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Table of Contents
Ad Copy Making Your Ad Bold Google’s Ad Ranking Formula Understanding Quality Score A Note on Your Landing Page Select Keywords Billing Making Your Campaign Live
Navigating and Monitoring Campaign Performance
37 40 41 44 47 47 48 50
54
Creating Another Campaign Using the Campaign Tab Changing Graph Options Filter and Views Viewing Reports
57 58 59 61 63
Return on Investment
67
A Note on Conversion Tracking
69
The Google Content Network: Frequently Asked Questions
72
Why do other sites partner with Google? Which sites are in the Google Content Network? How can I put my ads on these sites? How much does it cost to advertise on the Network? How do I monitor my campaign’s performance? Can I stop my campaign? Can I use rich media ads?
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