DYNAMICS OF TIME Our value creation processes in our digital economy is slowly but surely shifting from object to open interpretation. Designers add value with their ability to craft, communicate thoughts, storytelling and prototyping skills, helping people get comfortable with the reshaped values. But they also have the ability to step outside of ‘reality’. Speed, Nakayama and Murray-Rust spoke about the shift from object to data oriented approach. Data can come in different shapes and sizes, from living entity to digital data. Pschetz talks about value chains tending to be linear, because they were built around a temporal framework. But digital data has unlocked non-temporal frameworks allowing co-production of valueconstellations in which many stakeholders can add value. This non-temporal framework, is an evolving process in which improvements can be made whilst it is already out on the market, making the process iterative. This adds value to the circular-economy. Designers should be aware of this value constellation. This requires understanding what happens when they reshape a product or service, and what impact this might have on others in the ‘actor-network’ and how to work together on the recreation of or even with ‘things’. Murray-Rust, Speed, Bode stated that the designers from the art-academy should open up to the changes within other disciplines, exploding the ‘arts’ rather than introverting it from ‘data’. Another perspective, coming from Pschetz, is that students should not only focus on ‘human-centered’ but ‘world-centered’ design. Making our environment an important part of how designers create value. Instead of shutting out important questions whilst designing. Szymanski believes designers should understand this network when working with different ‘nonhumans’ because unlocks different connections and networks.
Dissertation Eva Auer