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EDMONTON’S PASSION

ALL THINGS FOOD FOR


MAYOR’S MESSAGE

On behalf of City Council and the people of Edmonton, Alberta’s Capital City, I welcome all vendors from the 2014 National Restaurant Association Show to consider our great city as a prospective place to start or expand your company. With an $81-billion gross domestic product, Edmonton is an economic powerhouse and anchors one of the most dynamic economic development corridors anywhere. Higher-than-nationalaverage household incomes, a young well-travelled population with high disposable incomes and an insatiable appetite for culinary adventures — all combine to make Edmonton a desirable destination for investment. Forecasts project Edmonton to be Canada's fastest-growing city in 2015-18 with continued significant population growth, creating limitless opportunities for new hospitality ventures. Edmonton is a vibrant and dynamic city with a strong, multicultural community and a thriving arts scene. With year round festivals, endless green spaces and state-of-the-art sports and entertainment facilities, Edmonton is a great place to live, work and play. Edmonton stands ready to welcome you. How can we help you? Yours truly,

Don Iveson Mayort

Photo: What the Truck?! events gather a number our city’s 30+ mobile eateries in one place throughout the year.


MEET EDMONTON’S THRIVING HOSPITALITY INDUSTRY From fine dining to food trucks, our city has a passion and a talent for wining and dining.

Photo: The Common is a gastro-lounge offering seasonal menus with an aim to create a community based upon experiencing new food, music and culture in Edmonton.


Edmontonians have the highest disposable income in Canada and Albertans eat out more than anyone in Canada. Population

EDMONTON ALBERTA CANADA 1,241,933

3,897,557

35,332,670

Median Age

36.4

36.4

40.2

% with Bachelors Degree or Higher

23%

22%

22%

Average Persons per Household

2.53

2.57

2.46

Average Household Income

$103,668

$108,874

$86,661

Average Disposable Income

$62,270

$65,408

$53,093

Average Annual Spending on Food at Restaurants

$2,329

$2,363

$2,017

$477

$466

$357

Average Annual Spending on Alcohol at Restaurants and Bars Source: PCensus Online 2013 Estimates

TOTAL EXPENDITURE (IN MILLIONS) Food purchased from restaurants Alcohol purchased from restaurants and bars

EDMONTON ALBERTA CANADA $1,126

$3,514

$28,488

$231

$693

$5,043

Source: PCensus Online 2013 Estimates

EXPENDITURE PER HOUSEHOLD Food purchased from restaurants Alcohol purchased from restaurants and bars

EDMONTON ALBERTA CANADA $2,329

$2,363

$2,017

$477

$466

$357

Source: PCensus Online 2013 Estimates

Photo: The 8,000 square foot Ranch Roadhouse features seven full service bars and a full service patio bar to entertain country music fans.


1.5

$

BILLION

SPENT IN RESTAURANTS AND BARS ANNUALLY

Edmonton combines one of the strongest local economies in North America and a business-friendly tax environment, with a fast-growing population of young, high-income professionals. With close to $1.5 billion in annual spending in restaurants and bars, and a planned downtown arena and entertainment district that will drive that spending to new heights, Edmonton represents an unparalleled investment opportunity for the hospitality industry.


Greater Edmonton is home to over 1.1 million people, making us Canada’s sixth-largest metropolitan area, and we are one of the fastest growing large municipalities in Canada. POPULATION GROWTH 2013-2016

POPULATION GROWTH 2016-2018

4.9%

7.2%

4.4% 3.5%

Canada

7.8%

5.6%

Alberta

Edmonton

Canada

Alberta

Edmonton

Edmonton features a growing population of young, high income professionals. Edmonton households spend, on average, 3.9% or $2,329 of their disposable income on restaurants. AVERAGE FOOD SPENDING OF EDMONTON HOUSEHOLDS

EDMONTON POPULATION BY AGE

UNDER 30

FOOD PURCHASED FROM RESTAURANTS

40%

25% FOOD PURCHASED FROM STORES

75%

OVER 30

60%


Image: courtesy of Martin Male


Edmonton has national recognition as a city where new hospitality concepts are born and flourish.

