The True Value of SMS for Your Business
Running a successful business is, first and foremost, a matter of communication. After all, if you can't communicate ideas, updates, and important information, how can you expect things to run smoothly? Imagine being able to contact your customers, employees, and clients in mere seconds--allowing for fast, effective communications. Thankfully, this technology already exists: it's SMS (short message service), better known as text messaging. SMS has transformed from a mere personal communication tool to a potent marketing and business communication strategy. Let's take a look at the incredible value this technology can provide your business. Fascinating Facts about SMS: Text messages have become a formidable communication method; a majority of people now prefer SMS to older methods like phone calls, emails, or internal business memos. To illustrate this, consider the following facts: 
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People read texts quickly--in fact, 90% of texts are read within 3 minutes of being received (and nearly 100% are read by the end of the day they were received). Compare this to emails, which are seldom read before the end of the day! More than 1/3 of people check their cell phone within five minutes of waking up in the morning. People even check their phones during mealtimes and breaks.
Finding the Right SMS Provider for Your Business: The variety of SMS texts we're talking about are a little more complicated than your average text message. For maximum efficacy, you want to be able to quickly and easily send group messages.