PASSPORT BOOKING PROCESS. AUG 5-29, 2011
‘There is nowhere in the world that’s like it’ Brian Cox, Actor.
WHAT IS THE PASSPORT? A trip to the Edinburgh Festivals is the cultural experience of a lifetime with the city welcoming visitors from all over the world. Each year the festivals together sell over 4 million tickets – that’s bigger than the Commonwealth Games. It’s where huge talents such as Emma Thompson, Robin Williams, Jude Law and Hugh Laurie launched their careers. Edinburgh is the world’s Festival City with an amazing mix of both emerging talent and world-class performers coming together in a cultural explosion for five weeks every August. With so much happening in one place at the same time we’ve created the Edinburgh Festivals Passport to help visitors discover the Edinburgh Festivals in an exciting, hassle-free way. This trade-exclusive product lets you offer a magical introduction to the Edinburgh Festivals to your clients for packaging into city breaks or longer holidays. Ideal for FITS, the Passport includes tickets to three festival shows over a day. Shows are selected in advance and by a top festival critic, creating a full day of festival discovery from the world’s largest arts festival. Shows are hand-picked from the Edinburgh Festival Fringe and the world renowned International, Book, Art and Jazz & Blues Festivals. *Please note the Royal Military Tattoo is not included in the product, but the Passport would fit ideally as part of a Tattoo package.
BENEFITS FOR YOU: n
On sale to trade only, no public rate
n Opportunity to WIN a trip to the Edinburgh Festivals in 2011 (more information below) n
Access to discounted tickets for your clients
Free sale product: no need for complex allocations
and-picked itinerary* – the easiest hassle-free H way for your clients to enjoy the festivals *chosen by our festival critic
Dedicated travel trade team to assist with bookings and customer enquiries
BENEFITS FOR YOUR CLIENTS: n
n T ickets
to hot tips and must see shows from a top festival critic
Discounts in festival cafes, restaurants and bars throughout the city
Hints & tips from celebrity Edinburgh Festivals ambassadors
T he most reliable, hassle-free way to experience the Festivals, especially as a first time visitor
uaranteed seats at great shows, reserved for G your clients ahead of public sale
Videos, images and key trade toolkit marketing collateral for use in your promotions
The perfect introduction to the Festivals
Inclusion in the Edinburgh Festivals integrated marketing & PR campaign
n Y our
package will be featured online (we receive some 750K unique visitors per year) and in e-comms to our extensive database as well as inclusion in print and PR opportunities throughout the year.
This year we are giving the top sales agent the opportunity to win a trip to the 2011 Summer Festivals. The overall top sales agent for the 2011 Edinburgh Festivals Passport will win an exclusive 2-night stay in the Festival capital next August with access to shows and money can’t buy opportunities. As a guest of the Edinburgh Festivals we will ensure you have a magical stay in the city to thank you for your support and sales of our new product throughout the year. Full terms & conditions available at www.edinburghfestivals.co.uk/traveltrade
‘To go to Edinburgh and hopefully find stuff that you know nothing about, that’s the great adventure of it, and I love that.’ Richard E Grant, Actor.
FACTBOX 16/08/2010 15:30
PASSPORT BOOKING PROCESS. AUG 5-29, 2011
DESCRIBING THE PASSPORT TO YOUR CLIENTS: A trip to the Edinburgh Festivals is the cultural experience of a lifetime. Each year the festivals together sell over 4 million tickets – that’s bigger than the Commonwealth Games. It’s where celebrities such as Emma Thompson, Robin Williams, Jude Law and Hugh Laurie launched their careers. Edinburgh is the world’s Festival City with emerging talent and world-class performers coming together in a cultural explosion for five weeks every August. We’re working exclusively with the Edinburgh Festivals to offer you an exciting new product – the Edinburgh Festivals Passport. This pass will provide you with a full day itinerary and access to three fantastic shows at the city’s festivals. It is the perfect introduction to one of the most exciting and high profile festivals in the world with tickets chosen by a top festival critic, guaranteeing seats at some of the best shows. It will also include discounts at a variety of bars, cafes and restaurants in the city and hints and tips which will help you make the most of your Edinburgh stay.
HOW IT WORKS: n Passports
are on sale now by request to email@example.com Book early to avoid disappointment
are available from 5th-29th August 2011 inclusively
To book a Passport for your clients we require:
full name and country of origin
of client arrival if possible
of Passports required and date Passport is booked for address and mobile/cell number if possible (in case of any late changes to Passport shows)
cut off date for booking 2011 Passports is Friday 8th July 2011
will be invoiced for any Passports sold on a monthly basis. Payment must be received prior to Passports being issued to your clients
can request to view their itinerary ahead of arrival by visiting www.edinburghfestivals.co.uk/passport
should collect their Passport from the priority queue at the Passport Box office on the Royal Mile on arrival. Full details are in the customer information factsheet
terms and conditions available from firstname.lastname@example.org
booking reference number of your clients packaged holiday (we will utilise your own company booking reference number)
NEXT STEPS: Please contact us for a registration document to sign up to sell the Passport. This means we can then check with you throughout the season for advance bookings. We will also provide you with images, videos and information to help the programming process and also ensure that you are referenced in any media activity ongoing in your country. For further information, rates and any special requests for groups or FITs please contact: Susan Russell Telephone: +44 (0) 131 529 6763 email@example.com www.edinburghfestivals.co.uk/traveltrade
Take a punt, go and see somebody you’ve never heard of before. It could be about the environment, it could be about Middle East politics, it could be poetry, prose, a dramatist, a children’s writer. It’s an incredible circus of different acts, all of which are exciting, all of which are unusual and all of which might just change your life. Ian Rankin, Author.