To Sustain, Share Stories
Stories advance the work of conservation. They nurture the growth of a land ethic and cultivate a sense of stewardship for our environments and cultures.
Cultural Diversity Environment
SUSTAINABILITY Green Design
Energy Efficiency Conservation
sus·tain·able adj : 1: of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged
sus·tain·able de·vel·op·ment n : 1: development which meets the needs of the present without compromising the ability of future generations to meet their own needs (The Brundtland Report, “Our Common Future”, UNWCED, 1987).
sto·ries n : 1: a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader.
Voicing the Stories of People & Place
Interpretation is a form of communication and a vehicle for recruiting stewards. Stories pique interest, prompt understanding, and inspire care.
Provocative & Relevant Stories
More than facts, stories trigger a connection.
PROVOCATIVE / THINKING
RELEVANT / TOUCHING
Communicating the essence of place and unveiling its physical, social, historical and fictional qualities.
COLLECTING STORIES Community Engagement Locals really know a place and will harbor the best stories.
Conversations about place and its unique qualities build local appreciation and pride.
case study: DISCOVER LIBERTY! Project Challenges: 1. Improve the visitor experience on Liberty Island. 2. Build understanding and appreciation for the significance of the Statue of Liberty. 3. Reach broader audiences.
case study: DISCOVER LIBERTY! Inspire reflection on the symbolism of the Statue and the ideals she represents.
Appeal to techo-tourists and youth.
case study: SAN LUIS VALLEY, CO Project Challenges: 1. Promote tourism in the San Luis Valley 2. Build support for preservation of the Valleyâ€™s heritage resources.
case study: SAN LUIS VALLEY Residents identify their stories and the resources that evoke the cultural, historic and natural heritage of their valley.
Foundation for tourism . Educational tool
case study: DENVER STORY TREK Project Challenges: 1. Recruit visitors to the Cityâ€™s cultural and historic sites. 2. Develop means of sharing the Cityâ€™s heritage with locals and visitors. 3. Build support for historic preservation in Denver.
case study: DENVER STORY TREK Discover Denver’s heritage and how it’s meaningful.
Fresh content . Story sharing
Environmental . Social . Economic
Effective storytelling lays the groundwork for tourism that celebrates and sustains cultural diversity and bio-diversity.
Jobs . Profits . Preservation of traditions.
An Investment in Place and Sustainability