Page 1

The Business Times of Edmond, Oklahoma

Inspiration, Information and Innovation June 2012 Vol. 4 No. 5

Craig Wright Watch his stock rise

Businesses find ways to battle the bulge Local company celebrates 75th anniversary Stocks: Will seasonality theory make you money?


TAKE THE RISK OUT OF 2012 LINCOLN MKZ HIGH GASOLINE PRICES! TAKE THE RISK OUT OF Take the risk of TAKE THE RISKout OUT OF 2012 LINCOLN MKZ HIGH GASOLINE PRICES! Version 2.9.6.3 19.04.2012 09:20

_1, colors: Cyan, Magenta, Yellow, Black

$399 / MO. FOR 39 MOS, 10,500 MI/YR, $2,999 TOTAL DUE AT LEASE SIGNING + TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. STK#CR824400.

$399 / MO. FOR 39 MOS, 10,500 MI/YR, $2,999 TOTAL DUE AT LEASE SIGNING +

$399TTL / MO. FOR 39 MOS, MI/YR,SEC. DEPOSIT INCLUDES 1ST 10,500 PAYMENT. $2,999 TOTAL DUE AT LEASE SIGNING + WAIVED W/ LINCOLN AFS APPROVAL. TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT STK#CR824400. WAIVED W/ LINCOLN AFS APPROVAL. STK#CR824400.

high gasoline prices! HIGH GASOLINE PRICES! 2012 LINCOLN MKZ 2012 LINCOLNRISK HYBRIDS IN STOCK TAKE THE OUT TAKE THE RISK OUT OF TAKE THE RISK OUT OF $ HIGH GASOLINE PRIC 2012 LINCOLN MKZ 2012 LINCOLN MKZ 2012 LINCOLN HYBRIDSOF IN STOCK33,995 TAKE THE RISK OUT HIGH GASOLINE PRICES! TAKE THE RISK OUT 2012 LINCOLN $ OF M HIGH GASOLINE $ PRICES 399 TAKE THE RISK OUT OF • 41 MPG CITY • 8 YR/100,000 MILE FACTORY WARRANTY ON HYBRID COMPONENTS • DUAL 10-WAY PWR HEATED/COOLED • 41 MPGFRONT CITY LEATHER SEATS Sale 2012 LINCOLN HYBRIDS IN STOCK • 8 YR/100,000 MILE FACTORY • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO Price • 41 MPG CITY WARRANTY ON HYBRID COMPONENTS Sale • SYNC VOICE-ACTIVATED • 8 YR/100,000 MILE FACTORY • DUAL 10-WAY PWR HEATED/COOLED Price MUSIC/PHONE/DIRECTIONS/INFOOR WARRANTY ON HYBRID COMPONENTS FRONT LEATHER SEATS

Sale Price

33,995 HIGH GASOLINE PRICES! $ HIGH GASOLINE 33,995 2012 LINCOLN MKZ $ PRICES! 2012 LINCOLN MKZ 399 $ HIGH GASOLINE PRICES! 2012 LINCOLN MKZ TAKE THE RISK OUT OF 399 2012 LINCOLN HYBRIDS IN STOCK 2012 LINCOLN MKZ MKX TAKE THE OUT OF $ HIGH GASOLINE PRICES! 2012RISK LINCOLN $ MKZ 33 33,995 HIGH2012 GASOLINE PRICES! $ 2012 LINCOLN HYBRIDS$IN MKZ STOCK 39 2012 LINCOLN HYBRIDS IN STOCK 399 TAKE2012 THELINCOLN RISK OUT OF LINCOLN MKZ $ $ 33,995 33,995 37,995 31,995 $$37,995 31,995 33,995 TAKE THE RISK OUT OF HIGH GASOLINE PRICES 33,995 $ 31,495 37,495 37,995 31,995 MKZ 31,495 MKX $$ 37,495 399 31,495 37,495$$399 33,995 $ $ 399 399 HIGH GASOLINE PRICES! 316 $ 499LINCOLN 2012 MKZ $ $316 $ $33,995 37,9 31,995 399 499 316 31,495 499 $ 37,4 2012 LINCOLN MKZ NAVIGATOR $ 33,995 MKX MKX • DUAL 10-WAY PWR HEATED/COOLED • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO OR FRONT LEATHER SEATS /39 Mo. • SYNCLease VOICE-ACTIVATED • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO for • SYNC VOICE-ACTIVATED MUSIC/PHONE/DIRECTIONS/INFO • DUAL 10-WAY POWER, HEATED/COOLED MUSIC/PHONE/DIRECTIONS/INFO #3LCR824400

OR Lease for

/39 Mo

#3LCR82440

/39 Mo.

Lease for

• 305 HP#3LCR824400 ANDHYBRIDS 26 MPG HWY: BOTH BEST2012 LINCOLN IN ST 2012 LINCOLN LUXURY PKG. FRONT LEATHER SEATS IN-CLASS • 41 MPG CITY• 41 MPG CITY • AM/FM IN-DASH 6-CD WITH SIRIUS SATELSale • BEST-IN-CLASS PASSENGER ROOM Sale • 8MILE YR/100,000 MILE FACTORY • 8 YR/100,000 FACTORY • 305 Price HP AND 26Price HWY: BOTH BEST-START •LITE DUALRADIO 10-WAY POWER, HEATED/COOLED • 305 HP AND 26 MPG HWY: BOTH BEST- WARRANTY • DUAL 10-WAY POWER, HEATED/COOLED ON HYBRID COMPONENTS •MPG FACTORY REMOTE 2012 LINCOLN MKZ LUXURY PKG. 2012 LINCOLN MKX LUXURY PKG. FRONT LEATHER SEATS • SYNC: 2012 LINCOLN MKZ LUXURY PKG. 2012 LINCOLN MKX LUXURY PKG. FRONTVOICE-ACTIVATED LEATHER SEATS MUSIC/PHONE/ WARRANTY•ON HYBRID COMPONENTS IN-CLASS $399 / MO. FOR 39 MOS, 10,500 MI/YR, DUAL 10-WA Y IN-CLASS PWR HEATED/COOLED • AM/FM IN-DASH 6-CD WITH SIRIUS SATEL• DUAL 10-WAY PWR, HTD/CLD FRONT •MI/YR, AM/FM IN-DASH 6-CD WITH SIRIUS SATEL• BEST-IN-CLASS PASSENGER ROOM $2,999 TOTAL DUE$399 AT /LEASE + DIRECTIONS/INFO OR • BEST-IN-CLASS PASSENGER ROOM FRONT LEATHER SEATS MO. LITE FORSIGNING 39 MOS, 10,500 • DUAL 10-WAY PWR HEATED/COOLED RADIO TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT LITE+ RADIO • FACTORY REMOTE START Lease LTHR SEATS • DUAL ZONE ELECTRONIC TEMP CONTROL • AM/FM/6-CD W / SIRIUS SATELLITE RADIO $2,999 TOTAL DUE AT LEASE • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ • FACTORY REMOTE START OR WAIVED W/ LINCOLN AFS APPROV AL. SIGNING FRONT LEATHER SEATS for • DUAL 10-WAY PWR, HTD/CLD FRONT • SYNC VOICE-ACTIVATED SYNC: VOICE-ACTIVATED MUSIC/PHONE/ /39 Mo. TTL INCLUDESDIRECTIONS/INFO 1ST PAYMENT. SEC. DEPOSIT STK#CR824400. • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ • •REVERSE SENSING SYSTEM Lease • DUALRADIO 10-WAY PWR, HTD/CLD FRONT LTHR SEATS • AM/FM/6-CDMUSIC/PHONE/DIRECTIONS/INFO W/ SIRIUSIN SATELLITE 2012 LINCOLN HYBRIDS STOCK ZONE ELECTRONIC TEMPDIRECTIONS/INFO CONTROL WAIVED W/•• DUAL LINCOLN AFS APPROVAL. WRAPPED STEERING W/GENUINE LTHR SEATS forDIRECTIONS/INFORMATION • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ REVERSE SENSING SYSTEM• •LEATHER DUAL ZONE ELECTRONIC TEMP CONTROL • SYNC VOICE-ACTIVATED STK#CR824400. • LEATHER WRAPPED STEERING W/GENUINE ACCENTS • 41 MPG CITY DIRECTIONS/INFORMATION • SYNC: VOICE-ACTIVATEDIN MUSIC/PHONE/ •WOOD REVERSE SENSING SYSTEM • 41 MPG CITY 2012 LINCOLN HYBRIDS STOCK Sale Sale WOOD ACCENTS #3LCR824400 MPG CITYMUSIC/PHONE/DIRECTIONS/INFO 8 YR/100,000 MILE FACTORY • LEATHER WRAPPED STEERING • W/GENUINE DIRECTIONS/INFORMATION ••841YR/100,000 MILE FACTORY Price Sale • 305 HP AND 26 MP • DUAL 10-WAY POWER, HEATED/COOLED Price • 41 MPG CITY WOOD ACCENTS WARRANTY ON HYBRID COMPONENTS • 8 YR/100,000 MILE FACTORY 2012 LINCOLN PKG. 2012 LINCOLN MKX LUXURY FRONT LEATHER SEATS Sale Sale $ WARRANTY ON HYBRID COMPONENTS Sale PKG. IN-CLASS * $ * Sale $ MKZ LUXURY Sale * Price $ * /YR, • 8 YR/100,000 MILE FACTORY ••DUAL 10-WA Y PWR HEATED/COOLED AM/FM IN-DASH 6-CD WITH SIRIUS SATEL2012 LINCOLN HYBRIDS Price WARRANTY ON HYBRID COMPONENTS • BEST-IN-CLASS PAS Price Price IN STOCK Price / MO. FOR 39 MOS, 10,500 MI/YR, PWR HEATED/COOLED Price G $399 + LITE RADIOLEATHER SEATS• DUAL 10-WAY OR FRONT WARRANTY ONHEATED/COOLED HYBRID COMPONENTS Sale $ • FACTORY REMOTE * $ * Sale $ * $ * /39 Mo. 399 / MO. FORDUE 39 MOS, 10,500 MI/YR, + • DUAL 10-WAY PWR • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ OSIT $2,999 TOTAL AT LEASE SIGNING • 41 MPG CITY •OR 305 HP AND 26 MPG HWY: BOTH• DUAL BEST• DUAL 10-WAY POWER, HEATED/COOLED Lease $ $499/MO. FOR 39 MOS,* 10,500 * /39 FRONT• LEATHER SEATS 10-WAY PWR • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO $399SIGNING / MO. FOR 39 MOS, 10,500 MI/YR, DUAL 10-WAY PWR HEATED/COOLED Sale $ DIRECTIONS/INFO Mo. 2,999 TOTAL DUE LEASE V AL. $316/MO. FOR 39 MOS., 10,500 MI/YR. $2,999 + TOTAL DUE AT LEASE SIGNING 2012 LINCOLN Price LUXURY MI/YR. $1499 TOTALSEATS DUE AT SIGNING + TTL IN- FRONT forFACTORY OR TTL INCLUDES 1ST AT PAYMENT. SEC. DEPOSIT PKG.* SEC. 2012 LINCOLN LUXURY Price PKG. FRONT LEATHER LEATHER SEATS •Lincoln 8 YR/100,000 MILE $500 AFS Bonus Cash. IN-CLASS LTHR SEATS $2,999 TOTAL AT SIGNING + $500 Lincoln AFS Bonus Cash. $ DUAL ZONE ELECTRONIC TEMP CONTROL ••SYNC VOICE-ACTIV ATED /39 M +TTL INCLUDES 1ST PAYMENT. SEC. DEPOSITDUE WAIVED W/ LEASE LINCOLN AFS APCLUDES 1ST PAYMENT. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. OR • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO FRONT LEATHER SEATS Price * $ IN- Lease TL INCLUDES PAYMENT. SEC. DEPOSIT Lease WAIVED W/1ST LINCOLN AFS APPROVAL. /39 Mo. $316/MO. FOR MOS., 10,500 MI/YR.1ST $2,999 TOTAL DUE ATOR LEASE SIGNING $499/MO. 39 MOS, 10,500WARRANTY MI/YR. $1499 TOTAL DUE ATCOMPONENTS SIGNINGRADIO + TTL • AM/FM IN-DASH 6-CD WITH SIRIUSFOR SATELfor • SYNC: VOICE-ACTIV • REVERSE SENSING SYSTEM PROVAL. STK39 #3LCR818473. STK #2LCBL08397. TTL INCLUDES PAYMENT. SEC. DEPOSIT ON HYBRID • AM/FM/6-CD W/ SIRIUS SATELLITE OR Lease • BEST-IN-CLASS PASSENGER ROOM $500 Lincoln AFS Bonus Cash. $500 Lincoln AFS Bonus Cash. MUSIC/PHONE/DIRECTIONS/INFO /39 Mo. /39LINCOLN Mo. / MO. FOR 39 MOS, 10,500 MI/YR, $2,999 TOTAL DUE AT LEASE SIGNING + TTL INCLUDES 2012 HYBRIDS IN STOCKDIRECTIONS/INFO •DEPOSIT AM/FM/6-CD W/ SIRIUS SATELLITE RADIO#3LCR824400 WAIVED W/ $399 LINCOLN AFS APPROVAL. • SYNC for • LEATHER WRAPPED STEERING W/GENUINE +TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/DUE LINCOLN AFS APCLUDES 1ST PAYMENT. SEC.VOICE-ACTIVATED WAIVED W/ LINCOLN AFS APPROVAL. STK#CR824400. Lease Lease LITE RADIO WAIVED W/ LINCOLN AFSTOTAL APPROVAL. forAFSREMOTE $316/MO. FOR 39 MOS., 10,500 MI/YR. AT LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE ATPWR SIGNING + TTL IN$399 / MO. FOR 39 $2,999 MOS, 10,500 MI/YR, •VOICE-ACTIVATED DUAL 10-WAY HEATED/COOLED • SYNC • FACTORY START $500 Lincoln AFS Bonus Cash. $500 Lincoln Bonus Cash. WOOD ACCENTS TK#CR824400. for for •WAIVED SYNC W/ VOICE-ACTIVATED PROVAL. STK #3LCR818473. STK #2LCBL08397. STK#CR824400. • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ +TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APCLUDES 1ST PAYMENT. • SEC. DEPOSIT LINCOLN AFS APPROVAL. 