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The Hong Kong Cleanup 2016 Report

Hong Kong Cleanup | +852 2868 5585 | | Room 107, Kai Wong Commercial Bldg, 222 Queens Road Central, Hong Kong 1

Table of Contents

A Word From Our Goodwill Ambassadors


Executive Summary


Introduction The Issue of Trash Background Information

6 9 13

The 2016 Hong Kong Cleanup The Challenges The Hong Kong Cleanup offers several types of challenges for the public to choose from: 2016 Timeline How It Works Cleanup Training & Materials Official Hong Kong Cleanup Merchandise Data Collection Media and Outreach Local Partnerships: Coastal Watch Wraps Up

16 16 16 17 18 19 20 21 22 26

Zero Waste Week 2016


ICC 2016 International Meeting & Cleanup The 16th Annual Hong Kong Cleanup Awards Ceremony Our Partners

29 31 34

2016 Results and Findings Data Highlights

37 40

Team Testimonials


Recommendations Part 1: Public and Private Sectors Part 2: Nurturing the zero waste conversation Part 3: Everyday Actions

43 43 45 46

Appendix 1: Team Participation


Appendix 2: 2016 Challenge Winners 1. Country and City Cleanup Challenge 2. Coastal Cleanup Challenge

51 51 52

Appendix 3: Media Clippings


Appendix 4: Acknowledgments & Sources



A WORD FROM OUR GOODWILL AMBASSADORS “People around the world, in association with great organizations both big and small, are cleaning up our oceans one piece of trash at a time. But we can’t rely on these wonderful groups to do all of the work. The solutions are not only about reacting to the problem. We need prevention. And I hope you’ll start today. Because an individual action, multiplied by millions, creates global change. Together, we can clean up our ocean…for our children, and their children.” - Jack Johnson, Singer "The Hong Kong Cleanup is a great showcase of Hong Kong’s strong spirit of community and collaboration, and what a positive effect it has on the environment when we all work together. I’m so excited to be a part of such an important movement and am proud of the amazing achievements of this year’s community actions – over 5.5 million kg of trash removed from our environment, wow! Well done on your highly successful 16th year!" - Daniel Wu, actor and director “I am so happy to see the increasing number of corporations, schools, NGOs, government departments and community groups who are standing up for our environment and getting hands-on about it, through activities like beach and trail cleanups. With over 80,000 people taking an active role this year, I am confident that awareness about the importance of waste reduction will continue to spread. Thank you to all those who volunteered this year, and to Hong Kong Cleanup for making it possible. This kind of initiative gives me hope for the future!” - Lisa Selesner-Wu, TV presenter, model “We are proud to be ambassadors for the Hong Kong Cleanup, it’s a cause close to our hearts as nature lovers. This year we were thrilled to support and to be presenting the 2016 awards to winning volunteer teams. The best thing about presenting the awards was seeing how motivated the teams were to tackle the issue of marine debris and inspire other members of their organizations to do the same. We love being a part of something that engages our community and makes a tangible difference to environment." - Jocelyn and Anthony Sandstrom, Actors, models 3

EXECUTIVE SUMMARY The well-loved Hong Kong Cleanup, on behalf of Ocean Conservancy’s International Coastal Cleanup, is the region’s largest environmental hands-on initiative. Its 16th annual Hong Kong Cleanup Challenge, organized by Ecozine, was a success; with enthusiastic volunteers from all walks of life, and stronger corporate participation than ever, a record-breaking year was again achieved. The challenge season ran for a duration of 12 weeks, from the 1st of September to the 1st of December. During the 2016 Cleanup Challenge period, 80,210 people cleaned up an estimated 5,567,680 kg (or 48,070,857 pieces) of trash from 1,696 km of shorelines, country park trails and city streets – representing an increase in participation since 2015, and a new record overall.

After a summer that drew global headlines for the influx of debris on local shores, tens of thousands of participants from hundreds of companies from all sectors took part in the 12-week challenge, including Barclays, Bank of America Merrill Lynch, Bloomberg, BNP Paribas, Calvin Klein, Hitachi, Nomura, Pure International, and The Economist, as well as schools, government departments, families, community groups, thought leaders and celebrities from across the territory. In addition to the Cleanup Challenge, this year saw the successful return of Ecozine’s Zero Waste Week in November, involving numerous on-ground events and a successful region-wide pledge campaign that engaged thousands. We also proudly hosted a global meeting for International Coastal Cleanup (ICC) coordinators in November, upon invitation by our global partner, The Ocean Conservancy, on the occasion of the ICC’s 30th anniversary. Contributing to our success this year were over 30 local and international media partners, sponsors and other supporting organizations. Our relationships with the government and other NGOs increased in strength, and celebrity support also helped to drive greater awareness and action. Statistics show that over the years, Hong Kong people have become more, not less, wasteful. In the past 30 years, our municipal solid waste increased by nearly 80% while our population grew by 36% – meaning that there are not only more people throwing things away, but each of us is throwing away 30% more than we did 30 years ago. Globally, a significant study recently showed that of 192 countries, China – including Hong Kong – was ranked number 1 in terms of mismanaged plastic waste entering the ocean. The vast quantity of trash produced in Hong Kong, together with the limited land available for waste infrastructure, namely landfills, means we are facing a serious trash crisis. Our three remaining landfills are almost at capacity and the last one is expected to be full by 2019. Plastic continues to present a major threat; the ubiquitous substance can be found not just in our landfills, streets and hiking trails but in the most remote, untouched natural places, inside the stomachs of our wildlife – and even in our bloodstream, affecting our health in ways only being studied now. 4

During the Challenge, the Hong Kong Cleanup held regular cleanup training seminars, and at the end of the season all teams were invited to join the 16th Annual Hong Kong Cleanup Challenge Awards, announcing the data results and recognizing the winning teams in various categories such as Best Team Spirit, Most Trash Collected and Weirdest Item Found. Notable winners included Barclays, Nomura, Pure Group, and Calvin Klein (see Appendix for full list). Volunteers collected valuable data at each organised cleanup. The result show that microdebris – primarily tiny pieces of plastic and foam – were the most prevalent item (45% of the total trash collected), following closely by other types of disposable plastic products, such as plastic water bottles and their caps (16.1% of total trash collected). Polystyrene in all forms, from industrial fishing boxes to takeaway food packaging, to broken pieces and tiny fragments, dominates the coastal landscape in particular, while country park trails are plagued by plastic food wrappers, and cigarette butts litter the city streets. The volume of all the waste collected was astonishing for a geographic coverage, and time period that was, by and large, a fraction of the reality. This, and other data – both statistic and anecdotal – refutes a recent government statement that marine debris is not a concern, and corresponds with widespread reports of an increase in coastal debris this year, as highlighted in local and international media during the summer period, when heavy rains and wind direction washed up a seldom-seen volume of debris from Hong Kong and the Pearl River Delta. As always, the Cleanup team was proud to collaborate with a number of groups through initiatives such as WWF’s CoastalWatch, and the Clean Shorelines Working Group, a government-led initiative with NGO partnership. We stood in support of widespread local action such as the Aberdeen Harbour cleanup series and a regioal cross-border cleanup event hosted at Hong Kong’s Lung Kwu Tan. Based on this year’s observations, we continue to recommend stronger government action in terms of increased cleaning efforts, swift introduction of waste charging, better education and recycling infrastructure, and adoption of stronger legislation. We also urge the community and its leaders to take reference from other countries and cities who have successfully implemented bans or restrictions on harmful products such as polystyrene, plastic microbeads, disposable water bottles and plastic bags. We will continue to work with all sectors to create the change that is needed to resolve this issue.

Team Moet and Hennessy posing with rubbish removed from Big Wave Bay.


INTRODUCTION The Hong Kong Cleanup is a 16-year strong community-based environmental campaign organized by Ecozine, on behalf. It focuses on action and awareness, mobilizing citizens to protect the environment through the 4 R’s: rethink, reduce, reuse and recycle. The campaign brings together businesses, community groups, schools, government and individuals in a range of educational activities and cleanup programmes. Launched in 2000, the Hong Kong Cleanup has evolved over the years to become a well-loved event and a household name, growing from just 50 volunteers the first year to over 80,000 participants this past season! The record-breaking 2016 Hong Kong Cleanup Challenge proved to be an eye-opening experience for many, leaving participants more determined than ever to tackle the pressing environmental issue of trash at both a local and global level. Hong Kong Cleanup Challenge participants are engaged in first-hand learning about the human-created problems of land-based litter, plastic pollution, habitat destruction and toxic debris and discover that the solutions are within their grasp. With year-round education campaigns, partnerships, and community cleanups, a primary aim is to provide businesses, students, the wider community and policymakers with a better understanding of the problems associated with littering, over-consumption and waste, as well as to encourage publicprivate partnerships aimed at finding and employing sustainable solutions.

Cleanup volunteers are encouraged to focus on Hong Kong’s non-gazetted beaches, such as Lung Ha Wan, shown here.


The 2016 Hong Kong Cleanup Challenge incorporated three types of team challenges: the now 16-year established Coastal Cleanup, which focused on beaches and coastal areas; the Country Cleanup, targeting country parks and hiking trails; and the City Cleanup, which focuses on our litter-plagued city streets and urban areas. The Hong Kong Cleanup is part of a much larger global initiative, as the official Hong Kong coordinator for Ocean Conservancy’s International Coastal Cleanup (ICC). As such, the Hong Kong Cleanup shares data, best practise, and key learnings with other coordinators the world over, helping to drive change globally. Data collected at every local cleanup is contributed to the Ocean Trash Index, the world’s largest database on marine debris. In the past three decades, more than 225 million items of trash have been logged and removed from our beaches and waterways by more than 11.5 million volunteers. Our Hong Kong Cleanup’s mission is threefold: 1. To empower Hong Kong citizens to become active agents in keeping our beautiful coastal areas, country parks and city streets safe, clean and trash free. 2. To increase awareness and instil a level of understanding that communities are pivotal to changing attitudes towards environmental protection. 3. To support positive, progressive legislation related to waste management, littering and pollution, and for environmental sustainability to become a greater priority for Hong Kong policymakers. No single event or organization can solve the issue of waste alone; the Hong Kong Cleanup recognises that it is up to us all – individuals, families, schools, communities, governments, NGOs and corporations – to take a role in creating a cleaner environment, and minimising the pressure faced by our city and planet from our excessive consumption and disposable lifestyles.


