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Andhra Pradesh Board Business Studies Syllabus for Class 12

Board Sample Paper Andhra Pradesh Board Business Studies Syllabus for Class 12

Business Studies Class 12 Unit 1. Management: Nature and Significance:Management - Meaning, objectives and importance;Nature of Management- as a science, Art and Profession; Levels of Management- Top, Middle and Supervisory; Management Functions- planning, organising, staffing, directing and controlling; Coordination-nature and importance. Unit 2. Principles of Management:Management Theories- Meaning, nature and significance, Fayol's principles of general Management; Taylor's Scientific Management-principles and techniques. Unit 3. Business Environment:Business Environment- Meaning and importance; Dimensions of Business Environment - Political, Economic, Social, Tchnological and Legal. Economic Environment in India, Impact of Government Policy changes in business and industry with special references to liberalization, privatization and globalization (Since 1991); Managerial response to changes in business environment. Unit 4. Planning: Meaning, Features and importance; Goals, Strategies, Objectives, Policies, Procedures, Methods, Rules, Budget and Programmes- Meaning and distinction; Planning Process; Limitations of Planning. Unit 5. Organizing: Meaning and importance; Steps in the process of organizing; Structure of OrganizatonFunctional and divisional, formal and informal organizations; Delegation- Meaning, importance and elements; Decentralization - meaning and importance Difference between delegation and decentralization. Unit 6. Staffing: Meaning, need and importance; Staffing as a part of human resource management; Steps in staffing process; Recruitment- meaning and sources; Selection- Meaning and process; Training and Development - meaning, need and distinction; Methods-Job rotations, apprenticeship, vestibule, internship; Unit 7. Directing: Meaning, principles and Importance; Elements of Direction- (a) Supervision - meaning and importance; (b) Motivation- meaning, need and importance; Financial and non - financial incentives (c) Leadership- meaning, importance and qualities of a good leader. (d) Communication - meaning and importance, formal and informal communication, Barriers of effective communication. Controlling Unit 8. Meaning, techniques and importance; Steps in the process of control; Relationship between planning and controlling. Financial Management Unit 9. Financial Management- Meaning, objectives and finance function; Financial PlanningMeaning and importance; Capital Structure - Meaning and factors; Fixed andWorking Capital- Meaning and determinant factors; Unit 10. Capital Market Meaning and nature- primary and secondary market; Money market, Distinction between Capital market and money market; Stock Exchange- Meaning, functions and trading procedure; SEBI - Objectives and functions. Unit 11. Marketing Management: Meaning and objectives; Distinction between marketing and selling; Marketing

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function; Marketing Mix- Meaning and elements :(1). Product- Product mix, branding, levelling and packaging. (2). Pricing Strategies. (3). Place- Physical distribution and channels of distribution; factors determining choice of channels; Sales Promotion:- Meaning and methods, Advertising - features, media, choice of media, effect of media; Personal selling- features; Public Relations concepts.

Unit 12. Business Correspondence: Business letters- (A) Meaning, essentials of a good business letter, Format and Parts. (B) Enquiry, Quotation, Order, Reference, Complaint and Dunning letters. Unit 13. Consumer Protection: Improtance; Consumer rights and responsibilities; Ways and means of consumer protection.

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