1ST PAYMENT. SEC. DEPOSIT LINCOLN AFS APPROVAL. STKOR #CR824400. OR $2,999 TOTALWAIVED DUE ATW/ LEASE SIGNING + #3LCR824400 41MUSIC/PHONE/DIRECTIONS/INFO MPG CITY OR10-WAY PWR, HTD/CLD FRONT /39 Mo. /39Mo. Mo. FRONT LEATHER SEATS • DUAL MUSIC/PHONE/DIRECTIONS/INFO Sale /39 2012 LINCOLN HYBRIDS STOCK #3LCR8244 PROVAL. STKTTL #3LCR818473. STK #2LCBL08397. MUSIC/PHONE/DIRECTIONS/INFO #3LCR824400 INCLUDES 1ST PAYMENT. SEC. DEPOSIT DIRECTIONS/INFO OR OR VOICE-ACTIVATED NAVIGATION Lease Lease LeaseIN • VOICE-ACTIVATED NAVIGATION Mo. /39 Mo. Sale • 8 ••YR/100,000 MILE FACTORY • AM/FM/6-CD SIRIUS SATELLITE RADIO $ Sale $ZONE *CONTROL POWER FOLDFLAT 3RD ROW SEATINGW/ 2011/39 LINCOLN NAVIGATOR 2012 LINCOLN LUXURY PKG. Price LTHR SEATS WAIVEDMKS W/ LINCOLN AFSPOWER, APPROVAL. Lease Lease •HEATED/COOLED REAR VIEW CAMERA for for for • DUAL ELECTRONIC TEMP • 305 HP AND 26 MPG HWY: BOTH BEST• DUAL 10-WAY • 41 MPG Price WARRANTY ONVOICE-ACTIVATED HYBRID COMPONENTS Price • REAR VIEW CAMERA •CITY SYNC • BLIND SPOT INFORMATION SYSTEM for W/ for Sale KZ LUXURY PKG. STK#CR824400. 2012 LINCOLN MKX PKG. FRONT LEATHER SEATS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/$ • REVERSE SYSTEM *LUXURY IN-CLASS • DUAL 10-WAY POWER, HEATED/COOLED $ SENSING •8 YR/100,000 MILEHEATED/COOLED FACTORY CROSS TRAFFIC ALERT $399 / MO. FOR 39 MOS, 10,500 MI/YR, • DUAL 10-WAY PWR MUSIC/PHONE/DIRECTIONS/INFO • AM/FM IN-DASH 6-CD WITH SIRIUS SATEL#3LCR824400 Price FRONT LEATHER SEATS •DIRECTIONS/INFORMATION VOICE-ACTIVATED NAVIGATION • LEATHER WRAPPED STEERING W/GENUINE WARRANTY • SYNC: VOICE-ACTIVATED MUSIC / PHONE / POWER, • BEST-IN-CLASS PASSENGER ROOM • •VOICE-ACTIVATED NAVIGATION $2,999 TOTAL DUE AT LEASE SIGNING + • 305 HP AND 26 MPG HWY: BOTH BEST• DUAL 10-WAY HEATED/COOLED • VOICE-ACTIVATED NAVIGATION ON HYBRID COMPONENTS OR FRONT LEATHER SEATS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ $316/MO. FOR 39 MOS., 10,500 MI/YR. $2,999 TOTAL DUE AT LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE AT SIGNING + TTL IN• 305 HP AND 26 MPG HWY: BOTH BEST• DUAL 10-WAY POWER, HEATED/COOLED VOICE-ACTIVATED NAVIGATION LITE RADIO DIRECTIONS / INFO • DUAL 10-WAY POWER, HEATED/COOLED 305 HP AND 26 MPG BOTH BEST• POWER FOLDFLAT 3RDHWY: ROW SEATING Lincoln AFS Bonus2011 Cash. LINCOLN $500 Lincoln /39 Mo. 2012 LINCOLN LUXURY PKG. WOOD$500 ACCENTS • FACTORY REMOTE START TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT •PKG. VIEW CAMERA • POWER FOLDFLAT 3RDAFS ROW SEATING 2011 LINCOLN NAVIGATOR INCLUDES 1ST PAMKZ YMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS LEATHER APCLUDESY 1ST PA YMENT. SEC. DEPOSIT WAIVED W/ LINCOLN APPROVAL. DIRECTIONS/INFO 2012 LINCOLN MKS LUXURY PKG. Lease LINCOLN LUXURY PKG. 2012 LINCOLN LUXURY PKG. FRONT LEATHER SEATS $399 / MO.2012 FOR 39 MOS, 10,500 MI/YR, • DUAL 10-WA PWR HEATED/COOLED •REAR REAR VIEW CAMERA 2012 LINCOLN LUXURY 2012 LINCOLN MKX LUXURY PKG. • DUAL 12-WAY PWR, HTD/COOLED FRONT FRONT SEATS IN-CLASS •+TTL SYNC: VOICE-ACTIVATED MUSIC/PHONE/ • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO IN-CLASS • REAR VIEW CAMERA 2012 LINCOLN LUXURY PKG. 2012 LINCOLN LUXURY PKG. FRONT LEATHER SEATS PROVAL. STK #3LCR818473. STK #2LCBL08397. • THX CERTIFIED AUDIO W/CD JUKEBOX & WAIVED W/ LINCOLN AFS APPROVAL. IN-CLASS REAR VIEW CAMERA OR OR • •BLIND SPOT INFORMATION SYSTEM W/ • DUAL 10-WAY •PWR, HTD/CLD FRONT for LEATHER SEATS $2,999 TOTAL DUE AT LEASE SIGNING + /39•Mo. BLINDIN-DASH SPOT INFORMATION SYSTEM W/ OR • AM/FM IN-DASH 6-CD WITH SIRIUS SATEL• AM/FM 6-CD WITH SIRIUS SATELDIRECTIONS/INFO FRONT LEATHER SEATS SIRIUS VOICE-ACTIVATED •DUAL BEST-IN-CLASS PASSENGER ROOM SYNC Lease Lease •POWER, BEST-IN-CLASS PASSENGER ROOM • 10-WAY POWER, HEATED/COOLED /39 Mo. STK#CR824400. • THX CERTIFIED AUDIO•W/6-CD, SIRIUS SATELAM/FM IN-DASH 6-CD WITH SIRIUS SATEL• DUAL 10-WAY HEATED/COOLED TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT CROSS TRAFFIC ALERT LTHR SEATS CROSS TRAFFIC ALERT Lease • BEST-IN-CLASS PASSENGER ROOM • DUAL ZONE ELECTRONIC RADIO • POWER DEPLOYABLE RUNNING BOARDS 305 26 MPG BOTH BEST• LITE DUAL 10-WAY POWER, Sale for for LITERADIO RADIO • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO $HP AND *HWY: Sale /HEATED/COOLED LITETEMP RADIO CONTROL $MUSIC/PHONE/ * FRONT LEATHER SEATS ••FACTORY REMOTE START FRONT LEATHER SEATS MUSIC/PHONE/DIRECTIONS/INFO WAIVED W/ LINCOLN AFS APPROVAL. LITE #3LCR824400 for •MUSIC/PHONE/ FACTORY REMOTE START •SYNC: SYNC: VOICE-ACTIVATED VOICE-ACTIVATED MUSIC / PHONE •PKG. MUSIC /SEATS PHONE / • SYNC: VOICE-ACTIVATED • REVERSE SENSING MKZ SYSTEM LUXURY • SYNC: VOICE-ACTIVATED 2012 LINCOLN MKX LUXURY PKG. FRONT LEATHER FACTORY REMOTE START IN-CLASS SYNC: VOICE-ACTIVATED MUSIC/PHONE/ •2012 SYNCLINCOLN VOICE-ACTIVATED Price • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ STK#CR824400. Price •••SYNC: VOICE-ACTIVATED MUSIC/PHONE/ • VOICE-ACTIVATED N DUAL 10-WAY PWR, HTD/CLD FRONT DIRECTIONS //INFO ••SYNC: VOICE-ACTIVATED • VOICE-ACTIVATED NAVIGATION • LEATHER WRAPPED STEERING W/GENUINE DIRECTIONS INFO DIRECTIONS/INFORMATION • DIRECTIONS/INFO AM/FMMUSIC/PHONE/ IN-DASH 6-CD WITH SIRIUS SATEL• DUAL 10-WAY PWR, HTD/CLD FRONT DIRECTIONS/INFO • POWER FOLDFLAT 2011 LINCOLN NA VIGATOR • BEST-IN-CLASS PASSENGER ROOM 2012 LINCOLN MKS LUXURY PKG. MUSIC/PHONE/DIRECTIONS/INFO DIRECTIONS/INFO • DUAL 10-WAY PWR, HTD/CLD FRONT 3 Sale #3LCR824400 • REAR VIEW CAMERA $ * • DUAL 12-WAY PWR, HTD/COOLED FRONT DIRECTIONS/INFO $ TEMP * SYSTEM W/Sale $ *& • REAR $SEATS LTHR SEATS WOOD ACCENTS DIRECTIONS/INFO • DUAL 12-WAY PWR, HTD/COOLED FRONT • DUAL ZONE ELECTRONIC CONTROL LITE RADIO VIEW CAMER • THX CERTIFIED LTHR AUDIO W/CD JUKEBOX •CONTROL BLIND SPOT INFORMATION * Price • FACTORY REMOTE START LEATHER SEATS •DUAL DUAL ZONE ELECTRONIC TEMP • THX CERTIFIED AUDIO W/CD JUKEBOX & LTHR SEATS • DUAL 10-WAY POWE • ZONE ELECTRONIC TEMP CONTROL • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ • REVERSE SENSING SYSTEM LEATHER SEATS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ CROSS TRAFFIC ALERT Price SIRIUS *REVERSE • THX CERTIFIED AUDIO W/6-CD, SIRIUS SATELHP AND 26 MPG HWY: BOTH BEST• DUAL 10-WAY POWER, HEATED/COOLED $316/MO. FOR $ 39 MOS., 10,500 $2,999 TOTAL DUE LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE AT SIGNING + TTL •IN-305 FRONT LEATHER SE DUAL 10-WAY PWR, HTD/CLD FRONT •*SYNC: VOICE-ACTIVATED MUSIC/PHONE/ •MI/YR. SENSING SYSTEM SIRIUS • SYNC: VOICE-ACTIVATED MUSIC •AT LEATHER WRAPPED STEERING W/GENUINE DIRECTIONS/INFO $500 Lincoln AFS Bonus Cash. / PHONE / $500 LincolnBOARDS AFS Bonus Cash. ••SYNC: VOICE-ACTIVATED MUSIC/PHONE •FRONT REVERSE SENSING SYSTEM • THX CERTIFIED AUDIO W/6-CD, SIRIUS SATELSale $ DIRECTIONS/INFORMATION • POWER DEPLOYABLE RUNNING Sale LUXURY $ * $500 • SYNC: VOICE-ACTIVA LITE RADIO 2012 LINCOLN MKZ PKG. PKG. LEATHER SEATS +TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APCLUDES 1ST MKX PAYMENT. SEC.LUXURY DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL.IN-CLASS DIRECTIONS / INFO 2012 LINCOLN • POWER DEPLOYABLE RUNNING LTHR SEATS LEATHER WRAPPED STEERING W/GENUINE ACCENTS Lincoln AFS Bonus Cash. • WOOD DUAL ZONE ELECTRONIC TEMP CONTROL DIRECTIONS/INFORMATION LITE RADIO DIRECTIONS/INFO WRAPPED STEERING W/GENUINE Price • 305 HP AND 26 MPG HWY: BOTH BOARDS BEST••LEATHER DUAL 10-WAY POWER, HEATED/COOLED $499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING DIRECTIONS/INFORMATION Price • DUAL 12-WAY PWR, HTD/COOLED FRONT • 41 MPG CITY IN-DASH 6-CD WITH SIRIUS SATELPROVAL. STK #3LCR818473. ••AM/FM STK #2LCBL08397. OR OR 2012 LINCOLN HYBRIDS IN STOCK • BEST-IN-CLASS PASSENGER ROOM CERTIFIED AUD WOOD ACCENTSSEATS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ • REVERSE SENSING SYSTEMSEATS + TTL INCLUDES 1ST PAYMENT. SEC.MKZ DEPOSIT WAIVED /39 Mo.LINCOLN /39• THX Mo. LEATHER Sale 2012 LINCOLN LUXURY 2012 MKX LUXURY FRONT LEATHER OR * WOOD ACCENTS $W/ LINCOLN AFS AP-PKG. *IN-CLASS $ PKG. LITE RADIO /39 Mo. Lease Lease REMOTE START SIRIUS PROVAL. STK #1LCG802657. • 8 YR/100,000 MILE FACTORY • THX CERTIFIED AUDIO W/6-CD, SIRIUS SATEL• FACTORY

