2015 HONG KONG CLEANUP MEDIA CLIPPINGS REPORT
THANK YOU! 2015 SPONSORS AND PARTNERS 2015 marked the biggest year yet of the Hong Kong Cleanup, thanks in large part to the support of all our sponsors, media partners and suppor=ng organiza=ons. Over 75,600 people par=cipated in the 2015 Cleanup Challenge, collec=ng over 4.6 million kg of trash. Hundreds of thousands more were impacted by the educa=onal and engagement campaign and messaging throughout the region. We could not have done it without you. Organiser
Sponsors:
Media Partners:
Suppor6ng Partners:
Co-‐organiser
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CONTENTS PAGE 1. 2. 3. 4. 5. 6. 7.
Outdoor Media 4 Print Media 6 Online 38 Suppor6ng Organiza6ons 74 Below the Line 84 Official Merchandise 87 On-‐ground Events 90
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1. OUTDOOR MEDIA
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EASTERN HARBOUR TUNNEL BILLBOARD
Monthly traffic flow: 2,221,481 vehicles
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2. PRINT MEDIA
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Publica6on Reach: 60,000 readers/quarterly
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ECOZINE
REGISTER NOW
HKcleanup.org Sep 19 – Nov 1
Over 200,000 citizens have cleaned up more than 17 million pieces of trash from our urban areas, country trails, beaches, but much more needs to be done. We are challenging 5% of Hong Kong to get involved this year. Join us. Organiser:
Co-organiser: Co-organiser:
REGISTER NOW
HKcleanup.org Sep 19 – Nov 1
Sponsor: Sponsor:
Fall Issue - 2 x Full Page Ad, 1 x DPS 8
Over 200,000 citizens have cleaned up more than 17 million pieces of trash from our urban areas, country trails, beaches, but much more needs to be done. We are challenging 5% of Hong Kong to get involved this year. Join us. Organiser:
Co-organiser:
Sponsor:
ECOZINE
REGISTER NOW
HKcleanup.org Sep 19 – Nov 1
Over 200,000 citizens have cleaned up more than 17 million pieces of trash off our beaches, country trails and urban areas, but much more needs to be done. We are challenging 5% of Hong Kong to get involved this year. Join us. Organiser:
Co-organiser:
Winter Issue: 1 x Full Page Ad
9 Â
Sponsor:
Publica6on Reach: 150,000 readers/week
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HK MAGAZINE
Half Page Ad: September 25th, 2015 11
HK MAGAZINE
Half Page Ad: October 2nd, 2015 12
Publica6on’s reach: 3,768,048 readers/day
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ORIENTAL DAILY
Editorial: August 19th, 2015
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ORIENTAL DAILY
Editorial: September 16th, 2015
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ORIENTAL DAILY
Editorial: September 23rd , 2015
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ORIENTAL DAILY
¼ Page Ad: September 28th, 2015 17
ORIENTAL DAILY
Editorial: October 7th, 2015
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ORIENTAL DAILY
Editorial: October 21st, 2015
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ORIENTAL DAILY
Editorial: November 1st, 2015
20 Â
ORIENTAL DAILY
Editorial: November 18th, 2015
21 Â
ORIENTAL DAILY
Editorial: December 16th, 2015
22 Â
Publica6on’s reach: 104,148 copies/day
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SOUTH CHINA MORNING POST
¼ Page Ad: September 17th, 2015
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SCMP – POST MAGAZINE
Full Page Ad: September 27th, 2015
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Publica6on’s reach: 200,000+/daily
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THE STANDARD
¼ Page Ad: September 15th, 2015 27
THE STANDARD
¼ Page Ad: September 18th, 2015 28
Publica6on’s reach: 1,704,339 readers/day
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THE SUN
Editorial: August 19th, 2015 30 Â
THE SUN
