SEP OCT 2017
AU T U M N O FFERS
KEY DATES SEPTEMBER 01 SAN MARINO V N. IRELAND (WCQ) LITHUANIA V SCOTLAND (WCQ) MALTA V ENGLAND (WCQ) 02 GEORGIA V REP. OF IRELAND (WCQ) WALES V AUSTRIA (WCQ)
03 F1 ITALIAN GRAND PRIX
04 N. IRELAND V CZECH REPUBLIC (WCQ) ENGLAND V SLOVAKIA (WCQ) SCOTLAND V MALTA (WCQ) 05 MOLDOVA V WALES (WCQ) REP. OF IRELAND V SERBIA (WCQ) 07-11 ENGLAND V WEST INDIES, 3RD TEST
OCTOBER 01 INTERNATIONAL COFFEE DAY 01 F1 MALAYSIAN GRAND PRIX 05 SCOTLAND V SLOVAKIA (WCQ) ENGLAND V SLOVENIA (WCQ) N. IRELAND V GERMANY (WCQ) 06 REP. OF IRELAND V MOLDOVA (WCQ) GEORGIA V WALES (WCQ) 07 SUPER LEAGUE GRAND FINAL, OLD TRAFFORD - RUGBY 08 SLOVENIA V SCOTLAND (WCQ) LITHUANIA V ENGLAND (WCQ) NORWAY V N.IRELAND (WCQ)
08 F1 JAPANESE GRAND PRIX
17 F1 SINGAPORE GRAND PRIX
09 WALES V REP. OF IRELAND (WCQ)
19 ENGLAND V WEST INDIES, 1ST ODI
09-15 NATIONAL CURRY WEEK
16 WORLD FOOD DAY
22 F1 UNITED STATES GRAND PRIX
29 BRITISH SUMMERTIME ENDS
16 ENGLAND V WEST INDIES, T20
21 NATIONAL CASK ALE WEEK (21ST SEPT – 1ST OCT) 21 ENGLAND V WEST INDIES, 2ND ODI 23 BRITISH FOOD FORTNIGHT (23RD SEPT – 8TH OCT)
24 ENGLAND V WEST INDIES, 3RD ODI
(WCQ) : WORLD CUP QUALIFIERS
27 ENGLAND V WEST INDIES, 4TH ODI 29 ENGLAND V WEST INDIES, 5TH ODI
Welcome to the Autumn Edition of Headlines! As part of the Today’s Group, we are able to bring you fantastic and exclusive deals to help you make the most of the exciting trading opportunities in the autumn months of September and October. The domestic football season is underway as the leagues begin to take shape but this is also the time of year for those eagerly awaited World Cup Qualifiers, fixtures which fall thick and fast through the months of September and October and which are guaranteed to bring the fans in to share in the unique atmosphere only the pub can provide. Other sporting highlights to look forward to include the cricket fixtures between England and the West Indies, bringing some Caribbean joy in September and some late summer sun too we hope! Look out for the Rugby League Cup final as well – always an intense, physical occasion and often a real thriller for the crowd. For motor racing fans, there is the climax to the Grand Prix season to relish! Don’t forget the 31st October - Halloween is a perfect event to boost profits in your outlet! It’s a fun, social occasion that involves drinking, eating and decorations. Recent years have seen Halloween enjoy a resurgence in popularity! It is a great time to promote events and offers for families. Cask Ale Week is now a well and truly established date in the diary and this year the fantastic celebrations run from Thursday 21st September to Sunday 1st October. This is the perfect chance to increase footfall in your outlet, sell a lot more beer and introduce new drinkers to the huge appeal of Cask Ales. There’s a huge opportunity with cask ale as 82% of licensees say their cask sales are in growth – seize the day! So, it is time to set up your pub for a fantastic, profitable autumn!
SEP /OCT | 2017
SEP /OCT | 2017
SEP /OCT | 2017
Our best Autumn deals BUY 3 CASES GET 1 FREE* Staropramen 330ml
BUY 3 CASES GET 1 FREE* Coors Light 330ml
*Lager promotion runs from 1st September to 31st October 2017. Buy 3 of the same brand and receive 1 free. Max. 6 deals per brand per customer for the whole promotion period. The free case must be the same as the purchased cases. Customers cannot mix the deals. for the whole promotion period.
