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I N D E P E N D E N T V O I C E F O R K A N S A S S TAT E U N I V E R S I T Y
VOL. 119 NO. 134
THURSDAY, APRIL 17, 2014
Excellence award funds ‘Dog Sees God’ in Purple Masque By Darrington Clark the collegian The Peanuts gang is all grown up, and the neighborhood has a lot more shadows than it used to. Instructor of theater Jerry Jay Cranford, aided by an academic excellence award grant, is presenting “Dog Sees God: Confessions of a Teenage Blockhead” tonight through Saturday. Referred to as an “unauthorized parody,” the play by Bert V. Royal imagines all the Peanuts characters as teenagers and explores the angst, depression, anger and hope that comes with growing up. Auditions for “Dog Sees God,” held in the middle of the semester, were open only to students not involved in any other K-State theater spring season production. “It’s been great to work with a group of actors that we don’t get to see on stage often and they’re doing a great job,” Cranford said. “I couldn’t ask for a better cast.” Theater patrons should be warned that “Dog Sees God” features the Peanuts characters
Jerry Jay Cranford | the collegian Cody LaCrone, sophomore in theater, and James Sherwood, senior in theater, perform as CB and Van in the second dress rehearsal of “Dog Sees God” in the Purple Masque theater on Tuesday evening.
dealing with much heavier situations than kicking footballs and dirty blankets. The play includes strong language and sexual situations, among other is-
sues that Cranford felt relevant to the actors and the audience. “The story begins with Snoopy’s death and Charlie Brown looking, searching,
for the meaning in or behind death,” Cranford said. Premiering professionally and winning Best Overall Production at the 2004 New York
International Fringe Festival, the show has maintained strong regional performance as it approaches its 10-year anniversary. “Dog Sees God” playwright Royal also worked on “Easy A,” and the edgier Peanuts play does carry hints of the same modern humor. “The New York Times compared it to an extended SNL skit,” Cranford said. “It’s the idea of taking the Peanuts characters and putting them in adult situations.” Much of the cast and crew for the show were generated completely by student interest. The process of gathering a design team and crew, setting up auditions and casting all took place in two weeks. “I hope it finds a crowd because it was a quick process, from the letter saying that I received the award to the first rehearsal date was two weeks,” Cranford said. “It’s been great to feature original student work, like Matt Harrison (junior in mass communications), who made an original score we’re using.”
CONTINUED ON PAGE 4, “PEANUTS”
FootGolf fights to be on par with golf By Jesse Gilmore the collegian
Hannah Hunsinger | the collegian Justin Chandler, junior in golf course management, kicks his soccer ball toward the hole while playing FootGolf at Wildcat Golf & Fitness on April 1.
opened on March 18. They already have plans to host an intramural tournament next year. While Wildcat Creek is just one of the many golf courses in Kansas, it is currently the only accredited FootGolf course in the state. If courses keep opening at the rate they have been recently, however, it won’t remain that way for long. In late February, there were 68 courses nationwide approved by the AFGL. Less than a month later, when the course at Wildcat Creek was finished in March, there were 91 approved courses, an increase of roughly 34 percent. Since then, about one
course a day has been added to the list, for a total of 102 AFGL-approved courses. Fateley said he recommended FootGolf to one of his fellow golf course owners in Andover, Kan.; that course is currently in the process of being approved. Not all golf courses are made for FootGolf. “Of course, it’s all dependent upon what type of golf course you’re trying to install on,” Jack Fry, professor of turfgrass science in the Department of Horticulture, Forestry and Recreation, said. “There has to be financial incentive, but management
also has to approve of the construction, making courses at country clubs or private golf courses less likely.” The size of the course also makes a difference. In order for the course to be approved by AFGL, a Google Earth snapshot must be sent in along with hypothetical holes in order to ensure that construction of the course is feasible. Only then can the course be approved. According to Fateley, building it is the easy part, once the course is approved.
