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T 01525 370784 F 01525 enquiries@edwardsdrinks.com www.edwardsdrinks.com

853220

JULY • AUGUST 2013

L!NES

ENJOY OUR PICK OF THE CROP THIS SUMMER

REFRESHING FRUIT CIDERS FROM OUR TOP BRANDS


INDEX DATES TO REMEMBER CA SK Celebrate the Ashes with Marston’s Pedigree New World Pale Ale! Don’t miss our unbeatable price on Bombardier and get your branded glassware for Whitstable Bay Pale Ale and Tetley’s Gold!

CIDER Enjoy the pick of our crop this summer with fantastic free stock deals from Somersby, Kopparberg and Bulmers. Cider is guaranteed to be a hit when the sun is shining so stock up now!

J U LY 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Final Test Match of the Lions Tour

Wimbledon Finals Weekend

The Ashes Test series begins

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

AUGUST 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 S OF T DRINKS Free stock is on offer on Coca-Cola and Diet Coke bottles, Schweppes Mixers and Juices and Monster Energy!

Start of the Premier League season

Great British Beer Festival (13th-17th)

Summer Bank Holiday

PA CKA GED Get into the summer spirit with Corona and their POS kit for the chance to win a holiday in Mexico!

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

LONDON OLYMPIA 13 TH - 17 TH AUGUST 2013 Organised by CAMRA the Great British Beer Festival is set to be the biggest yet. 55,000 people are expected to attend this year’s Great British Beer Festival. This year’s event will offer visitors more than 800 real ales, ciders, perries and foreign beers to try and plenty of entertainment and food to enjoy!

HEAD L!NES


THEAKSTON BREWERY £

0.98 PER PINT

MASHAM

£70.49

3.8%

£ 86.15

4.1%

per 9g equivalent

1.03

£

£ 73.99

per 11g

PER PINT

per 9g

FORTHCOMING SEASONAL ALES JULY ONLY

£

4.2%

0.97

£ 68.99

PER PINT

per 9g

A UGUST ONLY

SHOT IN THE DARK

GROUSE BEATER

Commemorating our sponsorship of the Theakston Old Peculiar Crime Writing Festival, in Harrogate, North Yorkshire, this beer is brewed in the style of a Scandinavian Dark Lagered Ale, with dark malt to give a sweet, malty finish.

Timed to commemorate the start of the Grouse season and brewed using moorland berries with a moderate hop bitterness Grouse Beater is a beautifully balanced premium beer.

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0.98 PER PINT

3.8%

£ 86.15

£ 69.49 per 9g

www.theakstons.co.uk

CALEDONIAN BREWERY £

4.2%

£

0.97 PER PINT

EDINBURGH

£70.49

4.3%

per 9g equivalent

£ 72.49 per 9g

per 11g

1.00

£

PER PINT

FORTHCOMING SEASONAL ALES JULY ONLY £

1.01 PER PINT

5.2%

£ 72.99

A UGUST ONLY

OLD SEADOG

FRINGE BENEFIT

Burnished, copper appearance, full bodied and heavily hopped to give a zesty character with a long pleasant aftertaste.

Deep mahogany colour with a superb creamy head. Hints of caramel and vanilla complement the slight hop tang.

per 9g

4.3%

£ 69.49 per 9g

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www.caledonianbeer.com

£

0.97 PER PINT


OUR REGULAR HEADLINERS AVAILABLE THROUGHOUT THE YEAR

£

68.99 per 9 gallon

£

76.99 per 9 gallon

70.49 per 9 gallon

79.99 per 9 gallon

£

£

£

65.99 per 9 gallon

C A S K P R O M O T I O N S F O R J U LY THWAITES

MARSTON’S

Wainwright 4.1%

73.99

£

per 9 gallon

Pedigree New World Pale

£

75.99 per 9 gallon

4.0% A marriage of the fragrant flower of Australia with the pedigree of England, the perfect union of English class and style with the free spirit of a New World. A handsome ale with a crisp, refreshing, flavour, producing a thoroughbred pale ale.

