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(508)472-1170 bennette@vcu.edu www.eddie-bennett.com

EDUCATION

VCUBRANDCENTER M.S.BUSINESS/BRANDING STRATEGY BARDCOLLEGE B.A.,THEATER/ARTHISTORY MOSCOWARTTHEATER CERTIFICATE,ACTING

TOOLBOX QuantitativeResearch&Analysis QualitativeResearch&Analysis EthnographicResearch In-DepthInterviews MarketResearch Digital&SocialStrategy SocialListening CommsStrategy CreativeBriefing PresentationDesign VideoEditing

AWARDS& ACHIEVEMENTS

BrandcenterScholarshipRecipient WPPFellowshipFinalist

EddieBennett BRANDSTRATEGIST

Anomaly Intern,Innovation&BrandStrategy,Summer/Fall2017

AssistedtheInnovationTeamintheearlystagesofbrandcreation anddevelopment,includinggo-to-marketstrategiesforanewtech client.Highlightsincludeconductingin-depthinterviewsinthefield thatservedassourcematerialforcompellingconsumerinsights. DevelopedresearchandstrategyforPanera’sre-entryintothe breakfastdaypart.Fromanalysisofcategorytrendsto comprehensivecompetitiveaudits,Imanagedtheresearchonwhich webuiltourstrategy.Ievenauthoredacreativebrieffora:15radio spot! Assisteddigitalteamwithcontentstrategyacrossvariousclients' ownedsocialchannels.

Brandcenter StudentWork

Executedamarketsegmentationandtransformedsurveydatainto strategicbrandrecommendationsforBreyersicecream. Completedacompetitiveanalysis,newbrandpositioning,and developedamulti-platformcommsstrategyforOikosyogurt. Designedandledman-on-the-streetinterviews,facilitatedafocus group,andbuiltacomprehensivesurveytounderstandtrendsand consumerbehaviorintheproductivityappcategorywithbrand recommendationsforSLACK.

ProfessionalActor

ScreenActor'sGuild,Actor'sEquityAssoc. Featuredinindependentfilms,nationalcommercials,andplays acrossthecountry. Presentedcreativeideaseverydayforaliveaudienceofhundredsof people. ILOVETOCOMPETE. ILIKEANAUDIENCE.IWORK IBELIEVETHATEVERY BOARDGAMESANDPUZZLES WELLUNDERPRESSUREAND PROJECTCANBECOME OVERSPORTSEVERYDAYOF DON'TSHRINKFROMTHE APASSIONPROJECTIF THEWEEK. SPOTLIGHT. YOUFINDTHERIGHTWAYIN.

Eddiebennett apmm  
Eddiebennett apmm  
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