Ocean Conservancy recognizes Hong Kong’s global participation numbers last year, awarding us 4 place


There are several characteristics that specially distinguish the Hong Kong Cleanup: • We develop and execute a year-round education platform comprising events, media strategy and community engagement, and increasingly focused on source reduction. • Data is collected at every volunteer Cleanup and used to create reports such as this one, to inform policies and to develop strategies for change. • We align with a global movement as Hong Kong’s Official Coordinator for Ocean Conservancy’s International Coastal Cleanup

Data collected through Hong Kong Cleanup Challenge events contribute to local and global assessments, such as this depiction of the top items litterling our oceans. The Hong Kong Cleanup’s ongoing success is based on a three-point execution strategy: Education: The educational campaign is promoted through a wide range of media channels as well as working closely with schools, government and supporting organizations, to broaden the reach and impact of the message of how and why to reduce excess waste and litter. Participation: We provide the management, tools and information and empower citizens to lead community cleanups and join the Challenge, because hands-on participation is the key to understanding the problem of littering and debris. By experiencing it first-hand, volunteers gain true awareness of the issue. Driving change: Our team advocates and supports government policy for sustainable, integrated waste management, and for environmental education to become a greater priority. The steady growth in Cleanup participation indicates to government, industry and the world that the Hong Kong community is willing to take action and lead the way for a cleaner environment. 8

The Issue of Trash A Global Perspective Ocean trash, in particular plastic marine debris, is a global issue that affects human health and safety, endangers marine wildlife and costs nations countless millions in wasted resources and lost revenue. Recent studies have estimated the amount of marine debris entering the ocean each year to be at least 8 million tonnes – or the equivalent to the contents of one garbage truck every minute. With global populations on the rise and countries continuing to develop, a 2015 study by Jenna R. Jambeck et. al. predicts that we will reach a global “peak waste” by 2100. The report calculates that current coastal populations create an estimated 2.5 billion metric tonnes (MT) of municipal waste each year, 11% (275 million MT) of which is plastic. Due to the sheer volume of waste being processed and transported on a daily basis, combined with the fact that a large proportion of countries mismanage their waste through littering and inadequate disposal in open dumps or uncontrolled landfills, inevitably trash is making its way into the natural environment and this is happening at an unsustainable rate. China, including Hong Kong, was ranked number 1 out of the 192 countries that border the ocean, in terms of mismanaged plastic waste generated by populations living within 50 km of the coastline. China, followed closely by other countries in Asia (Indonesia, Philippines, Vietnam and Sri Lanka) thereby poses the largest threat to our marine ecosystems where plastic marine debris is concerned.

Estimated mass of mismanaged plastic waste in millions of metric tonnes MT generated in 2010 by populations

living within 50km of the coastline [Jambeck, J et al]. Over the past fifteen years, one fact has become unavoidable in the data collected by Cleanup volunteers worldwide: single-use disposable plastic remains the greatest culprit. The statistics are stark: • Plastic is a non-biodegradable, highly durable material designed to last forever; however, with plastic packaging being the largest application of this material, roughly 33% of plastic produced is used just once and then thrown away. • Approximately 95% of plastic packaging material, or US $80-$120 billion dollars worth, is lost to the economy after a short first use. 9

• Due to their chemical properties, most plastics that do get recycled are converted into lower-value versions, or ‘downcycled’, meaning they will eventually become poorer grade and unrecyclable • Many plastics such as microbeads cannot be recovered for recycling, and enter our environment where they remain for hundreds of years posing a great threat to it’s health. • Plastic threatens over 700 species of animals and birds when mistakenly confused for food or causing entanglement, both of which can lead to their suffering and death. • Plastic attracts other pollutants making them even more toxic if ingested by wildlife. • Plastic is costing the global economy billions through its negative impact on tourism, recreation, health and the environment. • Over 90% of plastics produced are derived from virgin fossil feedstocks, representing ~6% of global oil consumption – equivalent to the oil consumption of the global aviation sector. • If plastic usage continues at this rate, it will account for 20% of total oil consumption and 15% of the global annual carbon budget by 2050. As a result of their unique, unrivaled properties together with their low cost, plastics have secured their stronghold in our global economy. Since the Second World War, humans have made enough plastic to coat the earth in cling film, which is pretty much what we have done. Research shows plastic can be found on the ocean floor, beaches of remote islands, buried underground in landfills, floating in the polar regions, inside the stomachs of our wildlife and even in our bloodstream. Despite the benefits of plastic, the degree to which we have polluted our environment with this highly damaging material is cause for great concern. Plastic production will only increase as more ways are found to replace durable products with disposable. The world's waste management and recycling infrastructure simply cannot keep pace with our rate of consumption and waste creation, meaning plastic will continue to be mismanaged and find its way into our environment by the millions of tonnes.

Global flows of Plastic Packaging Materials show how little material is actually recycled, and how much of it ends up in landfill and the environment.


A Local Perspective July this year witnessed what many believe was an all-time high for coastal debris in Hong Kong, with unprecedented amount of trash washing up on beaches across the region. Government reports acknowledged the issue, noting that “the prevailing wind (i.e. south-westerly in wet season) has had marked effect on refuse accumulation”, and that the relevant departments had “enhanced their cleaning services by deploying more manpower and increasing the cleaning frequency.” While it is likely that the sources of debris were varied, the influx drew attention from many global and local media outlets. Many pundits linked the issue to Wailingding, Mainland China’s now-infamous “island of trash” near Hong Kong’s shores. Although it is good for global media to highlight the local issue, it is noted that rather than pointing fingers, Hongkongers urgently need to look at our own waste disposal and management. The majority of debris washing up on Hong Kong coastlines is produced locally. Given that most marine refuse is composed of plastic and disposable goods, reduction of these products is critical.

“Tide of Trash Swamping Hong Kong Beaches” – SCMP “Hong Kong's Growing Garbage Epidemic” - Reuters “Hong Kong Searches for Culprit as Garbage Piles High on Beaches” – New York Times “'Unprecedented' Trash from China swamps Hong Kong beaches” – CNN

Meanwhile, over the years, Hong Kongers have become increasingly wasteful in our habits and consumption. In the past 30 years, our municipal solid waste (MSW) disposal increased by nearly 80% while our population grew by 36% - meaning that there are not only more people throwing things away, but each of us is throwing away 30% more than we did 30 years ago. The vast quantity of trash produced in Hong Kong, together with the limited land available for waste infrastructure, namely landfills, indicate a potentially serious trash crisis. Our three remaining landfills are almost at capacity with the South East New Territories (SENT) Landfill now only accepting construction waste and the other two anticipated to be full by 2019. Though behind schedule, the Hong Kong government continues to apply the steps and principles outlined in 2013’s Blueprint for Sustainable Use of Resources, 2013-2022. This plan outlines the current situation in Hong Kong, where the per capita disposal rate of MSW is higher than in other Asian cities including such Taipei, Seoul and Tokyo, and maps out actions and waste management solutions such as 11

increased recycling and organic waste treatment, and strategies to reduce our overall waste production from 1.27 kg per day to 0.8 kg or below per capita, per day by 2022.

The composition of Hong Kong’s municipal waste in 2014.

A few of the measures within the Blueprint include: Integrated Waste Management Facility: The controversial MSW incinerator will go ahead on Shek Kwu Chau Island, with work on the site expected to start in Q2 of 2018. While the government maintains that this is an important step in reducing the pressure on our landfills, the plan has been ongoingly met with opposition from local green groups, who fear the negative environmental and human health consequences and raise concerns that it will not incentivise the public to sort waste at the source. Nevertheless, the $18.24 billion project was approved and tender documents issued in late 2016. Food Waste Management Strategy: Roughly 40% (3,600 tonnes) of the 9,000 tonnes of MSW that goes to landfill each day consists of food waste (90%),and other organic materials. In 2014, the Environment Bureau released “A Food Waste & Yard Waste Plan for Hong Kong 2014-2022”. The Plan outlines the four strategies to tackle food waste: reduction at source, reuse and donation, recyclable collection, and turning food waste into energy. This past year, the Government continued it efforts in reducing Hong Kong’s food waste through public education and awareness activities such as The Food Wise Eateries Scheme, launched in 2015, and the continued development of a large-scale organic waste treatment facility in Siu Ho Wan, scheduled for commissioning in 2017. Waste Charging Scheme: The Government has continued to pursue the implementation of a municipal waste charging scheme; In addition to drafting legislation, is now undertaking measures complementary to the charging scheme, and the Environmental and Conservation Fund has earmarked $50 million to fund community involvement programmes to prepare the community for the implementation of the charging scheme.


Background Information Coastal Regions

Hong Kong’s coastlines look good from afar… But up close, their condition is far from good.

