DESIGNING HEALTHY LIFESTYLES PAVILION A sustainable living space that presents an optimal situation to market SMEs to trade and communicate with consumers.

Be a part of the largest and most comprehensive eco-exhibition in China

a concurrent event at

2011 Shanghai

THE EXPO THEME PAVILION 15-17 SEPTEMBER 2011

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INTRODUCTION

Designing Healthy Lifestyles Pavilion

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ECO Lifestyles 2011

“ECO Lifestyles” 2011 Venue:

LOCATED @ THE EXPO THEME PAVILION An example of a “green building”, which originated from an old industrial factory, the pavilion has the highest solar energy coverage rate, a 5000m2 vertical ecological wall and the biggest column-free hall in Asia.

THE EXPO THEME PAVILION

No. 111 ShiBoGuan Road, Pudong New Area, Shanghai

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INTRODUCTION

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ECO Lifestyles 2011

WELCOME TO CHINA:

THE LARGEST LOHAS MARKET IN THE WORLD As standards of living improve alongside a growing awareness of environmental degradation and its stress on human life, it is envisioned that LOHAS (Lifestyles of Health and Sustainability) will essentially shift common practices of consumption worldwide. China potentially offers the largest LOHAS market in the world, however, in spite of this growth, still has few standard examples available on shelf for a consumer wondering about safe, quality, healthy, and eco-friendly choices. “ECO Lifestyles” is the first comprehensive trade and consumer event positioned to share the stories of ecofriendly supply chains, showcase different brands, and educate consumers on how to live a LOHAS life. “ECO Lifestyles”, following the success of the World Expo in 2010, now opens its doors to global partners in eco-business worldwide in 2011.

Join us for an event that may change your business.

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EXHIBIT WITH US

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WHY WE ARE DOING IT • Bringing together eco brands and companies to the largest green marketing platform event • Advancing the green supply chain in China • Fostering the growth of China’s eco small businesses • Educating the consumer on the benefits of green lifestyles • Providing SMEs an opportunity to market to trade buyers for an affordable price • Creating cohesive messaging and branding • Providing a platform for smaller players to interact and find synergies with larger players

WHAT’S IN IT FOR YOU

Join us for an event that may change your business.

• Demonstrate your products and services to a large number of target consumer groups • Meet, greet and do business with many of China’s high-end buyers from the industry, including retailers, wholesalers and distributors • Launch new products and promote your company’s social image • Build brand awareness • Generate media coverage • Position your company as a market leader in the eco industry

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EXHIBIT WITH US

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ECO Lifestyles 2011

MANY REASONS TO EXHIBIT WITH US 10,000+ professional visitors 15,000+ target consumers expected

Various eco-activities for exhibitors and vsitors to learn about LOHAS

Powerful multi-channel media exposure and unlimited networking

Interact with the largest number of active target consumers and qualified buyers/retailers/distributors

Showcasing the most innovative eco -design products

No other trade show delivers the entire spectrum of green, natural healthy products under one roof!

Bringing together like-minded business leaders - from start-ups to global corporations - to discuss the future

Learn, interact, buy, eat, mingle and do business in an exciting environment

Cohesive marketing helps to communicate eco leadership, innovation and value to the trade

Distinctive and affordable SME zone aimed to attract, create interest and draw in visitors

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EXHIBIT WITH US

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WHO WILL VISIT?

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MARKETING

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POWERFUL MULTI-CHANNEL MEDIA EXPOSURE TO BOTH TRADE AND CONSUMERS TV: Dragon TV/DFWS, The artistic humanities channel, ICS (SMG INTERNATIONAL CHANNEL SHANGHAI) PRINTED MEDIA: Modern Media, Online Shanghai (Coverage in mainstream newspapers and over 30 high end magazines under Modern Media, including First LOHAS magazine) ADVERTISEMENT MEDIA: Exposure through STDecaux-the largest metro & bus advertising network in China NEW MEDIA: Card+art ( Publicity through 500 retail shops) ON LINE MEDIA: Main net portals in China and popular on-line community forums MEDIA FOR EXPATRIATES AND FOREIGNERS: That’s Shanghai Urbanatomy

