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EDUCATION LEADERS TODAY MEDIA KIT 2010 www.educationleaderstoday.com


T H E M A G A Z I N E F O R C A P TA I N S O F I N D U S T RY

EDUCATION LEADERS TODAY

Editor-in-Chief Todd Weaver Editor Diana Doyle Executive Editor Jonathan Mack Assistant Editor Joseph Orange Creative Director Emily Detoro Art Director Stephanie Hess Director of Advertising Julian Vu Production Coordinator Jason Rone Assistant Production Coordinator Elizabeth Macks Photography Editor Ian Palmer Video Director Susan Maybach Editorial Director Kate Darling Editorial Production Rachel Goldberg Copy Editor William Finch Assistant Copy Editor Amy Roberts Correspondents Brandon McBride (W), Aaron McGaskey (SW), Juan Orellana (NE), Steve Peters (Nation), Mike Rodgers (Nation), Juan Stewart (SE) Vendor Relations Director Diana Stephens Vendor Relations Eric Miller, Dov Teta Advertising Sales Coordinator Patricia O’Brien Advertising Sales Director Peter Jostens Advertising Sales Moe Kazemi, David Levi, Tom Nichols Publisher Steve Reed

oZ WORLD MEDIA, LLC 1100 H Street NW Suite M100 Washington D.C. 20005 Education Leaders Today is a quarterly B2B trade journal that services the education industry in private, charter, religious and magnet sectors. ELT has a readership of 20,000 headmasters within the education industry. We do not accept subscription requests from the general public, however, an abbreviated version is available on our website.

www.educationleaderstoday.com

THE ESSENTIAL JOURNAL FOR EDUCATION Education Leaders Today has over 20,000 readers throughout the US. Our readership profile is comprised of private school business leaders (Principals, Board Members, Headmasters, Finance Directors), and federal, state and local government leaders who have demonstrated long term success and the will to survive in times of rough economic conditions. Our readership varies from leaders of small schools (150+ students) that operate locally with budgets of $3–$10 million annually to large universities (1500+ students) that operate in multiple locations with budgets exceeding $100 million annually. Our readers reflect the thought leadership of the education industry and the vendors that enable these schools to achieve unprecedented success. Our readers have the decision making authority and purchasing power at the schools they run. Collectively our readers are distinctly responsible for spending several billion dollars annually on services, salaries, materials and other products. Companies such as yours have a unique opportunity to showcase your products and services to these influential leaders. Your message is important and should be directed to those who are making the buying decisions. Education Leaders Today understands that relationships are the core of any successful business. Businesses do not exist in a vacuum. They are forged and guided by the strengths of their relationships. In the education industry, understanding this principle is what separates true industry leaders. Successful directors understand that maintaining and continuously developing solid relationships with not only parents and community leaders (i.e. their “customers”), but also with vendors and contractors plays a pivotol role in the shape of their school’s growth curve. We provide a forum for not only the exchange of groundbreaking information between cutting-edge decisionmakers, but also for strenghtening the links in the supply chain.


EDUCATION LEADERS TODAY

MEDIA KIT 2010

THE ORGANIZATIONS WE COVER We focus on the core operations of the schools we cover as well as their strategies for success. We provide the most in-depth view of any private school magazine on the market. In addition to institution profiles, we also cover hot topics in the education industry. We report on issues that have a national or global effect on specific industry

IN EACH ISSUE Each issue explains best practices that impact education leaders in the education industry. We also cover new advances in learning methodologies, curriculum advancements, existing and new laws that impact schools and tips for managing budgets, salary and campus real estate more effectively.

OUR DIFFERENCE Education Leaders Today seeks to publish indepth case studies on a variety of private schools and universities and to portray them in a positive light that captures the essence of the each school’s visions and goals. We do not make endorsements or publish information that may be damaging to any school or school association.