CONTINUED ON PAGE 4, “FOOTGOLF”
Wynn Butler replaced John Matta as Manhattan’s mayor and discussed his plans to tackle the city’s growing debt issues at the city commission meeting on Tuesday. According to the Mercury, the city’s debt rose from $238 million to $278 million between April 2011 and April 2014, which Butler called “a little bit depressing.” Butler began a fouryear term on the city commission in 2011. He earned a master’s degree in education from K-State in 1980 and served in the U.S. Army from 1973-97. He is a veteran of Operation Desert Shield/Desert Storm. After retiring from military service, Butler and his family moved to Manhattan where he worked in education at Fort Riley’s branch of Barton County Community College as an instructor, associate dean and later as executive director of BCCC’s Distance Learning Program.
“Why do you think bunnies and eggs are associated with the Easter holiday?” UNICEF uses app to raise awareness for clean water
Look for the opinion page tomorrow to see how K-Staters responded.
Although the air temperatures have generally been getting warmer these last few weeks, the risk of hypothermia is still a potential hazard for people venturing into local Kansas lakes and ponds, according to the Kansas City District U.S. Army Corps of Engineers. Water temperatures are currently in the low 50s, causing crappie, walleye and white bass to frenzy. However, it is cold enough to induce shock to unprepared swimmers and fishers, as cold water cools down body temperatures 25 times faster than cold air does.
CONTINUED ON PAGE 4, “BRIEFS”
SOCIAL MEDIA @KStateCollegian /kstatecollegian
Wynn Butler becomes mayor, plans to tackle debt
Army Corps of Engineers warns of hypothermia, drowning risk
Question of the Day
Kathleen Sebelius resigned from her position as Health and Human Services Secretary last week. Now, Democrats are urging her to run for Kansas Senate, according to the New York Times. If she decides to do so, Sebelius would run against Republican Pat Roberts, who is seeking his fourth term as senator. Sebelius served as HHS Secretary for five years. Previously, she was governor of Kansas from 200309. The deadline for filing for the Senate primary is June 2.
K-State looks to rebound against Baylor tonight
By Karen Sarita Ingram
Sebelius may run for Kansas Senate
sk a someone what they think FootGolf is and they will most likely react to the question with a strange look and perhaps an even stranger answer. “We’ve had quite a few people ask us if FootGolf is played by kicking golf balls around the course,” Kevin Fateley, owner of Wildcat Creek Golf & Fitness, said. “A round would take an extraordinary amount of time to complete if that were the case.” FootGolf is actually the combination of two sports: soccer and golf. It uses a golf course and adheres to most golf rules, except that players kick soccer balls across the fairways and into specially built holes. It may sound like a backyard sport invented as a way to pass the time, but FootGolf has had a national association (the American FootGolf League) since 2011. The U.S. participated in the FootGolf World Cup in 2012, and approved courses in the sport keep popping up across the U.S. Now, the sport has made its way to Kansas. “To be honest, I’m surprised the idea for this sport didn’t catch on sooner,” Fateley said. “It’s nothing you’ll likely ever see on television, but the small amount of equipment needed to play the game means that this is an incredibly easy sport to pick up, especially for families.” The amount of equipment needed varies depending on whether the game is a tournament or just a pickup round. In most cases, the only equipment needed is a size 5 soccer ball, a pair of tennis or turf shoes and a course to play on; soccer shoes with cleats are forbidden. A FootGolf course is built into an already existing golf course near Manhattan. The FootGolf course at Wildcat Creek, 800 Anneberg Cir.,
Local, state area news
Friday: High: 69 F Low: 51 F
Saturday: High: 76 F Low: 55 F
THURSDAY, APRIL 17, 2014
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CORRECTIONS If you see something that should be corrected or clarified, call managing editor Jena Sauber at 785-532-6556 or email email@example.com. The Collegian, a student newspaper at Kansas State University, is published by Collegian Media Group. It is published weekdays during the school year and on Wednesdays during the summer. Periodical postage is paid at Manhattan, KS. POSTMASTER: Send address changes to Kedzie 103, Manhattan, KS 66506-7167. First copy free, additional copies 25 cents. [USPS 291 020] © Collegian Media Group, 2014 All weather information courtesy of the National Weather Service. For up-to-date forecasts, visit nws.noaa.gov.
