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2015 HONG KONG CLEANUP MEDIA CLIPPINGS REPORT


THANK YOU! 2015 SPONSORS AND PARTNERS 2015 marked  the  biggest  year  yet  of  the  Hong  Kong  Cleanup,  thanks  in  large  part  to   the  support  of  all  our  sponsors,  media  partners  and  suppor=ng  organiza=ons.       Over  75,600  people  par=cipated  in  the  2015  Cleanup  Challenge,  collec=ng  over     4.6   million   kg   of   trash.   Hundreds   of   thousands   more   were   impacted   by   the   educa=onal  and  engagement  campaign  and  messaging  throughout  the  region.   We  could  not  have  done  it  without  you.       Organiser  

   

Sponsors:

   

Media Partners:    

   

Suppor6ng Partners:          

Co-­‐organiser

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CONTENTS PAGE 1.  2.  3.  4.  5.  6.  7. 

Outdoor Media                4   Print  Media                  6   Online                              38   Suppor6ng  Organiza6ons                        74   Below  the  Line                                                                                                                            84   Official  Merchandise                                          87   On-­‐ground  Events                          90  

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1.  OUTDOOR MEDIA

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EASTERN HARBOUR TUNNEL BILLBOARD

Monthly traffic flow: 2,221,481 vehicles

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2. PRINT MEDIA

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Publica6on Reach:  60,000  readers/quarterly  

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ECOZINE

REGISTER NOW

HKcleanup.org Sep 19 – Nov 1

Over 200,000 citizens have cleaned up more than 17 million pieces of trash from our urban areas, country trails, beaches, but much more needs to be done. We are challenging 5% of Hong Kong to get involved this year. Join us. Organiser:

Co-organiser: Co-organiser:

REGISTER NOW

HKcleanup.org Sep 19 – Nov 1

Sponsor: Sponsor:

Fall Issue - 2 x Full Page Ad, 1 x DPS 8

Over 200,000 citizens have cleaned up more than 17 million pieces of trash from our urban areas, country trails, beaches, but much more needs to be done. We are challenging 5% of Hong Kong to get involved this year. Join us. Organiser:

Co-organiser:

Sponsor:


ECOZINE

REGISTER NOW

HKcleanup.org Sep 19 – Nov 1

Over 200,000 citizens have cleaned up more than 17 million pieces of trash off our beaches, country trails and urban areas, but much more needs to be done. We are challenging 5% of Hong Kong to get involved this year. Join us. Organiser:

Co-organiser:

Winter Issue: 1 x Full Page Ad

9 Â

Sponsor:


Publica6on Reach:  150,000  readers/week  

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HK MAGAZINE

Half Page Ad: September 25th, 2015 11


HK MAGAZINE

Half Page Ad: October 2nd, 2015 12


Publica6on’s reach:  3,768,048  readers/day  

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ORIENTAL DAILY

Editorial: August 19th, 2015

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ORIENTAL DAILY

Editorial: September 16th, 2015

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ORIENTAL DAILY

Editorial: September 23rd , 2015

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ORIENTAL DAILY

¼ Page Ad: September 28th, 2015 17


ORIENTAL DAILY

Editorial: October 7th, 2015

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ORIENTAL DAILY

Editorial: October 21st, 2015

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ORIENTAL DAILY

Editorial: November 1st, 2015

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ORIENTAL DAILY

Editorial: November 18th, 2015

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ORIENTAL DAILY

Editorial: December 16th, 2015

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Publica6on’s reach:  104,148  copies/day  

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SOUTH CHINA MORNING POST

¼ Page Ad: September 17th, 2015

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SCMP – POST MAGAZINE

Full Page Ad: September 27th, 2015

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Publica6on’s reach:  200,000+/daily  

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THE STANDARD

¼ Page Ad: September 15th, 2015 27


THE STANDARD

¼ Page Ad: September 18th, 2015 28


Publica6on’s reach:  1,704,339  readers/day  

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THE SUN

Editorial: August 19th, 2015 30 Â


THE SUN

Editorial: September 16th, 2015 31 Â


THE SUN

Editorial: September 23rd, 2015 32 Â


THE SUN

¼ pg Ad: September 28th, 2015 33


THE SUN

Editorial: October 7th, 2015 34 Â


THE SUN

Editorial: October 21st, 2015 35 Â


THE SUN

Editorial: November 1st, 2015 36 Â


THE SUN

Editorial: November 18th, 2015 37 Â


THE SUN

Editorial: December 16th, 2014 38 Â


3. ONLINE

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Reach: 800,000  visits/month  