Hong Kong is a region of islands – more than 260 of them. As such, its total coastlines comprise roughly 1,190 km. That’s a lot for a small area, and it give us a unique opportunity to have close-up observation of the effects – and causes – of marine debris, as it washes up along these areas. In Hong Kong, over 80% of coastal and marine debris is land-based, consisting mostly of everyday household items like food wrappers, plastic bottles and plastic bags. Currently, Hong Kong’s Leisure and Cultural Services Department manages 41 gazetted beaches on Hong Kong Island and across the New Territories and outlying islands. They are cleaned multiple times per day, and visitors to such beaches might believe that our coastline is clean, due to the diligent work of city employees to maintain these areas. However, Hong Kong’s many ungazetted sandy and rocky shorelines reflect more accurately the condition of the sea around us. With each tide, trash is left on the shore, sometimes leaving a wake of refuse knee-deep, and other times depositing only a film of micro-plastics, impossible to fully remove and, over time, extremely damaging to fragile coastal ecosystems. Country Parks Every year millions of people enjoy our country parks for activities such as hiking, leisure walking, fitness exercises, barbecuing, family picnics, camping, and other recreational activities. In the last year, the Agriculture, Fisheries and Conservation Department (AFCD) reported 13 million people visited the country parks and special areas of Hong Kong – over a million more than just three years ago. An increase in the popularity of train-running and hiking events in recent years has also led to increased traffic on country park trails throughout the year and peaking in the temperate fall months. The ongoing and increasing popularity of Hong Kong’s hiking trails, both with locals and with overseas visitors, is for good reason; the region offers a varied landscape, ranging from sandy beaches to woodlands and mountain ranges, open grassland and a variety of scenic vistas rarely, if ever, matched in so small a geography. Undeveloped countryside comprises 75% of the region, and 40% is designated protected country park. A total of 24 country parks have been reserved for the purposes of nature 13

conservation, countryside recreation and outdoor education, and there are currently 22 special areas created mainly for the purpose of nature conservation. With so many visitors enjoying the natural beauty of Hong Kong, unfortunately a great deal of trash gets left behind. Barbeque sites and the surrounding areas suffer particularly high volumes of trash, as do the more popular hiking trails seasonally as people train for the many races that take place. The AFCD reported over 3,800 metric tonnes of trash were removed from country parks last year, and have launched a public awareness campaign, "Take your litter home", whilst implementing plans to reduce the number of waste bins in country parks to 250.

Volunteers enjoy a beautiful hike while cleaning trash from a popular trail on Hong Kong Island.


Urban Areas Every day in Hong Kong, more than 10,300 street cleaners and contracted workers manually sweep our streets and public areas, removing copious amounts of litter and trash. Waste originating from our homes, schools and city streets is bagged and sent to already-full landfills, or swept down storm drains and washed out to sea. As a result of this very efficient management and removal, many people have the perception that Hong Kong is clean and are not aware of the excessive trash issue that we face. Yes despite this service, or perhaps because of its very convenience and dependability, our city streets are heavily littered with trash on a daily basis. While we often do not see it, the quantity of refuse in Hong Kong’s streets, alleys, gutters and storm drains is large, and has increased in recent years – possibly as a result of the tremendous pressure on the entire waste chain caused by the sheer volume of waste being produced every day. This vast amount of urban debris must be reduced, as it is a strain not only on our economy and the city’s infrastructure, but on the very ecosystems that sustain us. An unfortunate amount of the waste produced within the city ends up washed-up across our beautiful coastlines, afloat in the ocean, or littered throughout our natural environment.

Students from Lingnan Dr Chung Wing Kwong Memorial Secondary School on their annual City Cleanup.


THE 2016 HONG KONG CLEANUP The Challenges The Hong Kong Cleanup offers several types of challenges for the public to choose from: Coastal Cleanup Challenge With its expansive coastal areas, fishing and shipping industries, marinas, boating and water sports, Hong Kong has a special relationship with the marine environment and as such it is vital for us to take part in its protection. With the ocean “downhill from everything”, it is the last resting place of much land-generated trash. Beach cleanups bring awareness to the vast and vital issue of marine debris and allow participants to engage with our beautiful coastal ecosystems.

Country Cleanup Challenge Hong Kong’s country parks are one of our most valuable assets. They offer not only beautiful vistas and recreational activities such as hiking, cycling and camping, but also absorb carbon dioxide and are home to many species of wildlife. Detrimental amounts of litter and trash can be found in all of our country parks and the issue needs to be addressed. Cleanups educate about littering and its effect on the natural world we all need and enjoy.

City Cleanup Challenge Each day thousands of tonnes of trash from our homes, offices, schools and neighbourhoods is bagged and sent to already-full landfills, or swept down storm drains and washed out to sea. We need to reassess our urban behaviour and stop trash at the source. Cleaning our city streets, offices homes and schools provides an eye opening experience for many.


2016 Timeline The annual Hong Kong Cleanup effort is a yearlong one, culminating with the Challenge activities each fall. As such, our team works January - January, this year adhering to the below timeline:

Jan-Dec: Campaigns, corporate talks, public education

Jun-Aug: Team signups and marketing campaign

Feb-May: Finalise media plan and event logistics plan

Jan-Jun: Approach and con;irm 2016 HKC partners

June: World Environmen t Day, kickoff of team registrations

Sep-Dec: Cleanup Challenge season

Nov: ICC Global Coordinators Meeting

Nov: Zero Waste Week

Dec: Write and publish 2016 report

Dec: HKC Awards Ceremony and press conference


How It Works The 2016 Cleanup season took place over a 12-week period, starting on September 1st and completing on December 1st. This year the challenged engaged an estimated total of more than 80,000 participants – an increase of roughly 5,000 over last year’s participation. Team participation in the Cleanup Challenge represents a broad cross-section of the Hong Kong community. Teams represent all walks of life, including students and teachers from local and international schools, staff from businesses, chambers of commerce, Consulates, NGOs and charities, families, recreational activity groups, government departments, clubs, organisations and celebrities. The simple 3-step participation process, managed by the Ecozine team, works as follows: 1. Sign up a team Individuals wanting to organise a team cleanup simply choose a site and date, then visit the registration form at and enter their details. Upon signing up, they become a “team captain” and receive a confirmation email and instructions from the Hong Kong Cleanup team. A nominal registration fee was successfully introduced this year to help support the administrative management of teams. 2. Attend a cleanup training session All team captains have the opportunity to attend a free seminar, held weekly throughout the season. As well as learning about the issue and the how-to of successful participation, volunteers attending the briefings can also ask questions, collect their free educational materials, data tools and registration pack, meet other participants in a friendly environment. 3. Go clean Hong Kong! On their chosen date, the team cleans their chosen beach, street, trail, school, home or office, using the checklists and data collection materials provided by Ecozine. Once the cleanup is complete, they are reminded to return their cleanup data to Ecozine, both for the annual report and for the competitions. At the end of the season, team captains are invited to attend an award ceremony where winning teams are recognised for their achievements.


Cleanup Training & Materials

Each year the HKC team holds a series of cleanup training seminars for registered team captains to attend. Vinex Wine Academy generously hosted the location for this year’s seminars at their convenient location in Wan Chai. At each of the eight regularly scheduled seminars, guests were able to: • Watch an informative presentation about the issues and the solutions • Get tips on having a safe, meaningful and memorable cleanup event • Learn about the importance of data collection and how to do it effectively • Receive materials for promoting and executing a successful Cleanup • Meet other teams and share about experiences • Win lucky draw prizes sponsored generously by our Prize Partners

With a continued effort to go ‘paperless’ this year, each volunteer team captain was provided with detailed information on where to access and download all the necessary documents on our website instead of paper handouts. The online 2016 Cleanup kit contains:

• • • •

Standardised data cards (mandatory) Detailed Cleanup guides Safety, material and operational checklists Volunteer registration and waiver forms

• • • •

Participant award certificates Cleanup posters and postcards Printable education materials Educational videos


Official Hong Kong Cleanup Merchandise The 15th Annual Cleanup was easily recognisable around the region, not only via our iconic logo and marketing campaign, but through eye-catching merchandise including t-shirts, water bottles, and reusable drawstring bags that can be enjoyed long after the cleanup is over. Both items were sponsored by Tsunami Sport, a company that recycles plastic from disposed water bottles into fibre for their Eco Fit line of high-performance team sportswear.

The 2016 HKC t-shirts and water bottles were made from 100% recycled plastic bottles!

Limited-edition reusable water bottles were distributed as part of the Team Captain registration pack. 20

Data Collection

All volunteer cleanup participants are provided with globally standardized data cards to record the types and quantities of trash they collect at their Cleanups. Throughout the Cleanup season, the Ecozine team retrieves, analyses and compiles the data. At the end of the season, the compiled data is used to publish this detailed report, which is shared with media, sponsors, teams and highlights the particular results and findings pertinent to Hong Kong. This report is also made available to educational institutions, government and the wider public electronically. The research findings are used to develop outreach and education materials and to influence government policy in addressing the issues illustrated by the data. The local data is also contributed to Ocean Conservancy’s Ocean Trash Index, the world’s largest database on marine debris. In the past three decades, more than 225 million items of trash have been logged and removed from our beaches and waterways by more than 11.5 million volunteers.

Our data cards are based on global standards, and tailored for Hong Kong’s particular requirements


Media and Outreach

Award-winning agency, Ogilvy & Mather, created a highvisibility campaign for the 2016 Cleanup Challenge focusing this year on the specific issue of plastic pollution.

The Campaign The 2016 Hong Kong Cleanup marketing campaign was designed by the talented team at Ogilvy & Mather, and delivered the key message “Stop the Silent Killer”, addressing the issue of plastic pollution which is critical both in Hong Kong and around the world. The aim of the Hong Kong Cleanup Challenge marketing campaign is to raise awareness of, and participation in, the Cleanup Challenge and in daily life, as well as to connect the target audience with the issue and to acknowledge the event’s local partners and sponsors. This year’s campaign was displayed widely in various print media and online platforms. The placement of advertisements was supported by extensive editorial coverage both in print and online. Additional media partners covered various demographics and sectors of the public in order to maximise the reach. Above the line advertising was rolled out crossmedia, reaching target attendees at multiple touch-points, and supported by below the line and social media outreach.

A key factor in the database-building, volunteer recruitment, education and marketing, event promotion and activation is based on community partnerships and supporting organisations. Several types are activated from Ecozine’s extensive regional network: a. Chambers of Commerce, Consulates, NGOs, associations and community groups increase the scope of the marketing reach via outreach to corporate Hong Kong, promoting the event through their websites and newsletters, database support, and registration support (links to entry form, etc.). b. Education and school partners help extend team participation and volunteer recruitment by utilising databases to promote and register participants and outreach to local schools, students and teachers. c. Other activity groups such as sports clubs, hiking groups, fitness centres and youth groups encourage entry and reach people at grassroots level and have potential partner challenges and competitions.


