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SALES SUCCESS

B I N D I N G A N D L A M I N AT I N G

Binding and laminating:

advice is key as technology evolves Binding and laminating machines continue to play an important role in many offices but, post-pandemic, they are being adapted and dealers can help customers to find the right products

W

hile the idea of the

bacteria and viruses,” explains Lawrence

biocide, an organic antimicrobial additive,”

‘paperless office’ has

Savage, marketing manager at ExaClair.

says Lawrence. “The benefits of using this

been around since the

“Based on silver ion technologies, which

type of antimicrobial technology includes

turn of the century, and

have previously been used in a number of

that the protection lasts for the life-time of

the principle behind it

industries - including the medical, food and

the product, and won’t affect the recyclability

– to reduce the amount

water sectors - the Exacompta® Clean’Safe®

of the products.”

of paper used to zero, or as close to it as possible

FSC® certified filing and recycled desktop

– is laudable, the practicalities mean it has

accessories feature an organic antimicrobial

ENVIRONMENTAL DEMAND

remained largely an aspiration.

additive within the materials used,

This last point is important, as consumers

protecting against the spread of bacteria,

increasingly demand products that are

documents and, often, these require binding

viruses, mould and fungi, eliminating them

recyclable and environmentally-friendly –

or laminating - but, post-pandemic, this is

by more than 99.9%.”

and they are prepared to pay a premium for

Many people still require printed

changing. Bound or laminated products are

He adds that information from market

this “Recent reports show that consumers

now seen as touch points that can, potentially,

research company Technavio indicates

are increasingly willing to pay up to 5% more

spread viruses, and manufacturers are

that demand for products utilising this

for environmentally-friendly items, whilst

responding by introducing products that have

technology will continue to grow, with a

additional research highlights that 74% of

antimicrobial properties.

CAGR greater than the 7% growth originally

consumers would pay more for sustainable

predicted up until 2025.

packaging,” Lawrence says.

ANTIMICROBIAL TECHNOLOGY

“A surge in demand for these types of

“As modern production facilities

“From the outset of the pandemic, a

items has seen the introduction of other

have been able to drive down the cost of

comprehensive range of antimicrobial

stationery items, such as the Clairefontaine®

developing more sustainable manufacturing

items has been launched across the office

Clean’Safe® notebooks, which feature covers

techniques, we are continuing to see the

product market to combat the spread of

treated with a quaternary ammonium-based

augmentation of ecological products and

[42] SUMMER 2021

www.dealersupport.co.uk

Profile for Intelligent Media Solutions

Dealer Support Summer 2021  

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