For the Win | By Parker Wilhelm
785-260-0207 The Fourum is a quirky view of campus life in voices from the K-State community. Positive and humorous comments are selected for publication by the Collegian marketing staﬀ. If you can’t make popcorn without burning it, you shouldn’t be operating a microwave. No one wants to smell your mistake everywhere in the building.
I think you should do an article on the cooperation of RCPD, KSPD, KSU, etc. for Fake Patty’s Day. Penn State paid bars between $2000 and $7500 to stay closed that night and all but one did. UMass had riots that night. Those agencies listed above tweeted advice and collaborated with students to make it safe. Funny stuﬀ too. Big diﬀerence in the way schools, towns handle same event.
Republicans on Tax Day: “Told ya so!” Democrats on Tax Day: “What have I done ... ” No, PETA doesn’t care. PETA thinks you shouldn’t eat meat or even have pets. To submit your Fourum contribution, call or text 785-260-0207 or email firstname.lastname@example.org. Your e-mail address or phone number is logged but not published.
e Weekly Planner Thursday, April 17 APDesign 2014 Alumni Fellow Ray Willis 106c Seaton Hall 11:30 a.m. to 12:30 p.m. College of Human Ecology 2014 Alumni Fellow Dr. Kenneth R. Fox Forum Hall, K-State Student Union 1:30-3 p.m.
THE BLOTTER ARREST REPORTS Tuesday, April 15 Alvin Dante Jones, 1000 block of Ratone Street, was booked for battery and criminal
trespass. Bond was listed at $1,000.
Baseball: K-State vs. Baylor Tointon Family Stadium 6:30 p.m. 3 Films by Steven Paul Judd “Search for the World’s Best Indian Taco,” “Neil Discovers the Moon,” “Shouting Secrets” Hemisphere Room 501, Hale Library 7 p.m.
Friday, April 18
Saturday, April 19
Baseball: K-State vs. Baylor Tointon Family Stadium 6:30 p.m. UPC Film: “Rise of the Guardians” Forum Hall, K-State Student Union 8 p.m. K-State After Hours: Open Mic Night and Slam Poet Lacey Roop Union Station – 8:45 p.m.
Baseball: K-State vs. Baylor Pack the Park Tointon Family Stadium – 7 p.m. Tennis: K-State vs. Kansas Mike Goss Tennis Stadium Noon Belleza Latina Pageant Ballroom, K-State Student Union – 7 p.m. UPC Film: “Rise of the Guardians” Forum Hall, K-State Student Union – 7 p.m.
Wednesday, April 16 Elizabeth Rose Owens, Smolan, Kan., was booked for driving under the influence and criminal damage to property. Bond was listed at $1,500.
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SPORTS THURSDAY, APRIL 17, 2014
Struggling Wildcats welcome Bears to Manhattan
Emily DeShazer | the collegian K-State first baseman Shane Conlon looks on as junior second baseman Carter Yagi catches an infield pop-up by Kansas junior Dakota Smith on Friday at Tointon Family Stadium.
By Spencer Low the collegian
his season has not gone nearly as well as anybody expected for the Wildcats, which was picked to repeat as the Big 12 champions again this year in the coaches’ preseason poll. However, a 2-7 start to league play has them scrambling to right the ship and finish the season on a good note. K-State (20-17, 2-7 Big 12)
opposing batting average places him ninth in the conference, while 58 2/3 innings pitched is sixth in the Big 12. Baylor’s staring pitcher will be Brad Kuntz, who enters the game with a 4-1 record and a 3.86 ERA. The Wildcats will shake up their rotation on Friday, starting freshman Jordan Floyd rather than senior Jared Moore, who had served as the team’s number two starter all season. Floyd has yet to start a game as a Wildcat, but has a 0-1 record and a 4.05 ERA in 12 appearances this season. The Bears will counter Floyd’s inexpe-
welcome Baylor (17-19, 4-7 Big 12) today through Saturday to Tointon Family Stadium in a series between struggling teams. The Wildcats have lost four straight and seven of their last 10 matchups, while the Bears have won just two of their last eight games. K-State will send Levi MaVorhis to the mound tonight to for the series opener, and the sophomore has dazzled this season with a 4-4 record and a 2.76 ERA. He is also the only Big 12 pitcher to have more than one shutout this season, with two so far. His .222
rience with senior Dillon Newman and his 2.74 ERA in nine starts this season. The series finale will pit K-State’s Nate Griep against Baylor’s Daniel Castano. Griep had a stellar start to his freshman year, but struggled mightily last week against Texas Tech, bumping his ERA 3.12. Castano has a 2.72 ERA in 14 appearances and five starts in 2014. K-State’s offense leads the Big 12 with a .295 batting average, while the Bears are last in the conference at a lowly .223.