Alberta’s restaurant-friendly atmosphere is spurred by many factors. The province has a young population, plenty of disposable income and no provincial sales tax – a “huge, huge” help, [said Earls proprietor, Stan Fuller]. And Albertans favour chains. The split between independents and chains is 50-50, whereas Canada has twice as many independent outfits, said Mark von Schellwitz, vice-president of Western Canada for the Canadian Restaurant and Foodservices Association. “If you’re going to be successful, Alberta is probably your best chance at being successful with a new concept,” he said. Josh Wingrove, “Alberta: A restaurant entrepreneur’s heaven,” Globe and Mail

This page top: The first Earls restaurant opened in Edmonton in 1982, and has since expanded to 65 locations in Canada and the United States. This page bottom: Wok Box started as a single store in downtown Edmonton in 2004, and can now be found across Canada and the United States with plans for international expansion. Next page top: The Marc serves delicious French dishes to an eager downtown lunch crowd, softening its atmosphere and expanding its menu in the evening. Next page right: Famoso Pizzeria, first offered its fire-roasted Neapolitan pizza in Edmonton, and now has 27 locations across Canada. Next page far right: A single Booster Juice smoothie store in Sherwood Park in 1999 has grown into 295 stores in six countries.


Edmonton’s record speaks for itself. Boston Pizza, Earls, Pizza 73, Booster Juice, Wok Box, Famoso, Sorrentinos and Cafe Sorrentinos are among the region’s best-known success stories, but there are plenty of other homegrown businesses, in various stages of growth, such as Twisted Yogurt, Burrito Libre and Oodle Noodle, to name a few. “To set the stage for this, you have to understand that Albertans eat out more than anybody else in Canada, and that’s reflective of the perception of a better economy than anywhere else,” [says Paul McElhone, executive director of the University of Alberta School of Retailing]. Bill Mah, “Hungry for Chains,” Postmedia


WELCOME TO EDMONTON, A RESTAURANT ENTREPRENEUR’S DREAM.


Chefs have access to superior local producers and growers surrounding Edmonton. From free range pork at Irvings Farm Fresh, exceptional Alberta beef at Capital City Packers and exotic meats at Wild Game Consultants to exceptionally fresh produce straight from the Fraser Valley, Edmonton offers chef’s the opportunity to prepare a truly remarkable menu.

Photo to left and this page top: Brad Smoliak owns KITCHEN, a culinary studio in downtown Edmonton where he develops, tests and brings to life new menus, recipes and food products for restaurants, food manufacturers and foodservice providers. This page middle left: Irvings Farm Fresh specializes in delicious, nutritious, free range and locally sourced pork, and keeps a herd of Berkshire pigs year round. This page middle right: Fraser Valley. Image courtesy of Sam Chua This page left: Family owned Acme Meat Market supplies our city with top quality meats and seafood.


INTRIGUED? The information within these pages is only a sampling. Connect with us to learn more about Edmonton’s exciting opportunities and tour our city’s hospitality landscape.

Jimmy Shewchuk Manager, Entertainment & Hospitality 780-969-0437 JShewchuk@Edmonton.com enterpriseedmonton.com

D’Arcy Vane Director, Business Development 780-969-0429 DVane@Edmonton.com enterpriseedmonton.com

I am excited to help companies bring new hospitality experiences to Edmontonians. I draw upon my experience as a consultant, conceptdeveloper, trend expert, owner and operator in various hospitality outlets in Edmonton and across parts of Western Canada.

With a clear understanding of Edmonton’s unique economic position and expertise in strategic planning, market entry strategies, business model development and operations management, I offer a wealth of knowledge and experience to restaurant entrepreneurs looking to find success in Edmonton.


EDMONTON DEMOGRAPHIC SNAPSHOT 2013 HOUSEHOLD SPEND SUMMARY Edmonton Canada

2013 Estimated Household Income

Total Expenditure

Total

Per Household

%

Total

Per Household

%

$50,108,570,439 $103,668 $1,224,099,345,647 $86,661

$48,319,016,451 $99,965

$1,176,715,578,023 $83,306

Total Current Consumption

$33,933,185,777

$70,203 70%

$835,975,815,216

Food

$4,509,871,883

$9,330 9%

$121,812,390,808

$8,624 10%

Shelter

$9,447,208,236

$19,545 20%

$229,142,832,704

$16,222 19%

Household operation

$2,235,224,983

$4,624

5%

$55,326,379,758

$3,917

5%

Household furnishings and equipment

$1,436,927,804

$2,973

3%

$33,163,408,824

$2,348

3%

Clothing

$1,996,676,343

$4,131 4%

$49,383,832,848

$3,496 4%

Transportation

$6,549,831,039

$158,732,972,514

$11,238 13%

$13,551 14%

$59,183 71%

Health care

$1,173,744,932

$2,428

2%

$32,379,816,352

$2,292

3%

Personal care

$761,900,955

$1,576

2%

$19,535,195,698

$1,383

2%

$67,730,743,629

$4,795 6%

Recreation Reading Materials and Other Printed Matter Education Tobacco products and alcoholic beverages

