Answering the Call to Accountability
nas·cent – ˈnāsənt,ˈnasənt/
Nascent comes from “nascens,” the present participle of the Latin verb nasci, which means “to be born.” An adjective for coming into existence and beginning to display signs of future potential.
The year 2020 is the year nascent. The majority of you would likely argue that this year has been abysmal. It has presented challenges that will impact us for many generations to come. (Hello national deficit!) However, out of adversity comes opportunity. And with opportunity, comes endless possibility.
Cecilia Cuff: Heart, Mind and Soul of The Nascent Group The birth of The Nascent Group comes from the name itself. To be born, with the intent of future potential. Founded in 2011, The Nascent Group was created in response to the desire to broaden the options in the male-dominated and unsustainable hospitality industry. Integrating psychologically safe environments through urban planning, business strategy, contemporary hotel and restaurant design and event planning, The Nascent Group saw an opportunity to transform the world one project at a time. For this private hospitality design and project management agency, inclusivity is the driving force for change. This progressive stems from the influence of the Managing Principal, Cecilia Cuff, who grew up in Chicago, a city with a vibrant culture of art, music and international flavors. As a proudly Black and female entrepreneur herself, Cuff represents the
possibility of converting adversity into opportunity. “Adversity forced me to work twice as hard as my peers, while knowingly making less. And, although I didn’t think the color of my skin or being a female would be a factor that could overshadow my performance, at times, it did. It was a sad reality, but it was my reality. If I can protect someone else from that experience, it will make my mission rewarding,” says Cuff. She recognizes the necessity to influence behavior in the industry by promoting inclusivity and diversity for long-term success and prosperity.
Human Sustainability: Uplift the Underdogs In recent moments, we have been given the opportunity of time to reflect and re-examine our societal priorities. The Black Lives Matter movement, following the death of George Floyd, highlighted the necessity for social change in exposing systematic and systemic racism in our communities. The public response was strong and compassionate. In listening to the voices of our BIPOC (Black and Indigenous people of color), we have been able to develop further empathy, allyship and a greater unified voice. We were reminded of our common humanity and the importance of sustaining it. Corporations have a significant causal power in society. But, that power is driven by consumerism. In simple economic terms, the relationship between supply and demand determines the value of the commodity. We need more conscious consumers, consumers that look beyond the label to drive purchasing power towards community-centric products and services. It is our responsibility as a community to empower, to inform, and to stand for the betterment of our communities. As much as corporate social responsibility should be integrated into every business context, individuals should also step up. In Brooklyn, Amber Tamm