swanson will demystify the process of making a photo book from the perspectives of both traditional trade and self-publishing paths, helping participants determine the pros and cons of each. She will lend advice on marketing your book at its release and beyond, stressing the importance of a web and social media presence, as well as the value of public presentations and print exhibitions to extend the life of your title in print. Swanson will share resources from her recent title with co-author Darius Himes, Publish Your Photography Book (Princeton Architectural Press, Spring 2014). Wedding

(FC5)

À LA CARTE

NEW!

PROFESSIONAL VS. PROFOUND

STUPID MONOPOD TRICKS (THAT CAN COMPLETELY TRANSFORM WEDDING PORTRAITS)

Jerry Ghionis

Ryan Brenizer

WPPI’s most-awarded photographer, Grand Master Jerry Ghionis, will show you countless ways to rise above your competition. Anyone can be professional, but

When it comes to weddings, photographers often work at the worst times of day in terrible locations with subjects who never have enough time to do it

Inspirational

(FC3)

À LA CARTE

NEW!

© Jerry Ghionis

ON PHOTOPLUS SEMINAR PASSES • PHOTOPLUSEXPO.COM

the way they want. It’s necessary to develop all sorts of techniques that work for a broad array of situations, in ways that are better than the competition, and are also different. In this session, Ryan Brenizer will focus on the extraordinary possibilities given by a simple, easy-to-pack, but increasingly rare piece of gear: the monopod. With its help, Brenuzer will show you how to achieve otherwise impossible lighting, completely impossible depth of field, and ludicrous points of view—in addition to the stuff you might think of when you hear “monopod.” Portrait MASTER CLASS

Portrait

(MC14)

MASTER CLASS

NEW!

TAKING YOUR PORTRAITS TO THE NEXT LEVEL Brian Smith Sponsored by Sony

Pulitzer Prize-winning photographer and Sony Artisan of Imagery Brian Smith will share his tips to elevate your portrait photography. Attendees will learn how to successfully plan shoots from initial concept; receive tips for location scouting, lighting and posing techniques; and discover the best ways to interact with subjects to create a loose, fun environment. He’ll also cover post-processing tips and tricks.

(MC13) NEW!

HOW TO MAKE MORE INTIMATE PHOTOGRAPHS IN ANY VENUE Eli Reed «Sponsored by Sony

During this hands-on session, Sony Artisan of Imagery Eli Reed will show attendees how to make more intimate photographs in any venue they choose to work in. Learn how to see light in a fresh way, position yourself to make more intimate photos without upsetting your subject or the ambiance of the shooting environment, maximize the use of your equipment and capture the essence of any situation, and edit your photographs and video in a cohesive way to tell an interesting story.

Fine-Art

(MC15)

MASTER CLASS

NEW!

CREATING A SERIES Brooke Shaden «Sponsored by Zeiss Group , WHCC and X-Rite

From building a portfolio to creating a specialty art series, being able to create, edit and cull images is paramount to finding your footing as a photographer and artist. Brooke Shaden will share her experience creating a portfolio that is easily recognizable, and will also discuss creating a fine-art photography series. She will do a hands-on demonstration using set design to create a multi-image series, sharing top tips for anyone to implement into their workflow.

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

19


© Ryan Brenizer

CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22

Lighting MASTER CLASS

(MC16) NEW!

MASTER CLASS: TECHNIQUES FOR BIG FLASH Joe McNally «Sponsored by Adorama

For two hours, Joe McNally will show the why and the how of crossing the border from small flash to big flash, and how they are now sharing much of the same technology. Profoto B1 units will be used, both on their own and in conjunction with speedlights, an effective combination for many location photographers. The new tech for bigger flashes include high-speed sync and TTL control, both of which had formerly been the province of speedlights. This is a class designed for a smaller group of participants, so the possibilities for interaction and discussion are amplified. McNally will work his way through an array of sophisticated light shapers, from a beauty dish to a 5-foot octa

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softbox, showing the differences in the quality of light that results from each style of shaper. Light choices have logic and reason, and McNally will talk through the thought process that goes into light placement, demonstrating his techniques with a model. Editorial & Photojournalism

his philosophy about respecting his subjects, discussing the fine line between telling their stories and exploiting them. Then he’ll discuss how to choose the right equipment and handle technical issues. Street photography brings a special kind of joy that involves embracing the mystery of life, especially in New York City.

