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Innovation for Digital Fabrication Grant agreement nr. 290559 theme NMP.2011.2.3-3

Dr. Ir. Alireza Parandian InnovationFab

Anticipating the emergence of the Digital Fabrication industry Exploring Domains, Applications and Stakeholder views

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Outline

Process & Outcome Related To Exploring

Domains & Applications of Digital Fabrication

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Stakeholder Views & Needs

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In Diginova consensus on the most pressing and high potential domains and applications in digital fabrication was reached through a consortiumbased approach. Exploring Opportunities

Prioritising Opportunities

Ranking Top Opportunities

80

20

10

Step 1

1. Scope the context 2. Develop a Long list 3. Assessment criteria

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Step 2

Reassessment based on defined evaluation criteria

Step 3

Systematic ranking to select top priorities

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Identification of top opportunities for DF

Step 1 //Exploring of Opportunities

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Step 1: Exploring opportunities Agreeing on the definition of Digital Fabrication Diginova embraces 2D and 3D technology variants under the umbrella of DF

Contextualizing future trends of EU manufacturing economy Assumption onFit economic, industrial, technological and policy related trends with Digital Market Sustainability Fabrication New Materials Potential Paradigm

Identifying assessment criteria

Guiding criteria for the selection of top opportunities

Developmental Compatibility

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Feasibility

Viability

Human Betterment

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Step 1: Exploring opportunities

Categorization of explored opportunities in application domains

Digital Printing

Additive Manufacturing

Printed Electronics

Human Applications

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15

19

18

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Identification of top opportunities for DF

Step 2 //Prioritizing Opportunities

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Step 2: Prioritizing opportunities Utilization of the assessment criteria as a guiding resource to select 20 opportunities

New Materials

Fit with Digital Fabrication Paradigm

Sustainability

Market Potential

Developmental Compatibility

Feasibility

Viability

Human Betterment

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Diginova members selected the top 20 most promising applications in each domain through a structured and results driven selection process. The organizational diversity of the consortium (consisting large companies, SMEs, research institutes) facilitated a holistic perspective on each domain. Digital Printing 1. Digitization of Traditional Printing Industry 2. Products & Surface decoration 3. Packaging 4. Textile Printing

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Additive Manufacturin g 1. Durable goods 2. Integrated Electronics

Printed Electronics

Human Applications

1. OLED Lighting & Displays

1. Medical Microfactories

2. Smart Windows

2. Personalized Diagnostics & Drug Delivery

3. Sensing

3. Printed Sensors

4. Power Generation & Transmission

4. Thin Heating Elements

5. Energy Storage

5. Smart Textiles (2D)

3. Tissue Engineering Scaffolds 4. Treatment Planning Tools 5. 3D garments 9


Identification of top opportunities for DF

Step 3 //Selecting Top Opportunities

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Step 3: Ranking procedure Relative ranking of opportunities in each domain Ranking of each opportunity against agreed criteria using a 5-point rating scale

Selecting Top 10 Opportunities

Elimination of lowest ranking opportunities in each domain

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TOP 10 Opportunities selected by Diginova experts Mega-scale Digital Fabrication AM Objects with Embedded Printed Intelligence Functional end-use parts & Products Digital Textiles

Smart Windows

Digital Graphical Printing

OLED lighting & Displays Medical Microfactories Personalized Diagnostics & Drug Delivery

Printed Sensors

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The stakeholder engagement activities of Diginova allowed for a two-way dialogue between the consortium and the relevant stakeholders of digital fabrication. Both parties could learn from the experience and knowledge of the other. Bridging Events

Access to Stakeholders & Exchange of view points

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Stakeholder Survey

Survey Time to Market of 20 Opportunities & Systematic understanding of expectations and needs 13


Stakeholder Engagement Activities

Orchestrating Bridging Events To enhance awareness on the possibilities of digital fabrication To enable serious interaction on basis of substance

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In total more than 4000 potential stakeholders were reached. The key point was to create open and safe spaces for interaction. Such spaces then opened up the opportunity to receive stakeholder feedback.

Smart Lighting May 2013 Germany

LOPE-C June 2013 Germany

ISFOE July 2013 Greece

Digital Fabrication September 2013 USA

300

1800

2000

500

User Community

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Scientific & Industrial Community

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Summary of discussions during 3 bridging events

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from the round table discussion Vision of Digital Fabrication

Critical problems & barriers to mass adoption High Material Costs Creation of Digital Files (costs of scanners & software)

Opportunities

The move towards using digital technologies for printing was acknowledged by the stakeholders. This move is stimulated by the market dynamics which points towards mass customization.

Sustainability

While new design opportunities, and production under ambient conditions can have significant positive impact, there is still little understanding on impact on TCO and energy usage. Hence, expectation management!!

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Stakeholder Survey

Survey Design General Information

Vision of DF

Survey Questions Innovation

Commercialization

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World wide stakeholder participation in Diginova survey from 26 countries AUSTRIA

ITALY

BELGIUM

JAPAN

BRAZIL

KOREA

CANADA

NETHERLANDS

CHINA

NORWAY

CROATIA

PORTUGAL

DENMARK

ROMANIA

FINLAND

SLOVAKIA

FRANCE

SPAIN

The Netherlands

GERMANY

SWEDEN

8%

GREECE

SWITZERLAND

Japan

INDIA

UK

IRELAND

USA

USA 27%

United Kingdom 16%

Germany 15%

6%

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192 TOTAL RESPONSES

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Strikingly, when the stakeholders were asked to position Digital Fabrication on the famous Gartner's life cycle diagram, the responses covered the entire spectrum. In fact, this shows the need for anticipatory coordination activities, including development of research agendas and industry roadmaps.

The first explicit attempt to pursue anticipatory coordination for digital fabrication is facilitated through the EU funded Diginova project.

This must continue!

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Despite the uncertainties, a striking finding relates to the strong consensus that crystallized when stakeholders were asked to specify their expectations around a first set of projected applications and time frames these would enter the market.

TOP 5 product domains to be ready for market in the next 5 years: Decoration of Products & Surfaces

1. 2. 3. 4. 5.

Smart Textiles Durable Goods

Decoration of Products & Surfaces Personalized Diagnostics &Printing Drug Digitalization of Traditional Delivery Textile Printing Textile Printing Sensing Packaging Packaging Integrated Electronics Display Graphics Display Graphics Smart Windows Digitalization of Traditional Printing

OLED Lighting & Displays

Energy Storage

Treatment Planning Tools

(78%) (76%) Tissue Engineering (75%) Scaffolds (71%) Medical Microfactories (66%)

Power Generation & Transmission

Digitally Fabricated Garments

Printed Sensors

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Digital Fabrication is still a domain where technology-linked relationships among actors dominate. Business to business relationships are explored, and ―new combinations are formed across traditional value chains.

Value Chain Dynamics Businesses are still in search of users, and are exploring with new business models to reach these users

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Finally, stakeholder perception in relation to required business enhancing developments as well as the today support actions is are in line with the technology barriers identified by the Diginova experts in work package 4.

Broad consent on future barriers 1) 2) 3) 4) 5)

Wider choice of materials Improved material properties Greater accuracy Broadening of the product range Greater Repeatability

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(89%) (88%) (83%) (83%) (82%)

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Anticipating the emergence of the Digital Fabrication industry Exploring Domains, Applications & Stakeholder views

There is an abundance of opportunity for innovation between the space of digital content to print.

This will drive the creation of a whole ecosystem to change the way we design, make and experience things in the future.

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Anticipating the emergence of the digital fabrication industry exploring domains