ECLIPSE Magazine May 2018

when distinguishing FaMESHed from other events. Eschewing the usual superlatives, she emphasized her love of all events. She thinks what she brings to FaMESHed is her own enthusiasm. “I am a shopping fanatic, and I think it is part of the reason why Cracked Mirror had hired me to be the Manager of FaMESHed back then because I am bringing that same level of enthusiasm and enjoyment to the shoppers and the designers.

So I look at the event as both as a shopper and a designer (even though I do not create, I try to make sure that I understand both sides). I always try to go that one step further than I need to because I want both sides happy.”

So what does Hartley think makes an event successful. She thought this was a tough question, “I am sure it is a question many event owners/managers ask themselves all the time. How do we make our event great? What can we do to improve it? This is something that I am always asking people, of what improvements they would like to see, I throw out surveys to our designers so we can hear their thoughts and work from there. We are always trying to be up-to-date or in-the-know, but it is no easy task. So I think really a great event happens because people work hard at it or never give up. I believe the key elements to any event is organization, shoppers, bloggers and the designers. All four of those things play a big role in any event, without shoppers we would have no designers. No shoppers without the bloggers.”

ECLIPSE May 2018 | Page 51