The Netwriting Masters Course
9. Keep Your Visitor on Your Site! “Someone’s sitting in the shade today because someone planted a tree a long time ago.” -- Warren Buffett
Is your USP finished? Super! That means, you have accomplished the following... •
figured out your Most Wanted Response (MWR),
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built a detailed thumbnail sketch of your ideal customer, and…
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have a good sense of the key parts of an effective Web site.
And that means that you know... •
how to start your site (with the focus on theme-based content, of course!),
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how to end your site (where you generate income through your selection of appropriate monetizing models), and…
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what to add in between.
And you know to apply all this to your customer who is firmly sketched in your mind. Like anything else, preparation is 90% of any job. That goes double for Netwriting! Let’s continue... The sales copy advice in The Netwriting Masters Course goes beyond writing copy for your Web site. It’s for all of your online communications... e-mails, newsletters, free offers, advertisements, contests, etc., etc. However, no matter which approach you use to begin the relationship with your visitor, you can only cement it once you have grabbed her attention first, in a direct one-on-one interaction. For example, what good is creating an e-mail signature file (sig file) if the recipient deletes your message right away? A sig file is a powerful and free advertisement. With an appealing signature file, every single person you communicate with will read about your business. Its job is to persuade your reader to click through to your Web site. Make it visible with just the right amount of words that are subtle and persuasive. Your sig file lets the reader know why you are unique.
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