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November 11–14, 2013

TRENDS AND SOLUTIONS for Leaders in Credentialing Omni Amelia Island Plantation Resort

Amelia Island, FL

Welcome to the New ICE Exchange!


he Institute for Credentialing Excellence (ICE) is pleased to invite you to the first-ever ICE Exchange. Building on the best elements of last year’s annual conference, the ICE Exchange reflects what is valued by our attendees: peer interaction and insight into other credentialing organizations’ success. This year’s event will allow you to both share and learn industry trends and best practices for enhancing credentialing organizations. This two-way flow of information ensures that ideas and advice are always fresh.

For the 2013 ICE Exchange, we are creating both formal and informal opportunities for collaboration among leaders in credentialing: roundtable discussions, solutions-oriented time with exhibiting partners and attendees, and diverse educational sessions designed to meet your needs as an innovator in the credentialing industry.

Exchange Highlights Opening Plenary Session:

NEW! Leverage Quick Education in the Learning Lounge

Leapfrogging to Breakthrough Innovation

Who Should Attend?

Tuesday, November 12 9:00 a.m. – 10:15 a.m.

Keynote Speaker: Soren Kaplan We all know innovation is critical for success. While breakthroughs may seem simple for companies like Apple, creating “the next big thing” in credentialing isn’t easy. Innovation today requires a creative understanding of emerging trends, customer needs, and new possibilities for learning, development, and certification. Through a highly interactive presentation, you’ll gain counterintuitive strategies and practical tools for challenging mindsets and creating innovations that make a real difference for your organization, your stakeholders, and those you serve. Soren Kaplan is the author of the Wall Street Journal bestselling book Leapfrogging. As a leading expert in business innovation, he works with companies including the American Council on Exercise, Kaiser Permanente, Disney, PayPal, Red Bull, ColgatePalmolive, and Medtronic, among others. Soren previously led the innovation group at Hewlett-Packard and is an Adjunct Professor within the Imagineering Academy at Breda University of Applied Sciences in The Netherlands. To learn more, visit

ICE Research Summit Thursday, November 14 8:30 a.m. – 10:00 a.m.

Join members of ICE’s Research and Development Committee at the 2013 Research Summit. Learn about their latest research in continuing competence, management practices, eligibility criteria, innovative item types, construct definition, and ICE’s latest certification benchmarking survey.

2 | Register online at /exchange

The ICE Exchange is ideal for credentialing professionals of all levels including CEOs and executive staff, program administrators, marketers, educators, psychometricians, board directors, and public members. Our educational sessions and conference activities offer valuable learning and networking opportunities. CEOs and Executive Directors should consider this conference an opportunity to train your future staff leaders. Bring additional staff members to cover the sessions you are unable to attend. The ICE Learning Lounge is a dynamic environment where you can engage in content as it fits your schedule. Designed with areas for peer-to-peer learning, mini presentations by invited experts, an ePoster gallery, and more, the ICE Learning Lounge will be a can’t-miss experience at this year’s ICE Exchange.

Chief Executives: Don’t forget to include your job title when registering for this year’s conference! ICE will host two invitation-only events for our C-level attendees. The first will be a special concurrent session with our opening keynote speaker, Soren Kaplan, in which he will dive deeper into his discussion with executives and tease out applicable concepts for the credentialing field. The second will be a CEO Special Interest Group (SIG) facilitated to specifically address key strategic issues facing credentialing program executives.

More information is available online at

Schedule at-a-Glance

Schedule is tentative and subject to change. Please visit for the most up-to-date information. Monday, November 11


1:00 p.m. – 4:00 p.m.

Afternoon Pre-Conference Workshops (Additional registration required)

5:30 p.m. – 6:30 p.m.

First-Time Attendee Reception

6:30 p.m. – 7:30 p.m.

Welcome Reception Sponsored by Pearson Vue

Tuesday, November 12


9:00 a.m. – 10:15 a.m.

Opening Plenary Session Sponsored by Castle Worldwide

10:15 a.m. – 10:45 a.m.

Refreshment Break Sponsored by Applied Measurement Professionals

10:45 a.m. – 11:45 a.m.

Concurrent Sessions

12:00 p.m. – 1:00 p.m.

General Session (Lunch Served)

1:00 p.m. – 2:00 p.m.

Dessert in the Innovation Hall

2:00 p.m. – 3:00 p.m.

Concurrent Sessions

3:15 p.m. – 4:15 p.m.

Concurrent Sessions

4:15 p.m. – 4:30 p.m.