WOODFORDE’S

Wherry 3.8%

1st Test 2nd Test 3rd Test 4th Test 5th Test

10th - 14th July 18th - 22nd July 1st - 5th August 9th - 14th August 21st - 25th August

69.99

£

WELLS & YOUNG’S

Young’s London Gold

per 9 gallon

WADWORTH

6X

73.99

£ 4.3%

per 9 gallon

ROLLING OUT NEXT EDITION - SEPTEMBER & OCTOBER

Trent Bridge, Nottingham Lord’s Cricket Ground, London Old Trafford, Manchester Riverside Ground, Durham The Oval, London

4.0%

£

63.99 per 9 gallon

As the name suggests Young’s London Gold is a golden beer with a refreshing taste and appeals to ale and lager drinkers alike, due to its easy drinking taste profile. London Gold is brewed with 100% Farm Assured English Barley and proudly carries the Red Tractor logo. As with all Wells and Young’s beers, London Gold is brewed with natural mineral water from an accredited source, the brewery’s very own well.


2 13 R O L L O U T CASK

WADWORTH

IN THE LIMELIGHT This golden brown beer, named after Henry Wadworth, has a good balance of flavour and a long lasting aftertaste, becoming biscuity. A good session beer.

AVAILABLE THROUGHOUT JULY & AUGUST

Henry’s Original I.P.A 3.6%

£

55.99 per 9 gallon

CASK PROMOTIONS FOR AUGUST GREENE KING

HOOK NORTON

I.P.A.

Cotswold Lion

£

61.49

3.6%

4.0% BLACK SHEEP

Best Bitter 3.8%

£

per 9 gallon

£

S. A.BRAINS

S A Gold

per 9 gallon

£

HOPBACK

£ 4.2%

70.99 per 9 gallon

per 9 gallon

Lion: Pride of the Cotswolds is perfectly balanced, fresh and fruity. A blend of four malts and four hops gives a slightly sweet taste and a wonderful aroma of dark fruit. This wonderful bronze beer has been created with today’s cask ale drinker in mind. Moreish, well-balanced and medium strength at 4.0% ABV this new brand is a beer with attitude!

75.99

Crop Circle

71.99

4.3%

68.49 per 9 gallon

S.A. Gold is a full-flavoured, hoppy and refreshing golden ale, brewed at the home of the famous Brains SA in Wales. Careful use of hops creates a satisfying bitterness, perfectly balanced by vibrant citrus aromas and complex hop flavours from late-hopping using Cascade & Styrian Goldings. A deliciously satisfying and refreshing pint! Brewed to create a 21st century classic, combining the legendary reputation of Brains SA with an up to the minute taste.

All prices are subject to duty changes


WHEN THE SUN APPEARS, ELIOT’S SANGRIA DISAPPEARS GREAT MARGINS REPEAT SALES FREE P.O.S.

PAY ONLY

79.49

£

SELL IT BY THE JUG, ADD FRUIT, ICE & LEMONADE FOR AWESOME MARGINS

per 9 gallon

POINT OF SALE MATERIAL ALSO AVAILABLE

Offer available from 1st July to 31st August

Tel: 01889 270663 Email: sales@haywoodproducts.com


JULY ONLY


JULY ONLY


JULY ONLY

HEAD L!NES


IT’S THE VARIETY OF EVENTS AND OPPORTUNITIES THAT MAKE SUMMER SUCH A GREAT TIME FOR PUBS People want to eat and drink outdoors, to spend their leisure time relaxing in the company of family and friends. Let them know that your pub is the place to be!