After a four-hit game on Tuesday, senior third baseman RJ Santigate leads the Wildcats with a .345 average, while freshman designated hitter Tanner DeVinny is right behind him at .333 and carries a .484 slugging percentage into the series. Baylor has no players hitting over .300 or slugging over .400, and are led at the plate Duncan Wendel, who is swinging the bat to a .277 average. Tonight and Friday’s games start at 6:30 p.m., with Saturday’s series finale at 7 p.m.
Weber signs to stay head coach through 2019 K-State trots oﬀ to Texas Leticia Romero update By John Zetmeir for national championship the collegian By John Zetmeir the collegian
12 EQUESTRIAN Only teams remain, and K-State is one of them. The Wildcats will kick off their road for a national championship today in Waco, Texas as they take on Texas A&M in the first round of the National Collegiate Equestrian Association National Championship. “It is obviously a really big weekend and really big competition,” head coach Casie Maxwell said to K-State sports. “We are going to have to go up against some tough opponents in the first few rounds if we want to make it on to Saturday. We are just hoping that everyone is on their ‘A’ game all on the same day so that we can move
forward.” The Wildcats haven’t competed since the end of March at the Big 12 Championships where they took third place after defeating TCU. Senior Kelly Bovaird will lead the Western team. Bovaird was recently named the Big 12 and NCEA Rider of the Month in Horsemanship. Another senior, Jordan Cox, will lead the Reining team. Rounding off the key riders are senior Rachel Webster and junior Madison Wayda. Those two will lead the way for the Wildcats in the Hunter Seat. Both enter the championships with 16 wins. Webster has at least one win in each of her last two trips to the NCEA National Championships. The Wildcats hold the No. 5 overall seed of the 12 teams. If they advance past the Aggies on today, they will meet No. 4 Auburn next.
BASKETBALL Weber contract extension In Bruce Weber’s first two seasons as K-State head coach, he’s won a Big 12 regular season title, taken the Wildcats to two NCAA tournaments and has won
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just under 70 percent of the games he’s coached. On Wednesday, K-State Athletics Director John Currie announced that Weber has earned a one-year extension to his current contract through April 30, 2019. Weber will receive a $100,000 salary increase for each of the following years of his contract. By the final year of his revised deal, Weber will make $2.25 million and be eligible for a retention bonus of $500,000.
It was confirmed Tuesday that K-State freshman Leticia Romero is seeking a transfer from the program following the firing of head coach Deb Patterson and departure of assistant coach Shalee Lehning. It was reported by the Topeka Capital-Journal that Romero’s first request for a release was denied by the K-State Athletic Department. Romero made her appeal on Wednesday, and is now waiting for the athletic department’s final decision.