In total, the 2016 Cleanup effort was supported and promoted by no fewer than 20 partners with an potential reach of over 20 million individual public views. The combined reach of our media and supporting partners can be quantified per the following chart: HONG KONG CLEANUP 2016 MARKETING OUTREACH CHANNELS Oriental Daily News (3,768,048 readers/day) Little Steps Asia (14,287 Facebook likes) (16 million page views/day) South Side / Sai Kung magazines (30,000 readers) South China Morning Post (101,652 copies/day) The Loop (76,000 views/month) Post Magazine (80,779 copies/week) Sassy Mama (60,000 visits/month) Ecozine Magazine (60,000 readers/issue) Italian Chamber (235+ members) (47,000+ visitors/month) Hong Kong Hiking Meetup (5,000+ members) Asiaxpat (800,000 visits/month) The Nature Conservancy (1 million+ members) Green Queen (75,000 views/month) The Green Race (2,500+ Facebook fans) Liv magazine (10,000 circulation) Discovery FB (15,088 fans) HK Heartbeat (2,200 members) Hong Kong Cleanup Facebook (4,558 fans) Public Relations This year we engaged the support of top PR firm, Citizen Relations, wohose team supported in creating and issuing press releases in the lead-up and launch of the Challenge, as well as media invitations and notices for Zero Waste Week. We were fortunate to again engage the support of our incredible celebrity goodwill ambassadors Jocelyn and Anthony Sandstrom, Rosemary Vandenbroucke, Daniel Wu, Lisa Selesner-Wu, and others who attracted media and public attention for the Cleanup Challenge through their networks and fan bases.

Celebrity ambassadors attend the Oriental Press Group annual cleanup effort to help raise awareness

Celebrity ambassadors, Jocelyn and Anthony Sandstrom with HK Cleanup founder Lisa Christensen.


Online Engagement The website is the main contact point for teams to register for the various CleanUp challenges and get information on how to organise a successful event, as well as a great place to learn about the issue of trash in Hong Kong itself. The easy-to-navigate site features streamlined registration and data submission pages, downloadable Cleanup materials and guidelines, as well as educational information and direct links to our other online content.

Screenshot of our new official website’s homepage

The Hong Kong Cleanup has a very strong and ever-growing online community of people who care about the issue of marine debris, many who have participated in a Cleanup event in the past and will do so again in future. Social media channels such as Facebook - - and Twitter - @HKCleanup - help drive momentum for team signups and keep volunteers updated pre-, during and post- Cleanup periods. There are currently over 5,000 fans on the Hong Kong Cleanup Facebook page, up 16% from last year.


The Cleanup team year-round posts daily updates on our social media accounts covering relevant local and international news articles, fun facts, competitions, policy updates, shout-outs to our supporting partners, and other information pertaining to our upcoming campaign. During the Challenge period we interact with our online community multiple times a day, covering participant Cleanup events in addition to relevant local and global news. Over the course of the season, many of our posts reach close to 3000 people, and social media has proven to be a great way to engage with youths in Hong Kong about getting involved and spreading the word about the trash issue.


Local Partnerships: Coastal Watch Wraps Up In 2016, the Hong Kong Cleanup was again a proud partner of WWF’s Coastal Watch programme, which came to completion this October. The 2-year initiative was focused on developing a long-term solution to the marine litter problem, educating the Hong Kong public about our unique marine environment and inspiring people to play an active role in safeguarding it’s future. We worked closely with WWF and other strategic partners to conduct scientific surveys at a number of sites across Hong Kong where volunteer teams collected and removed marine litter, gathere detailed data on its composition, and carried out ecological surveys to determine any measurable effects on our marine life. This year, Hong Kong Cleanup carried out 4 dry season and 4 wet season volunteer surveys. Coastal Watch volunteers participating in scientific marine debris and ecological surveys under guidance by HKC

With the closing of the two-year project, the Coastal Watch group released a report outlining the findings and sharing the data gathered via the initiative. The surveys results reveal a consistent thread: plastic debris makes up most of the marine litter found along our shorelines, on the sea surface and on the seabed, and underlined that plastic marine litter is a serious problem in Hong Kong and poses a serious threat to Hong Kong’s marine environment, including places that are seldom visited by people. Download the full report of “Coastal Watch – Turning the Tide Against Marine Litter” survey report:

Representatives of Coastal Watch Strategic Partner groups attending a ceremony in celebration of the project’s progress


ZERO WASTE WEEK 2016 Following last year’s successes, we were pleased to host our second Zero Waste Week, taking place between the 11th and 18th of November. This annual initiative aims at bolstering the concept of ‘Zero Waste’ in Hong Kong, an ambitious but critical philosophy that encourages the redesign of resource life-cycles so that all products are ultimately reused. One of the Zero Waste movement’s chief aims is to reduce the amount of disposable waste that we take for granted in our daily lives. But it also has the greater goal of fostering solutions for a world in which we would no longer even need landfills to put it – because we would no longer produce unusable waste. However, we are still far from realizing such an ambitious goal in Hong Kong. Zero Waste Week complements clean-up initiatives because it aims to solve the issue at the source, by exploring the entire life cycle, and not just end-of-life. Rather than merely treating our waste, why not reuse or recycle it – or avoid it, through better habits, product design, materials, and technology? During the week, we hosted events to explore how Hong Kong citizens, businesses, schools and government can adopt Zero Waste principles to reduce our overall impact. Topics broached throughout the week aligned with the fundamental Zero Waste concept – a goal that is “practical, ethical, economical and visionary… choosing practices that emulate sustainable natural cycles, where all discarded materials are designed to become resources for others.”

Zero waste experts from across the globe gathered in Hong Kong to discuss challenges and solutions at the Global Summit


Below is an overview of the events and initiatives of this year’s Zero Waste Week: Pledge Campaign | 11-18 November This year saw the return of the Zero Waste Week Pledge campaign, which enables anyone to get involved. The campaign provides a fun context in which people can challenge themselves to make a positive change, by actively reducing their waste. Participants chose a pledge and commit to reducing personal waste in some shape or form; these efforts can range from simply giving up one disposable item (for instance coffee cup lids), or as challenging as choosing to produce no waste at all the entire week! Promoted via our website and social media outlets, the campaign’s aim is that, by having and sharing the weeklong experience of conscious waste reduction, pledgers will become more conscious of their waste footprint and be encouraged to continue their efforts after the pledge campaign ends. Zero Waste Global Summit | 11 November Kicking off Zero Waste Week, the Summit, hosted at The Cityview, offered the Hong Kong community a chance to explore what Zero Waste means for companies and individuals, and how to embed it into broader sustainability goals. 
The aim was to empower Hong Kong companies and citizens with the type of circular-economy knowledge that is increasingly commonplace in other markets. Attendees ranged from CSR professionals, to NGOs, academics, and concerned citizens with an interest in sustainability. We were pleased to host an incredible body of speakers and experts, including: • Ruth Abbe – President of Zero Waste | California • Alvaro Soler Alpa – Artist | Spain • Richard Anthony – Chair of Zero Waste International Alliance | California • Lisa Christensen – Founder & CEO of Ecozine/HK Cleanup | HK • Dianna Cohen – Founder of Plastic Pollution Coalition | Los Angeles • Bobsy Gaia – Founder of MANA! Fast Slow Food | HK • Pal Martenssen – Zero Waste International Alliance | Sweden


ICC 2016 INTERNATIONAL MEETING & CLEANUP It was with great honour and pride that, this year, Ecozine and the Hong Kong Cleanup were invited by Ocean Conservancy to host the first-ever ICC Coordinators meeting to be held in Asia. During Zero Waste Week, we welcomed to Hong Kong many of our ICC colleagues from countries including the USA, Australia, China, Ecuador, Hawaii, Hong Kong, India, Japan, Philippines, Russia, Singapore, South Korea, and Thailand, for a solid two days of meeting, sharing, learning and strategising. In hosting this event, the Hong Kong Cleanup aimed to support a more collaborative, cohesive approach to marine debris reduction across APAC countries, and connect with other coordinators to share best practice and address unique regional challenges. Upon arriving in Hong Kong, our IC colleagues were taken to the now-infamous “Lap Sap Wan’ on Cape D’Aguilar, and bore witness to the astonishing amount of plastic and debris collected there, like so many other hard-to-reach and out-of-sight bays and inlets among Hong Kong’s 263 islands.

A cocktail reception hosted at the Cityview Hotel in Yau Ma Tei was the perfect way to kick-off a regionwide ICC meeting. Welcoming our overseas guests celebrating 30 years of working as a global community for cleaner oceans and shores. The event was joined by VIP Guests including Ms. Christine Loh (HKSAR Under Secretary for the Environment) and Mr. Richard Anthony (Chair of Zero Waste Alliance); and Ocean Conservancy’s own Julia Roberson, VP Communications. Guests enjoyed 29

complimentary cocktails and canapés, lucky draw prizes, and a hot-off-the-press copy of Ecozine’s Fall/Winter issue to take home.

Over the following two days, a series of targeted, topical meetings offered ICC coordinators from around the globe, and especially Asia-Pacific, a chance to convene and celebrate the amazing efforts and impacts of the International Coastal Cleanup across the region over the past 30 years. Presentations and breakout sessions drove conversation on topics as wide-ranging as data collection, fundraising and media support to crowdsourcing the group’s experience to identify the seemingly bizarre things that wash up on beaches from faraway places.