2012 LINCOLN MKZ LUXURY PKG.

MKS MKZ MKZ

399 $49

316 31,995 31,495

399 37,995 37,495 51,995 2012 LINCOLN HYBRIDS IN STOCK

$

$

41,995 41,495 31,995 $* W/GENUINE • LEATHER WRAPPED STEERING Sale • AM/FM IN-DASH 6-CD WITH SATEL31,495 $ • SYNC: $ VOICE-ACTIVATED MUSIC/PHONE/ Sale $ * SIRIUS LITE for RADIO

37,995 $$$ PASSENGER 37,495 DIRECTIONS/INFORMATION Sale • BEST-IN-CLASS ROOM * FRONT Price • 41 MPG CITY for 499 Sale WOOD31,995 ACCENTS 10-WAY PWR, Sale $ • DUAL WARRANTY ON HYBRID COMPONENTS 37,995 Sale * HTD/CLD Price $41,995 * DIRECTIONS/INFO Price •Sale FACTORY START * Price • 8 YR/100,000 MILE FACTORY $ Sale Sale $ $REMOTE ** $ * Price LTHR SEATS Sale 41,995 $ * Price 51,995 •Sale DUAL ZONE ELECTRONIC $ TEMP CONTROL * $ * $399 / MO. FOR 39 MOS, 10,500 MI/YR, $ • DUAL 10-WAY PWR HEATED/COOLED Price • DUAL 10-WAY PWR, HTD/CLD FRONT COMPLIMENTARY • VOICE-ACTIVATED NAVIGATION * $ 37,995 WARRANTY ON HYBRID COMPONENTS PLUSMo. 37,995 31,995 • VOICE-ACTIVATED NAVIGATION* $ Price 41,495 /39 Mo. Price Price • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ •Price REVERSE31,995 SENSING SYSTEM Sale $37,495 * $ 31,495 Sale 51,995 Price $2,999 TOTAL DUE AT LEASE SIGNING $ + 41,995 $ * $ •LTHR POWER FOLDFLAT 3RD ROW SEATING SEATS 2011 LINCOLN NAVIGATOR OR 2012/39 LINCOLN MKS LUXURY PKG. % for $ * 4 YEAR 50,000 MILE FRONT LEATHER SEATS • REAR VIEW CAMERA • DUAL 10-WAY PWR HEATED/COOLED 37,995 • LEATHER WRAPPED STEERING W/GENUINE FREE /39 Mo 31,995 DIRECTIONS/INFORMATION Price $ * * $ 51,9 TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT $ * * $ Price $1,000 LINCOLN 41,495 $ • REAR VIEW CAMERA $ * • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ Lease 0 • BLIND 41,495 SPOT INFORMATION SYSTEM W/FRONT % for mo. ORRADIO • AM/FM/6-CD W/ SIRIUS SATELLITE LEATHER SEATS WOOD ACCENTS 31,495 37,495 37,495 /39 Mo. * WAIVED W/ LINCOLN AFS APPROVAL. •DIRECTIONS/INFORMATION DUAL POWER, HEATED/COOLED MAINTENANCE $ /39 Mo. * ALERT $ OR 31,495 for10-WAY $ CROSS TRAFFIC Lease TRADE ASSISTANCE AVAILABLE • VOICE-ACTIVATED NAVIGATION OR OR LEATHER • AM/FM/6-CD W/ SIRIUS SATELLITE RADIO CAR WASH 31,495 37,495 • SYNC VOICE-ACTIVATED • VOICE-ACTIVATED NAVIGATION /39 Mo. /39 Mo. Lease $ FRONT SEATS STK#CR824400. mo. Provided LINCOLN On New mo. for 3RD ROWLease • SYNC: VOICE-ACTIVATED MUSIC / PHONE / % for $ byLINCOLN $% forMUSIC/PHONE/ FOLDFLAT SEATING 2011 NA VIGATOR Lease KS LUXURY VIEW CAMERA for Sale • SYNC FOR ALL VOICE-ACTIVATED LINCOLN CUSTOMERS•• POWER • SYNC: $VOICE-ACTIVATED * #3LCR82440 /39 Mo. SaleOR 60PKG. •• REAR $ * /39 MUSIC/PHONE/DIRECTIONS/INFO DIRECTIONS / INFO#5LBEJ04167. Mo. LINCOLNS. REAR VIEW CAMERA for 2011/2012 for 37,995 0 $ STK BLIND SPOT INFORMATION SYSTEM W/ $ 31,995 OR OR OR OR DIRECTIONS/INFO Price Lease MUSIC/PHONE/DIRECTIONS/INFO Sale Price #3LCR824400 */39 • DUAL 10-WAY POWER, HEATED/COOLED /39 /39 Mo. $ /39 Mo. •Mo. DUAL 12-WAY PWR, HTD/COOLED FRONT Sale $ * CROSS TRAFFIC ALERT 499 OR OR $ $PLUS• VOICE-ACTIVATED $37,995 /39 Mo. COMPLIMENTARY Lease • THX AUDIO W/CD JUKEBOX & Mo. Lease Lease for FRONT LEATHER SEATS Price ON •Lease VOICE-ACTIVATED NAVIGATION * /39 $CERTIFIED LEATHER SEATS •AVAILABLE SYNC: VOICE-ACTIVATED MUSIC / PHONE / $ 31,995 Price $$ NAVIGATION Lease*$ Lease STK #5LBEJ04167.2011 LINCOLN NAVIGATOR for SIRIUS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ 31,495 37,495 forPKG. for •for POWER FOLDFLAT 3RD ROW*SEATING 2012 LINCOLN DIRECTIONS / INFO MKS LUXURY • THX CERTIFIED AUDIO W/6-CD, SIRIUS SATEL-50,000 MILE COMPLIMENTARY NEW 2012 • REAR $ * CAMERA $ PLUS for VIEW for % for 4 YEAR DIRECTIONS/INFO • POWER RUNNING BOARDS • REARDEPLOYABLE VIEW CAMERA •LINCOLN DUAL 12-WAY PWR, HTD/COOLED FRONT 31,495 37,495 • 616 • 1-800-514-0316 FREE LITE RADIO • BLINDEdmond SPOT INFORMATION SYSTEMW. W/ Memorial % for 4 YEAR MILE MKZ (GAS) $1,000 LINCOLN AVAILABLE ON COMPLIMENTARY • THX50,000 CERTIFIED•AUDIO W/CD JUKEBOX & POWER, 305 HP AND 26BESTMPG HWY: BOTH BEST• •DUAL POWER, HEATED/COOLED FRE •••MPG NAVIGATION DUAL 10-WAY HEATED/COOLED LEATHER SEATS 305 HP AND HWY: BOTH DUAL 10-WAY 10-WAY POWER, HEATED/COOLED PLUS •26VOICE-ACTIVATED NAVIGATION ••VOICE-ACTIVATED NAVIGATION $1,000 LINCOLN •VOICE-ACTIVATED VOICE-ACTIVATED NAVIGATION CROSS TRAFFIC ALERT VOICE-ACTIVATED 0 •NAVIGATION VOICE-ACTIVATED NAVIGATION SIRIUS LINCOLN MKS,LUXURY Norman • I-35 & Robinson • 1-800-865-0238 2012 LINCOLN MKZ LUXURY PKG. 2012 LINCOLN MKX LUXURY PKG. OR OR FRONT LEATHER SEATS FRONT LEATHER SEATS •2012 THX CERTIFIED AUDIO W/6-CD, SIRIUS SATEL••POWER FOLDFLAT 3RD ROW SEATING MAINTENANCE 2011 LINCOLN NAVIGATOR 2012 LINCOLN MKZ PKG. 2012 LINCOLN MKX LUXURY PKG. NEW FRONT LEATHER SEATS IN-CLASS 2012 MKS LUXURY PKG. /39 Mo. /39 Mo. • POWER FOLDFLAT 3RD ROW SEATING POWER FOLDFLAT 3RD ROW SEATING 2011 LINCOLN NAVIGATOR • SYNC: VOICE-ACTIVATED MUSIC / PHONE / 2011 LINCOLN NAVIGATOR IN-CLASS 2012 LINCOLN MKS LUXURY PKG. • REAR VIEW CAMERA 2012 LINCOLN MKS LUXURY PKG. MAINTENANCE %LINCOLN for 4 YEAR 50,000 MILE TRADE ASSISTANCE AVAILABLE • REAR VIEW CAMERA • REAR VIEW CAMERA (1) LINCOLN • POWER DEPLOYABLE RUNNING BOARDS $ $ TRADE ASSISTANCE AVAILABLE Lease Lease LITE RADIO MKT & • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ CAR WASH • REAR VIEW CAMERA • AM/FM IN-DASH 6-CD WITH SIRIUS SATEL• AM/FM IN-DASH 6-CD WITH SIRIUS SATELCAR WC • REAR VIEW CAMERA DIRECTIONS / INFO /39 Mo. /39 Mo. • REAR VIEW CAMERA mo. Sale •for SPOT INFORMATION SYSTEM W/ LINCOLN MKZ (GAS) • BEST-IN-CLASS ROOMPASSENGER ROOM mo. Provided by LINCOLN New by LINCOLN • BLIND SPOT INFORMATION W/ * $ SYSTEMFRONT •PASSENGER BEST-IN-CLASS Provided On New •BLIND BLIND SPOT INFORMATION SYSTEM W/ $1,000 LINCOLN $ $ for DIRECTIONS/INFO OKLAHOMA’S LEADING LINCOLNOn RETAILER LINCOLN NAVIGATOR LITE RADIO ALERT •DUAL DUAL 10-WAY POWER, HEATED/COOLED • 10-WAY POWER, HEATED/COOLED • DUAL 12-WAY PWR, HTD/COOLED LITE RADIO Sale FOR ALL LINCOLN 41,995 FOR ALL LINCOLN CUSTOMERS • DUAL 10-WAY POWER, HEATED/COOLED CROSS TRAFFIC ALERT CROSS TRAFFIC 60 $ * Price • FACTORY REMOTE START CROSS TRAFFIC ALERT 2011/2012 LINCOLNS. LINCOLN MKS, THX CERTIFIED AUDIO W/CD JUKEBOX & • FACTORY REMOTE START 2011/2012 LINCOLNS. FRONT LEATHER SEATS LEATHER SEATS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ MAINTENANCE FRONT LEATHER SEATS WITH APPROVED CREDIT • SYNC:MUSIC VOICE-ACTIVATED / PHONE / • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ FRONT LEATHER SEATS MUSIC/PHONE/ VOICE-ACTIVATED //AUDIO PHONE Sale $ • VOICE-ACTIVATED NAVIGATION 51,995 Price *TRADE ASSISTANCE AVAILABLE SIRIUS •SYNC: SYNC: VOICE-ACTIVATED MUSIC PHONE • DUAL 10-WAY PWR, HTD/CLD FRONT ••VOICE-ACTIVATED NAVIGATION $//MUSICSIRIUS * 2011 LINCOLN NAVIGATOR SYNC: VOICE-ACTIVATED • THX CERTIFIED W/6-CD, MKT & DIRECTIONS/INFO DUAL 10-WAY PWR, HTD/CLD FRONT •••* SYNC: VOICE-ACTIVATED MUSIC/PHONE/ DIRECTIONS / INFO 41,995 • POWER FOLDFLAT 3RD ROW SEATING • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ DIRECTIONS //INFO DIRECTIONS/INFO 2012 LINCOLN MKS PKG. Price LUXURY mo.(1) LINCOLN POWER DEPLOYABLE RUNNING BOARDS 41,495SATEL• REAR CAMERA by LINCOLN OnSale New$ (FOR QUALIFIED CUSTOMERS DIRECTIONS INFO DIRECTIONS/INFO LITE RADIO LTHR SEATS • VIEW DUAL ZONE ELECTRONIC TEMPPWR, CONTROL •HTD/COOLED DUAL 12-WAY HTD/COOLED FRONTProvided DIRECTIONS/INFO 2011 LINCOLN NAVIGATOR •ALL REAR VIEW CAMERA CUSTOMERS 2012 LINCOLN MKSNAVIGATOR LUXURY PKG. LINCOLN 51,995 Price LTHR SEATS DUAL 12-WAY PWR, FRONT DIRECTIONS/INFO ••BLIND SPOT INFORMATION SYSTEM W/ • •DUAL ZONE ELECTRONIC TEMP CONTROL $ * FOR LINCOLN • THX CERTIFIED AUDIO W/CD JUKEBOX & • DUAL 12-WAY PWR, HTD/COOLED FRONT NOT INCLUDED IN ABOVE OFFERS) • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ REVERSE SENSING SYSTEM SEATS LEATHER •W. DUAL 10-WAY POWER, HEATED/COOLED • THX CERTIFIED AUDIO W/CD JUKEBOX 2011/2012 LINCOLNS. 41,495 CROSS TRAFFIC ALERT LEATHER SEATS • THX CERTIFIED AUDIO W/CD JUKEBOX & & Edmond • 616 Memorial • 1-800 WITH APPROVED CREDIT SIRIUS • SYNC: • •REVERSE SENSING SYSTEM %VOICE-ACTIVATED forSEATS RUNNING mo.MUSIC/PHONE/ LEATHER SEATS • THXSTEERING CERTIFIED AUDIO /W/6-CD, SIRIUS SATELLEATHER WRAPPED W/GENUINE FRONT LEATHER DIRECTIONS/INFORMATION SIRIUS ••SYNC: VOICE-ACTIVATED MUSIC /SIRIUS PHONE OR THX CERTIFIED AUDIO W/6-CD, SATELSale Edmond • 616 W. Memorial • 1-800-514-0316 • POWER DEPLOYABLE BOARDS SIRIUS $ * /39 Mo. • LEATHER WRAPPED STEERING W/GENUINE LITE RADIO •DIRECTIONS THX CERTIFIED AUDIO W/6-CD, SIRIUS SATELWOOD /ACCENTS SYNC: VOICE-ACTIVATED MUSIC/PHONE/ DIRECTIONS/INFORMATION Norman •for I-35 • & Robinson • 1-800 % mo. • POWER DEPLOYABLE RUNNING BOARDS INFOPrice 41,995 $ Sale Lease LITE RADIO * BOARDS • POWER$ DEPLOYABLE RUNNING DIRECTIONS/INFO LITEWOOD RADIOACCENTS /39 Mo. • DUAL 12-WAY PWR, HTD/COOLED FRONT 0OKLAHOMA’S 60 for * Norman • I-35 & Robinson • 1-800-865-0238 51,995 $ $ • THXPrice CERTIFIED & STK #5LBEJ04167. LEATHER LINCOLN Sale $ SIRIUS LEADING * AUDIO W/CD JUKEBOX Sale SEATS Sale $ AUDIO * SIRIUS SATEL-* $41,495 • THX CERTIFIED W/6-CD, 37,995 31,995 Sale• #1 ** 41,995 Price Sale • POWER DEPLOYABLE RUNNING BOARDS Price Sale $ * $ Price Edmond • 616 W. Memorial 1-800-514-03 Sale LITE RADIO OKLAHOMA’S LEADING LINCOLN RETAILER $ * AVAILABLE ON COMPLIMENTARY Sale $41,995 *COMPLIMENTARY Sale % 51,995 Price $ 37,995 $31,995 * * for $ Sale LE ON * *PLUS Price Price PLUS % for NEW Price41,995 OR $41,495 2012 $1-800-865-023 *mo. Price /39 Mo. 31,495 37,495 4 YEAR 50,000& MILE 51,995 Price 2 Norman • I-35 Robinson • $ $MKZ * Lease 4 YEAR 50,000 MILE 51,995 Price $ * * $ LINCOLN (GAS) Sale $ * $41,995 LINCOLN 41,495 #1 LINCOLN RETAILER BASED ON TOTAL NEW LINCOLN RETAIL SALES 2011,$1,000 VALIDATED BY LINCOLN’S REGION INTERNAL SALES REPORT.FREE (1)+ TTL. ALL OFFERS END 4/30/2012. Sale $ MKZ (GAS) for FOR * $1,000 LINCOLN 31,495 37,495 Sale STK #5LBEJ04167. 41,495 * *mo. Price Sale$$ % for LINCOLN MKS, 41,995 PriceOR MKS, MAINTENANCE OR TRADE OR MAINTENANCE 51,995 Price LINCOLN Mo. /39 Mo. /39for Mo. RETAILER AVAILABLE (1) LINCOLN OKLAHOMA’S LEADING $$ * *$ /39 ASSISTANCE TRADE ASSISTANCE AVAILABLE 51,995 MKT & Lease % mo. $ MKT & CAR WASH Lease Lease $ Price AVAILABLE ON COMPLIMENTARY mo. 41,495 PLUS Provided by LINCOLN On New (FOR QUALIFIED CUSTOMERS Provided by LINCOLN On New 41,495 % for mo. OR /39 Mo. for for CUSTOMERS NAVIGATOR LINCOLN NAVIGATOR for NEW 2012 FOR ALL LINCOLN OROR FOR ALLOR LINCOLN CUSTOMERS/39 Mo. % for $ NOT INCLUDED IN ABOVE OFFERS)STK #5LBEJ04167. 4 YEAR 50,000 MILE /39 Mo. Lease /39 Mo. 2011/2012 LINCOLNS. 2011/2012 LINCOLNS. FREE PROVED CREDIT $for %% mo. $$CREDIT APPROVED Lease Lease LINCOLN MKZ (GAS) WITH Lease for $1,000 LINCOLN for • VOICE-ACTIVATED NAVIGATION #1 LINCOLN RETAILER BASED ON TOTAL SALES FOR 2011, VALIDATED LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30/2012. mo. OR • VOICE-ACTIVATED NAVIGATION AVAILABLE ONNEW LINCOLN COMPLIMENTARY /39 Mo. STKBY #5LBEJ04167. /39 Mo. for3RD ROW PLUS forfor LINCOLN MKS, 0 • POWER FOLDFLAT SEATING60 2011 LINCOLN NAVIGATOR $TRADE 2012 LINCOLN MKS LUXURY PKG. Lease $RETAIL MAINTENANCE • REAR VIEW CAMERA STK #5LBEJ04167. NEW 2012 ASSISTANCE AVAILABLE (1) LINCOLN % for • REAR VIEW CAMERA 4 YEAR 50,000 MILE MKT & for CAR WASH • BLIND SPOT INFORMATION SYSTEM W/ mo. FREE STK #5LBEJ04167. Provided by LINCOLN On New AVAILABLE ON COMPLIMENTARY • VOICE-ACTIVATED NAVIGATION LINCOLNNAVIGATOR MKZ (GAS) • DUAL 10-WAY POWER, HEATED/COOLED $1,000 LINCOLN PLUS • VOICE-ACTIVATED NAVIGATION CROSS TRAFFIC ALERT LINCOLN AVAILABLE ON FOR ALL LINCOLN CUSTOMERS COMPLIMENTARY • 616 W. Memorial • 1-800-514-0316 FRONT LEATHER SEATS • POWER FOLDFLAT 3RD ROW SEATING 2011 LINCOLN NAVIGATOR NEW 2012MKS LINCOLN MKS, CREDIT • •REAR LINCOLN PKG. 2011/2012 LINCOLNS. SYNC:PLUS VOICE-ACTIVATED MUSIC / PHONE / VIEW CAMERAEdmond %%2012 for MAINTENANCE 4 YEAR 50,000 MILE WITH APPROVED AVAILABLE ON AVAILABLE ON LUXURY COMPLIMENTARY COMPLIMENTARY Edmond • 616 W. Memorial • 1-800-514-0316 PLUS PLUS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ TRADE ASSISTANCE AVAILABLE (1) NEW 2012 • REAR VIEW CAMERA DIRECTIONS / INFO for LINCOLN CAR WASH MKZmo. (GAS) LINCOLN MKT & $1,000 • BLIND SPOT INFORMATION SYSTEM W/ 4YEAR YEAR 50,000 MILE LINCOLN NEW2012 2012 NEW DIRECTIONS/INFO Norman • I-35 & Robinson • 1-800-865-0238 Provided by LINCOLN On New %for for % 4 YEAR 50,000 MILE 4 50,000 MILE •CROSS DUAL 12-WAY PWR, HTD/COOLED FRONT • DUAL 10-WAY POWER, HEATED/COOLED LINCOLN MKZ (GAS) LINCOLN NAVIGATOR TRAFFIC ALERT FREE $1,000 LINCOLN FREE LINCOLN MKS, • THX FOR CERTIFIED AUDIO W/CD JUKEBOX & LINCOLN MKZ(GAS) (GAS) ALL LINCOLN LINCOLN MKZ Norman • I-35 & Robinson •FRONT 1-800-865-0238 $1,000 LINCOLN LEATHER SEATS $1,000 LINCOLN MAINTENANCE LEATHERCUSTOMERS SEATS 2011/2012 LINCOLNS. • •SYNC: VOICE-ACTIVATED MUSIC / PHONE / TRADE ASSISTANCE AVAILABLE WITH APPROVED CREDIT (1) LINCOLN SIRIUS LINCOLN MKS, LINCOLN MKS, THX CERTIFIED AUDIO W/6-CD, SIRIUS SATEL- OKLAHOMA’S MKT & LINCOLN MKS, MAINTENANCE LEADING LINCOLN RETAILER MAINTENANCE • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ MAINTENANCE mo. DIRECTIONS INFO •CAR POWER DEPLOYABLE•RUNNING BOARDS TRADE ASSISTANCE AVAILABLE TRADE ASSISTANCE AVAILABLE Provided by LINCOLN • On NewW. Memorial (FOR QUALIFIED TRADE ASSISTANCE AVAILABLE LITE RADIO /CUSTOMERS LINCOLN MKT #1 Edmond 616 1-800-514-0316 LINCOLN MKT&& & WASH LINCOLN MKT CAR WASH NAVIGATOR DIRECTIONS/INFO mo.(1)(1)(1)LINCOLN Provided by LINCOLN On New OKLAHOMA’S LEADING LINCOLN RETAILER mo. FOR ALL LINCOLN CUSTOMERS •QUALIFIED DUAL 12-WAY PWR, HTD/COOLED Provided byLINCOLN LINCOLN On New Provided by On New CUSTOMERS NOT(FOR INCLUDED IN ABOVE OFFERS) FRONT LINCOLN NAVIGATOR 2011/2012 LINCOLNS. LINCOLN NAVIGATOR FOR ALL LINCOLN CUSTOMERS LINCOLN NAVIGATOR • THX CERTIFIED AUDIO W/CD JUKEBOX & WITH APPROVED CREDIT FOR ALL LINCOLN CUSTOMERS LEATHERINSEATS FOR ALL LINCOLN CUSTOMERS 2011/2012 LINCOLNS. NOT INCLUDED ABOVE OFFERS) Norman • I-35 & Robinson • 1-800-865-0238 2011/2012 LINCOLNS. WITH APPROVED CREDIT 2011/2012 LINCOLNS. WITH SIRIUS WITHAPPROVED APPROVEDCREDIT CREDIT $ * •Sale THX CERTIFIED AUDIO W/6-CD, SIRIUS SATELEdmond • 616 W. Memorial •END1-800-514-0316 Sale 41,995 • POWER DEPLOYABLE RUNNING BOARDS $ ALL OFFERS * Price LITE RADIO #1 LINCOLN RETAILER BASED ON TOTAL NEW LINCOLN RETAIL SALES FOR 2011, VALIDATED BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. 4/30/2012. OKLAHOMA’S LEADING LINCOLN RETAILER #1 51,995 Price $ * Norman • I-35 & Robinson • 1-800-865-0238 41,495 Edmond 616 W. Memorial •1-800-514-0316 Edmond 616W. W. Memorial •1-800-514-031 1-800-514-03 Edmond •••616 Memorial • Sale $ LINCOLN RETAIL #1 * SALES FOR 2011, VALIDATED #1 LINCOLN RETAILER BASED ON TOTAL NEW BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. OFFERS END mo. 4/30/2012. OKLAHOMA’S LEADING RETAILER %ALLfor Edmond ••I-35 616 W. Memorial •LINCOLN 1-800-514-031 Sale 41,995 $ * Norman • I-35 & Robinson • 1-800-865-023 Price OR /39 Mo. Norman I-35 & Robinson • 1-800-865-02 Norman • & Robinson • 1-800-865-0238 $ Lease$ Price 51,995 Info * Norman • I-35 Robinson •OFFERS 1-800-865-023 for NEW 41,495 #1 LINCOLN RETAILER BASED ON TOTAL LINCOLN RETAIL SALES FOR 2011, BY LINCOLN’S REGION INTERNAL & SALES REPORT. (1)+ TTL. ALL LINCOLN END 4/30/2012. OKLAHOMA’S LEADING RETAILER STK VALIDATED #5LBEJ04167. #1 OKLAHOMA’S LEADING LINCOLN RETAILER Lease for $500 Lincoln AFS Bonus Cash.

2,999 TOTAL DUE AT LEASE SIGNING POSIT WAIVED W/ LINCOLN AFS AP-

316

0% for 60mo.

316

499 33,995 33,995 499 399 0 399 06049960 499 499 499

• POWER DEPLOYABL

AFS Bonus $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE$500 ATLincoln SIGNING + Cash. TTL INLITE RADIO STK #5LBEJ04167. CLUDES 1ST PAMUSIC/PHONE/ YMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. • SYNC: VOICE-ACTIVATED

$500 Lincoln AFS Bonus Cash.

