EDGEDAVAO
VOL. 7 ISSUE 6 • SUNDAY-MONDAY, MARCH 23-24, 2014
P 15.00 • 20 PAGES
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BIG TICKET PROJECTS IN PIPELINE
Vista Land investing billions in Davao Region
By GREGORIO G. DELIGERO
B
greg@edgedavao.net
UOYED by strong performance last year, the country’s largest homebuilder is set to invest up to P40 billion in the Davao Region and neighboring areas in Mindanao in the next five to six years, aside from two malls and three real estate development projects to be implemented in Davao City this year.
Former senator Manuel A. Villar, Vista Land chairman, says the company is rolling out P23 billion
worth of projects this year, a bigger portion of which will be poured into the Davao region.
Vista Land is the dominant player in the low-cost and affordable housing segments, having
built more than 250,000 homes in 34 provinces, 73 cities and municipalities throughout the Philippines. It is the holding company of five business units, Brittany, Crown Asia, Camella Homes, Communities Philippines and Vista Residences. To further strengthen
its dominance in the housing market, Villar said Vista Land is launching a new brand called Lumina, which will sell house and lot products under P1.2 million to serve the low-cost segment of the market. Also available under the company’s new brand are housing units worth
P400,000 which will serve as its compliance with the Urban Development Housing Act (UDHA) of 1992 provision on socialized housing. Section 18 of UDHA requires developers to allocate 20 percent of the land area or total cost of a project for socialized housing.
FBIG, 2