GREEN MEDIA: The Green Business Times Asia Is Green Simple Lohas TRADE MEDIA: Our network of Trade Medias cover many industries, including: Energy, Environmental Protection, Educational Toys, Food, Mothers & Infants’ Products, Textile & Fashion, Education, Beauty and Body Care, etc, in overseas markets as well as in China. In addition, 100+ websites will publicize our event and activities updates. EMBASSY AND CHAMBERS’ MONTHLY MAGAZINES AND NEWSLETTERS: China-Italy Chamber Of Commerce Chamber Of Commerce And Industry Brazil-China Sino-Canada Technology Exchange Center The HongKong Chinese Industry & Commerce Association Shanghai Garment Trade Association Mexico Chamber Of Commerce In China Royal Thai Consulate General International Federation of Organic Agriculture Movements Deutscher Industrie- und Handelskammertag Hong Kong Chinese Chamber Of Commerce

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LAYOUT & EXHIBITS

Designing Healthy Lifestyles Pavilion

SPACE LAYOUT DESIGNING HEALTHY LIFESTYLES PAVILION WITHIN THE ECO LIFESTYLES 2011 EVENT.

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ECO Lifestyles 2011

Within the largest and most comphrehensive eco-exhibition in China

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LAYOUT & EXHIBITS

Designing Healthy Lifestyles Pavilion

SPACE LAYOUT FIVE MAIN ZONES OF EXPERIENCE AND AREAS OF ACTIVITY TO INCREASE INTERACTION BETWEEN VENDORS AND THEIR AUDIENCES.

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ECO Lifestyles 2011

Be amongst like-minded businesses.

PAVILION DESIGN PERSPECTIVE

PAVILION LAYOUT

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LAYOUT & EXHIBITS

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EXHIBIT AREAS FIVE MAIN ZONES OF EXPERIENCE AND AREAS OF ACTIVITY TO INCREASE INTERACTION BETWEEN VENDORS AND THEIR AUDIENCES.

FAMILY EXPERIENCE ZONE (FX1 - FX6)

Focuses on family and individual interaction through product exhibits and DIY activities.

ECO DESIGN FAIR ZONE (booths 46-67) Eco Design Fair is a bi-annual grass-roots community event whose purpose is to showcase eco-conscious designers and products to general consumers.

THE WELLNESS WORKS ZONE (booths 1-22) The Wellness Works is a creative factory producing pioneering ideas, authentic brand stories and innovative events with the intention of inspiring individuals and companies to “be well.”

GOOD TO CHINA URBAN FARMING ZONE (booths 23-34)

Urban farming re-connects people with their food sources, creates a passion to green cities and ultimately creates a paradigm shift in the way that people think about and value their food

GOOD TO CHINA HEALTHY HOME ZONE (booths 35-45)

Good to China’s goal is to make sustainable living accessible, beneficial and desirable to everyday Chinese urban residents and to accelerate the move towards lower carbon society and sustainable living.

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LAYOUT & EXHIBITS

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ECO Lifestyles 2011

FAMILY EXPERIENCE ZONE Special feature area to show families and individuals about responsible, low-impact methods of designing and making products through interactive product exhibits and do-ityourself (DIY) activities.

DO IT YOURSELF From simple up-cycled crafts to ambitious weekend home improvement projects, the DIY lifestyle is part of a green one. To help visitors along their journey to finding easy green solutions they can take home, create a fun hands-on activity that is inspired by your own eco product. Sew a bag from upcycled clothes. Refashion newspaper into shoes. Craft a toy from bamboo. Make unique paper art. Plant your own herb garden. We are looking for activities within the following categories: • Fashion • Health and Beauty • Toys and Music • Stationary and Gifts • Furniture and Lighting • Gardening and Planting • Renewable energy and Technology Ready made products or kits can be displayed alongside the activity.

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LAYOUT & EXHIBITS

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ECO DESIGN FAIR ZONE We believe in and draw attention to the importance of Shanghai’s unique intersection of art, commerce and sustainability. By providing support and opportunities for businesses and consumers alike to network, exchange ideas and be part of a growing eco-conscious movement, our aim is to encourage and foster responsible design and consumption choices.