AVAILABLEOR ON STK #2LCBL08397. Sale OR DIRECTIONS/INFO NEW 2012 Lease Sale Lease • DUAL ZONE ELECTRONIC TEMPPrice CONTROL $399 / MO. FOR 39 MOS, FOR 10,500 MI/YR, $500 Lincoln AFS Bonus Cash. $316/MO. 39 MOS., 10,500 MI/YR. $2,999 TOTAL DUE AT LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499for TOTAL DUE AT SIGNING + TTL INLINCOLN MKZ (GAS) PriceCash. for $499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING • REVERSE SENSING SYSTEM $500 Lincoln AFS Bonus Cash. $500 Lincoln AFS Bonus $2,999 TOTAL DUE+TTL AT INCLUDES LEASE SIGNING + 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. LINCOLN MKS, SEC. DEPOSIT WAIVED W/ LINCOLN AFS APTTL INCLUDES 1ST PAYMENT. • LEATHER WRAPPED STEERING W/GENUINE TTL +INCLUDES 1ST PAYMENT. SEC. DEPOSIT $500 Lincoln AFS Bonus Cash. (1)#1LCG802657. PROVAL. STK STK #2LCBL08397. $500 Lincoln AFS Bonus Cash. LINCOLN MKT &#3LCR818473. $499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING $316/MO. FOR 39 MOS., 10,500 MI/YR. $2,999 TOTAL DUE AT LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE AT SIGNING + TTL INPROVAL. STK $316/MO. FOR 39 MOS., 10,500 MI/YR. $2,999 TOTAL DUE AT LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE AT SIGNING + TTL IN$499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING WOOD ACCENTS WAIVED W/ LINCOLN AFS APPROVAL. $500Lincoln LincolnAFS AFSBonus Bonus Cash. Cash. $500 Lincoln AFS Bonus Cash. $500 Lincoln AFS Bonus Cash. (FOR QUALIFIED CUSTOMERS $500 +FOR TTL INCLUDES 1ST PA YMENT. SEC. DEPOSIT WAIVED LINCOLN AFS APLINCOLN NAVIGATOR $316/MO. 39 MOS., 10,500 MI/YR. $2,999 TOTAL DUE AT LEASE W/ SIGNING $499/MO. FOR 39DEPOSIT MOS, 10,500 MI/YR. $1499 TOTAL DUEAFS AT SIGNING TTL IN+ TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS AP- OFFERS) +TTL INCLUDES PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APSEC. WAIVED W/ APPROVAL. +TTL INCLUDES 1ST1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APCLUDES 1ST 1ST PAYMENT. PAYMENT. SEC. DEPOSIT WAIVED W/LINCOLN LINCOLN AFS APPROVAL. OR AFS Bonus CLUDES NOT INCLUDED IN ABOVE $500 + Lincoln AFS Bonus Cash. STK#CR824400. $500 Lincoln Cash. $500 Lincoln AFS Bonus Cash. PROVAL. STK #1LCG802657. Lease WITH APPROVED CREDIT +TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. PROVAL. STK #3LCR818473. STK #2LCBL08397. #2LCBL08397. PROVAL. STK #1LCG802657. PROVAL. STK #3LCR818473. STK

0 0 60

499 316 499316 316 316 316 for

PROVAL. STK #3LCR818473.

STK #2LCBL08397. STK #5LBEJ04167.

$500 Lincoln AFS Bo

AVAILABLE ON $316/MO. FOR 39 MOS., 10,500 MI/YR. $2,999 TOTAL DUE AT LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE AT SIGNING + TTL INNEW 2012 $500 Lincoln AFS Bonus Cash. +TTL INCLUDES 1ST PAYMENT. DEPOSIT W/ LINCOLN AFS APCLUDES 1STFOR PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN APPROVAL. $316/MO. FOR 39 MOS., 10,500SEC. MI/YR. $2,999WAIVED TOTAL DUE AT LEASE SIGNING $499/MO. 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE ATAFS SIGNING + TTL INLINCOLN MKZ (GAS)$500 Lincoln AFS Bonus Cash. PROVAL. STK #3LCR818473. STK #2LCBL08397. +TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. LINCOLN MKS, PROVAL. STK #3LCR818473. STK #2LCBL08397. (1) LINCOLN MKTOR & #1 (FOR QUALIFIED CUSTOMERS (FOR QUALIFIED CUSTOMERS Lease LINCOLN NAVIGATOR NOT INCLUDED IN ABOVE OFFERS) NOT IN ABOVE OFFERS) forINCLUDED WITH APPROVED CREDIT

60

#1 LINCOLN RETAILER BASED ON TOTAL NEW LINCOLN RETAIL SALES •FOR 2011, VALIDATED BYNAVIGATION LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30/2012. VOICE-ACTIVATED

$1,999 TOTAL DUE AT LEASE SIGNING POSIT WAIVED W/ LINCOLN AFS AP-

OR Lease for

• REAR VIEW CAMERA $500 Lincoln AFS Bonus Cash. $499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING • BLIND SPOT INFORMATION SYSTEM W/ CROSS TRAFFIC + TTLAFS INCLUDES 1ST Cash. PAYMENT. SEC. DEPOSIT WAIVEDALERT W/ LINCOLN AFS AP$500 Lincoln Bonus PROVAL. STK #1LCG802657. • SYNC: VOICE-ACTIVATED MUSIC / PHONE /

499

499

$500 Lincoln AFS Bonus Cash.

FREE 499 CAR499 WASH $500 Lincoln AFS Bonus Cash. $500 Lincoln AFS Bonus Cash.

OR Lease for

• VOICE-ACTIVATED NAVIGATION • POWER FOLDFLAT 3RD ROW SEATING • REAR VIEW CAMERA • DUAL 10-WAY POWER, HEATED/COOLED FRONT LEATHER SEATS • SYNC: VOICE-ACTIVATED MUSIC/PHONE/ DIRECTIONS/INFO $500 Lincoln AFS Bonus Cash. • THX CERTIFIED AUDIO W/CD JUKEBOX & $500 Lincoln AFS Bonus Cash. SIRIUS • POWER DEPLOYABLE RUNNING BOARDS

0 60

DIRECTIONS / INFO • DUAL 12-WAY PWR, HTD/COOLED FRONT LEATHERSTK SEATS #5LBEJ04167. • THX CERTIFIED AUDIO W/6-CD, SIRIUSAFS SATEL$500 Lincoln Bonus Cash. $499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING LITE RADIO #1 LINCOLN RETAILER BASED ON TOTAL NEW LINCOLN RETAIL SALES FOR 2011, VALIDATED BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30

0 60

0 60 FREE 0WASH 60 CAR 499 0 60 0 60 0 499 60 FREE FREE CAR WASH WASH CAR

499 316499 499 316 499 499

+ TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. STK #1LCG802657. $316/MO. FOR 39 MOS., 10,500 MI/YR. $2,999 TOTAL DUE AT LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE AT SIGNING + TTL IN$500 Lincoln $500 Lincoln AFS Bonus Cash. AFS Bonus Cash. $500 Lincoln AFS Bonus Cash. $499/MO. FOR 39 MOS., 10,500 MI/YR.W/ $1,999 TOTAL DUE AT LEASE SIGNING $500 Lincoln AFS Bonus Cash. +TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED LINCOLN AFS APCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. + TTLMI/YR. INCLUDES 1ST PAYMENT. SEC.AT DEPOSIT WAIVED W/ LINCOLN AFSLincoln APPROVAL. STK #3LCR818473. STK #2LCBL08397. $500 AFS Bonus Cash. $316/MO. FOR 39 MOS., 10,500 $2,999 TOTAL DUE LEASE SIGNING $499/MO. FOR 39 MOS, 10,500 MI/YR. $1499 TOTAL DUE AT SIGNING + TTL IN$499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING $500 Lincoln Bonus Cash. $500 Lincoln AFS Bonus Cash. $500 Lincoln AFSAFS Bonus Cash. PROVAL. STK #1LCG802657.

0 0 60 60

+TTL INCLUDES 1ST PAYMENT. SEC.$1,999 DEPOSIT WAIVED W/LEASE LINCOLN AFS CLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. $499/MO. FOR1ST 39 PAYMENT. MOS., 10,500 MI/YR. TOTAL DUE AT SIGNING + TTL INCLUDES SEC. DEPOSIT WAIVED W/CUSTOMERS LINCOLN AFS AP- AP(FOR QUALIFIED $500 Lincoln AFS Bonus Cash. PROVAL. STK #3LCR818473. STK #2LCBL08397. + TTL INCLUDES 1ST PAYMENT. SEC. INCLUDED DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. STK #1LCG802657. $500 Lincoln AFS Bonus Cash. NOT IN ABOVE OFFERS) $500 Lincoln AFS Bonus Cash. $499/MO. 39 $499/MO. FOR#1LCG802657. 39MOS., MOS.,10,500 10,500MI/YR. MI/YR.$1,999 $1,999TOTAL TOTALDUE DUEAT ATLEASE LEASESIGNING SIGNING PROVAL. FOR STK ++TTL $500 Lincoln AFS Bonus Cash. TTLINCLUDES INCLUDES1ST 1STPAYMENT. PAYMENT.SEC. SEC.DEPOSIT DEPOSITWAIVED WAIVEDW/ W/LINCOLN LINCOLNAFS AFSAPAP- OR PROVAL. $500 Lincoln AFS Bonus Cash. PROVAL.STK STK#1LCG802657. #1LCG802657. Lease for $500 Lincoln AFS Bonus Cash. $500 Lincoln AFS Bonus Cash. (FOR QUALIFIED CUSTOMERSSTK #5LBEJ04167. NOT INCLUDED IN ABOVE OFFERS)

00 0 60 60 60

(FOR QUALIFIED CUSTOMERS NOT INCLUDED IN ABOVE OFFERS)

#1

(FORQUALIFIED QUALIFIEDCUSTOMERS CUSTOMERS (FOR NOTINCLUDED INCLUDED INABOVE ABOVEOFFERS) OFFERS) NOT LER BASED ON TOTAL NEW LINCOLN RETAIL SALES FOR 2011, VALIDATEDIN BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30/2012.

0 60 Reynolds 499 Lincoln of Edmond 0

$499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL DUE AT LEASE SIGNING + TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT WAIVED W/ LINCOLN AFS APPROVAL. STK #1LCG802657.

$500 Lincoln AFS Bonus Cash.

$500 Lincoln AFS Bonus Cash.

: 10956200_1

% for

PLUS

$ LINCOLN $1,000

/39 Mo.

4 YEAR 50,000 MILE

LINCOLN MKZ (GAS) #1 LINCOLN RETAILER BASED ON TOTAL NEW LINCOLN RETAIL SALES FOR 2011, VALIDATED BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30/2012. Colours : Cyan,Magenta,Yellow for $500 Lincoln AFS Bonus Cash. LINCOLN MKS,ON TOTAL NEW LINCOLN STK #5LBEJ04167. #1 LINCOLN RETAILER BASED RETAIL SALES FOR 2011, VALIDATED BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30/2012. Proof Dest.TRADE : ASSISTANCE AVAILABLE (1) LINCOLN MKT & Provided by LINCOLN On New Info (FOR QUALIFIED CUSTOMERS LayoutComment : AVAILABLE ONNAVIGATOR COMPLIMENTARY LINCOLN FOR ALL LINCOLN CUSTOMERS NOT INCLUDED IN ABOVE OFFERS) 2011/2012 LINCOLNS. WITH APPROVED CREDIT AdNumber : 10956200_1 NEW 2012

LINCOLN MKZ (GAS) LINCOLN MKS, (1) LINCOLN MKT & LINCOLN NAVIGATOR WITH APPROVED CREDIT

#

OKLAHOMA’S LEADING LINCOLN RETAILER % forRETAILER mo. # OKLAHOMA’S LEADING LINCOLN

60 FREE 0600 W Memorial 499 Rd., Edmond • 1-800-514-0316 MAINTENANCE CAR WASH mo. PLUS 60 4 YEAR 50,000 MILE FREE $1,000 LINCOLN 0% for www.reynoldsfordofedmond.net MAINTENANCE TRADE ASSISTANCE AVAILABLE WASH Edmond • 616 W. MemorialCAR • 1-800-514-0316 60mo. AdNumber

$500 Lincoln AFS Bonus Cash. $499/MO. FOR 39 MOS., 10,500 MI/YR. $1,999 TOTAL AT LEASE SIGNING AVAILABLE ON DUEFirst COMPLIMENTARY Pub Date :AP20120421 + TTL INCLUDES 1ST PAYMENT. SEC. DEPOSIT W/ LINCOLN #1 LINCOLN RETAILER BASED ON TOTAL NEWAFS LINCOLN RETAIL SALES FOR 2011, VALIDATED BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30/2012. NEW 2012WAIVED SizeNEW : 8.077OR x 8.571 #1#1LCG802657. LINCOLN RETAILER BASED ON TOTAL LINCOLN RETAIL PROVAL. STK Lease SALES FOR 2011, VALIDATED BY LINCOLN’S REGION INTERNAL SALES REPORT. (1)+ TTL. ALL OFFERS END 4/30/2012.

First Pub Date : 20120421 Size : 8.077 x 8.571 Colours : Cyan,Magenta,Yellow Provided by LINCOLN On New (FOR QUALIFIED CUSTOMERS Proof Dest. : NOT INCLUDED IN ABOVE OFFERS)

ALL LINCOLN CUSTOMERS 2011/2012 LINCOLNS. Norman • I-35 & Robinson •FOR 1-800-865-0238


The Business Times of Edmond, OK

6

Inside

June 2012 Vol. 4 No. 5

2012

Businessman takes a chance on Oklahoma: Craig Wright, owner of CNG Interstate in Edmond, admits he is a bit of a selftaught learner when it comes to anything automotive. It is that self-taught knowledge, in part, that helped him to decide to open his business at 100 N.W 142nd, Suite 100, which converts vehicles to run on natural gas.

8

Waddell & Reed celebrates 75th anniversary: A lot has changed with the asset management and financial planning firm of Waddell & Reed since it first opened for business in 1937 in Overland Park, Kan., with locations across the United States including Oklahoma. But in some ways the company is still doing business the same way 75 years later. “The focus of our office, first and foremost, is the client,” said John Maloney, managing principal of Waddell & Reed.

10

Businesses flex their muscles for wellness: Oklahoma is out of shape and as a result everyone from state leaders to community officials to business owners and schools have stepped up their efforts to help improve the health and well-being of Oklahomans. And, some of those programs can cost little or nothing to get started.

20

Will seasonality work again this year?: It’s that time of year again when various analysts start talking about the old Wall Street adage of “sell in May and go away.” It comes from research that indicates the market has a statistical bias toward making most of its gain between November and May, and then going down or nowhere from May through October. Some analysts say this strategy is quite “iffy” and can be ignored because it works in some years and not in others.

Cover Photo by Drew Harmon | The Business Times


From our publisher

Marketing & Advertising I

’m preparing to help teach an advertising and marketing seminar with one of my colleagues in July for the Oklahoma Press Association. Part of the reason I agree to do things like this is it reinforces important topics I should be discussing with my own clients to help grow their business. Believe me, I know how easy it is to be in the middle of your business so consumed that you don’t take time to notice the things outside of the business that might move you further along. So I’ll take just a little time over the next couple of months and try and help you do that. For instance have you ever stopped to think about how your customer shops and spends their money? Today’s customers are dramatically different from those of just a few years ago. We now deal with “sharper” customers who use multiple sources to help inform and educate them prior to making a purchase. Sometimes they may know as much about a product as you do. Take a look at your customers. Are they the same ones who have been doing business with you for years or have they changed? According to research provided by the Newspaper Association of America, today’s shoppers are more destination shoppers rather than browsers, are more informed and tend to be less of the impulse shoppers and are more time starved than ever. Today’s shopper makes the decision to buy then actually makes the purchase within 24 hours, is less loyal to one particular store and is better informed and has more alternatives than any shopper ever. Wow, is there any hope for growing client base? You bet because advertising still influences shopping decisions. According to this same research, 57 percent of shoppers polled agreed advertising in the previous two weeks influenced shopping in some way. Thirty-nine percent said ads brought a sale to their attention, 32 percent agreed advertising brought a particular item to their attention, and 29 percent said advertising made them interested in going to the store or website. Are you seeing the common theme here? Advertising still works even if your customers have changed! In addition to this magazine, The Edmond

Sun also offers some additional advertising bang for your buck with a special summer promotion in which we deliver a free newspaper to every household in Edmond thanks in part to Coppermark Bank. Increased circulation weekends are June 9, June 16, July 7, July 21 and Aug. 4. Here’s an opportunity to reach a huge target audience for not a whole lot of money. Community Connection is direct mailed monthly to more than 33,000 households in Edmond. We’re even making it easy on you to advertise with special summer rates. Do you choose to access information online or more importantly is that how your customers are accessing it? Welcome to edmondsun. com available now on a mobile platform for all smart phone and tablet users and yes you have opportunities to place your message in front of more than 100,000 unique readers each month. Finally, as old school as it sounds, you can even purchase advertising on the giant marquee above our building at Second and Broadway. So, there’s no reason not to grow your client base this summer because as research solidly proves, advertising works! Let us show you how!

of Edmond, OK

Publisher Karan Ediger 405.341.2121, Ext. 122 kediger@edmondsun.com Managing Editor Lisa Shearer 405.341.2121, Ext. 110 lshearer@edmondsun.com Design & Layout Jared Horton 405.341.2121, Ext. 105 jhorton@edmondsun.com Contributing Writers Nick Massey Kari L. Tompkins Terri Schlichenmeyer Mark Schlachtenhaufen Mike Crandall Cyndy Hoenig Van Mitchell Tim Priebe James Coburn Patty Miller

Karan M. Ediger, publisher

Want to learn more about how you can get your message in The Business Times of Edmond? Use this QR code or follow the web URL at right. www.edmondsun.com/qrc

4

The Business Times

The Business Times of Edmond, June 2012

Miss your Business Times? Call 341-2121 to get on our mailing list. Thanks!

