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HEAD

T 01525 370784 F 01525 enquiries@edwardsdrinks.com www.edwardsdrinks.com

JANUARY • FEBRUARY 2013

L!NES

853220

OUR LEADING LIGHTS FOR 2013 THE REGULAR HEADLINERS

£

69.99

£

per 9 gallon

79.49

£

per 9 gallon

per 9 gallon

£

71.49 per 9 gallon

78.49

£

65.49 per 9 gallon

SEE INSIDE FOR OUR 2013 CASK ROLLOUT


INDEX DATES TO REMEMBER REGUL AR HEADLINERS This edition of HeadLines introduces our leading lights for 2013 with Adnams Southwold Bitter, St Austell’s Tribute & Trelawny, Young’s Bitter and the very English Wells Bombardier.

JANUARY 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 New Year’s Day & Bank Holiday

FA Cup 3rd Round Weekend

Burns Night

CA SK ‘In the Limelight’ throughout January and February is Skinner’s New Year Golden Ale Cornish Trawler. See our Cask spread inside for great prices on selected cask ales.

17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

PA CKA GED Stock up on NEW Foster’s Gold, a contemporary 4.8% premium lager with a clean crisp taste - The Posh Drop! Plus, free POS when you buy 2 cases of Corona.

D R A UG H T

FEBRUARY 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Six Nations Rugby opening weekend

Capital One League Cup Final

Valentine’s Day

Free POS kits when you install Coors Light and Carling - get kitted out for the New Year.

15 16 17 18 19 20 21 22 23 24 25 26 27 28

• The RBS Six Nations 2013 opens with Grand Slam Champions Wales

at home to Ireland on 2nd February, with England entertaining Scotland at Twickenham for the Calcutta Cup later on the same day! • The games provide for some exciting fixtures and opportunities to show live matches, all either on a Saturday or Sunday.

FEBRUARY FIXTURES Sat 2nd 13.30 Wales v Ireland 16.00 England v Scotland Sun 3rd 15.00 Italy v France Sat 9th 14.30 Scotland v Italy 17.00 France v Wales Sun 10th 15.00 Ireland v England Sat 23rd 14.30 Italy v Wales 17.00 England v France Sun 24th 14.00 Scotland v Ireland

HEAD L!NES

MARCH FIXTURES Sat 9th 14.30 Scotland v Wales 17.00 Ireland v France Sun 10th 15.00 England v Italy Sat 16th 12.30 Italy v Ireland 14.45 Wales v England 17.00 France v Scotland


OUR REGULAR HEADLINERS AVAILABLE THROUGHOUT THE YEAR

£

69.99 per 9 gallon

£

78.49 per 9 gallon

£

71.49 per 9 gallon

£

79.49 per 9 gallon

£

65.49 per 9 gallon

CASK PROMOTIONS FOR JANUARY

4.1%

THWAITES

SHARP’S

Wainwright

DoomBar

73.99

£

per 9 gallon

SHEPHERD NEAME

Bishops Finger 5.0%

£

4.0%

£

FULLER’S

Gales Seafarers

per 9 gallon

ST AUSTELL

4.5%

£

81.99 per 9 gallon

ROLLING OUT NEXT EDITION - MARCH & APRIL

per 9 gallon

The aroma of Doom Bar combines an accomplished balance of spicy resinous hop, inviting sweet malt and delicate roasted notes. The mouth feel is a perfectly balanced and complex blend of succulent dried fruit, lightly roasted malty notes and a subtle yet assertive bitterness. The bitterness remains into the finish with dry fruity notes which implore the drinker to go back for more.

75.49

Proper Job

73.49

3.6%

£

67.49 per 9 gallon

Seafarers is a delicious, thirst quenching ale. The secret of the hugely satisfying, refreshing taste of this light, amber beer is in the blend of finest quality English malt, Admiral hops and the unique Gales yeast. Well-developed fruity malt flavours and gentle bitterness sail through to a satisfying hoppy finish.


2 13 R O L L O U T CASK

IN THE LIMELIGHT Skinner’s New Year Golden Ale. Beautifully hoppy session ale with hints of citrus and bitter sweet malts.

