This book was created at the Kansas City Art Institute in the Design Systems class taught by Michael Kidwell. This book was completed in the Fall 2012 school year by Erica Downing.
WHAT ARE WE ABOUT?
Lake Lotawana, Missouri, is the largest private lake in the metropolitan Kansas City area. Named after an Indian Princess, Lotawana means Sparkling Water and it lives up to its name! Lake Lotawana has 27 miles of shoreline and 600 acres of surface water. It is surrounded by a closeknit community of appoximately 1,250+ homes where 57% of the home owners are year-round residents, the remaining homes are used as vacation homes. Lake Lotawana provides a tranquil setting for all types of water sports. It has a strong sailing tradition with organized sailboat racing in 3 classes. You can fish from your dock, your boat, or enter one of the many bass tournaments. Lake Lotawana provides year-round water fun; you can enjoy swimming, pleasure boating, water & jet skiing, tubing, ice boating and skating. So Leave your worries at the shore and have a good time.
ATTRIBUTES ESSENCE VISION AUDIENCE
Lively Being on the lake, your spirits will be lifted.
Community Based Community based is hanging out on the boat with your neighbors, friends, and even tying boat off with people that live across the lake. Being on the lake and being together is where the community is joined and becomes one.
Care-Free Being care-free at the lake means leaving your worries at the shore.
Fun At Lake Lotawana, no matter the season, you are guaranteed a good time.
Lake Lotawana is a fun filled community where living the easy life is key. Enjoy the sparkling waters with your favorite people and have a good time.
Meet Valerie Age: 45 Occupation: Hair Stylist Years at the lake: 45 Favorite past time: Walking Best spot to hang out: On the pontoon
Valerie is a life long Lake Rat. She was born and raised at the lake. She enjoys spending time with her family and walking her dogs around the lake.
Meet Bradley Age: 22 Occupation: Undergrad Student Years at the lake: 15 Favorite past time: Wake Boarding Best spot to hang out: Goat Hill
Bradley is an adrenaline junkie. He spends as much time on the lake as he can no matter what season, you can expect to see him wake boarding, tubing, or even skating across the iced over lake.
Meet Damon Age:35 Occupation: Restaurant Owner Years at the lake: 2 Favorite past time: Fishing Best spot to hang out: On his dock
Damon has been coming to his lake house at Lake Lotawana for the past two years. He enjoys sitting on his dock fishing and having people over.
Weston To be used for the logo and signature only
Sea Foam Green
Bell Gothic To be used for headers and any supporting text
The brand mark is used as an additional element to be placed sparingly. The other icons are not to be used.
Signature and tagline
Pattern can only be used in a corner.
Images are all treated with a slight yellow overlay. All images are shown full bleed.
100 Lake Lotawana Road Lake Lotawana, MO 64086 816-578-4215 816-578-4035 fax
Account #: 573892
Service from 10/01/2012 to 11/01/12 Meter Readings CURR PREV 575 522
Return Service Requested
Terry McConnell 141 T Street Lake Lotawana
USED 5000 Account #: 573892
Amount due: $155.00 Water: $42.16 Sewer: $80.64 Garbage: $32.20 If paid after 11/30/13
Amount due: $155.00 Remit payment to:
Lake Lotawana Homeowners Association 100 Lake Lotawana Road Lake Lotawana, Missouri 64086
Keep this portion for your records
Return this portion with your payment
Terry McConnell 141 T Street Lake Lotawana, MO 64086