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Name-Sam Edwards Code-ougd301 Brief-Type Factory-ISTD 01/04

Brief-The Type Factory is a typographic museum aimed at informing both the experienced and inexperienced about the art of typography. Due to the imprecise nature of the target audience I decided to focus on the inexperienced; specifically the 12-18-age range. Getting this audience to engage is of paramount importance for them to intake the information. It is this interaction that forms the identity for the Type factory. Looking specifically at deconstructivism has allowed me to create the identity that is based of reconstruction and creation, an ethos that runs through the entirety of the identity. Concept-This typeface is used to create the identity of the museum, and embodies the deconstructive nature of the inspiration for the museum. The design took stimulus from building bocks, which again exemplifies the reconstructive nature of the ethos.


Name-Sam Edwards Code-ougd301 Brief-Type Factory-ISTD 02/04

Brief-The Type Factory is a typographic museum aimed at informing both the experienced and inexperienced about the art of typography. Due to the imprecise nature of the target audience I decided to focus on the inexperienced; specifically the 12-18-age range. Getting this audience to engage is of paramount importance for them to intake the information. It is this interaction that forms the identity for the Type factory. Looking specifically at deconstructivism has allowed me to create the identity that is based of reconstruction and creation, an ethos that runs through the entirety of the identity. Concept-The identity for the Type Factory is constantly changing and appears interactive or appears to be reconstructing. The lines are representative of a typographic grid system, which again apposes the deconstruction.


Name-Sam Edwards Code-ougd301 Brief-Type Factory-ISTD 03/04

Brief-The Type Factory is a typographic museum aimed at informing both the experienced and inexperienced about the art of typography. Due to the imprecise nature of the target audience I decided to focus on the inexperienced; specifically the 12-18-age range. Getting this audience to engage is of paramount importance for them to intake the information. It is this interaction that forms the identity for the Type factory. Looking specifically at deconstructivism has allowed me to create the identity that is based of reconstruction and creation, an ethos that runs through the entirety of the identity. Concept-The Way finding for the Type Factory follows the same precepts as the rest of the identity using a deconstructed grid system, however still not losing legibility whilst giving the impression of movement or reconstruction.


Name-Sam Edwards Code-ougd301 Brief-Type Factory-ISTD 04/04

_LANGUAGE

_WHATS ON

_SHOP

_LEARNING

_MEMBERSHIP

_MARCH 19

_SUPPORT US

_LANGUAGE

EDIBLE TYPOGRAPHY

_ODED EZER

_ABOUT US

_SOWOT

_JUNE 21

_APRIL 22

_JONATHAN BARNBROOK

_JULY 13

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_WHATS ON

_SHOP

_LEARNING

_MEMBERSHIP

_ABOUT US

_SUPPORT US

MON-FRI 10.00 - 19.00 SAT-SUN 10.00 - 17.00

_STUDENT AWARDS

_JULY 20

_ANNA GARFORTH _LETTERPRESS REVIVAL

_AUGUST 1

_Visit Us

_Exhibitions

_Resources

_About Typefactory

_Getting Here _Opening Times _Booking And Tickets _Eating And Drinking _Gallery Closures

_Current _Future

_National Art Libary _Study Rooms _Education Center _Collections

_Future Plan _Press _Ethos _Departments

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Brief-The Type Factory is a typographic museum aimed at informing both the experienced and inexperienced about the art of typography. Due to the imprecise nature of the target audience I decided to focus on the inexperienced; specifically the 12-18-age range. Getting this audience to engage is of paramount importance for them to intake the information. It is this interaction that forms the identity for the Type factory. Looking specifically at deconstructivism has allowed me to create the identity that is based of reconstruction and creation, an ethos that runs through the entirety of the identity. Concept-I wanted the website of the Type Factory to follow the deconstructive nature of the identity however not to the extent where legibility was sacrificed, therefore I kept to a more stereotypical grid system. The website is a tool designed to further target the desired audience and make them interact with the brand and thus learn on the subject matter.

_SUPPORT US

OPENING TIMES

_ODED EZER

_MARCH 19

_SOWOT

_JUNE 21

_JONATHAN BARNBROOK

_JULY 13

By supporting Typefactory through donations, Membership or volunteering, you are helping make the us, a world-class centre of typographic excellence. Support from members of the public, companies and charitable organisations helps us to build and refurbish galleries, curate world-class exhibitions, improve facilities, conserve and study the collection, buy objects and develop our learning programme. _ACADEMIC COLLABORATION

_CORPORATE COLLABORATION

_RELATED CONTENT _A Gift In Your WIll _Conact Us _Drawing Material & Media _The Board Of Trustees


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