How You Can Market Your Company Using A Vanity Number In today's world, marketing, advertising and promotions are getting to be more difficult. With virtually any facet of life now hyper-saturated with commercial messages, people are understandably tuning out. This will mean that individuals with some type of service or product that they are trying to sell will need to increase the innovation and use more sophisticated techniques to get their message out to people. There is a lot of talk about content marketing, targeted messaging and subliminal advertising; but, you can still find some old methods around that will produce great outcomes - for instance vanity numbers. It isn't altogether clear how custom telephone numbers that spell out words (known as “phonewords”) came to earn the description “vanity” since it was always less about vanity and more about consumer visibility. When it comes to making certain that customers will make yours the first name they think of when they are looking for a product or service, it'll be invaluable to have short, catchy Wed addresses and an easy to remember phone number. Several marketing research studies bear this out. One of these studies demonstrated the strength of vanity numbers in 2008; after as little as half a minute, more than 70% of test subjects remembered these types of phone numbers quite easily. In Australia, a comparable study showed that having distinct, memorable phone numbers containing phonewords that were utilized in direct marketing like radio or newspapers ads increased customer response by 30 to 60 percent. There was a period of time when virtually all phone numbers contained phonewords. Prior to the mid-1950s, not everyone had rotary dial telephones. Back in those days, you had to pick up the receiver then click it a few times to be able to connect to the operator. You'd tell them what number you wanted to call, after she came on the line, which may be something like "PEnnsylvania 6-5000." That specific number, by the way, was the phone number of New York's Pennsylvania Hotel, immortalized in a recording by the Glenn Miller Orchestra during the early 1940s. It's interesting to learn that the letters printed on the telephone push button and rotary dial phones were a representation of the last of the old system. It was not until they introduced the toll-free Wide Area Telephone Service (WATS) in the late 1960s the commercial phonewords started being utilized. Even then, there were limits, since prefixes were literally hardwired to a particular geographic locations. The digital revolution changed all that. Beginning in the 1990s, prefixes of toll-free numbers were used to point to a specific database instead of a geographic area and can be serviced by almost any carrier. This has made all seven digits readily available for the creation of phonewords. Getting a vanity phone number isn't hard, and it doesn't have to cost a great deal of money. In some instances, a business focusing on a specific service can share a vanity number on a rental basis. One example of this could be using a number like 1-800-PETFOOD that can be owned by the company in one city and directed to other clients in every state. While obvious vanity numbers such as 1-800-RECYCLE or 1-800-QUIT-NOW have long since Number Experts
How You Can Market Your Company Using A Vanity Number been snatched up, the good news is that many possibilities remain. Your existing number could already have a catchy term or phase hidden within it. There are web-based resources that can help you in discovering them. When this isn't a possibility, there are other firms that specialize in brokering these kinds of specialty numbers. Often, the monthly rates are quite reasonable. Get a vanity number if you are looking for a smart and straightforward way to market your business. Looking for 1800 vanity numbers will make it uncomplicated for the world to remember how to contact your business. Find out about Number Experts by going to their webpage which is http://www.numberexperts.com/.
Document Tags: vanity toll free numbers, vanity numbers, vanity 800 numbers http://www.numberexperts.com/
Published on Jun 4, 2014
Published on Jun 4, 2014
Looking for 1800 vanity numbers will make it uncomplicated for the world to remember how to contact your business. Find out about Number Exp...