The Business Times is a monthly publication of The Edmond Sun devoted to business in the Edmond area. All rights reserved. Copyright © June 2012.


growing edmond

Edmond doctors lead new dermatology center By James Coburn The Business Times

E

dmond residents will find the treatment of skin conditions more accessible with the development of the Saints Dermatology Center of Excellence. The dermatology center will specialize in skin cancer, cosmetic and medical dermatology treatment of all skin conditions. Plans are for the 9,000-square-foot facility to open in December on the Broadway Extension, just north of Britton Road, said Dr. Renee Grau, board certified dermatologist and medical director. Patients will be seen there beginning Dr. Renee Grau, Jan. 13. Medical Director “We chose that location so that no matter where you’re coming from in the state, you’re coming down a major highway artery,” said Grau, an Edmond resident. “Citizens of Edmond can get there in 7 to 10 minutes.” Through its affiliation with St. Anthony Hospital in Oklahoma City, the Saints Dermatology COE will house a

teledermatology suite to enhance skin cancer awareness and early detection throughout the state. The link will be a resource for primary care physicians at rural hospitals and clinics in diagnosing and treating patients, Grau said. “The array of comprehensive services they will offer will be unrivaled in the region, and the use of new technology such as teledermatology will result in earlier detection of skin disorders and more convenient access to needed medical expertise for residents outside the metropolitan area,” said Steve Powell, vice president, Healthfirst Physician Management Services. There are 65 dermatologists in Oklahoma, most of whom have offices in Oklahoma City or Tulsa, Grau said. The average current wait time to see a dermatologist in the Oklahoma City metropolitan area is 60 days, she said. “We’re hoping to become the major dermatology center in the region,” Grau said. “We’re going to offer services that currently aren’t offered in Oklahoma.” A light therapy will be used for psoriasis, eczema, morphea and lymphoma of the skin. Comprehensive cosmetic procedures will include laser therapy and Ultherapy, two Mohs surgery suites, one for treating skin cancer and the other dedicated to general and medical dermatology.

A new non-surgical procedure, Ultherapy is a non-invasive ultrasound procedure for the face that uses the body’s own natural healing process to tighten loose skin. Grau is partnering with Dr. Tiffany Brazeal of Edmond. Amy Hughes will work as Grau’s physician assistant. Edmond native, Dr. Emily Archbald, is a cosmetic dermatologist. Dr. Roy Rindler and Dr. Lenny Henderson of Edmond, will serve as skin cancer directors and specialists. Skin cancer is the most common form of cancer in the United States, said Grau, who diagnoses an average of five Basal cell skin cancers a day. More than 3.5 million skin cancers in more than two million people are diagnosed annually. “Most of the time patients don’t know they are there,” she said. “… We’re trying to do more early detection.” Saints Dermatology already has a satellite clinic in Enid. Another satellite clinic will be opened in Midwest City with Saints Dermatology COE serving as the hub or referral center. MORE INFORMATION about the dermatologists practicing at Saints Dermatology Center of Excellence can be found at www.saintsdermatology.com.

Skin Cancer Facts • Skin cancers are associated with significant morbidity,

• Basal cell carcinoma is the most common form of skin

mortality and economic burden. The incidence of melanoma and non-melanoma skin cancers has doubled in the past decade.

cancer; an estimated 2.8 million are diagnosed annually in the U.S. BCCs are rarely fatal, but can be highly disfiguring if allowed to grow.

• Each year there are more new cases of skin cancer than

• Squamous cell carcinoma is the second most common

the combined incidence of cancers of the breast, prostate, lung and colon. One in five Americans will develop skin cancer in the course of a lifetime.

form of skin cancer. An estimated 700,000 cases are diagnosed each year in the U.S., 10 resulting in about 2,500 deaths.

• Nearly 800,000 Americans are living with a history of mel-

• Between 40 percent and 50 percent of Americans who

anoma and 13 million are living with a history of non-melanoma skin cancer, typically diagnosed as basal cell carcinoma or squamous cell carcinoma.

live to age 65 will have either skin cancer at least once.

The Business Times of Edmond, June 2012

SOURCE: Saints Dermatology Center of Excellence




Q&A with CEO Craig Wright

Businessman takes a chance on Oklahoma Photos by Karen Moore | Special to The Business Times By Van Mitchell Special to The Business Times

C

raig Wright, owner of CNG Interstate in Edmond, admits he is a bit of a self-taught learner when it comes to anything au-

tomotive. It is that self-taught knowledge, in part, that helped him to decide to open his business at 100 N.W 142nd, Suite 100, which converts vehicles to run on natural gas. “Automotive was always my hobby, I never wanted it to be my job because I figured if I ever took it as my job I wouldn’t like it anymore,” Wright said. “I always found myself tinkering at a young age whether it was go-karts or cars. I was a self-learner. I put all my chips into this business. I feel this is it. This is something that I am going to be rooted in for the long-run.” CNG Interstate provides clean fuel services and informational resources. It offers natural gas conversions for most vehicles used by individuals, or organiza-

6

tions with small to large fleets. Its compressed natural gas systems do not change a vehicle’s current fuel injection system and do not tamper with the Federal Emission Standards. The bi-fuel setup allows a vehicle to run on gasoline or switch over to natural gas with the press of a button on the dashboard. Wright, 33, grew up in the small farming community of Peoa, Utah, and later attended Utah State University. He is married to his wife Mya and they have fi ve children. Wright started his own business in Utah after getting interested in CNG conversions. “I could see that there was going to be a shortage of oil and that shortage was going to drive the cost of oil up and something like natural gas just made sense,” Wright said. “I pinpointed that natural gas was going to be a revolution for America.” Wright said he fi rst did his research in the United States but found no help. So he decided to head overseas and visited top The Business Times of Edmond, June 2012

technicians in other countries to learn the most up-to-date techniques. “I jumped in on the decision to convert vehicles,” Wright said. “That led me to start researching online, calling companies in the United States currently doing it and nobody would help. So I got on airplanes and starting flying around the world. I started out in Buenos Aires, Argentina, because there are more than 3.5 million vehicles running on natural gas there. That led to more questions of why we were not doing it. That led me to Italy where this whole concept of converting cars started.” Wright said he took the knowledge he learned back to Utah. It wasn’t long before he started seeing a lot of business from Oklahoma. “I started having a lot of customers starting to drive from Oklahoma to Utah for conversion,” he said. “It didn’t make sense to have them drive 1,200 miles for me to convert them. That is when I decided to move out. I loaded up and leased this shop


for a six-month term last year. The rest is just history.” Q: What drives you to keep moving forward with your CNG vision? A: It’s the only answer left. Natural gas, if we don’t utilize it, we will become a Third World nation. This is the source of freedom. People are starting to fi nd that because gas prices are shooting through the roof and it’s taking away their ability to do what they want to do because it’s too much money. I think it’s the biggest solution to the biggest problem that America has ever faced. Q: How has your business grown since you arrived in Edmond? A: As of three or four months ago business was up 600 percent from the fi rst couple of months. We are seeing it exponentially grow. We did seven conversions right out of the gate. They just started flooding in. Q: How do you feel about the support you have received from the Edmond-area community? A: It’s completely refreshing. I think the economy is so open here. Everybody is about small business here. They support the little guy. I call it a utopia for business. I wouldn’t be afraid if this business went away tomorrow because I know with the values that I hold as a businessman I could start something different and make it successful. Edmond is the perfect place for us. Q: What are your daily functions as owner of your own company? A: I’m still heavily involved in troubleshooting technical things because that is where I hold that knowledge and I am trying to pass that on to our technicians. I don’t really install anymore but if there are issues, I am out there trying to resolve concerns. I am trying to get out more into the community to start promoting more sales and meeting with more business people. I try to stay away from the phone because I know that I can’t be tied to that here or else I won’t be able to grow. I do all my fi nances and payroll. My next position to fi ll is bookkeeper. I am constantly working on and developing better ways to do the installations and do them in a quicker time. Q: How is your business clientele divided up? A: It’s about half and half right now. We do fleets of trucks and we also cater to the individual. I am starting to see more of the fleet stuff come our way than before. I think we will cross over the next quarter where we will see more fleets than individuals. Q: Have conversion costs gone down since you have been in business?

Craig Wright’s company uses a bi-fuel solution in converting vehicles to natural gas usage. A: Costs are always increasing. I have seen increases in the costs of the kits. We are trying to bring labor costs down. Conversions can cost anywhere from about $6,000 up to $10,000. I want to get the costs down because I think more and more people would do it and we have to do it. Q: What are the key benefits of converting a vehicle to run on natural gas? A: You are going to run these vehicles for up to 70 percent less money. It becomes economic sense. The state offers a 50 percent credit toward the conversion costs on your income liability. If you are doing well enough to apply this credit toward your state income tax it’s only going to take about 35,000 miles to pay the conversion off. We have got customers doing that in six months’ time. That is an extreme, but we are also seeing customers do it in a year. It’s a complete no-brainer. Q: Do you see a continued uptick in the CNG conversion business? A: You are having states like Louisiana and Arkansas that are putting in a bunch of infrastructure now. You are starting to see it grow from the center of the United States and spread out. Love’s gas stations are starting to install natural gas pump The Business Times of Edmond, June 2012

stations. It’s just swelling. It will be the fuel of the future. Q: What has been the biggest challenge in running your own small business? A: Capital has been the biggest hurdle because this stuff isn’t cheap. All these parts and components are so much higher priced than any other business. It’s made it slow for me to grow. It’s a debt–free company. I have never borrowed money to make this business go. I have been reinvesting every dime back into it to make it bigger and bigger. The next biggest hurdle has been trying to fi nd individuals who want to work and want to learn and excel at what they do. Q: How do you spend time away from work? A: In Utah we loved to go rock climbing, get in our Jeeps and be outdoors. I am trying to figure that out here where I can feel that same type of release. We actually just purchased an RV and we are going to convert it to natural gas so we can travel around Oklahoma and learn about the state. LEARN MORE about CNG Interstate at www.cnginterstate.com.

7


growing edmond

Photo by Mark Schlachtenhaufen | The Business Times

Members of the Waddell & Reed business family in Edmond pose for a group photo. The asset management and financial planning firm was founded in 1937.

Waddell & Reed celebrates 75th anniversary By Van Mitchell Special to The Business Times

A

lot has changed with the asset management and financial planning firm of Waddell & Reed since it first opened for business in 1937 in Overland Park, Kan., with locations across the United States including Oklahoma. But in some ways the company is still doing business the same way 75 years later. “The focus of our office, first and foremost, is the client,” said John Maloney, managing principal of Waddell & Reed at 1425 S. Fretz Ave. in Edmond. “Our financial planning heritage extends back to the 1960s. We were writing financial plans for our clients long before it ever became popular. “To this day we still prefer to sit down in person with clients first and help them clarify their financial goals and then spend a good deal of time both analyzing and writing a formal plan that outlines the steps they need to follow to work efficiently toward their goals.” Waddell & Reed was founded Sept. 3, 1937, by Chauncey Waddell and Cameron Reed. The company was one of the first to sell funds following the Investment Company Act of 1940. Two of its funds — United Income Fund and United Accumulative Fund — were among the first mutual funds in the United States. Maloney said Waddell & Reed first opened its



doors in Oklahoma City in 1959. Up until the early 1990s it was at Northwest 23rd and Classen. “At that time one of our Oklahoma City office founders, Roger Baily, retired and it was combined with the Edmond office,” Maloney said. “We now have six offices in Oklahoma that are affiliated with our main location in Edmond. They include South Oklahoma City, Yukon, Blanchard, Northwest Oklahoma City, Woodward and Perry.” Maloney said its Edmond founder, John Phelps, first established a Waddell & Reed office in Edmond in the early 1980s in a building occupied by the Edmond Chamber Commerce near downtown. Since that time, Maloney said the office has moved several times before landing in its current site. Three years ago with the help of Calvin Vorderlandwehr, the firm designed and custom built its current facility. It is a 7,000-square-foot, state-ofthe-art facility especially designed for Waddell & Reed’s type of business. Today the company employs 22 licensed advisers, three licensed adviser associates and a number of support staff. Maloney said while the economic meltdown of 2008 hurt a lot of financial firms, Waddell & Reed saw it as an opportunity to grow. “At the present time we are very excited about our growth prospects here in Edmond,” Maloney said. “There has been much dislocation in the industry since the recent market and Wall Street de-

The Business Times of Edmond, June 2012

bacles a few years ago. A number of firms have changed hands or merged and many advisers in the industry are feeling the sting of being asked to produce more or take pay-cuts to pay for mistakes made by their companies. Situations like these often translate to significant quotas being placed on those advisers.” Waddell & Reed’s focus going forward is to offer financial advisers more of an independent platform but with the security of a firm behind them. “They have minimal production quotas and no product quotas. The net payouts are going to be similar to many of the independent firms but without the added stress of being responsible for many of the financial obligations or costs associated with being independent,” Maloney said. “We enhanced our capability in the independent space by forming a partnership with Pershing, one of the industry’s largest clearing firms,” he said. “Our advisers now have a very robust capability to assist their clients with a great many products and services.” As part of the company’s 75th anniversary celebration, Waddell & Reed has partnered with the National World War I Museum to promote a 75city nationwide tour of the “Honoring Our History” World War I traveling gallery, a year-long national tour honoring the men and women who served in that war. It made a stop June 1 at the 45th Infantry Division Museum in Oklahoma City. “The two founders of Waddell and Reed were both World War I veterans,” Maloney said. “What we wanted to do with that traveling exhibit is bring awareness about World War I and in turn, it helps us celebrate our 75th anniversary in business.” Maloney said the sky is the limit of what Waddell & Reed can do in the next 75 years. “It would be hard to define what our limits are,” Maloney said. “Our company is just growing and growing.”


Privacy Important?

Secure Data Destruction Done Locally

• Paper • Hard Drives • Microfilm • Microfiche • Plastic Cards • Audio and Video Cassettes • Back Up Cartridges • Magnetic Tapes A locally owned non-profit corporation providing employment and training for adults with developmental disabilities.

1000 S. Kelly Ave., Edmond • 405-348-4470 www.meadowsoklahoma.com

Didn’t find what you’re looking for?

Visit edmondsun.com and click on the blinc Business Directory for hundreds of other business opportunities! Find your product or service online 24/7!

Doing Business In Edmond Has Changed.

Have You? Innovations to help your business stay in business

The Business Times of Edmond, Oklahoma

The Business Times of Edmond, June 2012

9


Businesses flex their muscles for wellness By Van Mitchell Special to The Business Times

O

klahoma is out of shape and as a result everyone from state leaders to community officials to business owners and schools have stepped up their efforts to help improve the health and well-being of Oklahomans. And, some of those programs can cost little or nothing to get started. “There are a lot of things that you can do that won’t cost you a lot of money and supports people,” said Danielle Dill, assistant director, fitness and health promotion at the University of Central Oklahoma’s Wellness Center. “You can do things like take the stairs instead of the elevator or park farther away from work so you have walked further. You can increase the number of healthy options in a vending machine. You can go tobacco-free. You can give your employees time to go work out. It all comes down to the bottom line. If you don’t have happy, healthy employees you probably are not getting the best out of your employees. Your employees are everything to your business.” Just more than one-third of U.S. adults are obese, according to statistics from the Centers for Disease Control. The Oklahoma State Department of Health reports on its website that Oklahoma ranked 47th in the nation for obesity and two-thirds of Oklahoman adults had a Body Mass Index of 25-plus (overweight and obese). BMI is a measure of height and weight. OSDH reports that Oklahoma’s adult obesity rate has nearly quadrupled since 1988. In 2009 Oklahoma received a D grade for obesity with a 32.0 average. In comparison, Mississippi ranked worst in obesity with a 35.4 ranking and Colorado was best at 19.0. Adding to that problem is the fact that Oklahoma ranked 49th worst in the nation for lack of physical activity. More and more businesses are seeing the benefits of having healthy employees, including the Delaware Resource Group of Oklahoma LLC, at 4747 Gaillardia Parkway, Suite 200 in Oklahoma City. It recently opened its own wellness center in the downstairs portion of its office complex. Philip Busey Jr. is responsible for the marketing, public relations and government affairs for DRG, which is a consortium with experience in program management, government contracting, commercial business solutions, value added reselling and consulting support with operations nationwide, including Alaska and Hawaii. “We were talking to our health care provider and they were telling us about the benefits of having a wellness program,” Busey said. “We decided that we needed to go ahead and make our own fitness center. We

10

have been working with PR Fitness of Edmond and we were able to get a deal where we purchased both new and used equipment.” Busey said it just made sense for DRG to have its own fitness center for its employees and their families. “We have a very healthy and active office,” Busey said. “We thought it would be a benefit if we had our own fitness facility and it gets used quite often. We have people going to work out before and after work, during their lunch hour and on the weekends. It’s amazing how utilized it has become. We have had to buy more equipment.” Busey said he already has noticed a difference in DRG’s 30 or so corporate headquarter employees. “The fact that we have a fitness center has made a significant difference in people’s mood,” Busey said. “It’s nice to see when they come into the office and they bring their gym bag with them. It goes beyond the physical health aspect. I think the mental health aspect is very evident.” Dill said with rising health care costs it makes good economic sense for employers to at least look at possibly adding some sort of wellness program. “You are probably going to see less absenteeism,” Dill said. “You are going to see more productivity. You will probably see less worker’s compensation claims. You will see higher morale and job satisfaction, which probably means that you are going to keep your employees longer.” Dill said it usually takes about two to three years before a business will start seeing a return on its investment with a wellness program that results in lower health costs. “You have to give it some time to make a difference,” Dill said. Gov. Mary Fallin has been a strong advocate of improving Oklahoma’s health and wellness. She proclaimed May as Oklahoma’s Employee Health and Fitness Month. And last month the governor led the way by lacing up her walking shoes and helped lead a “Walk for Wellness,” an effort to call attention to the importance of a healthy Oklahoma workforce. Joining her on a short walk around the Capitol were her cabinet secretaries, state agency leaders, state employees and employers and employees from private businesses.