Lighting

(PW18)

PHOTO WALK

NEW!

LUCKY SHOTS: THE ZEN OF STREET PHOTOGRAPHY Doug Menuez

Nailing that perfect moment that combines beautiful light and a graphic composition with human emotion is a rush like nothing else. It feels like a miracle, but luck favors the prepared. During this Photo Walk, Doug Menuez will share how he combines his documentary techniques with a deliberate “zen” mindfulness that allows him to enter a zone of hyper-awareness and concentration. He’ll also share

will be stronger when you control the light by adding reflectors, strobes, LEDs, candles or even flashlights. During this Photo Walk you’ll experiment with some of these techniques to enhance your images. Models and lighting equipment will be available for all participants.

Portrait PHOTO WALK

(PW20) NEW!

ADDING LIGHT TO YOUR ENVIRONMENTAL PORTRAIT Ira Block «Sponsored by Sony

Environmental portraits are a powerful way to tell a story. Join Ira Block, Sony Artisan of Imagery and National Geographic photographer, as he teaches you how to interact with your subjects in order to make them feel comfortable, relaxed and expressive. He will also discuss how to find locations that complement and define your subjects. Your images

PHOTO WALK

(PW21) NEW!

NYC SKYLINE AND HOBOKEN Katrin Eismann «Sponsored by Sony

Join Sony Artisan of Imagery Katrin Eismann on a ferry ride to Hoboken, New Jersey, to photograph the New York City skyline and wander the parks and neighborhoods of the mile-square city. You’ll explore the tree-lined Stevens Institute of Technology campus, discover quaint streets lined with Brownstones, and see the historical Hoboken Railroad Terminal. No detail or texture will be overlooked as you explore this


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Portrait PHOTO WALK

(PW22) NEW!

THE SENSATIONAL PORTRAIT ON LOCATION Joel Grimes «Sponsored by Canon

Learn how to create dramatic portraits on location, using portable battery-powered strobes. As an advertising photographer, Joel Grimes has been shooting strobes on location for more than 30 years. Follow him out in the field as he shows you how to mix strobe and ambient light, overpower the sun, achieve shallow depth-of-field focus using ND filters while using strobes and how to place your subjects in relationship to the sun against the best possible backgrounds.

Saturday, Oct. 22 10:15 am–12:15 pm

LIGHTING

Fine Art

(SA2)

À LA CARTE

NEW!

Business & Marketing

(SA7)

Gabriel Biderman, Matt Hill, Lance

Peter Coulson

À LA CARTE

NEW!

Kemig, Chris Nicholson

Join Peter Coulson as he teaches you the secrets of his award-winning techniques in creating beautiful, eye-catching portraits. This 90-minute presentation will include an overview of several different lighting setups, offering you fresh ideas on how to make lighting simple and easy so you can create stunning images with only one light.

SELF-PUBLISH YOUR PHOTO BOOK: FROM KICKSTARTER TO MOMA

Night photography is more popular and accessible than ever before, yet it can require intimidating techniques and pose some of the most confounding challenges. Fear the night no more—the National Parks at Night team will shine light on the world of nocturnal photography, sharing images and breaking down how they got each shot. They’ll discuss the importance of scouting locations and tracking the sun, moon, stars and Milky Way. You’ll learn about essential gear, post-production tips, light painting, star trails, star points and urban night photography to elevate your work and maximize your experience in one of the most exciting new horizons in photography.

Drone

(SA6)

À LA CARTE

NEW!

THE SKY’S THE LIMIT: HOW DRONES CREATE OPPORTUNITIES FOR PROFESSIONAL GROWTH

(SA3)

Steve Cohen, Terry and Belinda Kilby,

À LA CARTE

NEW!

Elia Locardi, Scott Strimple

LEVERAGING LANDSCAPE TO CREATE REMARKABLE WEDDING & PORTRAIT IMAGES

(SA1)

Ken Sklute «Sponsored by Canon

Bobbi Lane and Lee Varis will create compelling portraits of audience members in a real-world, photo-challenge seminar. The audience will choose a mixture of subject, usage and photo styles from a projected chart, then Lane and Varis will work to meet the challenge using simple lighting gear while explaining their thought process and demonstrating how to arrive at the final shot. See how this dynamic duo lights, photographs and processes images, responding to requests that represent a wide range of challenging subjects

Saturday, Oct. 22 10:15 am–11:15 Am

Fine-Art

NEW!