Here are a few ideas for this summer:

BARBECUES Easy to organise and great fun for customers, barbecues are a guaranteed and versatile winner in the summer months. There is a great range of foods on offer as well as great deals on all the equipment you need to make your barbecues a success, so if you have the space at your pub get ready for a summer of outdoor eating and drinking. Barbecues are great if there’s a big event on, such as The Ashes (10th July - 25th August) or a Wimbledon finals weekend (6th - 7th July) and even football’s back with the start of the Premier league on 17th August. The food is easy to prepare and fun to eat and there are so many great options that you can offer a variety of tasty choices throughout the summer.

SUMMER AND SOFT DRINKS Make sure you have an attractive range of options available for your customers as giving them a varied soft drinks offer is just as important as the choice you offer for beers, wines and spirits, and it can deliver a high level of profit. With their refreshing, thirst-quenching appeal, bright colours and links to health and diet concerns, soft drinks are a fantastic opportunity to make the most from the summer months.

PITCHER PERFECT Serve punches and pitchers to a group of people - perfect for long sunny weekends when everyone flocks to the pubs.

COLD SUMMER BEER Lager is always popular in the summer so offering a wider range of brands in your pub provides your thirsty customers with more choice, increases the profile of lager, and drives up sales.

MIXING IT Long mixed drinks and cocktails are a great opportunity during the summer months and offer high margins.

FESTIVALS AND FUN DAY Summer is the time for beer, cider and wine festivals, events which give your customers the chance to enjoy new drinks in a great atmosphere. It’s also the time when the arts take centre stage, so think about the opportunities for live music and theatre events to bring the crowds in for extended periods.

JULY • AUGUST 2013


REAP THE BENEFITS OF CIDER THIS SUMMER Reap the benefits of the fantastic appeal of cider this summer. Cider remains one of the on trade’s most exciting drinks sectors, experiencing its ninth consecutive year of growth in 2012. The cider sector has seen considerable innovation over the past eleven years and with no sign of its popularity dwindling, a £1bn growth is predicted over the next five years. Significantly, three in five adults now drink cider, an increase from 47% in 2012. • GROWTH - Cider was the only long alcoholic drinks category that grew in both volume and value during 2012, with a slight growth in draught but a much better growth for packaged cider, due in part to accessible flavour profiles continuing to attract new users, such as females and the 18-34 age bracket. • APPLE CIDER - Still the nation’s favourite... 2012 also saw the re-emergence of apple cider with the introduction of products such as Naked Apple from key fruit cider brand Kopparberg, aimed at adding new excitement to the long established apple cider category. Apple cider remains the leading cider, despite the sector still seeing encouraging growth in both flavoured and pear variants.

• BIG LAGER BRANDS SET TO BRING NEW CONSUMERS TO THE CIDER MARKET... ...with brands such as Stella Cidre and Carlsberg Somersby, bidding to gain a stake of the £2.7bn market. • PREMIUM PROFITS - Another massive area of growth is premium cider: products that are mostly 100% apple juice with a drier and more structured flavour. • VARIETY IS KEY - New flavours, variants and limited editions are driving growth and keeping consumers engaged in this market so it is also important to keep your offering contemporary. • BOTTLE IT! - The success of cider is currently from the sales of bottled fruity varieties driven by a desire for new and exciting flavours.

SUMMER IS THE IDEAL TIME FOR A BOTTLED CIDER FESTIVAL! So, with summer here and people in the festival mood, why not take advantage of this huge growth in cider sales by putting on a Bottled Cider Festival at your outlet? It’s so easy to do and, besides giving you a fun event to boost footfall and cider sales for its duration, will have the knock-on effect of raising the profile of cider in your pub for the rest of the summer. Edwards Beers & Minerals Ltd. Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SH. Tel: 01525 370784 Fax: 01525 853220 Email: enquiries@edwardsdrinks.com Web: www.edwardsdrinks.com

Terms and Conditions 1. All offers are available from 1st July to 31st August 2013 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.

Edward Drinks Headlines July August 2013  

Edward Drinks Headlines July August 2013 contains special offers on beverages for July and August 2013