On the conclusion of the meetings, a document was created, the Consensus Statement from Asia Pacific Cleanup Coordinators, outlining the region’s priority actions to stop the flow of plastics into the ocean. The meetings highlighted that every cleanup effort, led by coordinators from different countries and regions, has its own unique environmental, cultural, and economic challenges and opportunities. Yet coming together and discussing our differences also served to reinforce the notion that, despite the vast geographical and other barriers between us, we are working as one, toward a common goal. By working together across sectors, we are stronger, and we can develop an international framework for source reduction efforts to eliminate marine plastic debris at a global scale to keep our ocean and communities resilient and healthy. 30

The 16th Annual Hong Kong Cleanup Awards Ceremony On Monday, December 5th, hundreds of guests including sponsors, media partners, volunteers, team captains and friends, joined Ecozine for the 16th Annual Hong Kong Cleanup Challenge Awards, where results of the 2016 Cleanup and the winners of the Challenge were announced. The event was guest-MC’d by celebrity goodwill ambassadors Anthony and Jocelyn Sandstrom, and a speech was delivered by Hong Kong Cleanup Founder and CEO, Lisa Christensen, sharing the total results and expressing heartfelt thanks for all the participants and supporters who made the season a success. The evening, generously hosted by Tazmania Ballroom in Central, was enhanced with music, canapés, complimentary welcome cocktails, and a lucky draw. Guests departed with a complimentary copy of Ecozine’s winter issue.

Special Guest Gilbert Yeung joins Lisa Christensen and our Celebrity Ambassadors to announce the results 31

Lisa with friends from HKC partners Not Just a Bottle and Oriental Press Group

Celebrity ambassadors Jocelyn and Anthony Sandstrom MC’d the event

Awards were presented to teams for categories, including Weirdest Item Found, Best Team Spirit, Greenest Team, Biggest Team, and Most Trash Collected. The cross-section of winners truly represented the wide variety of groups that participate in the Cleanup effort*, and each winning team captain received a certificate of recognition and a zero-waste shampoo bar, courtesy of Lush Cosmetics. *Please see Appendix 2 for full award winner details.

Living Seas HK wins Gold (Coastal) for Most Trash Collected

Students from Lingnan Dr.Chung Wing Kwong Memorial Secondary School win gold for Team Spirit

Nomura wins Gold for Biggest Corporate Team Coastal

Pure International wins gold for Most Trash Collected Per Person - Coastal


Canadian Chamber of Commerce wins gold for Greenest Team - Coastal

HK Parkview wins cold for Largest Country Park Cleanup Team


Our Partners Organizer

Asia’s premier award-winning social enterprise in environmental media, Ecozine provides a myriad of environmental events and education to the Hong Kong community, and the Hong Kong Cleanup is its well-loved signature event. In addition to producing world-class environmentally themed initiatives and events like the Cleanup Challenge, Ecozine publishes a high profile quarterly print magazine and daily updated website (, along with a very popular weekly e-newsletter and thriving social media community. “As Asia’s premier award-winning lifestyle magazine devoted to smart, sustainable lifestyle, Ecozine is committed to promoting more environmental and health conscious ways of life, not just through our articles, blogs and online tools but through on-ground events and partnerships. We’re incredibly proud to be able to bring the Hong Kong Cleanup to the community we love, and in this way contribute to the betterment of Hong Kong and the environment that sustains us.” - Lisa Christensen, Founder & CEO, Ecozine


Key Sponsor

Merchandise Sponsor

Nomura has been a loyal and supportive partner to the Hong Kong Cleanup for over half a decade, helping the campaign and event to achieve record growth year on year. They have been a partner in the truest sense of the word. “Nomura’s seven years of partnership with the Hong Kong Cleanup has enabled us to embed a culture of awareness and accountability in our people. It has also supported Nomura’s growing focus on sustainability and waste management, not only in Hong Kong but across the region. We recognize that companies large and small all have a role to play in protecting our environment and are pleased to have continued investing in our partnership with Hong Kong Cleanup in 2016.” - Chris Antonelli, Global Head of Prime Services at Nomura and Executive Sponsor of Nomura CARES

This year we were thrilled to collaborate with Tsunami Sports, as HKC’s official merchandise partner. Founded in 2003, the company employs state-of-the-act production methods in order to create apparel that is best both for athletes in terms of performance and for the planet in terms of sustainability. Their unique line of ‘Ecofit’ performance sportswear garments are all produced using polyesters from recycled plastics, with an average of 6 bottles used per garment. Tsunami are so thorough in their commitment that they have considered their production to every last detail within their supply chains, including the implementation of ‘bio-ink’ printing, which effectively replaces the harmful industry-standard method of dye printing. Their project has been a huge success and today Ecofit is used in more than 5,000 clubs and schools in more than 40 countries around the world.


Media Partners

Our key media partners included Hong Kong’s top media in both Chinese and English and were of great support, running Hong Kong Cleanup’s advertisements, editorial coverage and related educational content in daily, monthly and online publications. They included Oriental Daily News,, South China Morning Post, Asiaxpat, FastMedia, HK Heartbeat, Liv magazine, and The Loop, among others. Supporting Partners

The Hong Kong Cleanup team is passionate but small, and our work would not be possible without the support of numerous sponsors and partners, both globally and locally, who share our vision of trash free seas and a better future for Hong Kong. We take our hats off to these organisations and businesses, and recognize them wherever possible, encouraging our network and volunteers to show their appreciate and support in return. Government Cooperation “The cleanup and public education efforts by Hong Kong Cleanup over the past 15 years have succeeded in mobilising an increasing number of volunteers to clean up coastal areas, as well as hiking trails, country parks, and even schools and offices. This does not just help keep our city clean but is important in reminding everyone the need to reduce waste at the source. I wish Hong Kong Cleanup success in achieving its goals. - Wong Kam-sing, Hong Kong Secretary for the Environment We are proud to be members of the Hong Kong Government’s Interdepartmental Working Group on Clean Shorelines (, and work closely with other partner organizations such as Living Lamma, DB Green, Plastic Free Seas, Ocean Recovery Alliance, Naked Islands, and the Hong Kong Hiking Meetup. We are excited to be part of such a passionate community, and are committed to working together to achieve results. We are proud to acknowledge the ongoing support of the following government departments: Agriculture, Fisheries and Conservation Department; Education Bureau; Environment Bureau; Environmental Protection Department; Food and Environmental Hygiene Department; Leisure and Cultural Services Department; Marine Department; and Drainage Services Department.


2016 RESULTS AND FINDINGS Coastal Cleanup Challenge – Top 10 Items Recorded (Excluding ‘Tiny Trash’) Food Wrappers | 17.55% Other Plaszc / Foam Packaging | 15.16% Bo{le Caps (Plaszc) | 14.86% Beverage Bo{les (Plaszc) | 14.63% Straws / Szrrers | 10.19% Other Plaszc Bags | 7.67% Cigare{e Bu{s | 5.86% Grocery Bags (Plaszc) | 4.93% Take Away Containers (Plaszc) | 4.65% Lids (Plaszc) | 4.51%

Aligning with global observations and local historical data, single-use plastic items – in particular certain food wrappers, beverage bottles and their caps – are again the most prominent items in this year’s Coastal Cleanup data. The only category that did not feature plastic in the top items found on our coastlines were cigarette butts.

Coastal Cleanup Challenge – Top 10 Items Recorded (Including ‘Tiny Trash’) Foam Pieces ('Tiny Trash') | 33.88% Plaszc Pieces ('Tiny Trash') | 17.88% Glass Pieces ('Tiny Trash') | 8.81% Food Wrappers | 8.05% Other Plaszc / Foam Packaging | 6.96% Bo{le Caps (Plaszc) | 6.82% Beverage Bo{les (Plaszc) | 6.71% Straws / Szrrers | 4.68% Other Plaszc Bags | 3.52% Cigare{e Bu{s | 2.69%

When we factor in the ‘Tiny Trash’ category, which includes unidentifiable pieces of plastic, foam or glass (smaller than 2.5cm), it quickly becomes clear that the vast majority of marine debris collected at coastal cleanups is that which has already been broken down into small and often hard to identify pieces. Indeed, it represented over 60% of items collected within just the top ten categories. This is particularly significant, as it is these very items than can cause the most significant damage to marine and bird life. Further, research is beginning to prove the subsequent impacts to human health of such small debris, particularly due to the ingestion of micro-plastics by marine animals, which subsequently become biomagnified and enter into our own food-chains. 37

City Cleanup Challenge - Top 10 Items Recorded Cigare{e Bu{s | 38.46% Mixed Paper | 28.72% Beverage Bo{les (Plaszc) | 8.96% Other Plaszc Bags | 6.99% Food Wrappers | 5.08% Beverage Cans | 3.18% Cups & Plates (Paper) | 2.47% Tobacco Packaging/ Wrap | 2.19% Grocery Bags (Plaszc) | 2.12% Bo{le Caps (Plaszc) | 1.83%

As was the case last year, cigarette butts are the top item recorded during City Cleanups in 2016 by a considerable margin. Mixed waste paper (which can include discarded flyers, newspapers, etc.) was also very prominent in urban cleanups, and many of the usual single-use plastics are present too.

