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Urgency for Action Newport 12 November 2009

Andy Middleton Managing Director The TYF Group

Intermission Commercial Broken

Wasting away UK consumers throw away 5.3 million tonnes of food every year - that's £12 billion worth. Half of it is edible. Every day we throw away • 1.6m bananas • 4.4m apples • 1.3m unopened yoghurts • 600,000 eggs • 1.2m sausages • 20m slices of bread

aramid fibre, H2S04, 750째c, pressure,

Celebration! ‘Villagers’ energy-cutting victory’ Llangattock’s 60% micro-hydro project

Celebration! ‘Climate Champions Speak to UN’

According to scientists, a 4C rise over pre-industrial levels could threaten the water supply of half the world's population, wipe out up to half of animal and plant dspecies, and swamp low coasts The Guardian, 28 September 2009

It’s about 12 quarters

1000 days: -10% 5000 days: -80%




Off scale













pressure for change

o Welsh Assembly o Every council in the UK o The European Union o United Nations o USA o Developing countries

business The Copenhagen Communiqué on Climate Change “Economic development will not be sustained in the longer term unless the climate is stabilised. It is critical that we exit this recession in a way that lays the foundation for low-carbon growth and avoids locking us into a high-carbon future. “we understand that there is an emerging consensus behind an objective of limiting global average temperature rise to less than 2 degrees Celsius compared to pre-industrial levels and that this will require global emissions to peak and begin to decline rapidly within the next decade. “Developed countries need to take on immediate and deep emission reduction commitments that are much higher than the global average “The problem of climate change is solvable – many of the technologies required are available today while others can be developed if the right incentives are in place. The one thing we do not have is time. Delay is not an option. (c) Enviro Pass Limited 2009

Adidas Air France Akzo Nobel Alcatel Lucent Alstom AMEC Anglian Water Group Artex ARUP Atkins Aviva Plc AXA Insurance B&Q China BAA Banco Santander Barclays Bayer AG BP British Airways British American Tobacco BSkyB BT

Cable & Wireless Carlsberg Group Carrefour Group Centrica CIWEM Compass Group Plc Crown Oil Deutsche Telecom Diageo Easyjet EDF Energy EON Ericsson Ernst & Young Global Eurostar First Group Friends Provident Grundfoss Guardian Media Group H&M Hennes & Mauritz Halcrow Henderson Global Investors HSBC Holdings Plc

Hyder Consulting IKEA Group Indesit Company ING Group Innocent Drinks J Sainsbury's John Lewis Partnership Johnson Matthey Kingfisher Group Kodak Limited Kone Elevators KPMG International Legal & General Group Lloyds Lloyds Banking Group London Stock Exchange L'oreal Manchester Airports Group M&S Metro de Madrid National Express National Grid

Nestle Network Rail Norsk Hydro Northumbrian Water Novartis Philips Lighting PSA Peugeot Citroen Reed Elsevier Rio Tinto Rolls Royce Ronseal Limited Royal Bank of Scotland RWE Npower Schroders Scottish & Southern Energy Scottish Power Shell Siemens Skanska Solar Century Sony Ericsson Stagecoach

Standard Chartered Standard Life StatOil Hydro ASA Swiss Re Telecom Italia Telefonica O2 UK Tesco Thames Water Utilities The Co-operative Group The National Trust

TYF Group Unilever plc United Utilities Vodafone Group Wilmott Dixon WPP


•95% of UK food products require the use of oil, and the supply of food accounts for 21% of Britain’s energy use •3.5 litres of oil is needed to produce half a kilogram of steak Guardian 7 April 2007 th


Water water

Metal guru

Going going • • • • • •

Indium Gold Antimony Tin Silver Platinum

13 years (4 if consumed at US rates) 45 years (36) 30 years (13) 40 years (17) 29 years (9) 360 years (42) – but as low as 15

Triple Top Line Design

time for new behaviour Now















Why not

looking after your nest

focus on what counts information > materials

build a bonfire brand

build the right team

build relationships

five projects for change

The Do Lectures

1% for the Planet

A Million Minds: 2000% ROI

Making Nature Count

Naked Food

A Climate of Excitement

To know what people really think, pay regard to what they do, rather than what they say Renee Descartes

WAG Climate Change  

Andy Middleton's workshop slides from Newport workshop, 12 Nov 2009

WAG Climate Change  

Andy Middleton's workshop slides from Newport workshop, 12 Nov 2009