THURSDAY, APRIL 17, 2014
New study finds 77 percent of college students using Snapchat app daily By Marissa Haake the collegian If you are a college students, chances are you, you are using this daily. A study conducted by Sumpto, a New York-based marketing company that studies college students’ social media use and connects them with brands, found that 77 percent of college students use the app Snapchat at least once a day. The study polled more than 1,600 social media users in college from around the country. “I would think that 77 percent is about right,” Ciara Chambers, junior in political science, said. “I see people in class making weird faces all the time. I think way less people do the Snapchat stories though.” Snapchat is an app for smartphones or tablets that allows users to take photos, add filters, draw on or otherwise edit the photo and send it to anyone on their contact list. Each photo can be viewed by the recipients for no longer than 10 seconds before becoming inaccessible. “I’d say I somehow manage to use Snapchat just about everyday,” Matthew Hanson, freshman in biology, said. “I end up on it a little too much sometimes, which can lead to not paying attention in class. But, when there is something that needs to be done, I put it down and don’t worry about it at all.” Facebook recently offered $3 billion to buy Snapchat, but Snapchat turned down the offer. Snapchat has yet to
monetize, but could potentially make money off of selling advertising to companies. Snapchats and brands According to Sumpto’s study, 73 percent of college-aged Snapchat users said they would open a snap from a brand that they knew and almost half said they would open a snap from a brand they had never heard of. “I have opened a Snapchat from somebody I don’t know in the past,” Brigid Hornsby, junior in hotel and restaurant management, said. “I am more interested in looking at Snapchats from my friends and acquaintances to have a conversation with them. I don’t really like opening Snapchats from random brands.” Other students, however, said they think opening Snapchats from brands may be something of interest to them. “If you can choose to have certain stores or brands send you snaps of different products, then I think that would be pretty cool,” Cody Isern, freshman in journalism and mass communications, said. “However, there is a fine line with that, because I would not want 50 percent of my snaps to be just marketing.” Peak times The study found 70 percent of college students use Snapchat the most on Friday and Saturday nights, and 81 percent use Snapchat more often during the late afternoon and into the night. “I mainly use Snapchat on the weekends, and I feel like that is when I get the most snaps sent to me,” Kathleen Hail, junior in secondary education, said. “If something
Photo Illustration by Caitlin Massey | the collegian Rachel Robertson, sophomore in animal science, Savanna Roth, freshman in open option, and Mallyssa Stockton, freshman in interior design, squeeze together for a Snapchat photo on Wednesday.
exciting happens or abnormal, I may Snapchat somebody I don’t normally Snapchat. But otherwise, it is mostly the same people during the week.” The most popular reason Sumpto found that students use Snapchat was for creativity purposes (37 percent,) keeping in touch (27 percent) and for the fact that it was easier than texting (23 percent). “I really like to use Snapchat because it is more fun than texting,” Hannah Sharp,
junior in finance, said. “It is a little easier than typing out a text message, but I mostly just like to see what my friends are up to.” Since it was launched in September 2011, Snapchat has been associated with sexting. The Sumpto study found that only 2 percent of poll respondents listed sexting as their primary use of the service. For college students, the app is used for other functions.
“I mostly just do random things on Snapchat,” Andrea Hopkins, junior in industrial engineering, said. “I Snapchat if I am doing something cool, and I usually end up Snapchatting more on the weekends. I never really associated it with sexting at all.” The company’s co-founder, Evan Spiegel, has attempted to make it clear that Snapchat is not for sexting, but rather for selfies, “uglies,” videos of people drinking and
photos of food. “What I Snapchat really depends on who I am talking to,” Jessica Pennybacker, sophomore in secondary education, said. “If I am sending a Snapchat to my sister, it is mostly just selfies with drawings. If I am sending it to my roommate, they are usually pretty funny faces. But, if I am sending it to my friend that does not go to K-State, then it is usually pictures of campus.”
PEANUTS | Characters not ‘carbon copies;’ FOOTGOLF | FootGolf could
Cranford calls its message delivery ‘brilliant’ ease recession woes for courses CONTINUED FROM PAGE 1 Cranford applied for grant money to move forward with the project, of which the show depended on. For a moment the project looked as if it would not come together. “I had thought, ‘Oh well, it’s not going to happen,’” Cranford said. “So I was thrilled and honestly shocked when I got the letter.” Working with a cast of actors on capturing the characters they already know and love was an experience Cranford said he considered valuable. The characters themselves are not carbon copies of their comic counterparts, but will be recognizable. “The characters don’t go by their original names, due to li-
censing issues, but you know instantly who they are,” Cranford said. “What I said to them while we were talking through character development was that, ‘We know these characters, we have their home movies. We know what it was like for them at Christmas and Thanksgiving.’” The character traits that audiences around the world have come to love about the Peanuts do come back to haunt them. “The things that were a part of each character’s makeup have gone wrong,” Cranford said. “For example, Lucy is the psychiatrist who’s always offering advice, and now she can’t deal with her own problems. It shows that these happy, normal children are not healthy as adults, and that’s happening in
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our society more and more.” There’s a method to the childhood-shaking madness, according to Cranford, and the timing is a part of the plan as well. “I think it’s brilliant to use the Peanuts characters to send these messages, because there’s a comfort in knowing their histories,” Cranford said. “Dog Sees God: Confessions of a Teenage Blockhead” opens today and plays through Saturday, all at 7:30 p.m. Tickets are $4 at the door, cash only. “The important part isn’t that they’re the Peanuts,” Cranford said. “That’s the hook. What it’s about is kids dealing with these horrible issues. Unfortunately, even after 10 years, this is still an important, relevant piece.”
