PUBLIC RELATIONS INFO NIGHT: Certificate in Public Relations Skills Are you a strong communicator with the ability to enhance relationships? Interested in pursuing a career in public relations? Come to the Public Relations Info Night! Instructors and graduates of the Certificate in Public Relations Skills Program will give a presentation and answer questions about the program in this free session. This course is for anyone interested in working in business, government, and non-profit public relations. C113PR6119 Staff Tue. 6-7:30pm, Aug. 16 UNLV Paradise Campus (PAR) Room 511 Free and open to the public. Please call 895-3394 to reserve your seat.
FUNDAMENTALS OF PUBLIC RELATIONS This class will explore public relations history, principles, procedures, and ethics that guide those who work in the field. Concepts, definitions, principles and procedures for enhancing organizational image and maintaining favorable position in the marketplace will also be addressed. You will learn typical PR functions within government, corporate and agency settings, focusing on media relations, community relations, internal communication and the four-step process of research, planning, performing and evaluation. 1.8 CEUs The required text, The Practice of Public Relations, 11th edition by Fraser Seitel, published by Pearson Prentice Hall and recommended text, The Associated Press Stylebook, are available in the UNLV Bookstore. C113PR6101 Roger Buehrer, APR, PRSA Fellow Tue. 7-9pm, Sept. 6-Nov. 1 UNLV Paradise Campus (PAR) Room 302 $319 Includes CEUs (9 sessions)
MEDIA RELATIONS Media relations are the lifeblood of the PR industry. Gone are the days where sending out a well-crafted press release will give you results other than a paragraph in a small weekly newspaper. Here you will learn the A-Z of media relations that will assist you in garnering print and broadcast coverage for your clients whether it be local, regional or national. Topics include pitching secrets, how to write pitch letters and when to use them, on-site media relations for an event (and how to get media to your event), media training, and PR stunts (when to use them and when not). You will also learn about the various media directories, clipping services, VNRs (video news releases), satellite media tours, and other methods to grow your media relations knowledge. Media relations for non-profits will also be covered. Guest speakers from print and broadcast media will tell you first-hand what makes a good media relations pro. Your instructor has more than 26 years of agency public relations experience in New York City, Chicago and Las Vegas. She is an award-winning publicist and has represented large corporations, brands and small businesses in a variety of industries. 1.2 CEUs C113PR6105 Lenora Kaplan Mon. 6-8pm, Oct. 3-Nov. 14 (No class on Oct. 31) UNLV Paradise Campus (PAR) Room 401 $285 Includes CEUs (6 sessions)
ETHICS IN PUBLIC RELATIONS Review the Public Relations Society of America (PRSA), International Association of Business Communicators (IABC) and Society of Professional Journalists (SPJ) codes of ethics and discussion of scenarios that could place you in violation of these codes. Useful techniques to avoid ethics conflicts and guide you to decisions that are in the best interest of your organization and your career are presented. Guest speakers will include senior executives from the field of public relations, representing government and corporate organizations, as well as journalism. Your instructor has more than 30 years of public relations experience and served as a member of the Public Relations Society of America (PSRA) Board of Ethics and Professional Standards Committee for nine years. From 1990 to 2000, this committee reviewed and revised PRSA’s code. The revisions, adopted by PRSA’s National Assembly in 2000, were the first major revisions of the code in nearly 50 years. .6 CEU C113PR6117 Roger Buehrer, APR, PRSA Fellow and guest speakers Sat. 9am-3pm, Oct. 15 UNLV Paradise Campus (PAR) Room 511 $252 Includes CEU
For more information, contact continuing.education@unlv.edu or call 895-5441.
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To register call (702) 895-3394.