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Branding & Marketing Plan By: Erica C. Dunn Graphic Design By: Zachary Klaus  


Market Analysis

Table of Contents

Page 1

PEST

Page 2

SWOT

Page 3

Consumer Behavior

Page 4

Competitive Analysis

Page 5

Current Product Assessment

Page 6

The Four P’s

Page 7

Survey & Interview Results

Page 8

Summary of Research Insight

Page 9

Executive Summary

Page 10

Mood Board

Page 11

Audience

Page 12

Media

Page 13

The Restaurant Project

Page 14

Food Outside The Body

Page 15

Mobile App

Page 16

The Next Four Issues

Page 17-18

Timeline of Events

Page 19

Branding Strategy

Page 20

Budget

Page 21

References

Page 22

Appendix

Page 23-27

About the Author

Page 28


SH  is  comparable  to  kiehl’s  he  is  the   caretaker  and  provides  his  audience   with  special  product.    

SH  provides   a  feel  of   home  and   great  design.  

SH  has  a  rustic   approach  to  his   brand,  he  has  a  way   of  including  old   props.     This   represents   simplicity.    

SH  and  his  nostalgic   approach  will  work  in   his  advantage.    

SH  is  and  will  be   recognized  as  a   luxury  Brand,    

SH  provides  a  lot  of   nature  throughout  his   work.  This  is  also  a   good  way  to  involve   other  forms  of  art  in   his  brand.     Vibrant  colors   are  something   that  SH  uses   throughout  his   work.  This  will   communicate   very  well  with   his  audience.     A  classy   representation  of   his  band,  a  higher  

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Branding Strategy

What   We're   Adding!  

1.  WH  Resturant   project  web  series.   (vimeo)   2.  WH  Mobile  App   3.  Develop  a  stronger   social  network.   4.  Showcasing  a   collaborative  portfolio   as  well  as  creative.          

What  is   Staying!  

1.  Brand  simplicity   2.Craft   3.  Website  Design  &   Content.      

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About the Author    

Erica Chanel Dunn is a Columbia College Chicago Graduate with a degree in Marketing Communications. With the love of Art, she finds inspiration in many things on her simple travels. She’s currently collaborating on many different projects. While working with small publications and events throughout Chicago, She is preparing herself for the life she will lead. Her and her fellow collaborators are working on a project in particular. She hopes to continue to follow her dreams.


Stephen Hamilton Branding & Marketing Plan