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Headlines

ON TRADE

January - February 2020

2 0 0 2 Happy New Year

Here’s to a New Decade! 01525 370784

WWW.EDWARDSDRINKS.COM

SALES@EDWARDSDRINKS.COM


www.unitaswholesale.co.uk

Dear Customer… Welcome to the first edition of Headlines for 2020. We hope the festive period has been busy and profitable for your outlet and that you are now looking forward to a positive start to the New Year. To kickstart 2020 we have some fantastic offers on bottled beers, ciders and soft drinks to help replenish your fridges after the hectic Christmas trading period! Our great discounted deals are achieved through being part of Unitas Wholesale, supported by our excellent suppliers keen to bring you the very best promotions to drive your business forward. It is vital that you bring the customers back to your venue at the start of the year. The

jan

A New Decade

Six Nations Rugby represents a great opportunity to attract the crowds – high quality rugby action with national pride at stake. There are also the much-anticipated advanced stages of the Champions and Europa Leagues to look forward to in football, with British teams proudly flying the flag for us in Europe. 2020 is set to be a stellar year of sport from start to finish! The UEFA European Football Championships take place in June and July with matches being held across the continent for the first time in the competition’s 60-year history. There are 12 host cities and the final will be held at Wembley on

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Make a note of the key calendar dates in January and February as these are the perfect times to drive footfall and sales in your outlet. There’s Burns Night, the Chinese New Year and of course Valentine’s Day. So much to look forward to and plan for! Wishing you all the very best for a Happy & Prosperous 2020.

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&

12th July. There are so many potential winners that the action is bound to be full of thrills and drama. We also have the Tokyo Olympics to look forward to in July and August. These eagerly awaited events give you a great opportunity to increase your trade this year.

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25 FA cup 3rd & 4th Round

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burns night

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chinese new year

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Super bowl LIV HEADLINES · jan-feb 2020

Six nations

valentine’s day


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@UnitasWsale

jan-feb 2020 · HEADLINES


www.unitaswholesale.co.uk

*70cl standard Smirnoff vodka

HEADLINES · jan-feb 2020


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@UnitasWsale

jan-feb 2020 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · jan-feb 2020


@UnitasWsale

@UnitasWsale

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HEADLINES · jan-feb 2020


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jan-feb 2020 · HEADLINES


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Big Profits from Zero & Low With the boom set to continue three key factors continue to drive the outstanding growth in the low and no alcohol drinks sector: Falling alcohol consumption

A trend towards more mindful drinking

The drive towards product premiumisation An increased awareness about health and wellbeing, particularly in the millennials group has lead the industry to respond by ensuring that those who opt to moderate their alcohol intake are not seen to be ‘missing out’. Strengthening this trend is a desire to support dry periods in the annual calendar.

-L  et them know! Make your customers aware of interesting alternatives to standard carbonated drinks and juices with clear visibility at the bar and throughout your venue. Use impactful point of sale supplied by brands.

Low & no-alcohol market is now worth £50m in the UK **

65% of 25-34 year olds in the UK are trying to cut back on their alcohol intake ***

-5  3% of consumers said they found soft drinks ranges predictable and boring when eating or drinking out.* Stocking a varied range of zero alcohol brands to complement established light drinks brands such as Diet Coke gives your venue a great opportunity to entice customers to trade up. unique recipe for a distinct balanced taste

0% alcohol, 100% Moretti

0% ABV cider

-G  et the price right! Premium alcohol-free brands should be approximatley two thirds the price of comparable alcoholic products. -S  taff knowledge is essential in selling zero alcohol products. If they can answer questions about calories and sugar content, customers can make an informed decision about which product to choose.

In addition, more people are opting to drive and they rightly don’t expect to be limited to a range of unexciting drinks options. Attractive options are there in both the zero and low alcohol categories to satisfy demand and drive up profits.

Zero Alcohol, 100% Experience. Mocktails are still as popular as ever, create theatre in your outlet with a variety of exciting serves! Offer unusual, adventurous textures and flavours.

