Develop Your Power Greeting Throughout your job search and especially when you are in a job interview, you need to be able to introduce yourself in a powerful way to people who don’t know you. What you say at that moment will set the tone for the rest of your interaction. To do this most effectively, you need a Power Greeting. A Power Greeting is like a “30-second commercial.” It provides just enough information to make the listener want to know more about you and sets a professional tone for the rest of your interaction. It is clearly in your best interest to control this introduction and advance preparation is the key. A Power Greeting is composed of three distinct parts and a follow-up question: 1. Your education and credentials (what you have studied). 2. Your experience in the field (employment, internship/co-op, volunteer positions).
3. Your strengths (what you do best). 4. An open-ended probing question about their needs, problems, and challenges. Here’s an example, “Let me tell you about myself, I hold a Bachelor’s degree in Industrial Technology from East Carolina University with a minor in Business Administration. I have a year and a half experience in the field through a Summer Internship with NACCO Material Handling Group in Greenville, NC, and a two-semester co-op position with National Waterworks in Charlotte, NC. I have discovered that I enjoy supply chain management and Just-in-Time delivery challenges. I chose this field because I enjoy finding new ways of solving problems, I am a hands-on person, and I like getting into the thick of things and dealing with tangible, concrete problems. What role does logistics play in your business?
Your Turn Let me tell you about myself, I hold a ____________ degree in ____________________ from East Carolina University (is your minor in _________________________ related?). I have ________ semesters/years/months/etc. experience in the field of _____________ through ____________. I have discovered that I enjoy ___________________________. I chose this field because _________________________________________________.
Tapping the Hidden Job Market Your off-campus job search should neither begin nor end with the help wanted ads. Studies have shown that only 15 percent of available jobs are ever advertised. It takes much more than merely perusing the classifieds. By employing a number of methods, you constantly increase your chances of landing a job. Some techniques you might use:
Probably the most effective way to meet potential employers and learn about possible jobs is to tap into your personal network of contacts. You might think it’s too early to have professional contacts, but think about everyone you know - family members and their friends/co-workers, professors, past employers, neighbors and even your dentist. Don’t be afraid to inform them of your career interests and let them know that you are looking for work. They will likely be happy to help you and refer you to any professionals they think can be of assistance.
As more companies employ the services of temporary or contract workers, new graduates are discovering that such work is a good opportunity to gain experience in their fields. Temporary workers can explore various jobs and get an inside look at different companies without the commitment of a permanent job. Also, if a company decides to make a position permanent, these “temps” already have made good impressions and often are given first consideration.
Informational Interviewing This approach allows you to learn more about your field by setting up interviews with professionals. The purpose of these interviews is to meet professionals, gather career information and investigate career options, get advice on job search techniques and get referrals to other professionals. When setting up these interviews, either by phone or letter, make it clear to the employer that you have no job expectations and are seeking information only. Interviewing also familiarizes you to employers, and you may be remembered when a company has a vacant position.
Social Networking One source of jobs may be as close as a personal computer. Many employers utilize a variety of social network websites to recruit potential employees. Consider using Linkedin (www.linkedin.com) or other social networks as a way to positively market yourself. This also means you should consider what your current social network pages say about you - they could be to your benefit or to your detriment so be wise. Ultimately, persistence is the key to cracking the hidden job market. Attend meetings of professional associations and become an active member. After you begin the above processes, and your network base expands, your search will be made easier. Employers will appreciate your resourcefulness - and view you as a viable candidate.
The Career Center CAREER SUCCESS GUIDE www.ecu.edu/career 11
Career Success Guide 2011-2012