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This book was created at the Kansas City Art Institute in the Design Systems class taught by Michael Kidwell. This book was completed in the Fall 2012 school year by Erica Downing.


WHAT ARE WE ABOUT?


Lake Lotawana, Missouri, is the largest private lake in the metropolitan Kansas City area. Named after an Indian Princess, Lotawana means Sparkling Water and it lives up to its name! Lake Lotawana has 27 miles of shoreline and 600 acres of surface water. It is surrounded by a closeknit community of appoximately 1,250+ homes where 57% of the home owners are year-round residents, the remaining homes are used as vacation homes. Lake Lotawana provides a tranquil setting for all types of water sports. It has a strong sailing tradition with organized sailboat racing in 3 classes. You can fish from your dock, your boat, or enter one of the many bass tournaments. Lake Lotawana provides year-round water fun; you can enjoy swimming, pleasure boating, water & jet skiing, tubing, ice boating and skating. So Leave your worries at the shore and have a good time.

Harry Chamberlin


ATTRIBUTES ESSENCE VISION AUDIENCE


Lively Being on the lake, your spirits will be lifted.

ATTRIBUTES


Community Based Community based is hanging out on the boat with your neighbors, friends, and even tying boat off with people that live across the lake. Being on the lake and being together is where the community is joined and becomes one.


Care-Free Being care-free at the lake means leaving your worries at the shore.


Fun At Lake Lotawana, no matter the season, you are guaranteed a good time.


ESSENCE


Lake Lotawana is a fun filled community where living the easy life is key. Enjoy the sparkling waters with your favorite people and have a good time.

VISION


LIFE LONGER


Meet Valerie Age: 45 Occupation: Hair Stylist Years at the lake: 45 Favorite past time: Walking Best spot to hang out: On the pontoon

Valerie is a life long Lake Rat. She was born and raised at the lake. She enjoys spending time with her family and walking her dogs around the lake.


THRILL SEEKER


Meet Bradley Age: 22 Occupation: Undergrad Student Years at the lake: 15 Favorite past time: Wake Boarding Best spot to hang out: Goat Hill

Bradley is an adrenaline junkie. He spends as much time on the lake as he can no matter what season, you can expect to see him wake boarding, tubing, or even skating across the iced over lake.


WEEKENDER


Meet Damon Age:35 Occupation: Restaurant Owner Years at the lake: 2 Favorite past time: Fishing Best spot to hang out: On his dock

Damon has been coming to his lake house at Lake Lotawana for the past two years. He enjoys sitting on his dock fishing and having people over.


DEVELOPMENT


NAMING


THE LAKE

LAKE WANAWANA

LOTAWANA

LAKE PARADISE

LAKE WANA

LAKE SUPERIOR

LAKE WANANA

LAKE LOTAWANA


Weston To be used for the logo and signature only

Chocolate Brown

Sea Foam Green


Bell Gothic To be used for headers and any supporting text

Sky Blue

Lightest Blue


The brand mark is used as an additional element to be placed sparingly. The other icons are not to be used.

Logotype

Signature and tagline


Pattern can only be used in a corner.


Images are all treated with a slight yellow overlay. All images are shown full bleed.


APPLICATION


100 Lake Lotawana Road Lake Lotawana, MO 64086 816-578-4215 816-578-4035 fax


Account #: 573892

Service from 10/01/2012 to 11/01/12 Meter Readings CURR PREV 575 522

Return Service Requested

Terry McConnell 141 T Street Lake Lotawana

USED 5000 Account #: 573892

Amount due: $155.00 Water: $42.16 Sewer: $80.64 Garbage: $32.20 If paid after 11/30/13

Amount due: $155.00 Remit payment to:

Lake Lotawana Homeowners Association 100 Lake Lotawana Road Lake Lotawana, Missouri 64086

Pay: $165.00

Keep this portion for your records

Return this portion with your payment


Terry McConnell 141 T Street Lake Lotawana, MO 64086


lotawana  

This book was created at the Kansas City Art Institute in the Design Systems class taught by Michael Kidwell. This book was completed in the...

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