LOCAL & REGIONAL COVERAGE We offer local and regional case studies to ensure that we reach local companies that have a compelling story to tell. From Sioux Falls Construction to The Gilford Group we have a proven track record in covering successful local and regional businesslike. So, if you are a local advertiser this is a perfect opportunity to get your message out to your local market.

“We are the word of mouth!”


OUR READERS Our readers are the headmasters, superintendants, and senior executives who are responsible for running the largest, most successful private, religious, charter, and magnet schools and universities in America. They read our journal to gain additional insight into what is happening in their industry and to learn about external factors that may impact their business. They are the decision makers when it comes to purchasing for these schools. They collectively approve and manage execution for several billion dollars of products and services annually.

Reader Distribution

Reader Budget 10.95% 100MM+ 45.52% 10MM-49MM 26.1% 50MM-99MM 12.67% 2-9.9MM

4.76% 0-1.9MM

Reader Profile 0.54% Other 9.28% Parents & PTA

76.85& Principal/ Headmaster

Midwest 21%

West 3

Northeast %29

South 1

9.55% Administrators, association heads or board members

9% 250-499 School employees


31%

19%

EDUCATION LEADERS TODAY

MEDIA KIT 2010

USE FOR BUSINESS DEVELOPMENT Each of our case studies are formatted as compendiums (comprehensive compilation of a body of knowledge) and are made available as individual detailed case studies for schools who want to reuse them for business development or advertising purposes. Review our reprints section for more information.

CUSTOM BROCHURES If you are interested in a custom brochure for your company/school our design staff can create one for you. After the publication has been finalized our highly creative design team will customize a unique brochure for your company. The cover will spotlight your article from the issue and the inside spreads will solely contain information and advertisements about your business/school, affiliates and sponsors.


SPRING EDITION (April) Financial Management: Expense management techniques and tips are discussed. We make sure to bring you the latest information updates on employment costs, new tax rules and other financial management issues that affect the industry. Supply Chain Management: We cover the latest processes and techniques for supply chain management. Company Features: We cover 15 companies that have been successful despite the economic downturn.

FALL EDITION (October) Association Update: In this edition, we speak with several trade associations and member schools. Bid Strategies: This all important topic in educationis covered extensively. We look at techniques used in every subsector and the bid strategies that have been the most successful. Company Features: We cover 15 schools that have been successful in FY10.

SUMMER EDITION (June) Regional Update: In this issue, we explore 15 successful schools in 5 US Regions. Industry Spotlight: Spotlight on the most effective ways to maximize the 2-3 summer break Industry Events: We list the Summer’s Biggest Industry Events, Location and Times and Contact Info

WINTER EDITION (January) Top Executives of the Year: In this issue, we report on the top ten education executives in the US. Need Help?: We report on little known low cost options available to schoolsthat need financial or strategic assistance Looking Ahead: We have a Q&A session with the top pundits in the education industry to learn about what’s in store for 2011.

CONTACT US Advertising Sales/Reservations To: info@ozworldmedia.com Call: 202.657.4896 Fax: 202.280.1075 Billing/Invoices: To: billing@ozworldmedia.com


EDUCATION LEADERS TODAY

MEDIA KIT 2010 2010 PRODUCTION DEADLINES: Spring: 03.01.10 ...................................................................... INSERTION/PHOTO 04.01.10 ...................................................................... FINAL PROOF 04.30.10 ...................................................................... ON SALE

Summer: 05.01.10 ...................................................................... INSERTION/PHOTO 06.01.10 ...................................................................... FINAL PROOF 06.30.10 ...................................................................... ON SALE

Fall:

Note: These are approximate deadlines for all Industry Leaders Today magazines. Because we have multiple titles, printing times are staggered between each magazine. Please ask the production/ sales staff about updated deadlines.

