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PRODUCT DESIGNER INTERACTION DESIGNER USER-CENTERED DESIGNER


A QUICK PRESENTATION EDOARDO COSTA born 16.03.1986 Italian now based in Rotterdam 2009 Bachelor Product Design at Politecnico di Milano 2011 Master Design for Interaction at TU Delft - 2011

this document is a quick presentation of my student and professional profile on December 2011 I completed my Master Thesis about new educative experiences for the introduction of Smart Grid and Smart Meters in private households now I’m looking around for future opportunities Design is an endless field, and until now I have been tried to discover as many aspects as I could now it’s time to give a shape to this knowledge and land to new shores I still miss


DESIGN THROUGH RESEARCH My Bachelor game me strong basis of product design, graphic, prototyping and communication. My Master gave the tools to develop project over a strong design method: user centered design, observation, context mapping, “quick & dirty” approach, rapid prototyping, user tests. According to me, design practice is the ability to employ these tools, technical skills and personal “touch” to create innovative solutions to solve problems. Every design project poses a question, states a problem. Design practice should explore and create multiple solutions, and define the most promising one, according to clients demands, users’ needs and project context.

Hill Climbing process My personal interpretation of innovation inspired by D. Norman “The innovation process can be described as “Hill Climbing”: you try to keep on climbing to reach a point (a solution for a project), but you use a not determined path of holder to go on, without knowing which and where is the peak you are trying to reach. The movement inside this path are determined by Human Centered Design, Meaning switch and Technology discovery and application.” This is my definition of design: a path that needs methodology (design research), skills and tool (technology), personality (meaning creation)


PROCESS

for each project, an interaction designer must be able to deal with CLIENTS, TARGET USERS, ENVIRONMENT and TECHNOLOGY client’s blurry demands must be translated into clear project target and achievements. tangible solutions should emerge from a deep comprehension of users’ needs and environmental issues, by managing the most suitable technologies and tools, according to costs, requirements and project boundaries

CLIENT

USERS

ENVIRONMENT

TECHNOLOGY

SOLUTION


TOOLS

the real strength of an interaction designer is been able to employ the right tool for each kind of project even if a design process is usually structured into three main parts, initial analysis, concept development and final implementation, the development strategy through these steps must be adapted and structured according to specific situation, client approach, team organization a combination of different tools is always fundamental to reach the most appropriate design solution

IS S Y L A

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PROTOTYPING My prototyping skills: - wood - plastic molding - assembling - “quick and dirty� prototype creation for user test

iVynil - ready made wall audio system for MP3 players material: vinyl, speakers, audio board


EXHIBITION My project management skills: - exploration - conceptualizing - testing - refining - prototyping - communication and presentation

(traparentesi) - modular exhibition structure for Design Faculty of Politecnico di Milano concept: create a special space to show the projects of the Design Faculty


INTERACTION My design for interaction skills: - information architecture - interface organization, design, graphics - basic knowledge of interactive tools: Arduino and Max5 - creation of interactive prototypes Interface LINK 1 LINK 2

Ernest - interface and working prototype for an home energy monitor user centered design: structure energy information to make it easy and accessible for users and design the graphic and layout of the digital interface Storyboard of use

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system

controls

key-ring

electricity

lights

temperature

Flowcharts

temperature money

18째 55% humidity h 18.39


INTERFACE My project management skills: - project focus & strategy - information architecture - prototyping of packaging & flash interface - final user tests

WACOM Bamboo new user interface In order to provide a better first use experience to new clients, an introduction modular system has been designed to guide users through all the characteristics of the Bamboo tablet. The system involved a new packaging, new written instructions, an introduction software with specific tutorials. Problem definition

Personas

Wireframing of interface


SERIOUS GAME My project management skills: - problem framing - information architecture & gameplay creation - graphics and visual - prototyping - final tests Video: LINK

Sasér - Master Thesis educative serious game about Smart Grids and renewable resources to explain the future energy consumption behavior and sustainability model Problem definition environment resource scarsity high prices

liberalization micro generation

RES integration SMART GRID INITIAL DEVELOPMENT business model absorbes changes

ENERGY MARKET

intermittent energy NEW ENERGY MANAGEMENT

energy always available cheap energy users can’t won’t act alone

new business models

decentralized production

NO REFLECTION ON USE

stop waste load shifting peak shaving

CONSERVATION FLEXIBILITY

PROBLEM

USER INVOLVEMENT

Quick prototyping for user test

Gameplay flowchart FOUR PLAYERS - personal challenge - personal household - initial basic appliances

IF ALL PLAYERS DON’T GET A SMART METER before opening all square of the first level

THE GAMEPLAY IS BASED ON ROUNDS: - who consume energy more efficiently is winner - winner can choose the prize

EVERY PLAYER HAS A PERSONAL GOAL TO ACHIEVE

The player who achieves the personal task first is the game winner

OF E D M EN GA E TH


PHOTOGRAPHY


THANK YOU CONTACT edoardo_costa@me.com +31 6 39868580 COMPLETE PORTFOLIO http://issuu.com/ecosta/docs/edoardocosta Projects website http://www.behance.net/edoardocosta/frame Blog&Photography http://laltrastanza.com http://www.flickr.com/photos/edo-finelight/

Edoardo Costa - profile presentation  

A quick presentation of my design profile, with introduction, skills, process and main projects