ECHO + a i r Spring Capsule 2014
made in Los Angeles
She awakes from a dream but she is still floating. She walks along the edge of the sky. She wanders with purpose and contemplates without restraint. Her message has no words, but it is understood. She is the creator and the creation. She is infinite. She is Echo + Air. Echo + Air exists somewhere between the parallel of dreams and reality. It has transpired through the manipulation of shape and form. Echo + Air delicately deconstructs traditional silhouettes, transforming them into something beautiful, minimal, and functional. With a strong emphasis on drape and cut, quality fabrics, subtle textures, and modern colors, Echo + Air has imagined and materialized a new atmosphere of thoughtful design. It is clothing that is both conceptual and wearable; providing each wearer a unique experience. In the spirit of forward thinking, Echo + Air is a brand that looks to the future. Echo + Air understands the importance of sustaining a local economy. We produce all of our clothing in Los Angeles. Echo + Air came to this world in 2013. It was created by Los Angeles-based designer, Jordana Howard. Jordana studied fashion at the Fashion Institute of Design and Merchandising in Los Angeles. As a designer and artist, it has always been imperative for Jordana to create her own world. Combining her love of storytelling and mythology, her Scandinavian heritage, and a passion for Japanese pattern design, Echo + Air is the material expression of this world.
Echo + Air www.echoandair.com email@example.com
Factory LA 840 S. Los Angeles St. Los Angeles, CA 90014 www.factoryla.com
Photography: Cameron Rad www.cameronrad.com Styling: Zoe Costello www.zoecostello.com Hair: Nicole Hartmann www.nicolehair.com Makeup: Ever Velasquez (aka a girl about town) Model: Yulia @ Eleven Management Group Jewelry Courtesy of Holland Design Studio www.emmahollanddenvir.com
made in Los Angeles