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This logo was hand drawn to encapsulate the feeling of authenticity that Johnny Le brings to each assignment he works on. Creating the sense that you are gaining an authentic product when hiring him. He leaves a distinct mark.

AFTER LOGO JOHNNY LE’S PR KIT

This logo was created to encapsulate the feeling of balance and fulidity. I appropriated from the mark the fluidity of the letter “J” flowing into the “L”, as well as the boldness of the font.

BEFORE LOGO JOHNNY LE’S PR KIT


The packaging unit contains three flash drives that house Johnny’s director reel, cinematography and online ‘zine, The Pear Juice Was Good. The drives are held down with rubber glue tabs to the Styrofoam. Each drive will also take the viewer to Johnny’s social media and personal web page. Over the Styrofoam is plastic wrapping that has the word mark and a QR code printed upon it. By scanning the QR code, the viewer will bring up Johnny’s online business card and his contact information will be housed in their phone’s contact section. A tote bag and a T-shirt will also be included in the PR kit. The photos used on the bag and shirt come from Johnny’s ‘zine that’s included in the kit. A poster is also included.

INSIDE PACKAGING JOHNNY LE’S PR KIT

This will be the outer shell of the packaging unit that will house the parts and pieces of Johnny Le’s press kit. The bag is made of off white paper bag material and houses Johnny Le’s new signature word mark along the front and back of the bag.

OUTER PACKAGING JOHNNY LE’S PR KIT


Over the Styrofoam is plastic wrapping that has a QR code printed upon it. Using your IPhone or Smartreader feature on your cell phone, you take a picture of the QR code and the viewer will receive Johnny’s online business card. His contact information will be shown in their phone’s contact section.

QR CODE BUSINESS CARD JOHNNY LE’S PR KIT


The packaging unit contains three flash drives that house Johnny’s director reel, cinematography and online ‘zine, The Pear Juice Was Good. Each drive will also take the viewer to Johnny’s social media and personal web page.

FLASH DRIVE DIRECTOR REELS JOHNNY LE’S PR KIT

This flash drive contains Johnny’s online ‘zine, The Pear Juice Was Good. This drive will also take the viewer to Johnny’s personal social media site for ISSUU.com, his other ‘zines are also housed there.

THE PEAR JUICE WAS GOOD ‘ZINE JOHNNY LE’S PR KIT

This flash drive contains Johnny’s cinematography work. This drive will also take the viewer to Johnny’s personal social media sites.

CINEMATOGRAPHY REEL JOHNNY LE’S PR KIT

This flash drive contains Johnny’s director reel. This drive will also take the viewer to Johnny’s personal social media sites.

DIRECTOR REEL JOHNNY LE’S PR KIT


VIMEO WEBSITE JOHNNY LE’S PR KIT

BEHANCE WEBSITE JOHNNY LE’S PR KIT

This site contains Johnny’s video work. In the top left corner, the new signature has been applied to the site.

This site contains Johnny’s video and photo work. In the top left corner, the new signature has been applied to the site.

CARGO COLLECTIVE WEBSITE JOHNNY LE’S PR KIT This site contains Johnny’s video and photo work. In the top left corner, the new signature has been applied to the site.


The kit also incudes a self portrait poster of Johnny Le along with the new signature logo.

POSTER OF JOHNNY LE JOHNNY LE’S PR KIT


If Johnny Le’s photographs are shown at an established gallery that sells merchendise, this line can be used for sales.

LIMITED EDITION TOTE BAGS JOHNNY LE’S LINE


LIMITED EDITION TEE SHIRTS JOHNNY LE’S LINE If Johnny Le’s photographs are shown at an established gallery that sells merchendise, this line can be used for sales.


This brand book is a concept piece about a press kit that can be sent out to various clients Johnny has sought interest in. The business categories that Johnny Le is involved with is video directing and cinematography.

JOHNNY LE X REBRANDED ELIZABETH ATCHLEY


Johnny le + Logo brand book