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Delivering you more business than ever!


Quality Buyers! The 2013 Auckland Show proved once again why it remains in strong demand. With over 45,000 visitors attending, exhibitors reported excellent trading and a 98.3% satisfaction with the quality of visitors. Homeowners were actively seeking building and renovation solutions, with 97.1% undertaking a project with an average budget of $102,655. Exhibitor research identified that $60 million worth of business was generated by the Show, with an average ROI of $126,307 per exhibitor. The event continues to deliver a fantastic financial return for all key stakeholders. *All research undertaken by independent researcher, iData Group.

Quality visitors attend

High renovation spend

97.1% are planning a building, renovation or home improvement project.

Up to $25,000

37.8%

58.8% of visitors have renovated at least 2 properties

$25,001 - $50,000

19.7%

$50,001 - 100,000

11.5%

Visitors have an average renovation budget of $102,655.

$100,001 - $200,000 $200,001+

7.1% 16.3%

38.4 % of visitors own more than one property.

23.4% of visitors were spending over $100,000

on their renovation or home build projects.


Visitors renovating now

Visitors planning projects

Project completion time-frame

Landscaping & decking

58.1%

Bathroom

50.4%

In 3 - 5 months

13.6%

Kitchen

50.3%

In 6 - 11 months

25.4%

Living area

38.5%

In 12 - 17 months

18.2%

Bedrooms

35.6%

Over 18 months from now

24.4%

Furnishings

33.2%

Roofs / windows

29.3%

Heating / cooling

27.9%

House exterior cladding

22.4%

Pools / spas

16.3%

Home entertainment systems

16.3%

Visitors building/renovating

Home security

15.9%

About to start home renovation

30.1

About to start building a new home

11.8

Commenced home renovation project

27.7

94.7% of visitors were satisfied with the overall Show.

Within 3 months

9.6%

With 97.1% undertaking a building or renovation project, 48.6% expect to be completed within 11 months.

Commenced building new home

Exhibitors averaged 113 sales leads to follow up post-Show. Exhibitors estimate an average return on investment of $126,307.

%

2.9


Exhibitors estimate

Exhibitors average $61,059 worth of sales on site from the Show.

$60 million of business was generated as a result of the 2013 Show.

Purchase intention high Visitors about to buy

%

Bathroom / bathroom products

58.2

Kitchens / kitchen products

58.1

Landscaping / gardening

55.8

Flooring

42.8

Lighting

40.6

Patios & decking

38.7

Heating & cooling

36.1

Kitchen & laundry appliances

35.2

Products to cut energy bills

33.6

Show performs strongly

Follow up business generated

41% will gain up to 3 months more work

34% will gain 4

months or more work

Exhibitor Satisfaction

%

Quality of visitors

98.3

Generating brand awareness

97.0

Launching new products

94.3

Generating high value leads

90.7

Total number of visitors

90.7

Overall Show performance

88.4

Meeting building trades

86.9

Large volume leads

84.5

Making sales at Show

80.4

98.3% of

exhibitors were happy with the quality of visitors at the Show.


Exhibitor Testimonials “The Auckland Home Show is a great way for us to not only showcase all our models for the current year, but also launch for the following year. We have the largest stand at the Show and by putting everything into the event, including prizes and offering great deals during the Show, 2013 was another successful Show. We look forward to 2014.” Rachel Louie, Managing Director Applico “The Auckland Home Show delivers us targeted quality buyers. It’s the best event of its type in Australasia, and we are delighted to be associated with it. We have re-booked for our 15th consecutive Home Show. It’s a very important part of our marketing strategy.” Malcolm Box, Managing Director Aquatica NZ “This was our second Show and we could gauge the lift in brand awareness which was significant. The Show is a great format to introduce the brand to the interested public, and we were happy with the sales results and positive feedback.” Murray Linn, Business Development Manager of Australasia Beko “The Auckland Home Show was a great event to market our products and generate brand awareness. We look forward to exhibiting in 2014.” Tim Baker, National Sales & Marketing Manager Foreno Tapware NZ


Marketing to the buyers A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project. This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project.

The strategic campaign includes: •

Prime time TV advertising with high TARP rating - reaching 78% of Auckland people aged 30 - 64;

Saturation radio advertising across key Auckland stations;

Prominent press advertisements in The New Zealand Herald;

34-page Show Guide distributed to over 180,000 Auckland homes and 25,000 Show visitors.

Show Wrap in The New Zealand Herald distributed to 55,000 homes;

Comprehensive website with over 52,000 total visits;

eDM marketing to the Home Show Club now over 15,500 members;

Social marketing via Facebook, reaching over 133,000 Auckland renovators.

The eDirectory on the Show website was the highest viewed page, excluding the home page, with over 308,000 page views.

Book your stand for 2014 Speak to our team about a tailored solution for your business. 09 976 8307 aucklandhomeshow@eenz.net.nz

10 - 14 September 2014

ASB Showgrounds Greenlane aucklandhomeshow.co.nz

2013aucklandhomeshowpostshowreport  
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