Branding & Marketing Plan By: Erica C. Dunn Graphic Design By: Zachary Klaus Â
Table of Contents
Current Product Assessment
The Four Pâ€™s
Survey & Interview Results
Summary of Research Insight
The Restaurant Project
Food Outside The Body
The Next Four Issues
Timeline of Events
About the Author
SH is comparable to kiehl’s he is the caretaker and provides his audience with special product.
SH provides a feel of home and great design.
SH has a rustic approach to his brand, he has a way of including old props. This represents simplicity.
SH and his nostalgic approach will work in his advantage.
SH is and will be recognized as a luxury Brand,
SH provides a lot of nature throughout his work. This is also a good way to involve other forms of art in his brand. Vibrant colors are something that SH uses throughout his work. This will communicate very well with his audience. A classy representation of his band, a higher
What We're Adding!
1. WH Resturant project web series. (vimeo) 2. WH Mobile App 3. Develop a stronger social network. 4. Showcasing a collaborative portfolio as well as creative.
What is Staying!
1. Brand simplicity 2.Craft 3. Website Design & Content.
About the Author
Erica Chanel Dunn is a Columbia College Chicago Graduate with a degree in Marketing Communications. With the love of Art, she finds inspiration in many things on her simple travels. She’s currently collaborating on many different projects. While working with small publications and events throughout Chicago, She is preparing herself for the life she will lead. Her and her fellow collaborators are working on a project in particular. She hopes to continue to follow her dreams.