PRODUCT LIFE STORIES As the market matures and consumers become environmentally educated and aware, there will be a demand for more background information on the products they are shopping for. Questions about the product’s life cycle will become an integral part of the purchasing process. Where does the material come from? How was the product made? By whom? How did it get to its point of sale? How long can it be used for? What effects on the environment will it have after purchasing? Showcase your eco product, increase your brand’s visibility while validating your eco credentials by bringing your product’s unique story to center stage. Emphasize your planetfriendly product solution within one of the following areas in the product’s life cycle: • Ingredients and materials • Design • Production • Packaging and Distribution • Usage and Maintenance • Renewal and Recovery • Disposal

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LAYOUT & EXHIBITS

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THE WELLNESS WORKS ZONE We believe that the path to a healthy environment starts with an awareness towards personal well-being: be it through changing behaviours in nutrition, exercise, breathing, thinking, interacting and contributing. At the core of our projects, workshops and events, is the idea of “conscious connectivity”; understanding how we are all connected to ourselves and the environment, working towards a positive balance by redesigning what we do on a daily basis to achieve this balance and why.

TELL US YOUR STORY We’re a creative factory of wellness practitioners passionable about wellness: and have a story to tell. Unlike traditional branding that aims only to sell benefits, we want to bring your personal journey to life through your brand: showing that inspiration sparked from the potential of one can inspire and have impact on many. Getting away from just “green” labeling and bringing to life the essense of why we create things for the world is our mode of conscious business creation. We will help you create a booth experience that: • Describes your brand values and mission to the world • Clearly defines your personal intention to your business • Uses marketing as a way to educate not manipulate • Shows that picking the healthy options has a positive impact on the environment • Invites consumers to try something new in their lives • Demonstrates that everyone has a purpose they are fulfilling through their actions

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LAYOUT & EXHIBITS

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ECO Lifestyles 2011

GOODTOCHINA URBAN FARMING ZONE We believe that there are huge opportunities for organic farmed produce, the micro economies that surround this produce and the urban planners and landscapers who can integrate farming into the urban landscape.

URBAN FARMING COMMUNICATION Urban farming communication will aim to create demand for urban farming practices among trade and consumers and help them to understand the opportunities and benefits of a green city and why buying local and buying organic leads to a healthier and more sustainable society. Specific topics will include the benefits and opportunities for the following: • Buy local | Lower food miles and pollution, Fresher food, Create local and micro urban economies • Buy organic | Safer, healthier, Connect people and food, Organic farmers are in harmony with the environment, No pesticides and no over-use of fertilizers • Start to green a city by greening a roof or a balcony | Benefits all round, Economic – energy saving, green markets, productivity, Social – community, comfort, health, Environmental – air quality, waste reduction, ecosystem protection Exhibitors profile: • • • •

organic and hydroponic farms urban planners with sustainable green city solutions urban landscapers with sustainable solutions organic food producers, businesses

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LAYOUT & EXHIBITS

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ECO Lifestyles 2011

GOODTOCHINA HEALTHY LIVING ZONE We believe that there are huge opportunities for eco urban planning and eco homes yet due to its lack of presence in China there are many questions and doubts about what it really means and how it might perform.

HEALTHY LIVING COMMUNICATIONS Healthy living aims to help create demand for Eco homes: To define and create an understanding of the benefits and market opportunities for Eco houses and the various elements that can be applied to create more comfortable and healthy living environments, higher quality of life and help reduce living costs through energy and water efficiency. Specific topics will focus on how to achieve some of the most important benefits and opportunities of Eco homes: • Healthy and comfortable living environments • Noise reduction • Good air quality • Reduction in energy usage • Water usage reduction and cleaning • Comfortable and less extreme temperature: better control of temperature and humidity • Recycling systems Exhibitors profile: • Sustainable design interiors • Energy monitors • Water filters • Sustainable safe materials: flooring, walls • Sustainable/non toxic Furniture • Lighting • Energy heating • Insulation wall/window

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LAYOUT & EXHIBITS

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ECO Lifestyles 2011

LAYOUT AND EXHIBITS SME BOOTH INFORMATION Total number of 1.5m x 1.2m SME Booth requested includes: logo display panel, one table, one stool, waste bin, and one garment rack or shelf with logo Additional items: electricity usage FAMILY EXPERIENCE BOOTH INFORMATION Total number of 6 sqm Family Experience Booth requested includes: one table, one stool, waste bin, and one garment rack or shelf with logo Additional items: electricity usage, tables Booth design to be submitted to organizers for approval before August 15, 2011 MEDIA EXPOSURE FOR ALL BOOTHS:

On site booth Online Exposure on official website Onsite exposure on buyers guide and Official Directory FAMILY EXPERIENCE BOOTH

SME BOOTH

1.2M

1.5M

1.5M

Ă˜2.8M DIA

Note* we will consider more eco-friendly practices when designing booths by reducing, reusing, and recycling.