Immersion in cold water can induce shock followed by swimming failure. These two stages pose a significant risk of drowning, even for experienced swimmers, because it causes the person to gasp reflexively. Hypothermia soon follows if the person remains in the water. The Army Corps of Engineers recommends all swimmers and fishers in area lakes to dress according to the water temperature, not the air temperature, and to wear a life jacket at all times.
Indian wildlife conservationists to speak at Sunset Zoo 349/700 pints If you want to donate today, blood donation stations will be located at: K-State Student Union, second floor (10:30 a.m. to 4:30 p.m.) Putnam Hall (2:30-8 p.m.)
“Since we were building into an existing golf course, all we needed to add were the holes — which only took around two days to dig and set — and stakes for the tees,” Fateley said. When it comes to the art of business, finding a niche market can draw in new paying customers. In the mid 1960s, Sherman Poppen built the first snowboard for his daughters and unknowingly created an alternative source of income for ski resorts. People who wouldn’t ski had another way to spend their time on the slopes, and the resorts saw their profits soar. Fifty years later, as more golf courses close than open a year, some golf course owners are trying to find a secondary market in the form of FootGolf to ease any financial struggles.
However, since FootGolf shares space with traditional golf, competition for popularity will become inevitable, Fry said. “Golf has about 600 years of history behind it, so that definitely puts FootGolf at a disadvantage,” he said. “Since the sport has only existed nationally for three years, it’s probably too early to tell if FootGolf will be as popular as traditional golf.” Fateley shared a similar opinion about FootGolf’s potential popularity, but also said that the sport has a ways to go before gaining the same notoriety as golf. “No, I don’t think that it will be as popular,” he said. “But then again, 20 years ago I didn’t think that everyone would own a cell phone. It’s very hard to predict how people will react to new things.”
BRIEFS | Sunset Zoo hosts free lecture on sloths CONTINUED FROM PAGE 1
CONTINUED FROM PAGE 1
Two guests will be coming to the Sunset Zoo to speak about their efforts to save the sloth bear. Geeta Seshamani and Kartick Satyanarayan, co-founders of Wildlife SOS, will hold a free lecture to the public at the zoo’s Nature Exploration Center on
April 23 at 7 p.m. Wildlife SOS was founded in 1995. The organization has been credited with unconventional methods to reduce poaching of the sloth bears native to South Asia, as well as bringing an end to the practice of using trained sloth bears in street performances. According to National Geographic, sloth bears are currently listed as a “threatened” species. Their population has been declining for years due to habitat loss and poaching.