SEP /OCT | 2017
SEP /OCT | 2017
THE UK’S NO.1 * NUTS BRAND FREE Bottle of Smirnoff 750ml ny when you buy a 4 KP Nut Cards!
*AC Nielsen Data Impulse Market MAT 25.03.2017.
24 x 50g
x6 times bigger
THAN COMPETITOR BRANDS*
and October 2017, r be em pt Se ut ho ug ro Available th icipants must be 18 years or over part
multi-channel campaign in 2017
TV, digital & instore
STOCK UP TODAY!
SEP/OCT | 2017
SPORT IS UNIQUE IN CREATING AN UNBEATABLE ATMOSPHERE IN YOUR PUB. PEOPLE COME TOGETHER FOR THE BIG GAMES, PARTICULARLY WHEN THE NATIONAL TEAMS ARE PLAYING! AND THIS AUTUMN THERE IS SIMPLY NOWHERE BETTER TO WATCH THE HUGE WORLD CUP QUALIFIERS THAN THE LOCAL PUB! HERE ARE A FEW GOLDEN RULES FOR MAKING THE EXPERIENCE A WINNER: People go to the pub because of the atmosphere so do everything you can to focus on achieving a good atmosphere in your pub! All the research shows that this is why people flock to the local to watch the sport. Use the time prior to kick off to build up the atmosphere by holding special events like drinks promotions, barbecues, competitions and outdoor activities. The atmosphere will then be electric by kick-off time. Use promotional material throughout the matches, offering spot prizes and running quizzes to get people involved in the whole experience.
AND A FEW SUGGESTIONS FROM PUBS AROUND THE UK: Introduce a ‘Directors’ Box’ for the big games, with seats allocated in advance. You could host quizzes or run prize draws to see who gets the best seats in the house! Offer free half-time food – bound to go down well if your team is winning! Helps drink sales too! People need to eat if they are there for some time! Why not offer patriotic fayre like bangers and mash or steak and kidney pie, with tables pre-booked in the lead-up to home countries important matches?
Make sure you’ve got plenty of seating available! 63% of people choose a pub for a big match so they can sit down to watch the action!
Play the pundit – get people up at half-time to offer their analysis of the match. Offer prizes for the best ones and try to get lots of different people involved!
Check the sight lines to the big screen. Don’t be afraid to move things around and experiment – remember that a full pub changes the visibility of the screen from different areas!
Score with snacks! Trimming down your food offers for match days can work well too as people are after easy options! Offer foods like hand-held chicken and burgers that allow you to deliver quick, efficient service.
PREPARE FOR THE AUTUMN WORLD CUP QUALIFIERS SEPTEMBER: 1ST • 2ND • 4TH • 5TH
OCTOBER: 5TH• 6TH • 8TH • 9TH
THE SCARY SEASON HALLOWEEN IS A PERFECT EVENT TO BOOST PROFITS IN YOUR OUTLET! IT’S A FUN, SOCIAL OCCASION THAT INVOLVES DRINKING, EATING AND DECORATIONS - IN OTHER WORDS AN IDEAL EVENT FOR PUBS! RUN A FANCY DRESS COMPETITION; OFFER A PRIZE TO THE CUSTOMER WITH THE BEST COSTUME. ENCOURAGE BAR STAFF TO GET IN THE HOLIDAY SPIRIT AND DRESS UP. COCKTAILS PROVIDE HIGH PROFIT MARGINS, SO WHY NOT CREATE YOUR VERY OWN SPOOKY SELECTION OF GREEN AND ORANGE THEMED HALLOWEEN DRINKS? IT’S A GREAT OPPORTUNITY TO EXPERIMENT WITH FLAVOURS AND BOOST SALES.
STOCK UP ON THE SEASONAL ALES THAT ARE AVAILABLE!