The Business Times of Edmond, June 2012


Case Study UCO’s employee wellness program The University of Central Oklahoma is the second largest public employer in Edmond with more than 1,200 employees. It also has one of the most robust employee wellness programs within the city as part of President Don Betz’ UCO Healthy Campus Initiative. Listed below are some of the program’s highlights for UCO employees that could be used as examples in creating other business wellness programs: • All UCO employees were given UCO Wellness Center

memberships at no cost.

• A Fitness and Nutrition Coaching Program. This includes

free fitness assessments, individualized workout plans, fitness training sessions and meal planning.

• The UCO Wellness Center has an employee incentive pro-

gram through its Broncho Fit Card that tracks their participation. Those working out a minimum of 30 times in a semester are eligible for incentive prizes including gift cards to healthy restaurants, water bottles and gift cards for other Wellness Center programs.

• UCO’s College of Education and Professional Studies’ fac-

ulty and staff have a walking program to get fit. The CEPS WalkFIT Challenge 2012 kicked off March 9 for six weeks. The participants’ goal was to walk 10,000 steps per day. Seventy participants signed up to have pedometers strapped to them for their daily counts.

“Improving the health and wellness of Oklahoma’s workforce is a priority of my administration,” Fallin said a press release. “It is crucial that Oklahoma’s employers understand the value of a healthy workforce and the impact that health has on our state,” Fallin said. “Providing an opportunity for employees to walk during their workday is an easy way businesses can support improving the health of their employees.” Dill said if a business or organization is considering adding a wellness program it’s important that they do their research first. “You need to find out how much your health care is costing you,” Dill said. “You need to get information about your employees as it relates to health and wellness. You don’t know where you are going if you don’t know where you are starting.” Dill said there a number of organizations including the Oklahoma City-County Health Department, which can help businesses and organizations. The UCO Wellness Center also has developed an exercise program where staff members will go out to a business and teach employees how to exercise at their desks. “We teach people where they can exercise on their own and it doesn’t cost anything (for employees to exercise),” Dill said. The Health at Work Coalition through the Oklahoma City-County Health Department is a community group of wellness coordinators, employee health nurses and others interested in work site wellness. The group meets the second Tuesday of every month at the United Way of Central Oklahoma to discuss worksite wellness in Oklahoma County, learn from speakers, collaborate on projects to benefit the business community and network to enhance current wellness programs. For more information, visit www.occhd.org or http://healthatworkokc.org/resources/ health-work-coalition. “This is a great resource for people starting wellness programs for employees,” Dill said.

Brent Miller, director of UCO’s Environmental Health and Safety, said he is pleased that UCO has been proactive with its wellness efforts. “I would like to say that employees who are active are less likely to be injured on the job,” Miller said. “This lowers the university’s workers’ compensation claims and expenses. I would love to see these programs grow on campus and engage as many employees as possible.”

Philip Busey Jr. shows off the new employee gym at the Delaware Resource Group.

The Business Times of Edmond, June 2012

11


Photo Provided | Special to The Business Times

Class XXVII graduates are: Matt Austin, Caliber Companies; Chris Berry, Edmond YMCA; Lisa Buck; Ashleigh Clark, City of Edmond; Ron Decker, Innovative Healthcare Systems Inc; Anne Declouette; Sharon Dillard, OU Medical Center Edmond; Becky Duckworth, Chubb Group of Insurance Companies; Bryan Evans, Evans & Davis Law Firm; Kristen Figart, Edmond Area Chamber of Commerce; Glenn Fisher, Edmond Electric; Mark Foster,

Acts 2–United Methodist Church; Kathy Grandnigo, University of Central Oklahoma; Chris Gray, Crafton, Tull & Associates Inc.; Lynn Hooper, Oklahoma Christian University; Carrie Irwin, University of Central Oklahoma; Bridget Jaime, Citizens Bank of Edmond; Sherry Jordan, Edmond Area Chamber of Commerce; Les Love, Eskimo Joe’s Promotional; Sara Maulsby, Coppermark Bank; Casey Moore, University of Central Oklahoma; Brad Morelli, University of

Central Oklahoma; Patrick Murnan, Northeastern Mutual Financial Network; Taylor Ortiz, Spirit Bank; Bob Rowley, Oklahoma Christian University; Adrianne Selvidge, Lindstorm Technology; Katrina Shaklee, University of Central Oklahoma; Rachel Morris, Stoddard Morris PLLC; Courtney Thomas, Mercy Health Center; Josh Whittington, First United Bank; Sherri Wood, Francis Tuttle Technology Center, and Leah Zachary, Francis Tuttle Technology Center.

Chamber seeks applicants for leadership program

L

eadership Edmond Class XXVII graduated 32 local business people on April 17. This nine-session program, sponsored and coordinated by the Edmond Area Chamber of Commerce, was designed to identify, educate and develop a select group of Edmond citizens for positions of community leadership. Class XXVII was presented by OU Medical Center Edmond. The graduation keynote speaker was Maj. Gen. Rita Aragon. Bryan Evans with Evans & Davis Law Firm was the class speaker chosen by classmates to address the graduates at the ceremony. The program’s principal goal is to build a resource of community leadership on a planned, continuing basis with four specific

12

objectives: To identify potential community leaders; to expand the leadership potential of participants by increasing their knowledge of Edmond and the critical issues that face the community and by exposing participants to present community leaders; to improve communications between present and future leaders; and to provide a channel for those not presently in leadership roles to gain access to positions of community leadership in an informed and responsible manner. The Edmond Area Chamber of Commerce is accepting applications for class XXVIII. To find an application, go online to www. edmondchamber.com, call Kristen Figart at 341-2808 or email her at kfigart@edmondchamber.com.

The Business Times of Edmond, June 2012


growing edmond

Ribbon Cut tings

Eye Candy Lash Studio

AT&T

Katie Graham, owner of Eye Candy Lash Studio, along with her staff and Ambassadors of the Edmond Area Chamber of Commerce celebrated the opening of her new location at 2516 W. Edmond Road. Eye Candy Lash Studio professionals specialize in semipermanent eyelash extensions by Xtreme Lashes. All of the technicians are licensed by the State Board of Cosmetology and certified at the highest level by Xtreme Lashes. Check out their website at www.eyecandyok.com or call 471-7732.

ClaydoodleZ Pottery Art Studio

Manager Chris Cambria and assistant managers Carrie Gamino and David Wonsewitz were joined by Edmond Area Chamber of Commerce Ambassadors and other civic leaders to celebrate a ribbon cutting for the new AT&T retail store at 1255 E. Second St. in the University Village Shopping Center, which features a state-of-the-art, hands-on design that allows customers to try products before purchase. They may be reached at 844-4408. For more information, go online to www.att.com.

WINGS

Jeannie Colbert, owner of ClaydoodleZ Pottery Art Studio, celebrated the opening of her new location along with Ambassadors of the Edmond Area Chamber of Commerce. The studio has plenty of products ready to be painted and created and offers classes for children this summer, birthday parties as well as pizza and paint sessions. The studio is at 1733 S. Fretz. Please contact Jeannie at 341-7289 or visit www.claybizbyjeannie.net for more information.

A Special Needs Adult Community recently had a ribbon cutting ceremony to celebrate the opening of its new facility. Mayor Charles Lamb, along with board members of WINGS as well as Chamber Ambassadors gathered for this special occasion. The mission of WINGS is to provide a Christ-centered community where adults with special needs can live and thrive within an environment guided by the principles of the Bible and Christ-centered leadership while focusing on personal growth through participation in educational, vocational and recreational programs.

PHOTOS PROVIDED | EDMOND AREA CHAMBER OF COMMERCE

ATTENTION BUSINESS OWNERS Hire Right The First Time!

We Save Your Company Time & Money By:

Call Now

517.4791 Brian Kelly, Corporate Profile Solution Specialist

Pre-screening • Job Matching • Orientation Processes Measuring Performance Training • Team Building Coaching & Maximizing Employee Potential

Profiles International • www.profilesok.com The Business Times of Edmond, June 2012

13


New Business Listings The following is a listing of newly filed businesses in the Edmond area with the Oklahoma Secretary of State’s office: 18th and Kelly RE LLC, 1101 W. Waterloo Road, filed May 16 by William C. Liedtke of the same address.

St., filed May 15 by GPHG Service Company LLC of Oklahoma City. Egg Ventures LLC, 1101 W. Waterloo Road, filed May 16 by William C. Liedtke of the same address.

15417 Brenton Hills, filed May 15 for trade name. HAYSCO17025 LLC, 1704 Sandpiper Drive, filed May 15 by Bruce Hayes of the same address. HAYSCO17033 LLC, 1704 Sandpiper Drive, filed May 15 by Bruce Hayes of the same address.

Oklahoma Intrinsic Silver LLC, 2700 Coltrane Place, No. 6, filed May 15 by Michael Friese of Guthrie. Owens Art Place Museum Inc., 1202 E. Harrison, Guthrie, filed May 16.

825 E. 33rd St. LLC, 825 E. 33rd St., filed May 16 by Robert W. Haiges of the same address.

Favorite College Kids LLC, 15417 Brenton Hills, filed May 15 by John Prempeh of the same address.

Billie Dean Hudson, 2230 S. Division St., Guthrie, filed May 15 for trade name.

Favorite College Kids LLC, 15417 Brenton Hills, filed May 15 for trade name.

HAYSCO18109 LLC, 1704 Sandpiper Drive, filed May 15 by Bruce Hayes of the same address.

Burke & Grow LLC, 1101 W. Waterloo Road, filed May 16 by William C. Liedtke of the same address.

Gene O’s BBQ LLC, 1101 W. Waterloo Road, filed May 16 by William C. Liedtke of the same address.

Jennicourt Cattle LLC, 474441 E. 1130 Road, Muldrow, filed May 15 by Marvin D. James of the same address.

Sabara Associates PC, 2525 Northwood Lane, filed May 17 by Saboor Rashid of the same address.

Devlin Controls LLC, RR 2 Box 388, Crescent, filed May 15 by Jennison G. McClure of the same address.

Grand Oil & Gas LLC, 3812 Lockhart Drive, filed May 17 by David Bloese of the same address.

Masters Snack Bar & Grill LLC, 500 Duffy’s Way, filed May 14 by Katherine M. Sells of the same address.

DGT Production LLC, 3621 Steven Court, filed May 16 by Seth Tehan of the same address.

HAYSCO1012 LLC, 1704 Sandpiper Drive, filed May 15 by Bruce Hayes of the same address.

DRIK LLC, 3609 Derby Run Drive, filed May 16 by Vanmathy Vasudeva of the same address.

HAYSCO10301 LLC, 1704 Sandpiper Drive, filed May 15 by Bruce Hayes of the same address.

McConnell-Winborn LLC, 2405 N.W. 176th St., filed May 16 by Randy McConnell of the same address.

The Law Office of Morgan Dodd PLLC, 925 N.W. 164th St., Suite B, filed May 15 by Morgan Dodd of the same address.

DSMS LLC, 504 N.W. 193rd

Mesdames et Messieurs LLC,

14

Mesdames et Messieurs LLC, 15417 Brenton Hills, filed May 15 by John Prempeh of the same address.

The Business Times of Edmond, June 2012

Piedmont at Your Door LLC, 2712 N.W. 172nd St., filed May 17 by Jerome Alexander of the same address. RPY Family LLC, 1101 Territories Drive, filed May 17 by Len Cason of Oklahoma City.

Vanosdol Enterprises LLC, 3001 Talon Road, filed May 17 by Kelly Vanosdol of the same address. William R. Northcott II, 3704 Baird Drive, filed May 16 for trade name.


business matters OC names Drew as associate vice president

Lester Loving & Davies’ partner joins Summerstock board

Oklahoma Christian University has named Don Drew as associate vice president for Academic Affairs and Dean of Graduate Schools, effective June 1. Drew joined the OC faculty in 2000 as founding director of the university’s MBA program and currently serves as dean of OC’s graduate programs. He received the university’s Faculty Leadership Award in 2004. Don Drew He will help lead the university through the expansion and streamlining of all academic programs and better target them to meet the long-term needs of OC’s students. Prior to entering academia, Drew served as secretary to the Joint Chiefs of Logistics at the Pentagon in Washington, D.C., retiring from the U.S. Air Force in 1994. Following that, he served as senior analyst to the B-2 Stealth Bomber program. He has consulted for various organizations, including Seagate Technologies, the Oklahoma governor’s office and the U.S. Air Force. Drew received his bachelor’s degree in Bible from OC and a master of human relations degree from the University of Oklahoma. He earned his doctor of education degree in aerospace management from Oklahoma State University in 2000, specializing in human factors. He completed additional graduate level education in international business from the University of South Carolina and in strategic planning and development from the Armed Forces Staff College in Norfolk, Va.

Shannon Forth Davies, partner with the Edmond law firm Lester, Loving & Davies, has accepted an invitation from Summerstock Productions to serve on its Board of Directors for a three-year term. As a member of the board, Davies will help to secure financial support, act as a public relations liaison, identify new volunteers and will share Summerstock’s mission at local events and to community Shannon Davis organizations. In 2005, Davies was chairman of the Board of Directors of the Edmond Area Chamber of Commerce. She was co-creator and served as co-chair of the Edmond Chamber’s Task Force on Women in Business, creating a network of women business owners, and as chairman of the Chamber’s Finance Committee. A 1999 graduate of Leadership Edmond, she has been chairman of the Board of Directors of the Leadership Edmond Alumni Association, and has served on the board of directors for the Terry Neese Center for Entrepreneurial Excellence and the board of Citizens for Edmond. In mid-May, Davies was appointed by Gov. Mary Fallin to serve a six-year term on the Oklahoma Employment Security Commission. She replaces the departing Gayle Harris as a representative of employers on the commission. Additionally, Davies is the author of “Hunting License,” a novel, and is working on her second book, “Liquor License.”

Department of Commerce launches new website

Arvest Bank promotes Marshall to assistant vice president

The Oklahoma Department of Commerce has launched a new web presence for the agency that features a new, cleaner, customer-focused design. “Our goal was to not only clean up any outdated material that was still online, but to make the site easier to navigate,” said Bryan Boone, Internet media manager, Oklahoma Department of Commerce.  One area of the new website that has received attention is the look and feel. The site now mirrors the design of the sales collateral materials used by the department to draw national and international investment to the state. “We wanted all of our material to share a common look that reflects the friendly character of our state,” Boone said. “This isn’t just a website; it’s a dynamic recruitment and retention tool for Oklahoma.”   The new site also will allow visitors to see where the Department of Commerce is going to promote the state. Through the new “upcoming events” section visitors can see the dates and locations of conferences, tradeshows and upcoming events. This gives businesses, entrepreneurs and the public another opportunity to engage with department staff.  The Oklahoma Department of Commerce’s new site is at www.OKcommerce.gov. And, follow Commerce on Twitter via @ okcommerce.

Arvest Bank has promoted Julie Marshall to assistant vice president. She currently serves as a consumer lender at Arvest Bank at 1301 E. Second St. in Edmond where she will continue in her new position. Marshall joined Arvest Bank in 2000 and has excelled in a variety of roles including service as a financial sales representative and branch manager. Julie Marshall Her responsibilities include overseeing branch growth and operations as well as consumer and commercial business development. Arvest Bank operates more than 230 bank branches in Oklahoma, Arkansas, Missouri and Kansas through a network of 16 locally managed banks, each with its own advisory board of directors and management team. These locations service customers in 90 communities with 12-hour weekday banking at most locations.

The Business Times of Edmond, June 2012

15


business matters T he

Business Each month,

The Business Times features

Submarina California Subs 2015 W. Danforth 513-7100

Owner: David and Codi Darakhshan General Manager: Codi Darakhshan

a restaurant

Customer Favorites: The “Santa Fe,” an oven-roasted chicken, jalepeño bacon,

for Edmond

pepperjack cheese, all toasted together with avocado and choice of condiments. It’s great on jalapeño pepperjack bread. Another favorite is “The Italian” — ham, mortadella, salami, pepperoni and provolone cheese with choice of condiments, great with Italian dressing, a little salt and pepper and oregano.

business people to consider for an upcoming business lunch. This month, consider

the Submarina Califonia Subs

16

L unch

Owner’s Favorite Meal: The ARB, which is a roast beef sandwich with smoked cheddar cheese, avocado, lettuce, tomato, onions, pepperoncinis, Italian dressing and chipotle mayo. Another favorite is the Peppered Fiesta, which is a toasted peppered turkey sandwich with pepperjack cheese, lettuce, tomato, pepperoncinis, jalapeños and boom-boom sauce.

