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EXPERIENCE University of Cincinnati, Economics Center, Marketing Manager 2009 – Present Responsible for developing the marketing plan and communication strategy for the Economics Center’s education, research and fundraising departments. Lead execution of marketing plan tactics from conceptualization to completion, including all copywriting and design, for materials such as quarterly newsletters, annual reports, brochures, course catalogs and postcards. Manage website content, images and analyze traffic from marketing campaigns. Build relationships with key stakeholders in the business, education and media communities. Software utilized: Adobe Creative Suite (InDesign, Illustrator and Photoshop), Constant Contact, Drupal CMS, CiviCRM/CiviEvent Achievements:  Led brand revitalization initiative including situation analysis, brand strategy, and brand expression with a leading branding agency, LPK. The project resulted in a professional and powerful unified brand image  Analyzed website traffic by installing Google Analytics to establish baseline data, to compare year-over-year results. o Increased unique visitors by 40%, a result of expansion to database and overall brand awareness o Increased search engine referrals by 73%, a result of keeping content on the website fresh and engaging  Recommended and developed an electronic quarterly newsletter to replace the printed version to save on resources, printing costs and provide an opportunity to drive traffic to the website and engage with the brand  Organized and promoted two of the company’s most successful annual luncheons, securing high profile keynote speakers such as John Pepper, Retired CEO, Procter & Gamble and Bill Burleigh, Retired CEO The E. W. Scripps Company. Attracted over 500 business leaders and educators to attend and raising over $60,000, a 60% increase in attendance and revenues DART Alliance, Inc., Membership Consultant 2010 – Present Grow number of members in a professional network for audiologists and hearing aid dispensers, providing the opportunity to receive exclusive discounts and promotions Achievements:  Developed brand identity, website and promotional materials to promote the program to potential members  Managed planning and execution of first conference, at which we won the “Most Fun and Creative” booth  Doubled membership in the first year BARFOOT PROXIMITY, A BBDO Company, Account Executive 2008 – 2009 Act as primary contact for Procter & Gamble client, responsible for working with brand team to provide solutions for business challenges and develop new approaches to exceed program goals. Responsible for creating brand strategy documents, creative briefs, project updates and contracts and lead on project team for execution. Achievements:  Managed of yearly million-dollar budget, monthly newsletter program, semi-annual direct mail program and special projects that involved coordination with multiple brands and vendors.  Developed Digerati, an online tool that allowed the brand to monitor competitors programs and promotions  Led strategy and execution for a print concept that received the highest ROI in all of home care at Procter & Gamble eInstruction Corporation, Marketing Project Manager 2007 – 2008 Develop senior level support materials for sales team and promotional email and direct mail campaigns. Achievements:  Managed and composed two of the most successful email campaigns in the company’s history.  Led the design and execution of the Core Customer Loyalty Program.  Utilized Salesforce opportunities and mail merge functions to create a tool for generating personalized customer quotes that provide pipeline and reporting capabilities. Enquirer Media, Gannett Corporation, Advertising Account Executive 2004 – 2006 Manage 400+ client base on a multi-million dollar desk that required communication with clients on a daily basis and monthly outside sales calls and client meetings. Responsible for proposing “out of the box” ideas and “up-sells” to maximize client results and generate more revenue year over year. Achievements:  117 % over yearly goal (06/05-06/06). Up-sold existing advertisers on contract revenue agreements, yearly online contracts and successful branding campaigns for company recruitment needs. EDUCATION University of Cincinnati, Bachelor of Arts, Communication VOLUNTEER/PERSONAL INTERESTS  IMPACT 100: Women together, Changing Lives.  Ad Club’s Digital Non Conference Steering Committee: Digital Marketers Unite!

Graduation, 2004

Jaclyn Smith Resume  

Jaclyn's Experience

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