HOW MUCH DO CANADIANS REALLY CONSUME? As of 2014, Canadians' average dailer per-capita intake of sugars from all non-alcholic refreshment beverages was 142.5 calories per day – a number that has been in steady decline for over a decade.1 per capita calorie intake from liquid refreshment beverages
CALORIES PER PERSON PER DAY
sugar-sweetened beverage intake in North American countries
180
Canada
175 170 165
United States
160 155
Mexico
150 145 140 2003
2005
2007
2008
2009
2010
2011
2012
2013
2014
0
50
100
150
200
volume per capita (litres) Canadians’ sugar-sweetened beverage intake is moderately low when comparted to our southern neighbours. In a litres-to-litres comparison, Canadians consumed 106 fewer litres than Mexicans, and 67 fewer litres that Americans per-capita in 2015.2
Canadian Beverage Association
www.canadianbeverage.ca I www.balancecalories.ca
This industry lead initiative aims to reduce the per-capita calories that Canadians get from their non-alcoholic beverage by 20 per cent by 2025. Our industry thrives on innovation and the BCI allows us to do just that. Through portion control, reformulation and innovative in new products we are working towards our 2025 reduction goal. Our industry will continue to work hard to provide Canadians with choice in the products we produce. We will also support evidence based policy decision that allow for Canadians to make educated decisions. This must be done though, while balancing the ability for the beverage industry to thrive and innovate and continue to support the over 60,000 hard-working Canadians employed directly and indirectly by our industry.
GlobalData (formerly Canadian). The Conference Board of Canada. 2 Beverages volune: GlobalData, 2015 regular-calorie volumes of still drinks, carbonates, energy drinks, flavoured water, fruit powder, ready-to-make coffees and teas, nectars, sports drinks, and syrups. 1
Jim Goetz is president of the Canadian Beverage Association, the national association representing the companies that manufacture and distribute the majority of non-alcoholic beverages consumed in Canada. He also serves as president of the International Council of Beverages Associations, is a member of the board of Encorp Pacific, a provincial product stewardship corporation, and is chair of the board of the Canadian Beverage Container Recycling Association, an industry-led Extended Producer Responsibility organization.
EXPO
•One Team•One Mission•One Goal
Mitt Romney KEYNOTE
February 20-22 Mirage, Las Vegas, Nevada, USA
Go to www.wpmaexpo.com/ to register online, or call 1 (888) 252-5550 for information
CCC17 JulAug hlf0609-KeyWX18.indd 1
WPMA
Governor of Massachusetts (2003-2007), President and CEO of the Salt Lake Organizing Committee for the 2002 Winter Olympic games, and Founder/CEO of Bain Capital CONVENIENCE & CARWASH CANADA 29
6/8/17 10:03 AM