Page 1

2009-2010


who we are

essentialtee

pastdesigns

clothing with

a conscience

vintagetee

howto order

changing lives

colors available

fabric swatch business card


tradenotaid our mission Our mission is to provide sustainable job opportunities in sub-Saharan Africa and to provide hands-on experiential learning of social entrepreneurship.

our history We are a student run business that sells ethical tshirts. We launched at Miami University in 2006, as a collaboration between the Entrepreneurship department and Bono of U2’s ethical clothing brand, EDUN. A group of students saw what Bono’s new line was doing, and felt a need for such a message in the college market. After months of e-mails, phone calls, and business plans—Bono’s wife was on campus, the idea was pitches, and the program was rolling. Since then, we have expanded to nearly a dozen other campuses. Our story has gained attention in TIME, Business Week, and Financial Times. And we’ve only just begun.


growertosewer

our business model We provide students the opportunity to develop a social entrepreneurial venture at their campus where they market and sell our socially conscious edunLIVE t-shirts to college students who then create a unique design for their organization or have one of our designers do it for them.

our passion Our t-shirts are “grower to sewer� African made-from the growing of the cotton, to the manufacturing of the fabric, to the creation of the t-shirt Keeping this process in Africa allows for sustainable economic growth by providing job opportunities to people who might not otherwise have them.


tradenotaid

“The tshirts you buy provide me a job so I can buy necessary items to live- such as food for my family.�

In sub-Saharan Africa: -50% of the people live in absolute poverty -2nd highest unemployment rate in the world-average life expectancy is 46 years old -about 2 million people die from AIDS each year, leaving behind about 12 million orphaned African children.


it changes

One of EDUN LIVE’s manufacturers is located in Lesotho. In addition to making our clothes there, EDUN has raised over $600,000 for the Apparel Lesotho Alliance to Fight Aids (ALAFA) through sales of its ONE Campaign T-shirt, which is made in Lesotho.

“I have AIDS. Over 30% of the workforce in Lesotho (my country) is HIV positive. Money raised by Edun has helped workers like me buy muchneeded antiretroviral medication.”

*The twentieth baby was just born HIV/AIDS free under this program.


eve essential tshirt

adam essential tshirt Superbly-tailored straight fit tee; simple and comfortable. Made in Lesotho of 100% Combed, Ring-Spun African Cotton “our shirts are not preshrunk, so we encourage you to order one size up, as our shirts shrink slight after their first wash.�

colors available Cut specifically for women: equal parts flattery and comfort. Made in Lesotho of 100% Combed, RingSpun African Cotton.

Black

White


unisex essential tshirt Black

White

colors available Long and narrow with thicker ribbing at the neck. Made in South Africa of 100% Combed, Ring-Spun African Cotton. “our shirts are not preshrunk, so we encourage you to order one size up, as our shirts shrink slight after their first wash.�


adam vintage tshirt superbly-tailored straight fit tee; contrast stitching. Made in Uganda of 100% Combed, Ring-Spun Certified Organic Cotton.

Grey

Crunchberry

Butter

Pepper

Jungle Green

Hemp

Watermelon

Twilight pink

Sandstone

Flo Blue

Navy

White/Black

colors available


eve vintage tshirt 100% combed, ring-spun certified organic cotton, equal parts flattery and comfort; contrast stictching, made in Uganda

Grey

Crunchberry

Butter

:

Pepper

Jungle Green

Hemp

Watermelon

Twilight pink

Sandstone

Flo Blue

Navy

Y

White/Black

colors available

TExt


available


If you don’t see a color you want, we can custom dye t-shirts just for you. Simply ask us.


past designs MU Darfar

Penn State

MU Stand


help africa grow

alphaxidelta

peace

Help Africa Grow

World

green design

Save Africa


how to order pick a tshirt cut & style > see page 8-11 think of a tshirt >

pick a tshirt color > see page 12-13 pick a tshirt design > see page 14-15

order your tshirt >

talk to us! > see specific sales associate or contact information

receive your tshirt >

talk to us! > see specific sales associate or contact information


competitive pricing We offer ethically responsible t-shirts for competitive prices and we will assign a specific sales associate to work with you to reach the best price for you and your design.

time line *from finalized order day, vintage wash colors take 2-3 weeks; essential edun tee’s take only 7 days *custom design take 4-6 days


swatch inside


Creating sustainable job opportunites in Sub Saharan African and providing hands-on experential learning of social entrepreneurship through an entirely student run business.

Feel free to contact us! Website:www.edunliveoncampus.com Email: Edunliveoncampus@gmail.com Office: 2075 Farmer School of Business Twitter: edunoncampus


EDUN LIVE On Campus Catalog  

100% Made in Africa. 100% Ethical.

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