«Sponsored by Fujifilm and Phottix

Saturday, Oct. 22 10:15 am–12:15 pm

NIGHT PHOTOGRAPHY: MASTER THE NIGHT

Portrait

Bobbi Lane and Lee Varis

NEW!

STUDIO TECHNIQUES & FASHION PHOTOGRAPHY WITH ONE LIGHT!

À LA CARTE

THE CREATIVE PORTRAIT CHALLENGE: A CHALLENGE-RESPONSE PHOTO SHOOT

Portrait (SA4)

and situations in record time.

The process from visualization to image creation can be a challenge. At times, one can feel creatively stifled; other times, it’s difficult to find the tools and resources to execute what you see in your mind’s eye. Join Canon Explorer of Light Ken Sklute and push yourself beyond your comfort zone. Sklute will impart his techniques on photographing challenging and ephemeral natural subject matter, such as lightning, tornados, lava and the elusive Aurora Borealis. Photographing subjects that are not yet visible requires a pre-visualization process that Sklute will skillfully lead you through. You will leave with improved techniques and an ability to see subjects like never before.

Elia Locardi, Terry and Belinda Kilby and Scott Strimple have all embraced the drone as a tool in the creation of their powerful, award-winning work. Hear them speak about their process, what new techniques they needed to learn and how it has changed the business landscape for them. Moderated by Steven Cohen.

Robert Herman

After receiving numerous offers from mainstream publishers, Robert Herman decided to self-publish his first monograph: The New Yorkers (Proof Positive Press, 2013), his collection of Kodachrome images of New York City from the 1980s. Starting with a book dummy in 2010, Herman created a Kickstarter campaign to self-publish his monograph. Now, in 2016, and the second printing is almost sold out. In this seminar, Herman will show you the steps necessary to produce a worldclass photography monograph, illuminating the long and winding road to getting a book produced and distributed all over the world. Herman’s expertise is invaluable for any photographer. Portrait

(SA8)

À LA CARTE

NEW!

INTENTION, LIGHT AND THE RESPONSIVE PORTRAIT Gregory Heisler «Sponsored by Canon

Photographing with intention is what separates the lucky, candid portrait from the evocative portrait. The evocative portrait

© Tony Gale

rapidly changing city. All levels of photographers are welcome. Photo Walk attendees will learn tips to enhance street photography, how to create unique images in the everyday environment by shifting perspective, how to shoot during changing light and tips for low-light shooting.

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

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CONFERENCE EXPO OCTOBER 19-22 OCTOBER 20-22 compliment all body shapes and sizes. Rojas will demonstrate your lighting options for portrait, fashion and commercial images. You’ll learn the main reasons why men are uncomfortable having their photograph taken and how to make them feel at ease, which will lead to better, more natural images. Post-Production

(SB3)

À LA CARTE

NEW!

12 STEPS TO IMPROVE YOUR DIGITAL PHOTOGRAPHY Stephen Johnson

© Vivienne Gucwa

«Sponsored by Canon

begins with mindfulness and sensitivity toward the subject. Light is also key, but lighting can seem overwhelming with its many tools and techniques. But once your intention is clear, those choices quickly narrow, letting the fun begin. In this stimulating presentation, Gregory Heisler will inspire you to change gears. He’ll explain his philosophy and methodology as a deliberate process that leaves room for the inevitable, unpredictable, spontaneous shifts that occur when the picture is being made. While portraiture is always collaborative, the power ultimately rests with the photographer—learn how to use this power to create the best work for your clients, and for yourself.

Saturday, Oct. 22 11:15 am–12:15 pm Drone

(SA5)

À LA CARTE

NEW!

must have knowledge of rules and regulations, airspace limitations, filing requirements and insurance needs. Brian Walk, licensed ATP (Air Transport Pilot), engineer and accomplished drone operator for motion pictures and still photography, will detail the process of gaining approval from the FAA to operate a drone commercially. The process from start to finish can be confounding. Walk has successfully filed many Exemptions and Certificate of Authority (333/ COA) applications both for his use and for other entities. From closed-set permissions to proper logging, Walk has all the information you need to be compliant without a fuss.