SKINNER’S

Cornish Trawler 3.6%

£

55.99 per 9 gallon

AVAILABLE THROUGHOUT JANUARY & FEBRUARY

CASK PROMOTIONS FOR FEBRUARY

4.0%

SKINNER’S

HOOK NORTON

Betty Stogs

Hooky

73.99

£

per 9 gallon

S. A.BRAINS

£ 3.5%

65.99 per 9 gallon

A subtly balanced, golden bitter, hoppy to the nose, malty on the palate - the classic session beer and eminently drinkable.

S A Gold 4.3%

68.49

£

WELLS & YOUNG’S

per 9 gallon

Directors £

S. A.BRAINS

Rev James

70.99

£ 4.5%

per 9 gallon

4.8%

82.99 per 9 gallon

This premium cask ale has a strong following throughout the country. Courage Directors is pale brown in appearance with a deep rich taste. Full-bodied with a clean, bitter taste, balanced with a sweet burnt, malty and fruity notes with a distinctive dry-hop aroma and flavour.

All prices are subject to duty changes


PROUD SPONSORS OF

Dave

78.49

£

per 9 gallon

Buy 3 x 9g of Bombardier RECEIVE

1 x FREE 70cl BOTTLE OF SMIRNOFF VODKA WHILE STOCKS LAST

/ bombardier.beer


THEAKSTON BREWERY £

0.99 PER PINT

YORKSHIRE

£70.99

3.8%

£ 86.77

4.1%

per 9g equivalent

£ 74.99

per 11g

per 9g

1.04

£

PER PINT

FORTHCOMING SEASONAL ALES JANUAR Y ONLY

£

0.97 PER PINT

4.1%

£ 69.99

FEBRUAR Y ONLY

HOGSHEAD BITTER

COOPER’S BUTT

This robust ale exhibits a maltiness with underlying tones of luscious cane sugars whilst the use of Bramling Cross dry hops contribute to the striking aroma and palate.

An amber red, full bodied bitter in the classic IPA style. Robust in flavour, late and dry hopped with Golding and Fuggle hops to give a pronounced citrus taste and aroma.

per 9g

0.99 PER PINT

3.8%

£ 86.77

£

£ 69.99

0.97 PER PINT

per 9g

CALEDONIAN BREWERY £

4.3%

EDINBURGH

£70.99

4.0%

per 9g equivalent

£ 74.99 per 9g

per 11g

1.04

£

PER PINT

FORTHCOMING SEASONAL ALES JANUAR Y ONLY £

0.99 PER PINT

4.5%

£ 70.99 per 9g

FEBRUAR Y ONLY

AULD LANG SYNE

OVER THE BAR

Deep amber beer, spicy hop perfume, toasted nutty flavours and smooth lingering malt.

Polished copper ale, aromatically hoppy and incredibly bittersweet balance.

4.2%

£ 69.99 per 9g

£

0.97 PER PINT


GALE’S SEAFARERS CASK OFFER PRICE

£ 67.49 per firkin PLUS...

Buy 2 x firkins of Seafarers RECEIVE

1 x FREE 70cl BOTTLE OF SMIRNOFF VODKA WHILE STOCKS LAST

POS HOTLINE

£

while stocks last

020 8996 2114

69.99 per 9 gallon

JANUARY & FEBRUARY


JANUARY • FEBRUARY 2013


while stocks last


AFine

Romance

GETTING READY FOR VALENTINE’S DAY

• • • •

Valentine’s Day provides a fantastic opportunity to put on a fun event in February to attract both couples and singles It is a great DATE on which to make a special occasion at a quiet time of the year How about a Valentine Promotion including a Champagne or sparkling wine, chocolates and a red rose? For the younger audience it is a more social affair so spice up with saucy cocktails and a chance to meet their perfect match THURSDAY • Stage a Valentine’s quiz with music and snacks for people to enjoy with a group of friends • A Singles Night is a good option if you don’t serve food • Create a little extra fizz with a Champagne promotion! Make a display with bottles, ice buckets FEBRUAR Y and POS and create a meal deal that includes a glass of Champagne. Make sure the Champagne is chilled properly and ensure your staff have tasted it so they can talk up the promotion