Menu Variety: Sandwiches, several types of fresh baked bread, wraps, salads, soups and chili.

Drinks: Pepsi products, Dr. Pepper, Lemonade, Root Beer, Fruit Punch, bottle drinks, sweet and unsweetened tea.

Service: Casual, semi-self service Price Range: Under $10. Dining Options: Dine in, call in, to go. Hours: Monday-Saturday 10 a.m. to 9 p.m., Sunday 11 a.m. to 6 p.m. Open: 2 months in Edmond

The Business Times of Edmond, June 2012


Lunch& Dinner

suggestions

LUNCH BUFFET

Lots Quick andoices! of Ch Mazzio’s Quality Pledge Top Quality Ingredients Every Single Time

1132 S. Broadway • 799-9999

La Baguette Bistro

Basgtrue Bi o

tte

Lunch & Dinner Suggestions

La

Breakfast • Lunch • Dinner

Voted Best French Restaurant in 2011 & 2012

7408 N. May Ave. 840-3047 www.labaguettebistro.com

The Business Times of Edmond, June 2012

2012

The Edmond Sun

Sunshine Award Winner! Recognizing Excellence In Business

17


business matters The Edmond Sun sponsored the Women’s Network Breakfast, a monthly event by the Edmond Area Chamber of Commerce.

Jacquelyn Wilson, owner of Wilson Rocking Horses, Stephanie Lopez and Patricia Lopez, owners of Divine Boutique & More, and Linda Scott of Arvest Bank were among the door prize winners at April’s Women’s Network Breakfast

event sponsored by The Edmond Sun. Three winners received three-month free subscriptions to The Edmond Sun and one winner received a floral arrangement from Madeline’s Flower Shop on Broadway.

April’s breakfast was at River Oaks Country Club in Oklahoma City. City Councilwoman Victoria Caldwell, a longtime Edmond Realtor, spoke to a group of more than 40 women about what investments by homeowners will actually make a difference when they sell their homes.

Linda Scott of Arvest Bank was the winner of a free floral arrangement by Madeline’s Flower Shop at the April breakfast.

Edmond Sun Publisher Karan Ediger chats with Barbara Bilke of Madeline’s Flower Shop after the Women’s Networking Breakfast.

Marilyn Ingmire of the Edmond Area Chamber of Commerce, Publisher Karan Ediger, Lynn Roberts and Coppermark Bank’s Angie Johnson meet after April’s Women’s Network Breakfast.

18

The Business Times of Edmond, June 2012


business matters Retails sales manager Carol Angel, senior account executive Terri Bohanan, page designer Kari Tompkins, universal customer service representative Cindy Wells, Publisher Karan Ediger and account executive Anna Contreras represented The Edmond Sun at the April Women’s Network Breakfast.

business calendar Edmond Chapter Area Heart Link Network First Friday Luncheon 11:30 a.m. to 1 p.m. Conversations 119 S. Broadway (near Second and Broadway)

Calll Joan Curtis for more information at 415-5336 www.73034.theheartlinknetwork.com

Downtown Edmond Business Association Board meeting 8:30 a.m. June 5 DEBA office 19 N. Broadway For more information, www. downtownedmondok.com Edmond Area Chamber of Commerce Leadership Edmond Alumni Spring Cookout 5:30-7:30 p.m. June 5 Edmond Chamber 825 E. Second St. No RSVP required for LEA members. Planning Commission 5:30 p.m. June 5 (First and third Tuesday) City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com Edmond Area Chamber

of Commerce Membership Luncheon 11:30 a.m. to 1 p.m. June 12 Oak Tree Country Club 700 W. Country Club Drive RSVP required to info@edmondchamber.com Women’s Business Center of Rural Enterprises of Oklahoma Inc. Women’s Business Breakfast 8:15 a.m. June 7 (First Thursday) State Chamber of Oklahoma, 3309 N.E. 10th St., Oklahoma City Register at www.ruralenterprises.com Edmond Chapter Area Heart Link Network Thursday Dinner 6:30-8 p.m. June 7 1200 N.W. 196th St., Edmond, 73025 Calll Joan Curtis for more information at 415-5336 www.73034.theheartlink network.com Edmond Area Chamber of Commerce Primary candidate forum 8:30-10 a.m. June 8 Oak Tree Country Club 700 W. Country Club Drive RSVP required to info@edmondchamber.com

City Council 5:30 p.m. June 11 (Second and fourth Monday) City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com Edmond Area Chamber of Commerce Business After Hours 5:30-7 p.m. June 12 The Green’s Country Club 13100 Green Valley Drive No RSVP required. Downtown Edmond Business Association General Meeting 8:30 a.m. June 14 Keller-Williams Realty 20 E. Campbell To learn more, go to www.downtownedmondok.com Guthrie-Edmond Regional Airport Board 3:30 p.m. June 12 (Second Tuesday) Airport Terminal Bldg. 520 Airport Road, Guthrie Visit www.edmondok.com American Marketing Association — Oklahoma City chapter 11:30 a.m. to 1 p.m. June 14 (Second Thursday) Will Rogers Theatre, 4322 N. Western Ave.

The Business Times of Edmond, June 2012

For more information, www.amaokc.org Edmond Economic Development Authority Board of Trustees 8 a.m. June 19 (Third Tuesday) 825 E. Second St. Visit www.eeda.com Call 340-0116 Planning Commission 5:30 p.m. June 19 (First and third Tuesday) City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com National Active and Retired Federal Employees Association 11:30 a.m. June 26 (Fourth Tuesday) Lunch, $8.50 Gaylord University Center Oklahoma Christian University 2501 E. Memorial Road Call 348-2879 City Council 5:30 p.m. June 25 City Council Chambers 20 S. Littler Ave. Visit www.edmondok.com

TO ADD your business event to this free calendar, email the details to lshearer@edmondsun.com.

19


business matters

NICK MASSEY ASTUTE INVESTOR

Will seasonality work again this year? “Betting against seasonality can be a losing proposition.”

20

I

t’s that time of year again when various analysts start talking about the old Wall Street adage of “sell in May and go away.” It comes from research that indicates the market has a statistical bias toward making most of its gain between November and May, and then going down or nowhere from May through October. Some analysts say this strategy is quite “iffy” and can be ignored because it works in some years and not in others. But it is more than just a theory. It is a proven fact in academic studies going back many decades. However, it is important to know the difference between what this strategy is and is not. Does it always work? Of course not. It is not a strategy that provides precise buy and sell signals designed to identify market tops and bottoms. It only indicates when the unfavorable season has arrived that is likely to see the market at lower levels by the time of the re-entry point in the fall. However, a market correction does not take place in the unfavorable season every year. Many people like the strategy because in 70 percent of the years the market is lower at the re-entry point in the fall than at its exit point in the spring. But the key is that in years when there is not a correction, you don’t lose money while out of the market. You just make less in those years because you are in cash when the market makes further gains. Some would argue that is an opportunity loss, but I would argue that missing out on a potential gain is a lot easier for some people to swallow than an actual

loss from being in the market while it goes down. When there is a correction and the market has losses — sometimes substantial losses — a seasonal investor avoids it. The seasonal investor then gets back in at lower prices and makes additional gains. If you were in the market during the correction, you might need much of the next favorable season rally just to get back to even. As an example, the market has needed almost the entire rally off the October 2011 low just to recover from last summer’s correction and get back to its level in April 2011. Of course, there is nothing to prevent the market from falling during the favorable season, but that has been statistically far less likely. Betting against it can be a losing proposition. It is no wonder, however, that Wall Street promoters hate it and deny its existence. What would they do if a significant number of investors or money-managers moved to cash for four to six months every year? It would be pretty difficult for them to “feed the machine” they have created. What should you do? You’ll have to decide that for yourself, but it certainly is something to consider when looking at your investment strategy.

NICK MASSEY is a fi nancial adviser and owner of Householder Group Financial Advisors in Edmond. Massey can be reached at www.nickmassey.com. Securities offered through Securities Service Network Inc., member FINRA/SIPC.

The Business Times of Edmond, June 2012


Change pays. Gary Baccus

Gary Baccus 16145 N. May Ave.

16145 N.150th May Ave. Between & 164th

844-6300 844-6300

Switch and save an average of

$480*.

Talk to me about saving more than pocket change. Get to a better State . Get State Farm. CALL ME TODAY. ®

1201245

*Average annual per household savings based on a national 2010 survey of new policyholders who reported savings by switching to State Farm.

State Farm, Home Office, Bloomington, IL

TAG, TITLE, REGISTRATION? Let us make sense of your renewals

BROADWAY

TAG AGENCY

3900 S. Broadway, Ste 2E Edmond, OK 73013 405-341-1400 Fax 405-341-1401 BroadwayTagAgency.com (Last traffic light before you leave Edmond) “Changing the public perception of tag agencies” The Business Times of Edmond, June 2012

21


business matters

TIM PRIEBE WEBIFIABLE

5 mistakes that make your website less effective F “You can

perform some of

these changes quickly and on your own, depending on how your website is set up.”

or businesses and nonprofits, a website can be a cost-effective way to market online. But given that you are probably not an online marketing expert, it’s easy to make some fatal mistake when it comes to your website. Let’s take a look at fi ve of those mistakes.

1. You have no defined goal. It’s impossible to determine whether something is successful or not without fi rst defi ning what success is. You need to defi ne your goals, then look at a few different outcomes for those goals. What does failure look like? What does a minimum acceptable amount of success look like? If your website were to do everything you could possibly hope for, what would that look like?

2. You’re not taking into account eye flow. Eye flow is the way a visitor to your website looks at your design and content. You may have noticed that most websites have their logo in the top left. That’s because in western society, we tend to read left to right, from the top to the bottom of the screen. When the logo is at the top left, you immediately identify the organization whose website you are visiting. At the very basic level of taking into account eye flow, the right side of the header of your website should contain the elements that help you accomplish your website’s primary goals.

3. You’re not tying into other online marketing tools. At the minimum, your website should link to your social media profi les. You should at least

22

The Business Times of Edmond, June 2012

have a link to a Facebook Page and a Twitter account. To go that extra mile, tie into an email newsletter sign-up on the forms on your site.

4. You’re not blogging.

Blogging is defi nitely an under-utilized marketing tool on most organization’s website. It establishes expertise and credibility, creates approachability, and is good for personal growth. And perhaps best of all, search engines love regular, consistent blogging.

5. You’re placing too much importance on traffic. Web traffic is the amount of visitors you get to your website. Getting traffic should rarely be a primary goal of your website. It should only be reviewed as it applies to your primary goals. If your goal is to get leads from a form on your website, concentrate not on your traffic, but the number of those visitors that are fi lling out the form. You can perform some of these changes quickly and on your own, depending on how your website is set up. Others may take more time, and still others may require the help of a professional. But by remedying these mistakes, you can ensure that your website is much more effective.

TIM PRIEBE is a public speaker, the author of the book “Webifi able” and the owner of T&S Web Design in Edmond. He can be reached by email at tim@tandsgo.com or by phone at 285-0348.


business matters

CYNDY HOENIG S OCIAL STRATEGIES

I

HOW TO BUILD A BUSINESS BLOG

f you’ve been thinking about building a business blog, listen up. You want to start right, start smart and follow a few suggested guidelines. A blog is an essential tool in your PR toolbox. Combined with a website, an ezine, database management and ecommerce system, you will have everything you need to develop and run your business globally and online. The very nature of a blog is perfect for the busy professional. They are quick and easy to update. In contrast to the “traditional” static website, a blog is a dynamic site that encourages your visitors to interact with you through commenting so they can get to know you better. Before you do anything else, examine the reasons why you want to publish a blog. What is its purpose? How does the blog’s purpose relate to your business purpose? What are the objectives or outcomes you want from your blog? Some people use a blog as a lead generator to build their database. Some are looking to build a visibility platform while others use the blog to develop content for other purposes like books, articles and programs. What do you want to get out of your blog? For most businesses, the ideal reader is similar to their ideal client. It’s important to know your

audience so you can meet their needs and address their concerns. How much time do you have to devote to your blog each week? This is getting to the heart of blogging. If you can’t commit to creating constant, consistent content, then you’re doing yourself and your readers a disservice. The most effective and successful blogs are those with fresh, new content posted at least two to three times a week. Is that reasonable for you to manage? Remember, there are many, many ways to create content. It doesn’t have to be all you all the time. What is your blog’s core message? This relates to the topic of your blog and the niche you are focused on. What do you want your readers to learn? Why should anyone read your blog, and more importantly why should they subscribe and follow your blog? This is another key piece to get in place before you start. Create an editorial calendar. It’s no secret that content rules on a blog, so it’s helpful to have a content plan. A key element of a good blog is having a list of 7-10 keyword rich categories. Once you determine the categories (or subtopics) of your blog, you can plan your content calendar. If you plan on posting three times a week, then plot out post ideas for each of your categories. Make a list of five

topics for each category. Then, fill in your calendar. Five topics times 10 categories and you’ve got 50 blog posts ready to go. Critical to your blog’s success is knowing your competition. Who is already blogging in your niche? What are they writing about? If blogs in your niche are scarce, this may be a great opportunity to dominate the search engines with your own content. Finding great blogs will take a bit of time and research. Start at Technorati.com and search for blogs using your keywords. Next use Alltop.com and Blogs.com to find the best of the best. By the way, here’s my blog: pureprokc.com/blog. There are many blogging platforms each with pros and cons. If you’re a techie, you may prefer wordpress.org and if you’re not comfortable with tech stuff, then TypePad may be a better option for you. These days, anyone can post anything online about a company, be it good or bad. By starting a blog, you can help manage your reputation and give your business the voice and authority it needs to thrive.

“Critical to your blog’s success is knowing your competition.”

CYNDY HOENIG is a PR Strategist who owns Pure PR in Oklahoma City. Email Cyndy at cyndyhoenig@ymail.com or call her at 245-4668 for more information.

The Business Times of Edmond, June 2012

23


business matters

MIKE CRANDALL GROWTH S OLUTIONS

Your reasons don’t matter in making the sale H

ow often have you heard “Let me tell you why…” Unfortunately far too frequently most of us have heard someone else ramble on and provide a long list of reasons why we should buy from them, work for them or do something for them. It typically sounds like this: “You should buy from us (me) because we are No. 1 in our industry, we have the best service, we have the lowest prices, etc.” After the fi rst couple of reasons it just sounds like noise — or for those who remember Charlie Brown’s teacher — hwa hwa hwa. This problem is far too common. Most of us are wired to be ready, willing and able to list the reasons why we believe someone should do something. These lists of reasons come out easily if we are asked, think we are being asked or sometimes just because we think they should come out. Two recent examples: A few weeks ago a salesperson did a walk-in, cold call at our office and started by handing me a card and saying “I guarantee we can save you 25 percent on your print costs” then began listing all of the reasons why we should switch our services to him. After he could no longer go on without breathing I saw the chance to share we had $0 in print costs so I would be happy to have him cut me a check for our savings each month. He, of course, stammered and stumbled, looking quite foolish I might add. This is usually what happens

24

when we see people list their reasons why we should do something. The other was at a party where an adult asked a recent high school graduate what he was going to do now and the grad shared “I do not know.” The adult then proceeded to list all of the reasons he should go to a certain college. The teen was more than offended by this, and wanted nothing more than to end the conversation. If these were isolated incidents it would not be a concern. Unfortunately this is almost the norm today. We have great lists of reasons in our heads why we believe others should do something — whether that is buy from us, follow us, work for us, etc. Each one of the reasons is our reason and not someone else’s reason. And when we list our reasons why we believe something we only have a slight chance of it being the same reasons someone else would do it. What we need to focus on is the other person’s reasons. As we say at Sandler “make it about them!” To many this sounds easy, however, it is difficult to put into practice and make a habit. So what does this look like? Basically like a conversation — Sandler is commonly referred to as conversational selling. In this conversation we ask questions about what matters to them and only bring up the things that we are able to uncover that are their reasons. Once we can focus on their reasons not only do our chances of success greatly increase, but also the presThe Business Times of Edmond, June 2012

sure and stigma associated with what we do diminishes greatly. A wonderful way to fully understand the power of this is a testimonial from a client — a fi nancial adviser. After working with us for some time he shared his boss always had the team be ready to list the reasons why someone should be in business with them. After focusing on changing this habit and having conversations to uncover the other person’s reasons, not only did his closing ratio double so did his sales and commissions. And the best part was when he shared that he no longer felt like he was a salesperson, but an adviser. So let me ask: When you are working on a problem, asking someone to follow you, or selling whose reasons are you focusing on? If you always focus 100 percent on their reasons then congratulations you are doing tremendous! However, if you are like many people and listing your reasons then what do you estimate it is costing you and would it be worth fi xing?

MIKE CRANDALL is an Edmond resident and the owner of Sandler Training® in Oklahoma City. Sandler Training offers world-class sales, management and leadership training/ coaching/consulting. He can be reached via email at mike.crandall@ sandler.com or by phone at 844-1700. For more information, go online to www.customgrowth.sandler.com.