Refreshment Break

4:30 p.m. – 6:00 p.m.

Learning Lounge

6:00 p.m. – 7:00 p.m.

Innovation Hall Happy Hour

Wednesday, November 13 8:00 a.m. – 9:30 a.m.

Networking Breakfast

8:00 a.m. – 9:30 a.m.


9:30 a.m. – 10:30 a.m.

Concurrent Sessions

10:30 a.m. – 11:00 a.m.

Refreshment Break Sponsored by Applied Measurement Professionals

11:00 a.m. – 12:00 p.m.

Concurrent Sessions

12:15 p.m. – 1:45 p.m.

Annual Business Meeting and Awards Luncheon

2:00 p.m. – 3:00 p.m.

Concurrent Sessions

3:00 p.m. – 3:30 p.m.

Refreshment Break in Learning Lounge

3:00 p.m. – 5:00 p.m.

Learning Lounge

Thursday, November 14




8:00 a.m. – 8:30 a.m.


8:30 a.m. – 10:00 a.m.

ICE Research Summit

10:00 a.m. – 10:15 a.m.

Refreshment Break

10:15 a.m. – 11:15 a.m.

Concurrent Sessions

11:30 a.m. - 12:30 p.m.

Closing Session

Interested in diving deeper into a topic than an hour-long session will allow? Register for a pre-conference workshop on Monday, November 11. These workshops are designed to increase interaction among participants and speakers, allow more time for Q&A, and promote attendees’ engagement with the topic at hand. You will meet professionals with similar interests during the session, and together you can compare perspectives and deepen your awareness of the topic that’s relevant to you. This year’s workshop topics include: Test Security, Marketing, Certification 101, and Introduction to NCCA. (Additional registration is required to attend).

ICE Exchange’s SIGs continue to be one of the most popular aspects of the conference. Attending a SIG is a great way to enhance your conference experience by interacting directly with other attendees, sharing ideas and experiences, asking questions, and engaging in an informal, open dialogue around a particular topic that you can continue to explore all week through ongoing networking and concurrent sessions. Join us in the Learning Lounge November 12 and 13 for our SIG topics including: International, Marketing & Social Media, Test Security and Continuing Competence & Recertification.

November 11–14, 2013

Amelia Island, Florida | 3

Education Designed for Your Entire Organization As of July 1, 2013. Conference schedule subject to change. Make the ICE Exchange your own by planning a customized educational program to help you meet your professional and organizational goals.

Pre-Conference Workshops Monday, November 11 1:00 p.m. – 4:00 p.m.

PM Certification 101

11 Marketing with Diversity: Who Are Your Future Credential Holders

Test Security

Introduction to NCCA

CONFERENCE PROGRAM Tuesday, November 12


10:45 a.m. -11:45 a.m.

Getting It Off the Shelf: How to Use Your Practice Analysis to Create Best Practices Across Your Profession Carla Caro, Catherine A. Carter, Robin C. Seabrook, Steven R. Whiteside

Targeted Learning for Continuing Competency and Professional Development: Utilizing Exam Results to Drive Market Opportunities with Facilities, Institutions, and Individuals Gary Schmidt

Teach an Item Writer to Fish Lynne Grief, Lynne Shindoll

Cost-Effective Marketing Tactics for a New Certification Program Tracy Lofty

2:00 p.m. - 3:00 p.m.

Is Your Certification Board Competent? Cynthia Miller Murphy, Bonnie Niebuhr

Innovating Education to Engage Professionals Through Certificates of Completion in Multiple Disciplines Pam Beaton, Ed Dellert, Chad Jackson

Choosing Test Delivery Options: It’s Not Complicated ... More Is Better than Less Andrew Dwyer, Scott Greene, Richard Lawrence

Protecting the Public and Profession through an Effective Discipline Process Shaun Conway, Ida Darragh, Michael J. Klug

3:15 p.m. - 4:15 p.m.

Maximizing the Value of Public Members Shannon Carter, Paul Grace, Jan Robinson

Score Reporting Pitfalls for Licensure and Certification Examinations Philip Dickison, Anthony Zara

Migration of a High-Stakes Regulatory Examination to a Computer-based Essay Test Mark G. Christensen, Eric D’astolfo, Judi Gerstung

Assessment-based Certificate Accreditation: What You Need to Know (ACAP) Bobbi Vernon, Anjali Weber





Wednesday, November 13


9:30 a.m. - 10:30 a.m.