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CONTRACT

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ECO Lifestyles 2011

APPLICATION FORM PLEASE FILL IN THE FORM BELOW and RETURN BY JULY 1, 2011 TO THE APPROPRIATE CONTACT. FULL BOOTH PAYMENT DUE BEFORE JULY 15, 2011. Amena Schlaikjer, The Wellness Works Zone amena@the-wellness-works.com

Sherry Poon, Family Experience / Eco Design Fair Zones spoon@ecodesignfair.cn, Fax +86 21 5403 5261

Susan Evans, Urban Farming / Healthy Living Zones susanevanskelly@gmail.com

PRICE LIST BOOTH DESCRIPTION

LIST PRICE

SME Booth (1.2 x 1.5 m; 1.8 sqm area)

RMB 5,800 / BOOTH

Family Experience Booth (2.8m diam; 6 sqm area)

RMB 5,800 / BOOTH

Electrical Usage

RMB 1.8 / KWH

QUANTITY

Name

Company

Telephone

Mobile

Email

Website

Fax

Product Area

Address

Booth Pref.

SME Booth

Family Experience Booth

Furniture Pref.

Shelf

Garment Rack

Electricity

Electrical Usage Equipment Description

or

Zip Code

I hereby apply for exhibit space at the Designing Healthy Lifestyles Pavilion, September 15 - 17, 2011 in Shanghai, China. Signature

Date

Terms and Conditions: The Organizers reserve the right to determine the eligibility of Exhibitors and exhibits for the fair, to reject or prohibit exhibits and to relocate Exhibitors when in Organizers’ opinion such moves are necessary to maintain the character and/or good order of the Event. Organizers are not liable for any loss, damage, death or injury howsoever caused to the Exhibitor, it’s employees, agent or their property during the Exhibitor’s occupancy of the Exhibit space or it’s environs. Exhibitor is liable for 100% of the total contracted space costs if Exhibitor cancels the contract after July 15, 2011.

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THANK YOUS

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ORGANIZERS AND SUPPORTERS ORGANIZERS: Shanghai Municipal Commission of Commer ce Shanghai Municipal Education Commission Shanghai Municipal Agricultu ral Commission China Trade Promotion Committee PRESENTE D BY: Shanghai E cowing Consultin g Shanghai Modern Fashion Industry Promotion Cente r Shanghai Pudong I nternational Exhibition Company Shanghai S LINE Brand Communication CO-ORGANIZER OVERSEAS: Europe-China Commercial Union STRATEGIC PARTNERS: ZEDfactory The designer of the London Case ZED pavilion in UBPA area of the Shangha i World Expo

Eco Design Fair Shanghai Bai Ri Xue Tong EDU CO-ORGANIZER: LOHAS Magazine RESEARCH PARTNER: LOHAS Research Center--First Research Institution for LOHAS market in China SUPPORTING COLLEGES Shanghai Communi st Youth Leagu e China Central Academ y of Fine Ac ts London Centr al St. Martins College of U.K. Shih Chien University of T aiwan Hong Kong Poly technic University Zhe Jiang University China Academy of Act Shanghai Uni versity Student s Union

GLOBAL PARTNERS: China-Italy Chamber of Commerce Chamber of Commerce and Industry Brazil-China Sino-Canada Technology Exchange Center The HongKong Chinese Industry & Commerce Associatio n Shanghai Garment Trade Association Mexico Chamber of Commer ce in China Royal Thai Consulate G eneral International Federation of Organic Agriculture Movements Deutscher Industrie- und Handelskammertag Hong Kong Chinese Chamber of Commerce Enterprise A ssociation Malaysia China Environmental De fense CCPIT Green Travel Foundation China Environmental Prot ection Foundatio n China Environmental Prot ection Association China Environmental Prot ection Alliance China Ecological Institute Food Development Association of Taiwan Internationa l Vegetarians Club Beijing China Food Cultu re Seminar Dutch Design Work Space Dutch Design Fashion and Architecture The Wellness Works GoodtoSH

STRATEGIC MEDIA PARTNERS: Modern Media STDecaux Online Shangha i

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