HAVE A SPECIAL HALLOWEEN MENU WITH CREATIVE HALLOWEEN INSPIRED FOOD. DECORATE DISHES WITH A HALLOWEEN THEME. CHANGE THE NAMES OF YOUR MENU ITEMS TO HALLOWEEN SOUNDING BITES. DECORATE YOUR OUTLET WITH COBWEBS, PUMPKINS AND SKELETON DECORATIONS. MAKE A SPOOKY SOUNDTRACK! INCLUDE HALLOWEEN CLASSICS SUCH AS GHOSTBUSTERS, HIGHWAY TO HELL, MONSTER MASH AND OF COURSE, THRILLER! CREATE YOUR OWN TRICK OR TREAT ENVELOPES TO BE GIVEN WITH CERTAIN DRINKS PURCHASED. OFFER MEAL VOUCHERS OR A FREE BOTTLE OF WINE TO THE LUCKY WINNERS. HALLOWEEN GAMES SUCH AS BOBBING APPLES, PIN THE NOSE ON THE SKULL AND PUMPKIN HUNTS ARE IRRESISTIBLE TO THE YOUNG AT HEART. HALLOWEEN IS A GREAT FAMILY OCCASION AND FALLS DURING HALF-TERM MAKING IT THE PERFECT OPPORTUNITY TO ATTRACT FAMILIES FOR THE AFTERNOON AND EARLY EVENING - HOST A FAMILY THEMED EVENT SUCH AS A BARBECUE (WEATHER PERMITTING!)
START PLANNING NOW FOR
CASK ALE WEEK 2017 21ST SEPTEMBER – 1ST OCTOBER 2017
CASK ALE WEEK IS COMING! A NATIONWIDE CELEBRATION OF OUR CASK ALE BOOM IS BEST CELEBRATED IN THE GREAT BRITISH PUB. 2016 was phenomenal: record numbers of pubs, breweries and CAMRA branches getting involved, with hundreds of cracking new beers tasted, festivals run and packed out with enthusiasts and people new to the huge amount of great ales available, 12,000 free pints sunk, and a host of competitions run and enjoyed.
CASK ALE FACTS
OF CONSUMERS SAY
BEER QUALITY IS VERY IMPORTANT OR
ESSENTIAL WHEN CHOOSING WHERE TO DRINK
OF PUBS SELL
OF LICENSEES SAY THEIR
CASK ALE SALES ARE IN GROWTH
50% OF DRINKERS
TRUST BREWERS TO KNOW MOST ABOUT CASK ALE
S U G G E S T I N G T H AT MEET THE BREWER
EVENTS COULD HELP PUBS
SELL MORE CASK
CASK ALE WEEK EVENTS
CASK ALE WEEK IS THE PERFECT CHANCE TO INCREASE FOOTFALL IN YOUR OUTLET, SELL MORE BEER AND INTRODUCE NEW DRINKERS TO CASK ALE.
BEER TASTING: 80% of cask ale drinkers said they would be interested in attending a beer tasting during Cask Ale Week – the highest rated event!
BEER FESTIVAL: A beer festival is a sure fire way to pull in the crowds this Cask Ale Week and is the second rated event with 65% of drinkers saying they would like to attend a beer festival. Don’t forget to offer ‘try before you buy’ on your available cask ales.
BEER & FOOD MATCHING: Promoting the partnership between beer and food is a great activity to run during Cask Ale Week and offers an opportunity to focus on natural and local ingredients. Create a special menu with recommendations of meals to go with your best-selling ales.
MEET THE BREWER: Get in touch with a local brewery and invite them in to your outlet during Cask Ale Week. This is a great way to generate local interest about regional cask ales.
L ADIES NIGHT: Cask ale is not just a man’s drink - 75% of women who have tried cask ale still drink it, so help to break the gender divide by running a ladies night with special offers!
RUN A PUB QUIZ! You can even request a free one from www.caskaleweek.co.uk!
DON’T FORGET TO ADVERTISE YOUR EVENTS AND PROMOTIONS BOTH INSIDE AND OUTSIDE YOUR OUTLET AND ON SOCIAL MEDIA!
You can also add your events to the Cask Ale Week event calendar here http://caskaleweek.co.uk/add-event/ Useful links are www.caskaleweek.co.uk and www.camra.org.uk FOR MORE INFORMATION CONTACT YOUR LOCAL TODAY’S WHOLESALER
Edwards of Leighton Buzzard Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SH Tel: 01525 370784 Fax: 01525 853220 Email: email@example.com Web: www.edwardsdrinks.com AWRS URN: XFA W000 0010 1555
Terms and Conditions 1. All offers are available from 1st September to 31st October 2017 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.