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Message from Agenda Manager From the 7 to 9th December 2012, Taiwan hosted the regional Asia Pacific External Relations Summit bringing together over 100 team leaders across the region and beyond from the business development and sales function for a three day conference to strategize and drive for high sales capacity in the network. Throughout the three days, it aimed to drive the core theme of the summit which was PIONNER TO ACHIEVE, and its objectives of the which were to Corporate Brands - TOOL KIT •  Collaborate across entities towards overall AP and global sales strategies

•  Drive sales capacity and quality of current programs

The Corporate Branding towards Tool Kitdriving for overall regional performance •  Sense of ownership Using the corporate brand toolkit, comprising of vision, culture and image, it shaped the overall agenda and sessions for the summit to enable members to strongly align our products to our organizational purpose and effectively communicate it to our Does your company practice the values it promotes?

Who are your stakeholders?

external stakeholders.

What do your stakeholders want from your company?

Does your company's vision inspire all its subcultures?

Are you effectively communicating your vision to your stakeholders?

Are your vision and culture differentiated from those of your competitors?

Vision (managers)

Culture (employees)

Image (stakeholders)

Overall the conference was a big success and as you read through this report I hope

o get the most out of a corporate thatthree theessential energy and passion comesWhat through. I want to thank our amazing and anding strategy, images do stakeholders associate with your company? ements must be aligned:facilitation vision, diverse team, the organizing committee, AIESEC Taiwan and all the lture, and image. Aligning these In what ways do your employees and stakeholders interact^ delegates for their contribution in making this event both possible and empowering. trategic stars" takes concentrated anagerial skill and will. Each element Do your employees care what stakeholders think of the confipany? driven by a different constituency:

Yours sincerely,

sion Culture Image Edwin Seah op management's The organization's values, The outside world's overall pirations for the AIESEC Singapore Member Committee behaviors, and attitudes impression of the company. mpany. that is, the way employees This includes all stakeholders Sales Training Director all through theand ranks Events feel customers, shareholders, the about the company they media, the general public, and are working for. soon.

Are your vision and culture sufficiently Silicon Valley legions of young people

preaches, so its image gets tarnished among key stakeholders. In today's wired world, where word-of-mouth opinion spreads through Intemet chat rooms as quickly as the flu through a kindergarten, maintaining a positive image is increasingly challenging. To identify image-culture gaps, you need


About Agenda TIME

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till late

7th

8th

9th

Connect

Enable

Create

Registration

Morning Plenary

Morning Plenary

Opening Plenary Sales Skills

MC Strategy Talk

Team Building

Lunch

Lunch Networking Lunch

The Story of APER Summit

Connecting Asia Pacific

Enabling our Programs

Connecting the Dots Dinner

Dinner

My Journey, Your Inspiration

Enabling Asia Pacific

Evening Plenary Evening Plenary Entity Time

Global Village

Creating Possibilities

Creating AP Legacies

Break Connecting to our MC Strategic Talk essence

Creating our Dream Team

Entity Time

Taiwan Night

Closing Plenary


APER Summit Day 1 Story of ER Summit Delegates to understand the origin and creation of the ER summit (from IPM in Hungary by AP MCPs). Delegates to embrace the global GIP numbers to achieve for this year and hear about the outputs created from the first ER Summit in Guangzhou.

Connecting Asia Pacific Delegates have a clear and holistic scope of AP as a region and how it has the potential to grow in GIP numbers and External Relations. Thus, they would have a better understanding of the region and how they can capitalize on it.

Connecting to our Essence Delegates will be strongly aligned to how our AIESEC products are connected to AIESEC's vision and culture. From there they will be able to effectively communicate AIESEC’s value proposition to present a strong image to their customers

Your Story, Our Inspiration Impactful stories and journeys from our delegates aim to empower and inspire others to act as a source of inspiration and drive for sales excellence.


APER Summit Day 2 Trust Based Selling Delegates will be equipped with essential soft skills to become better sellers. The focus was towards fostering strong relationships with their customers by building trust.

Enabling our Program: GIP ICX For our Global Internship program, delegates were empowered with the skills and techniques behind market research and understanding the overall supply and demand of AIESEC talents. Next, they were introduced to the service blueprint concept in order for them to clearly map out the full process of the GIP delivery for the customers.

Enabling our Programs: External Relations For the External Relations function, delegates were introduced to the steps of product development and had to design and create new initiatives which are potentially relevant to the market. Next, they were introduced to the various sales channels to effectively reach their customers and managing them through CRM.

Enabling Asia Pacific Delegates from their respective entities get to share and profile their Good Case Practice to showcase to the AP network Delegates get to learn from the different networks and implement these GCP in their entity


APER Summit Day 3 Creating a Strong Sales Team Delegates will understand the breakdown of a typical sales force, Laggards, core performers and stars. This session will also indicate the key bottlenecks of sales teams in AIESEC entities. They will also be introduced to the concepts of building a good sales team.

Training, Coaching, Pipeline 101 Delegates will be split accordingly to the various sessions to drive for strong team performance. Pipeline 101 focused on building strong sales capacity in their entity, Training 101 introduced delegates to the concepts behind effective training sessions and Coaching 101 emphasized the important techniques behind being an effective coach.

Creating Possibilities A think tank session for delegates to innovate and collaborate in groups to enhance and drive GIP delivery. They will be allowed to discuss key issues and brainstorm on new initiatives.

Creating Asia Pacific Legacies Delegates will be able to set personal and team goals to achieve targets based on knowledge gained over the summit. There will also be a re-emphasis of the APER Campaign updates, Delegates are able to create and feel a sense of belonging a shared AP Culture to drive for excellence and collaboration


Facilitator Team

Organizing Committee


APER output