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ASIAXPAT

Dedicated Press Release: September 16th, 2015 41 Â


ASIAXPAT

Editorial coverage in news section of Web Page: September, 2015 42 Â


ASIAXPAT

Web Banner: October 6th – 13th, 2015 43


Reach: 16  million+  page  views/day  

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ON.CC

Editorial: August 19th, 2015 45 Â


ON.CC

Editorial: September 23rd, 2015 46 Â


ON.CC

Editorial: October 7th, 2015 47 Â


ON.CC

Editorial: October 21st, 2015 48 Â


ON.CC

Editorial: October 31st, 2015 49 Â


ON.CC

Editorial: October 31st, 2015 50 Â


ON.CC

Editorial: October 31st, 2015 51 Â


ON.CC

Editorial: November 18th, 2015 52 Â


ON.CC

Editorial: December 16th, 2015 53 Â


Reach: 20,000  people  

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ECOZINE

Newsletter: September 14th, 2015 55 Â


ECOZINE

Newsletter: October 22nd, 2015 56 Â


ECOZINE

Newsletter: December 10th, 2015 57 Â


Reach: 60,000  visits/month  

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SASSY MAMA

2,166 ac6ve  online   community  members  

Web banner (gif): September 17th – October 2nd, 2015 59


Reach: 2500+  facebook  likes  

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THE GREEN RACE HK

2,166 ac6ve  online   community  members  

Partners page on website 61


THE GREEN RACE HK

2,166 ac6ve  online   community  members  

Business card 62


THE GREEN RACE HK

2,166 ac6ve  online   community  members  

Race bib 63


THE GREEN RACE HK

2,166 ac6ve  online   community  members  

Facebook Post – November 15th 2015 64


THE GREEN RACE HK

2,166 ac6ve  online   community  members  

Facebook post – December 18th, 2015 65


Reach: 14,300+  facebook  likes  

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LITTLE STEPS

2,166 ac6ve  online   community  members  

Editorial coverage: October 28th, 2015 67


68


BRANDING IN ASIA

Editorial: October 19th, 2014 69


Unlimited Reach  

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SOCIAL MEDIA

4,563 active online community members

71 Â


SOCIAL MEDIA

72


SOCIAL MEDIA

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4. SUPPORTING ORGANIZATIONS

74


Reach: 235+  members  

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ITALIAN CHAMBER OF COMMERCE

Facebook Coverage: October 27th, 2015 76


ITALIAN CHAMBER OF COMMERCE

Facebook Coverage: December 21st, 2015 77


ITALIAN CHAMBER OF COMMERCE

Website Flyer: October, 2014 78


ITALIAN CHAMBER OF COMMERCE

Photo Gallery with Hyperlink: October 27th, 2014 79


Reach: 1  million+  members  globally  

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THE NATURE CONSERVANCY

Editorial: December 31st, 2015 81


Reach: 323,997  Facebook  likes  

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OGILVY & MATHER

Facebook post – October 20th, 2015

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Posters x 200

85 Â


Postcards x 2000 (in English and Chinese) 86 Â


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T-SHIRTS

2015 HKC Challenge T-shirts 88  


REUSABLE BAGS

Reusable shopping bags used as gifts, prizes and souvenirs 89  


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FREE ECO SEMINARS

2015 Eco seminar dates: •  Tuesday, September 8th, 2015 (1pm) •  Tuesday, September 15th, 2015 (1pm) •  Tuesday, September 22nd, 2015 (1pm) •  Wednesday, October 7th, 2015 (1pm) •  Tuesday, October 13th, 2015 (1pm) •  Tuesday, October 20th, 2015 (1pm) •  Tuesday, October 27th, 2015 (1pm)

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15TH ANNUAL HONG KONG CLEANUP CHALLENGE AWARDS

17th December, 2015 at KEE Club 92


15TH ANNUAL HONG KONG CLEANUP CHALLENGE AWARDS

Organiser:

Co-organiser:

Main Sponsor:

Sponsors:

Event Partners:

Media Partners:

17th December, 2015 at KEE Club 93 Â

Supporting Partners:


THANK YOU  

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Hong Kong Cleanup 2015 Media Clippings  
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