Editorial: September 16th, 2015 31 Â
THE SUN
Editorial: September 23rd, 2015 32 Â
THE SUN
¼ pg Ad: September 28th, 2015 33
THE SUN
Editorial: October 7th, 2015 34 Â
THE SUN
Editorial: October 21st, 2015 35 Â
THE SUN
Editorial: November 1st, 2015 36 Â
THE SUN
Editorial: November 18th, 2015 37 Â
THE SUN
Editorial: December 16th, 2014 38 Â
3. ONLINE
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Reach: 800,000 visits/month
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ASIAXPAT
Dedicated Press Release: September 16th, 2015 41 Â
ASIAXPAT
Editorial coverage in news section of Web Page: September, 2015 42 Â
ASIAXPAT
Web Banner: October 6th – 13th, 2015 43
Reach: 16 million+ page views/day
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ON.CC
Editorial: August 19th, 2015 45 Â
ON.CC
Editorial: September 23rd, 2015 46 Â
ON.CC
Editorial: October 7th, 2015 47 Â
ON.CC
Editorial: October 21st, 2015 48 Â
ON.CC
Editorial: October 31st, 2015 49 Â
ON.CC
Editorial: October 31st, 2015 50 Â
ON.CC
Editorial: October 31st, 2015 51 Â
ON.CC
Editorial: November 18th, 2015 52 Â
ON.CC
Editorial: December 16th, 2015 53 Â
Reach: 20,000 people
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ECOZINE
Newsletter: September 14th, 2015 55 Â
ECOZINE
Newsletter: October 22nd, 2015 56 Â
ECOZINE
Newsletter: December 10th, 2015 57 Â
Reach: 60,000 visits/month
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SASSY MAMA
2,166 ac6ve online community members
Web banner (gif): September 17th – October 2nd, 2015 59
Reach: 2500+ facebook likes
60
THE GREEN RACE HK
2,166 ac6ve online community members
Partners page on website 61
THE GREEN RACE HK
2,166 ac6ve online community members
Business card 62
THE GREEN RACE HK
2,166 ac6ve online community members
Race bib 63
THE GREEN RACE HK
2,166 ac6ve online community members
Facebook Post – November 15th 2015 64
THE GREEN RACE HK
2,166 ac6ve online community members
Facebook post – December 18th, 2015 65
Reach: 14,300+ facebook likes
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LITTLE STEPS
2,166 ac6ve online community members
Editorial coverage: October 28th, 2015 67
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BRANDING IN ASIA
Editorial: October 19th, 2014 69
Unlimited Reach
70
SOCIAL MEDIA
4,563 active online community members
71 Â
SOCIAL MEDIA
72
SOCIAL MEDIA
73
4. SUPPORTING ORGANIZATIONS
74
Reach: 235+ members
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ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: October 27th, 2015 76
ITALIAN CHAMBER OF COMMERCE
Facebook Coverage: December 21st, 2015 77
ITALIAN CHAMBER OF COMMERCE
Website Flyer: October, 2014 78
ITALIAN CHAMBER OF COMMERCE
Photo Gallery with Hyperlink: October 27th, 2014 79
Reach: 1 million+ members globally
80
THE NATURE CONSERVANCY
Editorial: December 31st, 2015 81
Reach: 323,997 Facebook likes
82
OGILVY & MATHER
Facebook post – October 20th, 2015
83
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Posters x 200
85 Â
Postcards x 2000 (in English and Chinese) 86 Â
87
T-SHIRTS
2015 HKC Challenge T-shirts 88
REUSABLE BAGS
Reusable shopping bags used as gifts, prizes and souvenirs 89
90
FREE ECO SEMINARS
2015 Eco seminar dates: • Tuesday, September 8th, 2015 (1pm) • Tuesday, September 15th, 2015 (1pm) • Tuesday, September 22nd, 2015 (1pm) • Wednesday, October 7th, 2015 (1pm) • Tuesday, October 13th, 2015 (1pm) • Tuesday, October 20th, 2015 (1pm) • Tuesday, October 27th, 2015 (1pm)
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15TH ANNUAL HONG KONG CLEANUP CHALLENGE AWARDS
17th December, 2015 at KEE Club 92
15TH ANNUAL HONG KONG CLEANUP CHALLENGE AWARDS
Organiser:
Co-organiser:
Main Sponsor:
Sponsors:
Event Partners:
Media Partners:
17th December, 2015 at KEE Club 93 Â
Supporting Partners:
THANK YOU
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