14

TH

THE BIG SCREEN SATURDAY 2ND FEBRUARY UNTIL SATURDAY 16TH MARCH

BIG SCREEN CHECKLIST

Enjoy the rivalry at this year’s RBS Six Nations! Champions Wales have faltered since winning the Grand Slam in 2012 and a resurgent England, high on confidence after their record win against the mighty All Blacks, should prove to be the main challengers to their crown. Live coverage is on the BBC with matches either taking place on a Saturday or Sunday.

PROMOTIONAL IDEAS

Arrange the screens in the best positions to provide the best view for your customers

PRIZE DRAW - gets loads of people involved, very simple to run! Making the announcement of the winner later in the evening will keep people with you for longer, especially if the prize is one they’d all love to win.

Think about installing a screen behind the bar so that customers don’t miss any of the action while they are being served

QUIZ - brings out the competitive element in us all, and also very straightforward in terms of organisation.

Make sure you have the best connection and ensure everything is in working order

the minute of the first yellow card, special prices on beer if a particular player scores. Try things that get people talking and involved in the match.

Be prepared to adjust the sound levels as the noise increases so your staff can hear the half time drinks orders Check the security and visibility from the outside to avoid unwelcome interest Ensure the lighting is suitable for day and night viewing and adjust according to the sport - dimmer for rugby and football and brighter for golf

FUN PROMOTIONS - during the match, guess the minute of the first try, FLY THE FLAG - putting up the competing country’s flags inside and outside your pub adds greatly to the atmosphere. You can use the flags/mini rugby balls as instant prizes throughout the tournament.

SUPPORTERS PHOTO WALL - take photos before, during and after each match and create a photo wall in your bar. It will add to the atmosphere of your pub and be a talking point for many weeks to come.


HIGHLIGHTING THE YEAR AHEAD Let’s hope 2013 follows the success of 2012 with all the excitement surrounding the Diamond Jubilee, the Olympics and the feeling of national pride!

JANUARY 01 New Year’s Day 25 Burns Night 25 Australia Day

FEBRUARY 02 6 Nations starts (2nd Feb - 16th Mar)

14 Valentine’s Day

Start the New Year in style with special offers

APRIL 01 Easter Monday 23 St George’s Day

Fly the flag for England and St.George

JULY 10 The Ashes start 18 British Open (18th - 21st)

England take on the Aussies on home soil

OCTOBER 11 World Cup Qualifiers 15 World Cup Qualifiers 27 British Summertime Ends 31 Halloween

MARCH

Make the most of Valentine’s Day

MAY

01 St David’s Day 10 Mother’s Day 17 St Patrick’s Day 29 Good Friday 31 Easter Sunday

JUNE

06 May Bank Holiday 11 F.A.Cup Final 25 Champions League Final 26 Monaco Grand Prix 27 Spring Bank Holiday

AUGUST

16 Father’s Day 24 Wimbledon (24th June - 7th July)

30 British Grand Prix

SEPTEMBER

13 Great British Beer

03 One Day International

Festival (13th - 17th) 26 Summer Bank Holiday

Cricket series (3rd -16th)

Run your own Summer Beer Festival

NOVEMBER

06 World Cup Qualifiers 10 World Cup Qualifiers

DECEMBER

05 Bonfire Night 10 Remembrance Day 30 St Andrew’s Day

25 Christmas Day 26 Boxing Day 31 New Year’s Eve

Remember, Remember the 5th of November

Wrap up your profits for 2013

Edwards Beers & Minerals Ltd. Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SH. Tel: 01525 370784 Fax: 01525 853220 Email: enquiries@edwardsdrinks.com Web: www.edwardsdrinks.com Terms and Conditions 1. All offers are available from 1st January to 28th February 2013 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5.This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.


Edwards Drinks Headlines Jan-Feb 2013  

Special Offers from Edwards Drinks of Leighton Buzzard for January and Februray 2013

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