$2,952,468,186 $170,510,711 $759,654,558

$6,108 6% $353

0%

$4,350,492,156

$308

0%

$1,572 2%

$16,843,091,906

$1,192 1%

$1,049,146,664

$2,171

2%

$25,405,653,311

$1,799

2%

Games of chance (net)

$169,170,200

$350

0%

$4,162,236,596

$295

0%

Miscellaneous expenditures

$720,849,281

$1,491

1%

$18,006,768,109

$1,275

2%

Total Additional Expenses

$14,385,830,674

$29,762 30%

$340,739,762,809

$24,123 29%

Personal taxes

$10,562,941,739

$21,853

22%

$245,022,538,033

$17,346

21%

Personal insurance payments and pension contributions

$2,582,831,421

$5,344

5%

$66,087,369,161

$4,679

6%

Gifts of money and contributions

$1,240,057,515

$2,566

3%

$29,629,855,614

$2,098

3%

Food purchased from restaurants

$1,125,839,176

$2,329

$28,487,912,476

$2,017

Alchohol purchased from licensed establishments $230,574,414

$477

$5,043,039,939

$357

Source: PCensus Online 2013 Estimates


EDMONTON DEMOGRAPHIC SNAPSHOT INCOME TRENDS

Edmonton Canada

Average household income 2008 estimated

$98,019

$79,061

2013 estimated

$103,668

$86,661

2016 projected

$117,863

$98,380

2018 projected

$125,173

$104,419

2023 projected

$145,711

$121,403

Aggregate household income ($000) 2008 estimated

$43,151,444

$1,041,942,430

2013 estimated

$50,108,570

$1,224,099,346

2016 projected

$60,630,000

$1,455,235,694

2018 projected

$67,002,305

$1,591,149,785

2023 projected

$85,434,731

$1,965,533,551

Change in average household income 2008 to 2013

$5,649

$7,600

2013 to 2016

$14,195

$11,719

2016 to 2018

$7,310

$6,039

2018 to 2023

$20,537

$16,984

Change in aggregate household income ($000) 2008 to 2013

$6,957,126

$182,156,916

2013 to 2016

$10,521,430

$231,136,348

2016 to 2018

$6,372,305

$135,914,091

2018 to 2023

$18,432,426

$374,383,767

Source: PCensus Online 2013 Estimates


EDMONTON DEMOGRAPHIC SNAPSHOT EDMONTON DEMOGRAPHICS

Edmonton Canada

% % Total Population

1,241,933

35,332,670

2008 estimated

1,127,655

33,309,353

2008-2013 % Pop. Change

10.10%

6.10%

2013-2018 % Pop. Change

8.10%

5.80%

2013 Total Population by Age 0 to 4 years

78,202

6.30%

1,947,617

5.50%

5 to 19 years

209,738

16.90%

5,945,944

16.80%

20 to 24 years

95,943

7.70%

2,459,664

7.00%

25 to 34 years

211,108

17.00%

4,900,093

13.90%

35 to 44 years

177,056

14.30%

4,723,834

13.40%

45 to 54 years

179,775

14.50%

5,372,851

15.20%

55 to 64 years

144,839

11.70%

4,615,031

13.10%

65 to 74 years

80,505

6.50%

2,986,345

8.50%

75 years & over

64,767

5%

2,381,291

7%

36.4

40.2

Median Age Top 3 visible minorities

Chinese, South Asian, Black

South Asian, Chinese, Black

Family Types 2013 Total Census Families

323,645

9,455,607

Average Persons Per Family

3

3

Children Per Census Family

1.1

1.1

Total Couples

272,389

84.20%

7,924,238

Without children at home

114,052

35.20%

3,501,714

37.00%

With children at home

158,337

48.90%

4,422,524

46.80%

51,256

15.80%

1,531,369

16.20%

Lone-parent families

83.80%

Education 2013 Educational Attainment (15 years+)

1,010,696

28,971,114

Less than a bachelor degree

775,563

76.70%

22,712,218

78.40%

Bachelor degree & higher

235,133

23.30%

6,258,896

21.60%

2013 Households

483,358

14,125,191

Persons per household Average household income

2.53

2.46

$103,668

$86,661

Housing 2013 Occupied Dwellings

483,358

14,125,191

Owned dwellings

349,161

72.20%

9,784,089

69.30%

Rented dwellings

133,558

27.60%

4,276,900

30.30%

Dominant building type Dominant period of construction Source: PCensus Online 2013 Estimates

Houses

Houses

1971-1980

1971-1980


enterpriseedmonton.com

Meet Edmonton’s Thriving Hospitality Industry  

From fine dining to food trucks, our city has a passion and a talent for wining and dining.

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