Saturday, Oct. 22 12:30 pm–1:30 pm

(SK)

KEYNOTE

NEW!

of SeaLegacy, an organization dedicated to creating powerful media to change the narrative around our world’s oceans and to inspire the global community to protect them. Their joint lecture will take the audience on an underwater journey to some of the most remote and beautiful corners of the ocean, and will explore how visual storytelling can help protect the last wild places in the sea. With a special focus on climate change and the fate of coastal people and marine ecosystems, the lecture will showcase the incredible biodiversity of the underwater world.

Saturday, Oct. 22 2:00 pm–4:00 pm Lighting

(SB1)

À LA CARTE

NEW!

PHOTOGRAPHING MEN

BENEATH THE THIN BLUE

Jeff Rojas

DOING IT RIGHT (DRONES)

Paul Nicklen and Cristina Mittermeier

Brian Walk

A Keynote presentation by National Geographic photographer Paul Nicklen and Cristina Mittermeier, co-founders

In this class you’ll learn the fundamentals of men’s portrait and fashion photography. Jeff Rojas will guide your through the essential posing, lighting and editing techniques that will

Shooting with drones requires more than creativity and skill— commercial drone operators

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«Sponsored by Sony

«Sponsored by Tamron

Common problems make for common grief. In this lecture, photographer, educator and author Stephen Johnson will address frequent workflow issues in digital photography that can stump photographers. With clarity and context, photographers can quickly identify problems and apply solutions. Johnson will cover how to calibrate your monitor, customize RAW presets, use your histogram, utilize metadata, preserve bit depth, shape tones and other image-editing tricks and techniques. Fine-Art À LA CARTE

(SB4) UPDATED!

GREAT TRAVEL PHOTOGRAPHY Andy Katz «Sponsored by Sony

Improve your travel photography with Sony Artisan of Imagery and author Andy Katz. This seminar will dive into composition and lighting—how to find the best light and how to work around bad lighting—plus, how to take advantage of being in the right place at the right time. He’ll demonstrate techniques visually, and will take attendees around the world with images from more than 50 countries. In this lecture, attendees will learn the best ways to approach a subject, how to find the best light (even in the middle of the day), where to look for the ultimate shooting location, how to the most of your time and how to plan a project.


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Post-Production

(SB5)

À LA CARTE

NEW!

REALITY CHECK: WHAT PHOTOGRAPHERS NEED TO KNOW ABOUT VIRTUAL REALITY Jim Malcolm (more panelists to come)

Virtual reality has been making headlines of late, but is now the time for photographers to hop on the bandwagon? This three-part panel will explore the opportunities that VR and 360-degree imaging presents to photographers and filmmakers, what they need to get started and the new rules of storytelling and visual communication in this immersive genre.

Saturday, Oct. 22 3:00 Pm–4:00 pm Drone

(SB6)

À LA CARTE

NEW!

AERIAL INSPIRATION George Steinmetz

During his 25-year career, award-winning photographer and author George Steinmetz has been best known for his aerial exploration of the unknown: remote deserts, obscure cultures and the mysteries of science and technology. A regular contributor to National Geographic and GEO magazines, he has explored subjects ranging from the remotest stretches of Arabia’s Empty Quarter to the unknown tree people of Irian, Jaya. Having previously used motorized para-gliders, he has adopted drone use in his work and will be speaking on the value of the technology and how it has enabled him to create images and films that were previously impossible. Advertising/Commercial

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À LA CARTE

NEW!

ROAD WARRIORS: TRAVELING WITH CAMERA, LIGHTS AND PASSPORT Lou Jones

Whether you are traveling on assignment or on vacation, photographing in exotic locales

can become addicting. But being “Indiana Jones with a camera,” is not all a romantic adventure—it requires preparation and insider knowledge. In this workshop, Lou Jones calls on years of on-the-road assignments to relay best practices on how to get the maximum from limited equipment, assimilate native traditions, obtain funding, forge relationships with local fixers, parse new languages, build better “travel muscles” and earn money as you go. Learn how to market and shape your travel work into exhibitions, books and more. Post-Production

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À LA CARTE

NEW!

THE LIGHTROOM BOOTCAMP Matt Kloskowski

In this class, Matt Kloskowski will dive into the Lightroom features that you need most in a bootcamp that’s meant to get you moving around Lightroom fast. You’ll get the inside scoop on getting the most out of Lightroom, and you’ll learn the key features to organize, develop and share your photos. Posing

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À LA CARTE

NEW!

