Volume 4 - Summer 2011
ECHO Power Equipment Canada’s E-Newsletter for the Southern BC marketplace - Produced by Rick Cleghorn, Territory Manager
Delivering Your Message Is Easier Than Ever!!! There have never been better tools available to small business owners for getting their business message out. In the past all you really had was a business card and a yellow pages ad, short of an expensive advertising effort like radio or TV.
Now you have Twitter, Facebook, YouTube, Linkedin, Craigslist & inexpensive websites. Those new free social media tools can be combined with ever more cost effective means such as reflective logos & wraps on company vehicles, high quality, breathable uniforms & embroidered garments. All of these tools allow you to create a full onslaught of imaging and message push without draining your
The social media tools are so much easier to make use of now that there are such great mobile devices available that allow you to put your content up at different free moments in your day. Now you can put a quick message and picture on Twitter while waiting for your kids at the pool. You can take a quick video of your crew working on a particularly good work day & post it to YouTube for anyone to stumble on & see how great your team and company are. Imagine how much better that video would look if the crew was clean, well groomed & wearing well branded uniform shirts, reinforcing your branding. Con-
sider the power of your client’s well manicured yard drawing a neighbor in, while your team is in the back, & that neighbor being able to see your company name, number, website etc on the truck on the street. If your business is a smaller one, do not act small in your branding & imagery. Be large in presence. Be known, be seen, be easier to find, be easy to know. It does not need to cost a lot, but it can pay a ton! For more insight into using these tools or to keep tabs on our products, check me out on Twitter @echotoolguy or subscribe to my YouTube Echotoolguy Image Support Contractors in channel “echotoolguy” Vancouver include:
SnowEx Helps You Salt Away a Pile of New Revenue. more concerned with fall-liability. Keep your staff loyal, keep revenues coming in, keep your strata & commercial landscape clients from being exposed to alternative contractors.
SnowEx spreaders allow your business to bill for more than just shoveling or plowing. Properties are more &
Sneak Peek at ECHO Canada’s Fall Specials Want to save money on landscape equipment? New ECHO CS271T, lightest top handle gas pwrd chainsaw for only $299.95 & HUGE Deals on other saws! ECHO PB250 handheld blower for only $149.95 after $30 rebate!
Little Wonder 5” electric log splitter for only $499.95. This is AWESOME!!! BCS $300 rebate on multi tool capable Gardener 710 tiller extended.
SAVE $500 on Bearcat 8” truck-mounted debris loader. Don’t tarp leaves again!
Shindaiwa EB802RT on special, $200 off!!!! Pick one up for $499.95. FOR DEALS & DEALERS, Contact me
Rick Cleghorn Southern BC Territory Manager
ECHO Power Equipment (Canada)
Use SnowEx to compliment your existing winter services. Contact me for a dealer list.
Factoids, Notes & News DID YOU KNOW:
ECHO trimmers are starting to come with Speedfeed heads?
DID YOU KNOW:
Our Bar & Chain oil is the best price & best quality around?
Did you know: Fleet customers get 10% off Bearcat too?
Phone: 778-229-1265 Fax 1-877-408-ECHO (3246) E-mail: firstname.lastname@example.org