* https://www.morningadvertiser.co.uk/Article/2019/10/17/How-are-pub-operators-meeting-demand-for-non-alcoholic-drinks?utm_source=Low2NoBev_Newsletter&utm_medium=email&utm_campaign=6_Nov_2019 **CGA MAT Jan 2018 • ***https://www.beveragedaily.com/Article/2019/09/27/UK-vs-US-How-do-the-low-and-no-alcohol-categories-compare?utm_source=Low2NoBev_Newsletter&utm_medium=email&utm_campaign=2_Oct_2019

HEADLINES · jan-feb 2020


@UnitasWsale

@UnitasWsale

Go fOr Grand Slam Glory! A Sporting Bonanza On Terrestrial TV Hot on the heels of the thrills of the Rugby World Cup comes the 2020 Six Nations Championship. Starting on Saturday 1st February this is must watch sporting action of the highest calibre, with every contest a fist-pumping fight for glory and national pride. England, Ireland, Scotland, Wales, France and Italy go head to head for Grand Slam glory and you can show all of it on terrestrial tv.

No special TV packages are required. Think about your Big Screen...

Make sure you use the best positions for overall visibility and when you check the volume bear in mind the build-up of noise during a big game!

Key Tactics

Decorate your outlet!

Banners and posters make your outlet visually striking and create a great atmosphere. National flag bunting is a great way to add some colour!

Dress for the occasion!

Getting your staff to wear rugby shirts or team colours contributes to the atmosphere. England matches will be the busiest so plan your staffing levels well in advance.

Offer half time snacks!

Make your offering quick and simple – think hand-held food such as burgers and hot dogs. Taking pre-orders for half time is a great way to ensure hassle free service.

Promote the next match!

Don’t forget to promote the forthcoming events at your outlet. Use social media with a dedicated Six Nations plan.

Highlight beers in your range!

Make sure to highlight all beers in your range that are relevant to the participating nations. In addition to the traditional lagers such as Heineken, make sure your real ale and craft range are clearly visible throughout the tournament.

Last year’s Six Nations Grand Slam match between Wales vs England attracted...

8.9m viewers

That’s more viewers than Manchester United's FA Cup clash with Chelsea, the most-watched football match on BBC in 2018/19* So ensure your outlet is set up to capitalise on these huge figures!

77% of Six Nations viewers drink beer at least once a month! **

Live rugby is a fantastic opportunity to get fans into your outlet before and after the game.  lthough beer is the most popular choice on A match days, the Six Nations also presents a huge opportunity to boost sales of wine, spirits, soft drinks and snacks. Research suggests that Rugby fans also enjoy drinking red and rosé wines, therefore ensure you don't restrict your offer to beer alone.  atching rugby can be a family event and coupled W with the fact that 21% of adults prefer not to drink, a good soft drinks range is vital. This should include low and no-sugar options like Coca-Cola Zero Sugar for health-conscious customers.***

*Source The Independent Monday 25 February 2019 **https://blog.globalwebindex.com/chart-of-the-week/six-nations-audience/ • ***http://www.betterwholesaling.com/six-nations/ jan-feb 2020 · HEADLINES


www.unitaswholesale.co.uk

HEADLINES · jan-feb 2020


@UnitasWsale

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HEADLINES · jan-feb 2020


@UnitasWsale

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HEADLINES · jan-feb 2020


@UnitasWsale

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HEADLINES · jan-feb 2020


@UnitasWsale

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HEADLINES · jan-feb 2020


@UnitasWsale

@UnitasWsale

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HEADLINES · jan-feb 2020


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@UnitasWsale

Plan for success

JAN Burns Night

25

Burns Bonanza! Burns Night is a great opportunity to bring customers into your outlet during the quietest month of the year. Toast the life of the great poet with an evening of Scottish themed festivities. Scottish music, themed food, tartan decorations and plenty of whisky are key for a successful Burns bash. Perfect Pairs! • Team up with a Scottish whisky brand such as Crabbie’s Scotch Whisky. • It’s not just about whisky. BrewDog offer an exciting range of Scottish Craft Beers that can be enjoyed alone, served with Scottish snacks or even paired with a wee dram of whisky! • Serve haggis with a drinks pairing such as Scotch, or a cocktail to add value to your offer. It is a simple and cost-effective way to increase your margins.

 ake the most of the trend for cocktails with M an inventive drink and some entertainment to make for a classic Burns Night. Rusty Bobby Burns - 15ml Drambuie - 15ml Sweet Vermouth - 30ml Blended Scotch - 2  dashes Angostura Bitters Method: Stir well with ice and strain into a cocktail glass. Garnish with shortbread on the side.

jan Chinese New Year

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2020 is the year of the rat. Chinese New Year is a great post-Christmas occasion to increase footfall and profits at your venue during the two-week long festival.

