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44 / / INNOVATION Ma nonostante la facilità di fruizione, la digitalizzazione è ancora lontana. «Siamo molto indietro, infatti sempre più spesso organizziamo con le cantine degustazioni in esclusiva», conclude Magnocavallo, che continua confermando la sua partecipazione a Vinitaly e a Seeds&Chips con un autobus londinese trasformato in enoteca mobile. Le consapevolezze nel settore non mancano, ma neppure gli interrogativi, se non altro da parte dei consumatori. Quante volte, infatti, di fronte a un etichetta di un vino restiamo perplessi? Vinhood, la giovane startup nata nel 2016, vuole appunto colmare la distanza tra il prodotto e il consumatore. «La ricetta per la semplicità è composta da tre elementi: un nuovo linguaggio per il vino, uno strumento personalizzabile e veloce per capire qual è la bottiglia ideale in base ai gusti e alle preparazioni e un nuovo approccio on e offline al vino per renderlo a misura d’uomo», racconta Matteo Parisi, ideatore e co-founder dell’azienda. Attraverso un test effettuato da un wine mate, in soli 30 secondi siamo catapultati al centro di un viaggio esperienziale, nel quale gusti e preferenze vengono tradotti in un risultato semplice e chiaro che permette di orientarsi in quella che è una nuova geografia del bere. Una vera e propria wine experience da provare live durante l’evento milanese. Perché i giovani il vino lo amano, ma forse non riescono a capirlo del tutto. seedsandchips.com tannico.it vinhood.com Vinhood

V I N I TA LY

APR 2018

food, the environment and climate. And Seeds&Chips wants to continue along this route, aware that all the messages, the new models, areas of innovation and opportunities linked to food have to be spelled out so they can reach every angle of the planet,” said that the creator of the event, Marco Gualtieri. But hi-tech challenges are also faced in the wine field. The goal of Tannico, the largest 2.0 wine store in the world is to revolutionise the wine sector by leveraging off five pillars: technology, innovation, passion, vision and above all courage. “We started out with new suggestions every day and then, with the passing of time, we have built a dream wine cellar for any wine lover. We currently have a catalogue of over twelve thousand labels,” says Marco Magnocavallo, CEO of the platform which turns over 11 million euros. The wide range and the increasingly fast delivery times mean that a broad and multi-faceted target market can be reached, made up of connoisseurs and newcomers to wine, united by a passion for wine and by curiosity, the desire to discover new things, perfecting their palate. But despite the ease of use, digitalisation is still far off. “We have a long way to go, and indeed we increasingly often organise exclusive tastings with wineries,”

concluded Magnocavallo, who continues by confirming his participation at Vinitaly and at Seeds&Chips with a double-decker bus which has been transformed into a mobile wine store. There is no lack of sector knowledge, but there are also a lot of questions, especially from consumers. How often are we confused when contemplating a wine label? Vinhood, the young startup founded in 2016, aims to bridge this gap between product and consumer. “The recipe for simplicity consists of three ingredients: a new language for wine, a customisable and fast tool to understand which is the ideal bottle to suit one's personal taste and circumstances, and a new approach both on and offline to make it more accessible to people,” says Matteo Parisi, the creator and co-founder of the company. After a test conducted by a wine mate, in just 30 seconds we are catapulted into the middle of a journey of experiences, in which tastes and preferences are translated into a simple and clear result which helps us find our way in what is a new geography for drinking, understanding requirements in a completely innovative way. It is a true wine experience which should be tried live during the Milan event. Because young people love wine, but perhaps they do not always understand everything about it.

Profile for Edizioni La Freccia e In Regione

La Freccia Gourmet - Vinitaly Horizons - aprile 2018  

In copertina: Vinitaly Horizons

La Freccia Gourmet - Vinitaly Horizons - aprile 2018  

In copertina: Vinitaly Horizons