Want to work in a
WINE BAR THEORY Want to be
SUCCESSFUL? Striving for
and enjoy your
This is a book about how to work smarter: how to do an excellent job in business without stress and without needing huge amounts of time to do it. Follow Wine Bar Theory's 28 simple rules and they will make you and the business you work in smarter and more effective. Wine Bar Theory is also flexible. It will work for an existing business or a new one you want to start. It can help you succeed personally, too, whether you are the boss or the doorman.
Wine Bar Theory also saves time. It shows you things you could do better and things you donâ€™t need to do at all. So then you can stop doing them, win back time and do something fun. Like go to a wine bar and enjoy yourself. Or play ball, knit, go fishing. Or, maybe, take time out just to think. If you work in a business where wonderful things jump out of a box as if by magic, this is not a book for you. Put it down and find another book. Sorry, hold up a second. I just realised something. If you work in a business where things just jump out of a box, you might like something to read while you are guarding the box. Maybe give this book a go after all. It will tell you what everyone else is doing while you are sitting there.
The rules 1
Make your business sustainable
Be brave, not reckless
Keep it simple
Get a distinction
Insist on the best
Surround yourself with specialist excellence
Reason to believe
Be better at standing things up than knocking them down
If talent exists, promote it
Beware the Plausible Idiot
Do the job with the right resources, quickly
Know where you are going
Aim to do more, not the same
Don’t increase profits at the expense of growth
Enrich your customer
Think big, keep nimble
Lead more, manage less
Invest in winning marketing
Recognise real success
Don’t guess ...
... and don’t invite guesses
Stand in the other person’s shoes
Be more responsible: give away responsibility
4 Surround yourself with specialist excellence A smart business is a team. Teams are made up of people who do different jobs toward one goal. If you are trying to build a smart business, be wary of generalists when you choose new people to join it. Generalists are quite good at several things. Specialists are very good at something. A team made up of people who are quite good at several things will always lose to a team of people who are very good at what they individually do, all playing in their own position, understanding the part they play in the overall success. Ask someone you are thinking of hiring, ‘What are you truly excellent at?’ Have them show you the evidence. If you are convinced by it and need that special excellence for your team, hire it.
Build your team on excellence in every function. Never compromise on quite good, unless that’s what you aspire to be. Once in a blue moon you stumble across a genuine polymath: someone who is very good at everything. They can play in almost any position in your team. Be happy. You have done well. They are very hard to find. Don’t be tempted to spend your life looking for them though. Target instead people who are excellent at one (or two) things and play to their strength.
16 Get a distinction A central bank economist who became a school headmistress once told me something very smart, and it was not even a little bit economic. This is what she said: ‘When you pick a school for your child, remember no child should be in the bottom 25 per cent of the class.’ Excuse me? What she meant was, don’t put your child in a place where he or she will be consistently outshone. Choose somewhere he or she can consistently shine. It’s the same with business. Don’t be an also-ran. Don’t be in the bottom 25 per cent of a class. Find something you can do better than others. For your business to be sustainably successful it has to stand out well. If you do the same thing as others, what you can achieve will be determined by them and not you.
“CONFORMITY IS THE JAILER OF FREEDOM AND THE ENEMY OF GROWTH” JOHN F KENNEDY (1917–63) PRESIDENT OF THE USA FROM 1961–63