Dress the part!

• Decorate your venue inside and out with traditional Chinese New Year decorations in red and gold to symbolise happiness and wealth in Chinese culture. Lanterns are popular as well.

Food and drink

• Add a few oriental dishes such as dumplings and crispy noodles to your specials board or create a set Chinese banquet menu for the night. • It’s a great time to highlight your wine list – in China it’s believed that alcohol can protect you from bad luck. For beer, you can promote Tiger - now available to serve through Heineken Blade.

Add fun to the event

• Lucky red envelopes are a Chinese custom that you could adopt to entice your customers back again by adding in special offer vouchers, such as a free bottle of wine with their next meal. • The world’s largest firework display! For an all-out celebration, fireworks and festivals are a big part of traditional Chinese New Year celebrations – run a family fun day ending with a fireworks display! See HSE fireworks safety advice here: www.hse.gov.uk/explosives/fireworks/using.htm

feb Give Valentine’s Day some fizz!

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Make it a date in your 2020 diary - falling on a Friday it could be a bumper weekend! • Create theatre with Champagne - display using buckets, bottles and POS. • Include Champagne or Prosecco on your Valentine’s menu. • Create a meal deal including a glass of fizz. • Encourage sales by the glass. • Ensure your staff have tasted the Champagne or Prosecco and can talk about the promotion. • Correctly chill enough bottles – 3 hours in the fridge, or 15-30 minutes in an ice bucket.

• Create Valentine’s themed cocktails and include fun, interesting garnishes such as rose petals or love heart sweets. 2 for 1 cocktails is a perfect offer. Advertise your offering and train your staff to make them. • Suggest an aperitif as customers arrive: Daiquiri Twist - 40ml Havana Club 7YO - 20ml Honey Syrup

- 10ml Lime Juice - 20g Fresh Cranberries - Crushed Ice

Method: In a shaker, muddle the cranberries. Add crushed ice and other ingredients. Blend for 30 seconds. Strain into a Daiquiri glass. Love...ly jan-feb 2020 · HEADLINES


Six 1Nations Fixtures February - 14 March st

th

« Round 1 » wales

v

« Round 2 »

italy

ireland

Saturday 1st february - 14:15 ireland

v

France

v

wales

Saturday 8th february - 14:15

scotland

scotland

Saturday 1st february - 16:45

v

v

england

Saturday 8th february - 16:45

england

France

v

italy

« Round 3 » italy

v

scotland

Saturday 22nd february - 14:15 wales

v

france

Saturday 22nd february - 16:45 england

v

ireland

Sunday 2nd february - 15:00

Sunday 9th february - 15:00

Sunday 23rd february - 15:00

« Round 4 »

« Round 5 »

All Live on Terrestrial TV

ireland

v

italy

wales

Saturday 7th march - 14:15 england

v

v

scotland

Saturday 14th March - 14:15

wales

italy

Saturday 7th march - 16:45 scotland

v

v

england

Saturday 14th March - 16:45

france

France

Sunday 8th march - 15:00

v

ireland

Saturday 14th March - 20:00

Fixtures correct at time of printing

COMING

SOON !

mar

St. David’s day

apr

Easter sunday

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Edwards of Leighton Buzzard Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SH Tel: 01525 370784 Fax: 01525 853220 Email: sales@edwardsdrinks.com Web: www.edwardsdrinks.com AWRS URN: XFA W000 0010 1555

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St. patrick’s day

apr

St. George’s Day

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Mar

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Mother’s Day

Terms and Conditions 1. All offers are available from 1st January to 29th February 2020 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Profile for Edwards Beers & Wine Supplies Ltd

Edwards Drinks Headlines - January/February 2020  

Edwards Drinks Headlines - January/February 2020

Edwards Drinks Headlines - January/February 2020  

Edwards Drinks Headlines - January/February 2020