08.01.10 ...................................................................... INSERTION/PHOTO 09.01.10 ...................................................................... FINAL PROOF 09.30.10 ...................................................................... ON SALE

Winter: 11.01.10 ...................................................................... INSERTION/PHOTO 12.01.10 ...................................................................... FINAL PROOF 12.30.10 ...................................................................... ON SALE

Requests for reprints/subscriptions: To: distribution@ozworldmedia.com Body: Include quantity, mailing address, and billing address/fax/email.

Production/ Design Inquiries: To:production@ozworldmedia.com Call: 571.297.1402

Editorial Inquiries: To: editor@ozworldmedia.com Sub: include magazine/ issue/ story name

General Phone: 202.470.6757 (Automated Message Service checked twice daily)


FILE SPECS • PDF, InDesign, Illustrator, Photoshop, JPEG, EPS, TIFF • CMYK • embed all fonts or convert all fonts to outlines • print ads should be 300dpi • web ads should be 72dpi • all copy should be 1/4” away from all edges for non-bleed ads • all copy should be 1/2” away from all edges for full bleed ads We do not accept the following file types: • Microsoft Word, Powerpoint, Excel, Work, Pagemaker or Publisher For all supplied ads, the preferred file format is a high resolution Adobe PDF, CMYK format, with all fonts embedded. For print advertisements files must be created at 300dpi. Web advertisements should be created at 72dpi. Supplied media should be labeled with advertiser name, issue date, contact name and phone number. All supplied ads must be accompanied by a PDF for proof-

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SIZE 17x11.13 8.5x11.13 8.5x5.33 4.12x11.13 3.52x4.74 3.52x2.29

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Full bleed Double Page Spread

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ing purposes. All supplied ads must be presented in a manner ready for press. OZ World Media does not accept responsibility for files that have not been presented correctly-the sole responsibility for file contents rests with the file originator. Files up to 10MB in size can be posted directly to us via the Web site. Larger files, www.yousendit.com

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or via our FTP site. If you need our studio to design your ad at no additional cost, have questions or concerns regarding ad material or need any assistance with your file, please contact the production department at: production@ozworldmedia.com 1.571.297.1402


EDUCATION LEADERS TODAY

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ADVERTISING RATES Rates

1X

2X

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$12,995

$11,046

$9,746

$9,096

Full Page (incl. 200 editorial sidebar)

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Half Page (incl. 100 editorial sidebar)

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Quarter Page

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Beside Masthead

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Inside Back Cover

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Inside Front Cover

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Back Cover

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Homepage MPU

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Website MPU

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Monthly

1

3

6

12

1/4 Page

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$890

$770

$695

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$1,495

$1,280

$1,195

3X

4X

Website Advertising

Newsletter

Self Sponsored Editorial 2 Page Spread (400 words)

$6,750

4 Page Spread (800 words)

$8,900

6 Page Spread (1200 words)

$11,500

Email Campaign Per 500 Mailings

$250 Text / $1,500 Design

ONLY ACCEPTED FILETYPES: JPG, PDF, TIFF InDesign Photoshop


Let Us Create a Compelling Design to Highlight Your Organization 1. We will fit your company’s article into the appropriate section | 2. A strong headline and caption that reflects the organization’s mission | 3. The feature article, outlining the organization’s specialties and goals | 4. A quote from a principal of the featured organization and an accompanying photo when desired (not pictured here) | 5. An advertisement from a supporter of the organization (not pictured here).

FEAtURE

1

SpotlightS

RESPONSIBILITY & DEDICATION

E3

ach morning the students, teachers, and administrators from Community preparatory School join together to recite a daily affirmation that includes the lines, “This day has been given to me fresh and clear. i can either use it or throw it away.” it reflects the spirit of responsibility and dedication that emanates throughout this 3rd- through 8th-grade private school based in providence, Rhode island. Dan Corley, head of Community preparatory School, founded the school in 1984. he started with 25 students and 49 Education Leaders Today Fall 2009

a dedication to providing a private school that would foster excellence in education for low-income students of mixed ethnicity. That philosophy continues today with 152 students, 34 percent latino, 24 percent African-American, 17 percent Bi-racial, 15 percent Caucasian, 7 percent Asian, and 3 percent NativeAmerican. Diversity is one of the keys to the school’s uniqueness. As is the high expectations for students. The school puts a good deal of responsibility on students, encouraging them to be self-directed learners. in 1996 the faculty adopted a Responsive

