Edible Austin Magazine March/April 2021

Page 9


An Old Fashioned Blessing Austin-based Sourced’s partnership with Balcones Distilling and out-of-work bartenders equals delivery cocktails that help the local economy by CYNTHIAJ. DRAKE


y the time the reality of the COVID-19 pandemic first began

With the 2020 economic downturn striking service industry employees

to sink in last year, Austinite Tim Angelillo was ready to

particularly hard, Angelillo says he saw a way to help employ newly

furnish some cheers with his established delivery cocktail

out-of-work bartenders, paying for original cocktail recipes and daily kit

business, Sourced.

preparation; spending $1 million on shift labor for kit deliveries; and also

Demand for alcohol delivery has risen exponentially since the early

highlighting local producers of spirits.

months of 2020, climbing from an estimated 2 percent share of a $232

New this year, Sourced partnered with Waco-based Balcones Distilling

billion industry to a 20 percent share, according to Angelillo, Sourced’s

to create the Balcones Cask Strength Old Fashioned Kit ($90 for 16

CEO. That rise was further amplified by the news earlier this year that

cocktails), exclusively available in Austin and Dallas, and packaged with

Uber announced the acquisition of the alcohol delivery company Drizly

Balcones’ True Blue Cask Strength Single Barrel Straight Corn Whisky.

in an attempt to capture a slice of the exploding market.

There are also build-your-own kits and on-tap cocktails, which come

But Angelillo says he had dreamed up order-by-phone craft cocktails

with a draft cocktail keg-type machine that can be refilled (“We’re the

in 2015 (after having to visit six different stores in frustration

modern-day milkman — we’re just way more fun,” says Angelillo, laughing).

to procure margarita ingredients for his Super Bowl party) and his business provides a higher-end, fully curated home cocktail experience than other simple alcohol delivery services.

Packages are also available for at-home birthday celebrations (you can send your friends cocktail kits and celebrate over Zoom), and office managers who want to create virtual happy hour experiences for

“Six years ago, that was a pretty wild idea. A lot of people looked at me

employees working from home. And hopefully soon, Sourced will be

like I was crazy,” says Angelillo, whose company has since expanded from

furnishing happy hour office parties once employees return to the office.

Austin to now include Dallas, New York City, Los Angeles, San Francisco, Chicago, Miami and Washington, D.C.

Angelillo says he doesn’t see business going anywhere after the specter of COVID-19 fades away; he simply sees Sourced shifting to more live events, tailgating parties, and bringing the fun back to more in-home reunions between long-separated friends and family, who will have a lot to celebrate once the pandemic is behind us. Check out the Sourced menu (including the limited supply of Balcones Cask Strength Old Fashioned Kits) at sourcedcraftcocktails.com

photo by SOURCED

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