STORYTELLING THROUGH POSING Doug Gordon «Sponsored by Adorama and Bay Photo

Want to create something that other photographers can’t? Simply learn to how to pose. This program will deep dive into posing methods that will bring your photography alive to a new generation. As a photographer, you have a choice: You can either take the moment or create the moment. In a short period of time, you will learn how to create an amazing story of who your clients are and who they want to be. Through live demonstrations, you will learn how to pose people of all shapes and sizes while bringing the client’s story to life. This class is not to be missed! «All content is subject to change. Please check www.photoplusexpo.com for complete seminar and expo information and pricing.

EXHIBITOR LIST* ABT Digital Paper Co. Ltd AcrylicPress.com Aibird UAV Album Palace ALLie Camera American Express OPEN APA Apresfoto Archival Methods ASMP ATOMOS B&H Photo, Video, Pro Audio Bay Photo Lab Ben Q America Corp Black Rapid Inc BlackMagic Design Blazing Editions BorrowLenses.com BOUD Co. Ltd. Cambo USA Canon U.S.A. Canson Infinity Capital One Spark Business Capture Integration Carl Zeiss, Inc. Charles Beseler Company Chetu Inc. Chimera Lighting ClearBags Couture Book Dahle North America Digital Silver Imaging DimeFrame DJI Durico C & T, Inc. DxO EchoStar Eizo Inc. Epson America Inc Feisol Inc Fine Art Albums Fotodiox Pro FUJIFILM North America Corporation Fundy Designer G-Technology GigMasters Glyph Production Technologies GRIP&SHOOT GTI Graphic Technology , Inc Hahnemuhle USA Hasselblad Heavy Leather NYC Higbee & Assoc. Hitech Albums HoldFast Gear Hoodman Corporation HPRC BBS Shootools Hunt’s Photo + Video Ikan ILEX Impossible Project Innova Art Ltd. JPEGmini Kenko Tokina USA LaCie Lee Filters Leica Camera Inc Lens Flipper Lensbaby Lensrentals.com Lexar Liebowitz Law Firm, PLLC liveBooks Lomography Lowepro Lume Cube LLC MagMod

*as of August 10, 2016 Manfrotto Distribution MediaBooth Pro, LLC Meural, Inc. Michigan Camera Inc. Midwest Camera Repair, Inc. Miller’s Professional Imaging Mixbook Moab by Legion Paper Modibooth Museo Fine Art MyCaseBuilder MyPublisher Nanuk by Plasticase National Photographers Insurance Nikon Inc NiSi Filters Nissin Flashes by Minox Olympus America Inc. OmegaBrandess OP/TECH USA OWC Panasonic Corp Of North America PANONO Peak Design Peleman Industries/Unibind Phase One / Digital Transitions PhotoFlashDrive.com PHOTO+ Group Pixelstick Plustek Technology Inc. PocketWizard Print File, Inc ProDPI Professional Graphics Systems & Services, Inc. QNAP, Inc R.T.S. Inc R.V. Nuccio & Associates Insurance Brokers Inc. Ravish Patel Reflecmedia Renaissance Albums Ricoh Imaging / PENTAX Rocky Nook, Inc Rokinon XEEN Routledge Samy’s Camera SanDisk Corp Shades of Paper Inc. Shanghai Jieyong Technology Co.,Ltd. ShootProof Sigma SKB Sky-Watcher USA Sony Sood Studios PVT Ltd. Spider Holster SpinLight 360 Spiral Tamrac Tamron USA, Inc Tether Tools TH Swiss Think Tank Photo Tocad America Inc Topaz Labs Unique Photo Uniregistry Inc. Used Photo Pro WD Westcott White House Custom Colour WhiteWall (Avenso Photo Art Inc) Wildwolf Technology LLC Woody Woodclick Premium Packaging Yuneec USA ZI Enterprise Inc.

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149

23


85 Broad Street New York, NY 10004

Use promo code DIGITAL and get entered in our giveaway for one of FIVE free conference seminars, valued at $149!

Register Online Today! www.photoplusexpo.com Use Promo Code: DIGITAL

PhotoPlus Expo 2016 Seminar Brochure  

PhotoPlus Expo offers the ultimate experience in photography, video and digital imaging. Whether you want to improve your craft, learn how t...

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