Classroom ™ approach that balances teacher-directed instruction with child-initiated learning. Students have “portgolios,” in which they set goals for themselves during conferences with teachers and parents at the beginning of each trimester. Ninety percent of the students receive substantial financial assistance for the $11,800 yearly tuition. The school depends on an 80 percent endowment to meet its $2.3 million operating budget. tuition covers only 20 percent of that budget. Most traditional private schools reverse those numbers with about 80

2

Headmaster Dan Corley discusses how Community Preparatory School succeeds by teaching the value of responsibility and dedication to its students

to 90 percent coming from tuition. Community preparatory School’s life-line is donations. however, that endowment is being threatened by the current turbulent economy. Within the past year, donations have dropped 30 percent. “there’s just no sense of what the future will bring in terms of the stock market. My guess is that it (endowments) will be a challenge for the next few years,” he said. But Corley is optimistic about the security of the school in the future, saying that strong, responsible fiscal management is the key. There are

business people on the school’s board and every year the school brings in more than they spent. one of those people is Dr. Robert W. hahn, who helped found the school and was Corley’s roommate at Brown University. hahn, who lives in Washington, D.C., has served as a senior staff member of the president’s Council of Economic Advisors and has worked as a consultant to government and industry on a variety of issues involving regulation and privatization. Community preparatory does receive title i funding and under the government’s new stimulus package. That could go up 51 percent in

the next two years if the stimulus funds will make it into non-public schools, Corley said. Corley hopes continued local and national press attention for the school’s innovative teaching and dedication to serving low-income students will help invigorate the flow of money. local television stations have highlighted the school’s calculator club and investment club. links on the schools website (www. communityprep.org) enable visitors to view the press clips. Students in the calculator club are shown rejoicing, arms raised in the air as they calculate Education Leaders Today Fall 2009 50


EDUCATION LEADERS TODAY

MEDIA KIT 2010

TERMS AND CONDITIONS These conditions shall apply to all insertion orders for advertisements submitted by the Advertiser and accepted for publication by the Publisher. All insertion orders for advertisements are accepted subject to the Publisher’s approval of the copy and to the space being available. The Publisher reserves the right to omit or suspend an advertisement at any time for good cause as it determines in its sole discretion, in which case no claim on the part of the Advertiser for breach of contract shall arise. Acceptance of an advertisement for publication by the Publisher does not constitute endorsement or approval by the Publisher of any product or service advertised. If copy is not received by the stated date the Publisher reserves the right to repeat an existing copy held or to compose generic advertising for the Advertiser. Time is of the essence in respect to all obligations undertaken by the Advertiser. Failure to submit copy to the Publisher shall not relieve Advertiser from liability for the full price of the advertisement. The Publisher shall not be held liable for any errors due to third parties, subcontractors or inaccurate copy instructions from the Advertiser. Claims of error in finished orders will only be considered if the Advertiser has previously affirmatively submitted copy and/or approved the proof, the advertisement deviates from the proof, and notification of the error is received by the Publisher in writing within ten days of the receipt of invoice. The Advertiser accepts full responsibility of all content it submits to the Publisher against all actions, costs, claims, proceedings, damages and liabilities whatsoever incurred by the Advertiser or Publisher as a result of the publication of any material

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Contact Us Education Leaders Today www.educationleaderstoday.com 1100 H Street NW Suite M100 Washington DC 20005 TEL: +1.202.470.6757 FAX: +1.202.280.1075 info@educationleaderstoday.com


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