Country Cleanup Challenge - Top 10 Items Recorded Food Wrappers | 18.07% Plaszc Pieces ('Tiny Trash') | 16.45% Cigare{e Bu{s | 15.88% Beverage Bo{les (Plaszc) | 14.15% Tissue | 8.98% Other Plaszc / Foam Packaging | 6.30% Other Plaszc Bags | 5.88% Glass Pieces ('Tiny Trash') | 5.11% Bo{le Caps (Plaszc) | 4.95% Beverage Cans | 4.22%

On hiking trails and in country parks, food wrappers are the top culprit of this year, along with cigarette butts, plastic beverage bottles and tissues. These findings continue to suggest – as they have in past years – that the majority of trash collected during Country Cleanups is the result of littering by country park visitors and poorly managed or designed waste receptacles. 38

2016 | Top 10 Items Recorded Overall Foam Pieces ('Tiny Trash') | 32.84% Plaszc Pieces ('Tiny Trash') | 17.79% Glass Pieces ('Tiny Trash') | 8.67% Food Wrappers | 8.35% Beverage Bo{les (Plaszc) | 6.98% Other Plaszc / Foam Packaging | 6.92% Bo{le Caps (Plaszc) | 6.76% Straws / Szrrers | 4.66% Other Plaszc Bags | 3.63% Cigare{e Bu{s | 3.39%

The overall results for this year’s challenge clearly indicate that smaller pieces of ‘Tiny Trash’ (foam, plastic and glass) are the most prevalent, contributing almost 60% of the trash collected in our top ten categories this year. While the larger items are easier to identify and collect, the smaller pieces of debris are present in such high numbers that our volunteers manage to collect and record a high number of them. There was a stark increase with last year’s results, where ‘Tiny Trash’ accounted for 45% of the trash collected in our top ten categories. These figures are extremely significant, given that micro-debris (especially micro-plastic) is the most harmful type of marine waste, given the impacts it has on ecosystems and the difficulties associated with removing it. 2016 By the Numbers: Ocean Conversancy’s Trash Categories (Coastal Data Only) Tiny Trash | 48.87% Most Likely to Find Items | 39.42% Packaging Materials | 7.46% Other Trash | 2.31% Fishing Gear | 1.70% Personal Hygiene | 0.23%

This graph is based on a standardised set of six categories developed by Ocean Conservancy, which are reflected on the data cards used by participants at coastal cleanups across Hong Kong and the world. This year’s data shows the large majority of trash found includes the likely usual suspects (which collates commonly found items such as cigarette butts, food wrappers and plastic bottles) amounting to almost 40% of all waste found on coastlines. Using these international recognized categories, ‘Tiny Trash’ has also made a significant jump from 44.72% in 2015 to being the highest category this year, at 48.87%. 39

Data Highlights TINY TRASH With the inclusion of a â&#x20AC;&#x2DC;Tiny Trashâ&#x20AC;&#x2122; section in our datacards, participants can now distinguish between identifiable items such as plastic cups, and those that are too small (<2.5cm) to be identified otherwise. Volunteers in Hong Kong picked up tens of thousands of pieces including foam, plastic and glass pieces, such that together, these three items comprised almost 50% of all the trash collected. Although tiny trash is difficult to collect and count, its detrimental effect on the environment is well documented. Fish, birds and animals can mistake small fragments for food and ingest them, often causing starvation and/or contributing toxins to our food chain. PLASTIC BEVERAGE BOTTLES AND BOTTLE CAPS Amongst the top 5 trash items recorded this season were plastic beverage bottles and their bottle caps (together (13% of the overall trash findings by piece). Globally, the consumption of bottled water is on the rise and a very common habit in Hong Kong. There is great concern over the fate of used plastic bottles as they commonly end up in over-capacity landfills, incinerators or our environment. Made from fossil fuels, the plastic manufacturing process also uses more than twice as much water as it takes to fill the a bottle. This is an unsustainable, avoidable source of plastic waste. CIGARETTE BUTTS Thousands of butts were collected and counted this season, representing 3.39% of the total trash collected this season. Discarded cigarette butts contain the non-biodegradable filter saturated with toxins and tar. If ingested by wildlife, these poisonous substances can result in their death. The percentage of cigarettes collected overall made it the #10 item on the top 10 list, however, they were far more common in City (#3) and Country (#1) clean-ups. POLYSTYRENE Polystyrene was the single most common material found during clean-ups this year representing almost 33% of the total number of items collected with plastic/foam packaging contributing an additional 7%. Much of it was collected along our coastlines, however the majority originates from land-based sources. Made from plastic, it is a toxic, non-recyclable material. Its fragile, lightweight nature means it easily fragments into smaller pieces through weathering by wave and wind action. Its lightweight nature means it can be easily transported around the world causing widespread damage to our environment. 40

TEAM TESTIMONIALS To offer perspective on participating in the Cleanup Challenge, we asked a few of our enthusiastic teams and partners to share their Cleanup experiences.

“The annual Coastal Cleanup has been a regular fixture on our community service calendar as it is a very popular event with staff and their families. The opportunity to get out into nature, do some good for the community whilst also spending time getting to know colleagues in a casual setting is a strong draw. In recent years we have added watersports activities around the event to provide people an opportunity to enjoy what Mother Nature has to offer, which reinforces the message around the need to change our consumption patterns. 2016 was especially rewarding as we partnered with a local charity to host 30 underprivileged children and their families at the event. We are already looking forward to next year’s cleanup!” - Chris Newman, CFO Risk APAC, Bank of America Merrill Lynch

“Thanks so much to Hong Kong Cleanup for giving us all an opportunity to make a small difference with beach and trail cleans. One volunteer beach clean is only a very small fraction of the seemingly insurmountable waste problem Hong Kong is facing. Change comes in the way we all think and act when it comes to waste in Hong Kong and HK Cleanup is on the frontline of a massive effort to keep HK beautiful for everyone. Hong Kong is one of the best places in the world to live and I encourage you to connect with HK Cleanup to see how you can help too!” - Etienne Rodriguez, Race Director, The Green Race 41

“Thanks to Hong Kong Cleanup for providing our team of 49 young accountants and their guests with a wonderful opportunity to save our planet. We were able to pick up 24 large bags of trash, weighting 165kg, at Lung Kwu Tan, which is one of the dirtiest beaches in Hong Kong. We were surprised at the amount and types of trash, which was stuck between rocks and hung over trees. It was a novel experience for many of us, and more importantly, we have taken a step forward to lead by example and make positive influence to friends around us.” - Derek Yuen, Convenor, Prospective and New Members Sub-group, Young Members Committee, Hong Kong Institute of Certified Public Accountants (HKICPA)

“Santa Fe Relocation Services Hong Kong team was pleased to team up with HK Clean Up again this year! Our chosen beach by Cape D’Aguilar and within our first hour, our team collected a total of 60 trash bags filled with 6208 pieces of trash among which were 4684 plastic bottles. As an ISO Certified Environmental Management Company, we at Santa Fe are always looking for ways in which we can protect our environment. Our beach cleanup day was not only an important way for us to honor our commitment, but a fantastic team building and educational opportunity as well.” - Santa Fe Relocation Services Co Ltd.



Part 1: Public and Private Sectors The following section outlines some further recommendations for Government, companies and citizens, regarding both the existing strategy and new ideas for improved waste management. Legislation The solution to any problem usually starts with prevention, and in the case of improved waste management; reduction at the source should be a primary focus. As such, we strongly encourage the The government’s agenda to reduce waste includes Government to implement waste charging as swiftly increased social mobilisation, improved policies and as possible, with the appropriate public education legislation; and enhanced waste infrastructure. and infrastructure considerations. Individuals, businesses and industry should be given financial incentive to reduce their waste choosing to increase their recycling and reuse of materials instead. Waste charging is not a solution on its own; it requires complementary measures by government and an efficient waste collection system in order to be effective. We strongly recommend that the government reference successful legislation in other major cities including those banning, fining or otherwise restricting harmful disposables such as polystyrene, plastic bags, plastic bottles, and microbeads. Encouraging legislation continues to be passed in municipal, state and national governments around the world, such as: • The US Congress passed the Microbead-Free Waters Act banning rinse-off cosmetics that contain intentionally-added plastic microbeads beginning on January 1, 2018, with US manufacturing of such products to be banned from July 1, 2017. • The UK and Canada have also proposed nationwide bans on microbeads in cosmetics and personalcare products (by October 2017 for the UK, and in 2018 for Canada). • San Francisco has banned the sale of all single-use, single-serving plastic water bottles. The ban will phase out the sale of disposable water bottles in public places and will apply to bottles that hold 621 ml or less of water. • Washington, DC enacted legislation banning non-biodegradable foam containers used in food service (i.e. takeaway containers) in January 2016. • In November 2016, California became the first US state to ban plastic bags outright, and the states of Oregon and New Hampshire likely to follow suit in the coming year. • In September, France became the first country to ban all plastic disposable cutlery and dishware, to take effect by 2020. The environmental success of such legislation has been proven, and can inspire other governments to follow suit. We strongly recommend that the Hong Kong Government consider adopting stronger wasterelated legislation for the protection of our environment, including the use of bans, fines, and extended producer responsiblity. 43

Education It is vital that the general public be engaged as a partner in the effort to reduce waste, and this takes concerted and continued effort to achieve. While NGOs and school systems are there to support, it remains the government’s responsibility to ensure that its citizens understand the importance of waste reduction; what, how, and where to recycle materials; and the incentives to reducing waste and obeying waste-related legislation. Better Separation of Waste at Source While effort has been made to create a network of recycling bins for public use, and we applaud efforts such as the “Waste Less” app making it easier for the public to recycle, compared to many other global cities, Hong Kong is still far behind in terms of waste separation at source, the foundation of any effective recycling program. While the Government has plans to improve this thought initiatives such as development of a Strategic Waste Facilities Study and trialling new technology, they have yet to get these projects off the ground. To date there are very few glass recycling bins located around the city despite our cleanup data indicating that glass pieces are a highly common ‘trash’ item found. This represents a waste of valuable resource, as glass is both energy intensive and expensive to manufacture, and infinitely recyclable. Without suitable facilities for people to separate recyclable resources such as glass from their general trash, it will continue to be lost from the economy into landfills. Enhanced recycling is an ongoing need in Hong Kong, and relies heavily on separation at source. Wider scale implementation of both source separation and recycling schemes in collaboration with housing estates, building management, schools, etc. is necessary to make recycling mainstream. We also encourage the government to promote the Community Recycling Network to help local residents recycle waste plastics, glass bottles, electrical equipment and other materials at the many recycling centres located around Hong Kong, Kowloon and the New Territories. Increased, and enforced, penalties for littering and dumping Littering and dumping continue to be issues that should be dealt with firmly. Existing legislation such as the “Fixed Penalty (Public Cleanliness Offences) Ordinance” (Cap.570), against litter in public places, should be more strictly enforced, especially in those places close to Country Parks and our Coastlines. Better education and monitoring of contracted workers and construction site management can help to reduce occurrence of dumping, and should be considered. Improved collection and cleanup efforts The government does an admirable job with the considerable task of keeping our city streets and urban areas clean of litter, employing over 10,300 workers and contractors to do so. However the unsightly, toxic and destructive effect of litter and mismanaged waste is equally, if not more, evident in areas not frequented by the public, such as our coastlines, outlying islands and country parks. Residing as we do at the mouth of the Pearl River Delta, we must seek better cross-border cooperation and communication with Mainland China with regard to waste management and cleanup operations, including emergency measures as well as ongoing efforts. Additionally, the government cannot rely on volunteer and NGO campaigns to overcome the vast amounts of debris that litter our ecosystems. We call on Hong Kong government to take responsibility for the whole territory that we call home, and not just areas visible to the public.


