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Mali In The City Design Competition Brief

Background Information EcoFuture’s sponsorship of Mali in the City At EcoFuture, we work closely with local groups to educate and promote a clean and healthy environment for current and future generations. As part of our ongoing commitment to support local community groups, EcoFuture is a proud sponsor of the Zoo’s Mali in the City. The event, run in conjunction with Melbourne Zoo and Wild in Art, will see 50 life-sized fibreglass models of the Zoo’s most famous Asian Elephant calf, Mali, designed and decorated by a variety of artists and then displayed throughout the streets of Melbourne during August and September. For further background information on Mali in the City please visit www.ourecofuture.com.au > News > Events > Artist’s Application & Information Pack.

So who is EcoFuture? EcoFuture is an Australian company, dedicated to supplying retail and commercial customers with a unique range of medically researched, zero waste, certified green cleaning products. It is our fervent belief that a cleaner, healthier and sustainable future is possible if we consciously make the right eco-choices today. In our mission to help preserve the environment, protect our wildlife and human health we will continue to break new ground and lead the charge by working with manufacturers to supply ‘true green products’.

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Call for Future Artists to represent EcoFuture At EcoFuture, we believe it’s important to support local art and design students. We are inviting participation from second and third year Mixed Illustration class students currently enrolled at Monash University to turn their hand in decorating a custom-designed life-sized elephant calf for and on-behalf of EcoFuture. Each fibreglass elephant is a blank 3D canvas and we want artists to create innovative, inspiring and environmentally conscious designs who will be taking to the streets of Melbourne for 6 weeks. Each elephant weighs approximately 65Kgs and measures, 190cm long by 130cm tall to 80cm wide. From 12th March until 6th April 2012, students are invited to submit a maximum of two (2) designs. A jury will then judge the design submissions, and the winner notified by email to Ned Culic, Lecturer & 2nd Year Coordinator, Visual Communication, Faculty of Art Design & Architecture, Monash University. Once commissioned and on completion of your artwork and all relevant paperwork, the winning student will be paid a one-off honorarium fee of $1000. The $1000 cheque will be presented by EcoFuture, at a date and time to be announced. The winner will also be acknowledged on all marketing communications including websites and other promotional opportunities.

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EcoFuture Competition Rules The rules contained here within this document are in-addition to the rules and guidelines stipulated by Melbourne Zoo & Wild in Art Ltd, as per the Artists’ Application & Information Pack. All applicants must complete and sign the application form, licence agreement and the elephant design template within the Artists’ Application & Information Pack. 1. Design Brief: Please observe–in particular– the Sculpture Design and Production guidelines as stipulated in the Artists’ Application & Information Pack, Page 7, Clause 2. Students should draw inspiration from the environment, which reflects EcoFuture’s way of doing business. It might be through innovative technology to reduce harmful chemicals and waste or it might be through a clever blend of natural textures and materials to protect our precious environment and wildlife. Where possible, artists are encouraged to incorporate conservation and environmental themes consistent with Zoos Victoria’s strategy. 2. Elephant Design & Production: Ref: Artists’ Application & Information Pack, Page 5. 2.1. Painting Space Zoos Victoria will make some painting spaces visible to the public who will want to see the elephants being created. However, should you wish to paint your elephant in your own studio you will be responsible for collecting and returning the sculpture to the painting space. 2.2. Painting Materials Students are required to provide their own artist materials. The use of acrylic paints is recommended, although artificial resin paint or two-component paint can also be used to paint or spray a design. To complete your elephant, it must be finished with a minimum of two coats of waterproof varnish. This can be either matt or gloss and should ideally be UV resistant. Where possible environmentally friendly paint, varnish and materials should be used.

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3. Judging Criteria: The jury will award the design which best meets the judging criteria mentioned in the brief and Sculpture Design Guidelines. Submissions should be the applicant’s own creation, shall not currently be in production and shall not previously have been published or exhibited. The winning design will need to be approved by Zoos Victoria and Wild in Art before painting occurs. 4. Deadline: The cut-off for applicant registration and work submission is Friday 6th April, 2012. 5. Submissions: Each student can enter the competition once by submitting no more than two (2) pieces of work. Submissions including all forms of art from traditional to new media are welcome. Please send the original and two copies of each design. Students may submit their designs (for selection) in PDF print-out or soft copy, provided it is attached to the artist (student) submission paperwork, contained within the Artists’ Application & Information Booklet, to Ned Culic of Monash University. There is a 2 dimensional image of the elephant form for students to apply their ideas to inside the Artists’ Application & Information Pack. We are unable to return any materials submitted. 6. Commercial authorization: By taking part in the competition, the finalists authorize EcoFuture to use their surname, forename, university name, photo and work for any marketing and promotional purposes. Important & Useful links: Link to Artists’ Application & Information Pack www.ourecofuture.com.au > News > Events Link to EcoFuture Corporate Profile www.ourecofuture.com.au > Home > Corporate Profile

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EcoFuture Pty Ltd PO Box 400, Tooradin VIC 3980 Ph 03 5998 3641 sales@ourecofuture.com.au www.ourecofuture.com.au


Melbourne Zoo Mali_Design_Comp_Brief