Help Keep Edmond Beautiful!

Thought Provoking Views & Viewpoints Read All About It In The Edmond Sun To subscribe call 341-2121

Services Offered Who has the best looking yard in Edmond? We want to recognize a beautiful yard per week through the summer with the annual Yard of the Week award. The honor is presented by Edmond Beautiful and co-sponsored by The Edmond Sun, Home Depot and the Edmond Area Chamber of Commerce.

Winners receive a $50 gift certificate to Home Depot and a three-month free subscription to The Sun. The contest kicks off May 26 and ends Sept. 1. There will be 13 winners announced in The Sun’s Weekender edition each week beginning June 9. To nominate a beautiful yard, call 341-2808.

See a beautiful yard? Call 341-2808

Miss Oklahoma’s OFFICIAL TRAINER

• Network of subcontractors • Builder discounts on supplies and materials • Savings of 20%-30% or more • Construction loans available • Consultant available throughout job • Project manual & construction calendar www.BeYourOwnBuilderOK.com Call today for a Free job cost estimate!!!

359-6267

Finalist for “Small Business Of The Year”

• Locally Owned & Operated • Award Winning Personal Trainers • No Wait For Equipment • Clean Environment, Not Crowded • NO Salespeople Hassles • Kid’s Summer Programs (call for details) • “NO Contract” Options

RESULTS Fitness and Nutrition Center www.resultsfitnessusa.com

“Why pay for gym membership - when you can get RESULTS!”

Brian Attebery, Owner Degreed/Certified Trainer atteberypersonaltraining@yahoo.com

1425 S. Santa Fe, Ste. H Edmond, OK 73003 (405) 562-2091

The Business Times of Edmond, June 2012

25


T Ace and Bess Sam, married in 1906. LeeAnn Ragains’s Great-Grandparents

Dear readers, My family’s journey of economic & individual freedom began in 1906, when Ace Sam of the Choctaw tribe and Bess Eller of Irish and German parents, married in Oklahoma. They integrated love and honor between two extremes of culture. My Great Grandparents marriage celebrated the natural evolution of individual freedom protected by the Constitution in the United States of America. My grandparents chose to manage their own land for individual economic self-determination. They kept their land from being held in the Bureau of Indian Affairs (BIA) Trust and entered into lease contracts for themselves and their family without federal or tribal restrictions. I ask for your patience, kind deliberation and commitment to End the Federal Recognition of the Indian Tribes thereby, ending the status of the enrolled members as Incompetent Domestic Dependents of the BIA. It is my goal to unite our nation with an increased power of individual economic freedom for all United States Citizens and return the BIA to our military to help improve these same services for our Veterans & Troops. 26

he United States of America’s economy is founded on opportunities for individuals and businesses to compete as equals. I am asking every American Citizen to please call, email, fax or send a letter to the White House Comment Line and to your: City, County, state and Federal elected representatives to REQUIRE President Obama to Emancipate the 568 Tribes and their enrolled members by Ending the Bureau of Indian Affairs Trust Responsibility to transfer the BIA to improve these same services for our Veterans and Troops. United together we must end the bureaucracy of DOI/BIA and Tribal Government that is economically crippling our Country and Restricting the economic diversity of the Individual Land Owners. In order to restore a system of personal responsibility and accountability; American Citizens must lead by example. We set the moral standards for; Freedom, Equality and Unity. This Emancipation will affect every woman and minority group that thinks they are “Entitled to be Given; Preference for education, employment, business opportunities and Tax Exemptions” - simply based on the fact that they were born.?! Every American Citizen has been Taxed Enough Already. President Obama must abolish these illegal segregations that are dividing our country. There are 1.9 million American Indians that are LEGAL American Citizens; We have NOT had “amnesty” in our own country for these past 180 years. Today, these American Citizens are NOT protected by; City, County, State or Federal laws and most of these Legal American Citizens are NOT allowed to VOTE, especially if the 568 Tribal elections are corrupt. Please Help us to be Equal by sending a Post Card for Freedom to your States elected officials & President Obama. Sincerely,

LeeAnn Ragains

Thethose Business Times of Edmond, June 2012 or affiliated companies. PAID These are the views of LeeAnn Ragains and not of The Edmond Sun, its employees,

ADVERTISEMENT


I need your HELP to deliver these

3 Points for Freedom to Attorney General Scott Pruitt Today - We must call our state and nationally elected representatives to ABOLISH the Trust Responsibility of the Dept of Interior/Bureau of Indian Affairs (DOI/BIA). The Trust Responsibility is a direct violation of FTC Anti-Trust Laws. This antiquated system of too much government & segregation; undermines, diminishes and has plagued our Legal Rights as American Citizens. Throughout history, we have witnessed the awful legislative chains which bind children as incompetent domestic dependents to the Department of the Interior and BIA. We are American citizens and we require the protection and responsibility of equality. Today - These 1.9 million members of the 568 American Indian tribes are being held hostage by every; Treaty, Legislative Act and Supreme Court Ruling. We are American Citizens and the Tribal Counsel should have NO CLAIM to our children. We should NOT have to ask permission from the Tribe, DOI/BIA and Senate Committee on Indian Affairs to; improve, lease and sell our Own Land. Reservation Land that is held in Trust does not have the same Equal Laws to protect these American Citizens. We must be allowed to VOTE to develop our community into an incorporated or annexed city with the same equality and laws in the United States of America. Today – American Citizens are Taxed Enough Already. We should not be taxed 50% of our income to finance corruption, segregation and preferences for women and “minorities”. We must abolish this 180-year-old system that is economically crippling our Country and restricting the individual economic diversity of the Land Owners. As American Citizens, we require the full protection of our Constitutional Rights of the 13th, 14th and 15th Amendments for Freedom and Equality and Unity.

Today - I NEED YOUR HELP – Today

Please telephone President Obama’s White House Comment line or send a postcard, email or fax the President and Senator Coburn.

1. President Obama MUST issue and Executive Order to abolish the Trust Responsibility of the Department of Interior (DOI) and Bureau of Indian Affairs (BIA) over the 568 recognized American Indian Tribes, members and potential members. 2. The Bureau of Indian Affairs MUST be abolished, then its personnel, clinics and hospitals must be transferred back to the Department of Defence & Veterans Affairs to improve medical services for our active troops and veterans. 3. Abolish Affirmative action quotas, including all “ethnic origin” questions on all forms, applications and the U.S. Census. We must be allowed to compete as equals to protect our children, our country and our military as we obtain our freedom to be equal.

Please make a Phone Call for Freedom Today to: President Obama

Attorney General Scott Pruitt

Washington, DC 20500 Comments: (202) 456-1111 Switchboard: (202) 456-1414 hhtp:/www.whitehouse.gov/contact/

313 NE 21st St, Oklahoma City, OK 73102 Phone: 405-521-3921 Website: http://www.oag.ok.gov/

We are Brad and Lee Ann Ragains, owners of BLTTanks.com in Kingfisher, Oklahoma. We invite all potential opportunities for individuals and businesses to compete as equals in America’s economy. We must re-invest in America and build up American economic infrastructure. Comprehensive details are listed at LeeAnnRagains.com The Business Times of Edmond, June 2012

27


business book review “The 8-Minute Organizer” by Regina Leeds © 2012, Da Capo Lifelong Books, $13.99/$16.50 Canada, 218 pages By Terri Schlichenmeyer The Bookworm Sez

S

omewhere on the top of your desk, you keep a calendar. The calendar is next to a few important fi les you need for work. You stash a dedicated pen with the documents, just so it’s handy, and you’ve paperclipped some notes there, just as a reminder. You’ve even color-coded the folders. And if you could ever fi nd those folders, you’d fi nd the calendar — which you haven’t actually seen since last Tuesday. There’s a desk somewhere inside your mess, and now there’s hope for you, too. Read the new book “The 8-Minute Organizer” by Regina Leeds and you’ll reclaim your office in almost no time at all. Have you ever noticed how, sometimes, you can’t think straight when you’re sitting at your desk? Regina Leeds knows why: Clutter is noisy, she says. It “seems to emit a frequency that makes clear thinking virtually impossible…” Yeah, you need to organize, but your mess may as well be a mountain. Leeds says that it needn’t be overwhelming, though. Clutter can be tackled in three easy steps, and you can do it in mere minutes. Before you get started, try to understand how your office got this way in the fi rst place. Was your childhood home in disarray? Were your parents messy or neat? Are you sharing office space with someone who’s also disorganized? Knowing these answers will help you break bad habits and determine where you’re headed. Next, take stock and eliminate that which is unneeded, outdated, superfluous or redundant. Don’t be afraid to shred paper, and if there’s too much to

28

comfortably do in 8 minutes, then spend 8 minutes looking for a shredding service. Toss old magazines, junk mail and catalogs. Next, make a set of “action fi les” and start sorting. Categorize paper to create a system that makes sense to you (but don’t overdo; keep it simple). Store receipts and important information in a safe place, and if you don’t know what’s important, ask your accountant. Categorize office supplies, too, so you know what you’ve got. This step, by the way, can be done in 8-minute increments over several days’ time. Lastly, organize what’s left. Archive. Scan to your computer. Rearrange. And once you’ve found your calendar, set a date to do it all again next month. Pick up a copy of “The 8-Minute Organizer,” and you’ll see a lot about de-cluttering your home. You may think that isn’t going to help your business any, but admit it: messy here, probably messy there. And neither has to be that way. Author Regina Leeds helps her readers start small by putting a time limit on what’s done, by working in baby-steps and by offering support and a little cheerleading. Leeds makes organization seem easy, and her no-nonsense common-sense takes the stress out of cleaning a mess. I liked “The 8-Minute Organizer” because I think it’s one of those things you can use in the office right now. If your goal is to become a neatnik, grab this book just as soon as you fi nd that missing calendar.

TERRI SCHLICHENMEYER is a book reviewer in Wisconsin. She may be reached via email at bookwormsez@yahoo.com.

The Business Times of Edmond, June 2012


The Business Times of Edmond, June 2012

29


last look

Sam’s Optical moves to Edmond By Patty Miller The Business Times

S

tepping through the doors of a new Edmond business is like stepping back in time to the 1950s with the addition of about 600 pairs of glasses and more being added every day. Sam’s Optical is a one-stop shop for purchasing glasses on site. “We do 95 percent of our work inhouse including making the lenses and increasing or decreasing tints, but we do send lenses out for anti-reflecting coating,” said Scott Edwards, manager of Sam’s Optical in Edmond and the son of founder and owner Sam Edwards. The new optical company in town carries top names such as Oakley, Ray Ban, Anne Klein, Juicy Coutre, Liz Claiborne, Guess, Vera Bradley, Nike and Flexon to name a few. “We have affordable glass frame prices starting at $30 and going as high as $900,” Scott Edwards said. The business at the Edmond location, 132 E. Fifth St., had a grand opening planned for the first of May. The Edmond location is one of three owned and operated by the Edwards family employing more than 20 workers. Born into the family business, Scott said his father started as an apprentice making glass lenses in 1963. He opened his first place of business at Crossroads Mall more than 30 years ago. “Service is what we sell, and we are first in service,” Scott Edwards said. Known for their quick turn-around, once the business receives a customer’s prescription for his or her glasses they can walk out the door in an hour when purchasing plastic lenses. In addition to plastic lenses, polycarbonate and glass lenses are also available. “We take prescriptions and fill them. The only difference is we service our customers making the lenses as well as the glassses on site.” At Sam’s the customer brings in his prescription and after a one-on-one personal consultation, the employees get to work making the lenses for the glasses. “We ask questions like, “How will

30

the customer be using the glasses?,” Edwards said. “It is important to know if the customer is a truck driver and will be looking at maps as well as street signs. If he is a golfer we would make the lens a little differently than if he is an accountant. For a golfer we would magnify the distance as well as make sure he can hit the ball 3-feet away. Perhaps the glasses will be used just for driving or just for reading. All of these things are important to know when making a lens.” Edwards said this is what makes his family’s business stand out from other businesses offering similar service. He added if frames are in good shape

new lenses can be installed. “There is a pair of glasses worn during the Civil War on display at the Oklahoma Historical Society that we made lenses for,” Edwards said. Both Scott and his sister, Shelly Burtin, work for their father in different locations. Other Sam’s Optical locations are at 1078 Crossroads Mall, Building D; and at 500 West I-240 Service Road, both in Oklahoma City. Business hours for the Edmond store are 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 5 p.m. on Saturday. For more information, call 8447267.

Photo by Patty Miller | The Business Times Scott Edwards, manager of Sam’s Optical in Edmond, places a lens in the cylinder machine to fine and polish it using different grades of sandpaper and running water. Then he will take the lens to the lensometer to verify the power is correct. All of the precision work for making glasses is done on site.

The Business Times of Edmond, May 2012


How’s How’s Business? Business? Business Businessand andIndustry IndustryServices Servicesat atFrancis FrancisTuttle Tuttle Business Business and and Industry Industry Services Services at at Francis Francis Tuttle Tuttle understands that business success is more than just understands that business success is more than just understands understands that that business business success success is more is more than than justjust thethe bottom line. From training forfor new technologies, bottom line. From training new technologies, thethe bottom bottom line. line. From From training training forfor new new technologies, technologies, toto strategic planning forfor new business ventures, toto strategic planning new business ventures, to to strategic strategic planning planning forfor new new business business ventures, ventures, to to specialized specializedsafety safetytraining trainingforforthetheunique uniquehazards hazards specialized specialized safety safety training training forfor thethe unique unique hazards hazards of ofthetheworkplace, workplace,our ourservices servicesenable enableyou youtotosaysay of of thethe workplace, workplace, ourour services services enable enable you you to to saysay “Business is is good.” WeWe offer business performance “Business good.” offer business performance “Business “Business is good.” is good.” WeWe offer offer business business performance performance solutions solutionstotodevelop developand andenhance enhancebusinesses businessesand and solutions solutions to to develop develop and and enhance enhance businesses businesses and and organizations in in allall industries. organizations industries. organizations organizations in in allall industries. industries.

Call Call405-717-4740 405-717-4740ororvisit visit Call Call405-717-4740 405-717-4740ororvisit visit francistuttle.edu/bis francistuttle.edu/bis francistuttle.edu/bis francistuttle.edu/bis

YO UR R TRN E RE RF O R RC U MM I ZIEZDE D YO U RPAPA TN FO CS UTO S TO YO YO UIRN UR PA PA R TPRN TE NR EO RF R O FM R OARCNU C SU TO SSTO MLU IMZIETZD BU S E S S E R F C E O IETOD NN SS B U S I N E S S P E R F O R M A N C E S O LU IO B UBSUI SNIENSESS SP EPREFRO FR OM RA MN AC NEC ES O S LU O LU T I TOI N OSN S


PRSRT STD U.S. POSTAGE PRSRT STD PAID U.S. POSTAGE EDMOND OK PAID PERMIT NO. EDMOND OK 84

PERMIT NO. 84

IT’S Here IT’S Here

Diagnostic Imaging Edmond Deserves Diagnostic Imaging Edmond Deserves

Treatment for any illness or injury is only as effective as the accuracy of its diagnosis. At INTEGRIS Health Edmond, we’ve placed Treatment foremphasis any illnessonordeveloping injury is only effective as the accuracy of its diagnosis. INTEGRIS Health Edmond, we’ve placed a unique our as capacity to quickly diagnose medical problemsAtwith the most advanced, comfortable and a unique emphasis on developing our capacityavailable. to quickly diagnose medical problems with the most advanced, comfortable and accurate diagnostic imaging technology accurate diagnostic imaging technology available. INTEGRIS Health Edmond’s all-digital diagnostic imaging department is one of the most advanced in Oklahoma and is equipped INTEGRIS Health Edmond’s all-digitalimaging, diagnostic department is onebone of the most machines. advanced in Oklahoma and is equipped with ultrasound, cardiovascular CT,imaging MRI, mammogram and density Our x-ray equipment is portable and withprovides ultrasound, cardiovascular mammogram andradiographic bone densityand machines. Our x-ray is aportable and results via WiFi fromimaging, anywhereCT,in MRI, the hospital, and our fluoroscopy examequipment rooms have weight capacity provides results via WiFi from anywhere in the hospital, and our radiographic and fl uoroscopy exam rooms have a weight capacity of up to 750 pounds. Accurate diagnoses are crucial – and so is your comfort – so all of our technologists are veterans of the of up to 750 pounds. Accurate diagnoses are crucial – and so is your comfort – so all of our technologists are veterans of the healthcare industry. healthcare industry. Many of these diagnostic imaging services are available 24/7, and results are usually ready in minutes. Best of all, it’s all digital. Many of physician these diagnostic imaging are available 24/7,the and results usually ready in minutes. Best of all, it’s all digital. Your can arrange yourservices tests online and receive results viaare email – only at INTEGRIS Health Edmond. Your physician can arrange your tests online and receive the results via email – only at INTEGRIS Health Edmond.

integrisOK.com/edmond 4 8 0 1 I N T E G R I S P A R K W AY 4 8 015TH 1 I NON T E I-35 G R I ACCESS S P A R KROAD W AY EAST integrisOK.com/edmond 405.657.3130 BETWEEN 2ND AND 405.657.3130 BETWEEN 2ND AND 15TH ON I-35 ACCESS ROAD EAST

Busines Times June 2012  

June 2012 Business Times Design and Layout by Jared Horton

Read more
Read more
Similar to
Popular now
Just for you