Green Light-Red Light: When to Start and When to Stop a Certification Program Cynthia Miller Murphy, Karen Nason

High Stakes ABCs? The Need for More Guidance … Joselito Cornelio Lualhati, Irene Perez, Melinda Rose

The Rewards and Challenges of Item Development and Review in a Virtual Environment Debra Hecker, Sarah Pauly Hughes, Timothy Muckle

Who’s Lurking In Your Testing Room? Margaret Bent, Shaun Conway

11:00 a.m. - 12:00 p.m.

Excellence Through Collaboration: Two Heads are Better than One! Lawrence J. Fabrey, Peg Harrison, Francine Stanbery

Models of Recertification Grady Barnhill, Christopher Butcher

Score Reporting: More Than Just Pass/Fail Susan Davis-Becker, Debra Hecker, Sheila Mauldin

The Value of Planned Chaos Deborah L. Dickinson

2:00 p.m. - 3:00 p.m.

Innovative Thinking for Your Certification Program: 30 Ideas You Can Use in 60 Minutes William Ellis, Todd Galati

Think Before You Jump: What To Consider When Developing Performance Items EW Looney, Ryan Misner, Scott Russell

A Global HR Credential–Steps to Encourage Success Linda K. Anguish, Beth Kalinowkski

Get Up and Toot Your Horn: Let the World Know About the Value of Your Certification Carol Hartigan, Cynthia Miller Murphy

Tumbling Down the Rabbit Hole: Switching from Traditional to Online Item Development Todd Galati, Meredith Kuny, Diana Patten

The Art of Developing and Scoring Constructed-response Questions: Lessons Learned Isabelle Gonthier

International Data Privacy and Global Trends Allen Brandt, Cordell Jung


Thursday, November 14 10:15 a.m. - 11:15 a.m.

PM Beyond Governance: Design Elements for a Flourishing Organization Kory Ward-Cook, Paul Werder


»» Sessions of interest to Public Members, as determined by the ICE Program Committee, will be marked with a

PM .

Public Members are welcome to attend any session that they findforoffull interest. Visit session details and speaker information. 4 | Register online at

Highly-Anticipated Sessions

Get Up and Toot Your Horn: Let the World Know About the Value of Your Certification Your organization’s current health and future prospects depend on demand for professionals who hold your credential. That demand exists because important audiences know what you do and why your credential has value: the general public, employers, and legislators. Expert panelists will offer advice and engage the audience in a discussion on dealing with the media, cultivating relationships with employers, and helping lawmakers and policymakers appreciate the ways that certification promotes the public interest.

Green Light-Red Light: When to Start and When to Stop a Certification Program Decisions regarding the development of new programs or retirement of existing programs are among the most difficult judgments certification organizations make. Though sometimes emotionally charged, decisions must be objective and based on reliable data. Speakers will delineate in detail, decisionmaking algorithm for the process of determining whether or not to develop a new program and discuss the process of impartially deciding when to discontinue a program.

Teach an Item Writer to Fish We have all heard the Chinese proverb Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. The same is true for item writers: Revise an item writer’s work, you fix the problem for today. Teach an item writer how to fix his or her own work, and you train him or her for a lifetime.

Is Your Certification Board Competent? The recruitment of highly capable leaders is paramount to a board’s success. Some organizations focus on demographics or stakeholder interests, while ignoring essential leadership competencies. Two executives will describe the processes used by their boards to define and assess key competencies. They will also define essential board competencies.

November 11 – 14, 2013

Amelia Island, Florida | 5

General Conference Information Area Highlights Located off the coast of northeast Florida, Amelia Island was voted #8 among Top-10 North American Islands by Conde Nast Traveler’s Reader’s Choice Awards in 2011. Known for its beaches, native wildlife, pristine marshes, and scenic waterways, this barrier island has long been a beloved destination. Sports enthusiasts and beach lovers will enjoy an array of outdoor recreational activities and 13 miles of coastline, while history enthusiasts will revel in a visit to the Amelia Island Museum of History, Fort Clinch, and Florida’s oldest continuously operating bar, The Palace Saloon. For more information, visit

Can’t make it to Florida this November? Register for the ICE Virtual Conference!

Hotel Information Omni Amelia Island Plantation Resort 39 Beach Lagoon Amelia Island, Florida 32034 ICE has reserved a block of rooms at a specially negotiated rate for conference attendees. We encourage you to make your room reservations early as space can sell out. The ICE group rate is $209 per night, plus a $10 resort fee and all applicable taxes. This rate is valid until October 11, 2013, or until the ICE room block is full, whichever occurs first. Book your reservation online at, or call 904-261-6161 and reference ICE Exchange.