Part 2: Nurturing the zero waste conversation Companies have long been held accountable for their Corporate Social Responsibility (CSR) and environmental policies, however in today’s economy many are only just beginning to realise the potential financial benefits and opportunities associated with setting environmentally-positive policies and targets. The concept of zero waste falls neatly into this category. According to the Zero Waste Alliance, zero waste is “a goal that is ethical, economical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use.” Across the globe, major companies, cities, and even countries are setting realistic zero waste goals for a brighter, cleaner future without the problems of overflowing landfills and littered environments. As a recognised global financial and economic hub, it is time for Hong Kong to take responsibility, and also get on the path to zero waste. Today many businesses worldwide are benefiting from their zero waste initiatives, including major multinationals who understand that there is economic as well as environmental and special benefit to reducing waste footprint and closing the loop.

A zero waste strategy supports all three of the generally accepted goals of sustainability: 1. Economic well-being: Enabling organizations to identify inefficiencies in processes, products and services, and discover cost-saving solutions in those areas. 2. Environmental protection: Reducing (ideally to zero) hazardous and solid waste output as well as reducing the need for energy generation and hydrocarbon extraction. 3. Social Responsibility: Efficiency improvements allow more resources to be available for all. Wasteto-resource can also create jobs in return logistics and reprocessing activities. Engaging staff in a positive action program also encourages team mentality and nurtures leadership. To this end, we are pleased to continue in our commitment to education and engaging companies, government and the wider public in the conversation about zero waste and what is possible for Hong Kong’s future. We encourage citizens to take part in the annual Zero Waste Week campaign and associated activities organized by Ecozine, building on the success and momentum of the inaugural such event in 2015 and providing a platform for change. We welcome the growth of a knowledge base and community around this topic in Hong Kong, and encourage citizens and businesses, as well as the government, to stay informed about zero waste initiatives and innovations in other regions. The opportunities for leadership in this conversation, both within Hong Kong and within Asia, are myriad, and we look forward to seeing the further development of zero waste discussions and goals in coming years.


Part 3: Everyday Actions Transformation of our wasteful society into a ‘Waste Not’ culture is impossible without the support of individuals who take action to reduce the waste they generate on a daily basis. Government and corporate actions are only part of the solution; without public participation, Hong Kong will continue to generate an unsustainable volume of waste and our environment will suffer further as a result. Together we can, and must, make a difference to the health of our City and future of our home. Below are 10 easy green tips from the Hong Kong Cleanup that can help you start making a difference to the environment: 1. Be a conscious shopper, always look at the products you are purchasing and really consider their packaging. What materials they are made from and what other options are available? Always choose returnable, reusable, or refillable products over single-use items and choose products with minimal or no packaging over those wrapped in plastic. 2. Get yourself a reusable water bottle. There is absolutely no need to be buying disposable singleuse plastic water bottles in Hong Kong. Filling your own bottle with tap, boiled or filtered water is great for the environment, your wallet, and your health. 3. Always have a reusable shopping bag on hand so you never need to accept a plastic one. Say no thank you to plastic sleeves for unpackaged or refrigerated goods. 4. Skip the straw - Did you know that if just 25,000 people declined a straw at restaurants, we can keep 5 million plastic straws out of our ocean and landfills in just one year? 5. Say ‘no thanks’ to plastic cups, coffee lids and utensils when ordering food, or better yet invest in a take-away coffee cup and re-usable cutlery set. This will not only help to reduce waste but, in the long-term, will discourage the production of single-use items. 6. Simplify your cleaning supplies by investing in a multi-purpose eco-product or better yet, using natural products such as baking soda and vinegar. Eliminate unnecessary disposable spray bottles and other non-reusable materials that aren’t actually needed. 7. Buy in bulk. If you are going to buy something packaged, try and buy the largest quantity available to reduce your overall waste. This applies to food items, beauty products, cleaning products and much more. 8. Choose natural fibres for clothing, bedding and other household linens. Fabrics made from cotton, wool, hemp and bamboo are all biodegradable and have a much lower environmental impact than synthetic fibres such as polyester, acrylic, and nylon. 9. Get crafty and think of creative ways to reduce your waste. Instead of buying wrapping paper, why not use old newspaper to wrap gifts? Or how about making your own body scrub from brown sugar and coconut oil? The internet is a fantastic resource for eco-DIY projects and you can always check out Ecozine Magazine for some creative new ideas. 10. Voting with every dollar. Demonstrate your preferences with your purchasing power - buy something made from recycled, renewable or eco-friendly material and show producers that consumers care. 46

Want to go one step further? Why not take a zero waste pledge! For just one day, one week, a month or even a year, aim to change your behaviour and pledge to cut a particular single-use item out of your life (straws, water bottles, plastic bags etc) – or try to send as little to landfill as possible during that time.




A young Zero Waste Week participant standing up for what he believes in and pledging to not use a single plastic bag!

In addition to producing less waste, it is important to sort, clean and recycle the waste you do generate. For tips on what can be recycled and the nearest recyclable collection points, the Environmental Protection Department has created a “Waste Less” mobile app available for download on iTunes. The app is easy to use and offers other fun features such as a daily recycling diary and interactive game to help engage young people.

The EPD’s “Waste Less” mobile app helping users locate the nearest recycling bins, providing information on what materials can be recycled and how to prepare them for recycling


APPENDIX 1: TEAM PARTICIPATION Team Chief Exec Cleanup Nomura HSBC PDM Design Bloomberg (via TNC) Dartslive International Limited DB Green and Plastic Free Seas Anson Family Expedia I love HK Sapphire and Friends Beachy Keen/Shatin College Credit Suisse/APAC Vendor Maintenance Team Save Aberdeen Harbour Alliance Pure International Gagliano family Barclays BAML Hebe Haven Yacht Club ROBaR (Rubbish Off Beaches and Roads) The Rubbish Warriors Destination Asia (HK) 55 ICS Roots and Shoots CGN World Pakistan Tehreek-e-Insaf Hong Kong (Kowloon) Yew Chung International School Yew Chung International School Kayak cleaners Froggies DB Green and Plastic Free Seas English Schools Foundation ERM Hong Kong Ltd Italian Chamber of Commerce SOM HK American Club Nomura Hogan Lovells Arup Team 1 City Super Group Tai O Community IPC HK Team Noah Leddel University Rugby Football Club Liv Magazine English Schools Foundation Macquarie Group Lloyd's The First Penguins Living Seas Hong Kong Korchina Logistics Team 2 Cub Scout Pack 1368 Cub Scouts of America Pack 1

Event Location Shui Hau SKW Angler's Bay Beach Lantau Island Beach Big Wave Bay Mo Tat Wan Sam Pak Wan, Lantau Clear Water Bay Second Beach SKW TBC Stanley main beach Butterfly Beach, Tuen Mun

PPL 38 32 32 15 40 20 20 5 60 20 4 10

KG 228 73 140 57 65.5 91 91 40.5 129 91 2.5 79

KM 1 0.1 0.5 0.1 0.3 0.5 0.5 0.5 1 0.5 2.5 1.5

Pui O Beach




Aberdeen Harbour Sandy Bay Ungazetted beach in Repulse Bay Lantau x 4 Stanley Shelter Cove

50 65 2 125 80 20

91 295 40 356 364 91

0.5 1.5 0.15 0.5 0.25 0.5

Tong Fuk and South Lantau




Stanley main beach Rocky Bay Beach Waterfall Bay Beach Sam Mun Tsai Beach Approach Beach, Sham Tseng

50 13 6 101 11

228 60 27 281.3 100

0.5 0.05 0.1 0.5 0.62

Lung Kwu Tan




Rocky Bay Beach Stanley Main Beach Beach Below Stanley's Prison Waterfall Bay Nim Shue Wan, Lantau Sheung Sze Wan Ma Wan Shek O Lantau TBC Stanley Side Beach Sha Lan Beach Shek Pai Wan Lamma Island Lei Yue Mun Rocky Shore Lung Kwu Tan Tai O Stanley main beach To Tei Wan, Shek'O Silver mine Bay area Nim Shue Wan Gemini Beach Lamma Rocky Bay Beach Sandy Bay Bayside Beach Wu Kai Sha Silvermine Bay Stanley Sandy Bay Beach Waterfall Bay

20 20 13 5 20 20 25 25 10 60 195 15 25 20 20 10 20 20 30 50 20 30 4 20 20 20 20 87

71 91 300 25 91 91 40 500 130 97.75 439.2 200 1 21 121 40.5 91 91 137 228 21 120 50 482 91 91 91 183

0.5 0.5 0.03 0.1 0.5 0.5 1 0.2 0.25 0.5 0.5 6.9 1 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.4 0.15 0.3 0.5 0.5 0.5 0.1 48

Hong Kong Parkview 2XU Eco Dudes The Cityview Hong Kong International School HKA Heroes The Pick-up Artists Ovolo Group Limited Outdoor Keen Ovolo Hotels MUFG Lingnan Dr. Chung Wing Kwong Memeorial Secondary School Arup Team 2 Hitachi ECC Inter-departmental Working Group on Clean Shorelines Singapore International School 28th West Island School Scout Group PMI Sante Fe Gaelle Loiseau OPG KYOCERA ECC CRH Clean Green DB Green and Plastic Free Seas SIS Global Project Diocesan Boys' School Deloitte Foundation eicรณ Morgan Stanley HK Club Dutch Lane Whodunnit? QI Group NetDimensions The Green Race Just Clean It DB Green & Plastic Free Seas Tim's Team Munich Re Youth Empact ECC kings college spkc exco Plastic Free Seas & SaSa Freshfields HKICPA Sirens Team Bromo Wathaa! family and friends Wallymik Hotel Jen Hong Kong Pinsent Masons Cancham Changing Young Lives