The Graduate School announces final doctoral dissertations The final doctoral dissertation of Ronell Cainong, “Development and Molecular Cytogenetic Characterization of Alien Introgressions Conferring Resistance to Hessian Fly and Fusarium Head Blight in Wheat,” will be held April 21 at 9 a.m. in Throckmorton Hall room 2002. The final doctoral dissertation of Lindsay Kubina, “Problem-Solving
and Social Learning in Spotted Hyenas (Crocuta crocuta),” will be held April 21 at 10 a.m. in Bluemont Hall room 456. The final doctoral dissertation of Chad Jackson, “Entrepreneurial Approaches to Corporate Social Responsibility: Exploring the Antecedents to Corporate Social Entrepreneurship,” will be held April 21 at 1 p.m. in Bluemont Hall 124. The final doctoral dissertation of Kate Osei-Boadi, “An Aliphatic Essential Amino Acid Influences the Expression of Host Defense Peptides in Colonic Epithelial Cells: In Vitro Finds and Potential Clinical Implications in Crohn’s Disease,” will be held April 21 at 3:30 p.m. in Justin Hall room 128. The final doctoral dissertation of Shun Wu, “Direct Fiber Laser Frequency Comb Stabilization via Single Tooth Saturated Absorption Spectroscopy in Hollow-Core Fiber,” will be held April 29 at 10:30 a.m. in Cardwell Hall 119.
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THURSDAY, APRIL 17, 2014
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UNICEF app ‘Tap Project’ raises $575k for clean water By Som Kandlur the collegian A lack of safe drinking water is an issue millions of people around the world have to face every day. According to the United Nations Children’s Fund (UNICEF), 768 million people globally live without access to something as simple as clean drinking water. In 2007, UNICEF started the Tap Project initiative to help provide children around the world access to clean water. In 2014, the organization teamed up with Giorgio Armani Fragrances and took an innovative approach to raise awareness and funds for its campaign: the use of mobile apps. In celebration of World Water Month, held in March, UNICEF challenged people around the world to go without something less essential than access to clean water – their phones- for the TAP Project. The purpose of the project was to raise awareness for access to clean water by allowing users to experience what it was like to be unable to have access to something they deem “essential for daily functions.” “Water is a basic necessity for human life to exist,” Randy DeWitt, assistant director of public works, water and wastewater for Manhattan, said. “During periods of low demand, the city of Manhattan produces around 5 million gallons of usable water a day. During summer months, it can go up to 20 million gallons a day.” Dewitt said Manhattan is fortunate enough to have an abundant groundwater source. Manhattan currently uses a third of its allotted water rights; other parts of the state, such as the western Kansas, have had to make efforts to conserve water due to its scarcity. The app was part of a monthlong campaign by UNICEF, national sponsor Giorgio Armani Fragrances and campaign media partner, MediaVest. People who were interested in participating in the fundraiser had the option to download the app on Android or Apple devices or participate directly at uniceftapproject.org. Once activated, the app asked users to place their phones on a stable surface and allow the app to run untouched. The app measured the time between when it was started and when the user picked up their phone again. Once users picked up
their phone, they were given the option to view their results or have 10 seconds to set down their phones and continue. For every 10 minutes users went without using their phones, Giorgio Armani Fragrances donated 25 cents to the UNICEF Tap Project. “From a cause marketing perspective, this was a good idea,” Barbara DeSanto, assistant professor of public relations, said. “People today don’t realize the value of causes that they are not affected by personally.” “Cause marketing” is a partnership between a for-profit and non-profit organization for a mutual benefit- in this case, UNICEF and Giorgio Armani Fragrances. DeSanto said using an app and putting the user in a scenario where they interact with the campaign is a great way to communicate a message and experience. On the K-State campus, students who used the app approached it as a challenge. “It was difficult at first,” Samantha Talley, senior in chemistry, said. “But it was for a good cause, so I wanted to get to at least 10 minutes. It was a little weird to realize how attached I was to my phone and constantly checking it. It provided me with a perspective on how people less fortunate than me live. I think it pushes me to make better decisions.” The app and time donations ran from the first of March to the end of the month. More than 3.5 million people used the app and went without using their phones for more than 170 million minutes – approximately 13 1/2 years. Additionally, more than 14,000 people signed up to volunteer with the Tap Project in that period. Overall, Giorgio Armani Fragrances donated a total of $75,000 in time donations made by users of the app. Additionally, they donated at least $500,000 from the sales of two of its colognes, part of the sponsorship deal. Although donations by the sponsors only ran through the duration of the campaign, the app is still available for users to use and make contributions at the UNICEF Tap Project website. Photo Illustration by Parker Robb | the collegian For the Month of March, UNICEF released an app to raise awareness of the need for clean drinking water in developing countries.
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