Ground Transportation The Omni Amelia Island is located 30 miles from Jacksonville International Airport (JAX). Your best ground transportation option is the Omni hotel shuttle. View more information online at

6 | Register online at /exchange

Has your organization cut travel expenses this year, but you still want to engage in a valuable learning opportunity? Can’t attend the ICE Exchange? Let us bring the conference to you with virtual education. The ICE Virtual Conference includes select sessions broadcast from the live ICE Exchange in Amelia Island. Organizations can purchase virtual access for individuals who cannot travel to the conference, affording them the opportunity to participate in and learn from select conference speakers in real-time.

Virtual Conference Registration Rates Member All Sessions $259 Non-Member All Sessions $329 Member One-Day $149 Non-Member One Day $189 Additional Attendee – Same Site $89

For details, visit

Special Thanks to the 2013 ICE Program Committee CHAIR Shannon Carter, CAE CEO, Competency and Credentialing Institute

Sharon Lustig Vice President, Business Development and Marketing, Castle Worldwide

VICE CHAIR Sara Blair Lake, JD, CAE Executive Director, International Board of Lactation Consultant Examiners

Sherry Montgomery Operations Manager, American Board of Optometry Cynthia Noe Certification Practice Specialist, American Association of CriticalCare Nurses

Linda Anguish, SPHR, GPHR Director, Certification Products & Services, Human Resource Certification Institute

Jo Santos, RHIA Sr. Certification Manager, American Health Information Management Association

Daniel Breidenbach, PhD Program Director, Applied Measurement Professionals

Nathan Thompson, PhD Vice President, Assessment Systems Corporation

William Ellis, RPh, MS Executive Director, Board of Pharmacy Specialties

Complimentary Public Member Registration

Sandra Greenberg, PhD Vice President for Research & Advisory Services, Professional Examination Service

Recognizing that public members – the consumers served by your profession – play a critical role in serving on certification governing boards, ICE is pleased to offer a special registration opportunity to CEOs and the public members who serve their boards. If the President/CEO of a certification organization signs up for a full-conference registration, ICE will offer one (1) complimentary registration to that organization’s public member. ICE will offer several special educational sessions and networking opportunities developed specifically for public members to encourage ongoing training for their role on the credentialing board. If you would like to register your public member, please contact ICE registration at 202-367-1173.

Donna Hayes Marketing Program Manager, Alpine Testing Solutions Mike Klug Public Member, National Certification Commission for Acupuncture and Oriental Medicine

ICE Members Save Big! Not a Member? Join online today at

Registration Types and Fees Registration Type Pre-Conference Workshop

Member Rates

Non-member Rates

Received on or before Oct. 11

Received after Oct. 11

Received on or before Oct. 11

Received after Oct. 11





Full Conference





*Full Conference Group










Tuesday Only





Wednesday Only





Thursday Only










* Price reflects a discount of $30 per person from the full conference rate when registering four (4) or more individuals at the same time from the same organization.

Please register online at November 11–14, 2013

Amelia Island, Florida | 7

2025 M Street NW, Suite 800 Washington, DC 20036 Phone: 202.367.1165 Fax: 202.367.2165

Get Connected:

ICE Member Community

Innovation Hall Our industry partners invite you to join them in the Innovation Hall where they will be equipped to discuss new trends in credentialing and technology. Their thought leadership can help expand your thinking about your organization, your certificants, and your systems. Bring an open mind and challenge them to find solutions to your questions and concerns as you seek out new ways of improving your business.

Exhibiting Sponsors


(as of July 1)

(as of July 1)


Assessment Systems Corporation Center for Education and Training for Employment Comms Multilingual CPS HR Consulting Custom Pin & Design Framing Success Learnosity National Board of Medical Examiners Parchment Seacrest


PLATINUM Alpine Testing Solutions Applied Measurement Professionals Castle Worldwide Pearson VUE ProExam PSI Services, LLC


ICE is approved as an education provider of Certified Association Executive (CAE) Credits. 2013 ICE Exchange Sessions may count toward CAE application or renewal credit, don’t miss this valuable educational opportunity to jump ahead in your career!

T&E Solutions

Heuristic Solutions Proctor U Questionmark Software Secure

Register online by October 11 at for early registration savings.

ICE Exchange Registration Brochure  

ICE Exchange Registration Brochure

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