Tai Tam Trail South Bay Beach Lamma Island Shek O (rocky area near beach) Wan Tsai, Hoi Ha Cheung Chau Po Toi Island Tai Ngam Hau Peninsula, Sai Kung Po Toi Island Lamma Family Walk

97 20 20 55 20 14 20 20 20 50

41.5 91 91 251 91 25.4 91 91 51 228

4 0.5 0.5 0.25 0.5 1.5 0.5 0.5 0.5 0.5

Tsim Sha Tsui




Nim Shue Wan Cheung Chau (Tung Wan Beach & Kwun Yam Wan) Starfish Bay










Lung Ha Wan, Sai Kung










25 25 17 50 20 20 30 20 20 50 20 53 30 19 68 20 20 66 25 10 20 20 9 11 20 20 20 20 22 42 20 20 20 4 20 22 64 50

114 114 20 228 21 91 137 91 92 228 51 150 200 80 76.6 91 51 454 46 10.5 51 92 10 11 51 91 51 51 120 189 91 91 91 130 91 35 272 228

0.25 0.25 0.1 0.25 0.5 0.5 1.5 2 0.5 0.5 0.5 0.8 1.5 1 0.48 0.5 0.5 0.5 4.5 0.5 0.5 0.5 3 0.1 0.1 0.5 0.5 0.5 0.5 0.5 1 1 1 1 1.5 1 0.95 1

Nim Shue Wan Beach, Discovery Bay Sandy Bay Beach in Pokfulam (next to HKU Sandy Bay Sports Ground) Lei Yue Moon Rocky Shore Area Lap Sap Wan Pebble beach below Pacific View Lung Ha Wan Butterfly Beach Lei Yue Mun Beach South Bay Beach HK Trail Stage 1 Sam Pak Wan Stanley Main Beach Deep Water Bay Rocky Bay Beach Cape D'angular Big Wave Bay (side beach) Cheung Chau Dutch Path above Bowen Road Lung Ha Wan Lung Kwu Upper Beach HK Trail to BWB Tai Long Wan (Sai Kung) Tong Fuk Beach Tai Pak Wan, Lantau Lung Ha Wan Country Trail Silverstrand beach Waterfall bay Starfish Bay Lung Kwu Tan Shek O back beach Round Island - Ngan Chau Lung Kwu Tan Sai Wan/Ham Tim/Tai Wan Lamma island SHEK O HEADLAND Lung Kwu Beach Sandy Bay, South District Shek O main Lei Yue Mun Rocky Shore Clean Water Bay First Beach


VINEX Wine Academy ISF Academy Les Copines Pacsafe & Dropsafe The Nielsen Company HK Calvin Klein 1221 Consulting VISTRA Victoria Rialland BNP Paribas Transitional Housing for Boys Natixis The First Penguins Public Bank Group ECC Mayer Brown JSM Lingnan Dr. Chung Wing Kwong Memeorial Secondary School Bloomberg CHEN The First Penguins The First Penguins teakha Macquarie Island Christian Academy YIshun Junior College Nakama Japanese Tourists Sapphire International Ltd BNPPIP Shimizu Corporation ESF Staff Working Group: Clean Shorelines Jacklyn Clean Shorelines Ocean Recovery Alliance Living Lamma Sea Shepherd Plastic Free Seas Friends of Sai Kung Hoi Ha Group Shek O surfers Eco Marine LCSD (coastal) HK Hiking Meetup Marine Dept Keilem hiking group Maclehose cleaners FEHD (Ccoastal) Green Council AFCD (Country) FEHD (City)

Repulse Bay Beach Sandy Bay Big wave bay Sharp Island Tai Tau Chau, Shek O Lamma Family Walk The beach beside Silvermine Bay Shek O Back Beach (Rocky Bay) Eagle's Nest SKW Shek O Beach Big Wave Bay side beach Tai Long Wan (Lantau) Sha Lan Lei Yue Mun Beach Sok Kwu Wan (left side)

6 157 20 10 20 105 5 17 20 46 55 25 42 20 20 26

12 715 91 10.5 91 149 30 78 51 209 251 114 550 91 91 26

1 1.5 0.3 0.5 1 4 0.1 0.25 0.25 0.25 0.25 0.3 0.5 1 1 1

Tsim Sha Tsui




Big Wave Bay Deep water bay beach Lo So Shing (Sok Kwu Wan) Tai Long Wan (Lantau) Lung Ke Wan Power Station Beach Deep Water Bay Beach Cheung Chau Shui Hau Lamma Island Waterfall Bay Deep water bay Tai Tong Nature Trail Sok Kwu Wan, Lamma Lung Ha Wan Dragon's back, Shek O Various (mutliple teams) Various Lamma Island Various Lantau Island Sai Kung various Hoi Ha / Sai Kung Shek O Various Various Various Various Various Maclehose Trail Various Various Various Various

40 20 81 42 14 23 78 20 20 32 20 20 20 20 20 8 470 600 1,400 30 300 200 120 240 360 23,767 6000 25760 30 360 900 2852 1755 10,600 80210

182 51 430 550 62 73 20 51 51 146 51 51 55 51 91 14 2,145 2738 6,300 137 1,369 913 548 1094 1643 1,006,208 6408 3,037,998 82 384 153,000 5353 96,000 1,227,780 5567679.55

0.3 0.5 0.7 0.5 0.5 0.5 1.4 0.5 0.5 1 0.1 0.5 0.5 0.5 1 6 2 2 2.5 3 3 4 12 12 12 21 50 50 50 50 110 228 300 662 1696.33

Note: In cases where data was omitted, estimates have been made based on submitted data. These estimates are based on per-person averages specific to the type of cleanup event (Coastal, Country or City). 50


1. Country and City Cleanup Challenge


2. Coastal Cleanup Challenge


APPENDIX 3: MEDIA CLIPPINGS Print Coverage Oriental Daily News (biweekly editorial series, Sept-Dec):



Liv Magazine editorial (July):

Liv Magazine advertisement (Aug):


Liv Magazine editorial (Sept):

Ecozine editorial (Fall):


LUXELIFE Magazine editorial (Nov):

Healthy ++ Magazine editorial (Nov):


FastMedia (Sai Kung Magazine, Southside Magazine (Aug-Nov):


Online Coverage (Oct):

59 digital coverage series (Sept-Dec)


Awards video featured on (Dec)


The Loop editorial feature (Sept):

62 editorial series (Sept-Dec):


AsiaXpat press release (July):

Press Release distributed by our online media sponsor AsiaXpat | 30 July 2016 th


APPENDIX 4: ACKNOWLEDGMENTS & SOURCES Hong Kong Cleanup Organizer: Ecozine Key Partners: Nomura International (Hong Kong), Refined Travellers Global Partners: Ocean Conservancy, International Coastal Cleanup, Letâ&#x20AC;&#x2122;s Do It! World and Plastic Pollution Coalition Supporting Partners: Business Environment Council, Beef & Liberty, BritCham, DutchCham, Italian Chamber, The Green Race, HK Photography, and The Italian Chamber of Commerce Media Partners: South China Morning Post, Oriental Daily News, Liv Magazine, Sai Kung Magaine, Southside Magazine Campaign Partner: Ogilvy & Mather PR Partner: Citizen Relations Apparel Partner: Tsunami Sport Online Partners:, Apsis, Asiaxpat, The Loop, HK Heartbeay Venue and Event Partners: Vinex Wine Academy, Homegrown Foods, Lush Cosmetics, The Cityview NGO Partners: Coastal Watch, Interdepartmental Working Group on Clean Shorelines, Hong Kong Hiking Meetup, Ocean Recovery Alliance, Plastic Free Seas and Living Lamma Hong Kong Cleanup Team Lisa Christensen: Founder + CEO Nissa Marion: Event Director Jackie Vierow, Chun See Tsao: Support team Paul Grelon, Julia Whitney: Report Editors Dan Marshall-Singh, Ken Hui, Lydia Hon, Nicole Cheung: Event volunteers Celebrity Goodwill Ambassadors Daniel Wu and Lisa Selesner-Wu Jocelyn and Anthony Sandstrom Rosemary Vandenbroucke Government Departments Inter-departmental Working Group on Clean Shorelines Agriculture, Fisheries and Conservation Department Drainage Services Department Environmental Protection Department Food and Environmental Hygiene Department Leisure and Cultural Services Department Marine Department


Images courtesy of: HKC / Ecozine Image Bank Ocean Conservancy Press Images - NOAA - Dr. Andy Cornish, WWF-International Gary Stokes, Photographer - HK Photography Studio, Photographers - Images in this document may not be reproduced without permission. Reference sources: Environment Bureau, Government of Hong Kong Special Administrative Region. Hong Kong, 2013. Blueprint for Sustainable Use of Resources 2013 â&#x20AC;&#x201C; 2022. Environmental Protection Department, Government of Hong Kong Special Administrative Region, 2008. Product Eco-responsibility Ordinance (PERO) (Cap. 603). McIlgorm, A. 2008. Understanding the Economic Benefits and Costs of Controlling Marine Debris in the APEC region (MRC 02/2007). WRAP, 2014, Banbury, Plastic Packaging Market Study (Plastic Flow), Prepared by Valpak and WRAP World Economic Forum, 2016. The New Plastics Economy Rethinking the Future of Plastics Jenna R. Jambeck et al. 2015. Plastic waste inputs from land into the ocean. Science, vol. 347, no. 6223, pp. 768-771


The Hong Kong Cleanup 2016 Report  
The Hong Kong Cleanup 2016 Report