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a d ve r t i s i n g

Future Fitness proposed website / branding we b s i te | w w w. e c h o a d ve r t i s i n g. co. u k info@echoadvertising.co.uk


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contents echo advertising background what can our design package provide for you? proposed website website key features features for existing customers other features example site layout homepage details video tour / image gallery location / sign up site update branding package branding / logo design business cards letterheads print media price breakdown

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echo advertising background echo advertising have designed online stores and websites, having worked with a range of clients from International Shipping companies to ICT software businesses. We offer a range of customised e-commerce solutions, in order to satisfy each of our client’s requirements.

our team

Aaron Spencer

Phil Cookson

Dave Howard

web designer

web designer

web designer

illustrator

3D designer

3D designer

advertising

advertising

marketing

SEO

SEO

account handler

aaron@echoadvertising.co.uk

phil@echoadvertising.co.uk

dave@echoadvertising.co.uk

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what can our design package offer your business? Echo Advertising will create a package that will help you to attract and interact with your target markets with ease. With a state of the art website, unique logo design and promotional literature, our personalised design package will enable you to effectively communicate an effective message to your customers. The website is not only a source of information, but also a platform to sell membership to perspectives customers. Gym membership will be nurtured by video tours, picture gallery and text to encourage potential members to book an initial visit via the website. Members can be kept up to date via a newsletter feature. Members will also have access to their own ‘personal area’ of the site, allowing them to book classes and access special promotions. Echo Advertising offers an integrated marketing package through Search Engine Optimization (SEO) which is essential for an effective marketing campaign. SEO is integral to your online marketing success, submitting your site to popular search engines such as Google, Yahoo and Bing. Research suggests that 25% of sites are found through word of mouth which we would generate via promotional material such as leaflets and business cards to attract customers to your site. 4


proposed website

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website key features The website will be designed to generate gym membership. It will also provide an up to date source of information for regular gym users • Promotional video tour of the facilities • Interactive Image gallery • Google maps • Membership purchase through Pay Pal • Easy to edit e.g editing time tables / promotions • Newsletters • Personal log in area for members • Modern design • Google analytics website data

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features for existing customers A key advantage of your Future Fitness website will be that it provides existing customers. Some of whom may not have visited the gym for some time with up to date information about your products and services. Members will also be able to book classes and get in contact with you through the site. A key marketing tool which can be provided in conjunction with the site is ‘mail chimp’. This is an independent mail path allowing you to mass mail existing (and potential customers). Mail chimp monitors and provides reports as to the success of individual mail campaigns.

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other features • Search Engine friendly URL’s – including full URL rewrites e.g. www.example.com/equipment instead of www.example.com/index.php?option=com_content&view=article&id=19. This enhances the sites SEO, thus returning a higher ranking on search engines • SSL Security, both front and back end, ensuring the site is secure from card fraud and viruses • Payplay checkout or Google checkout • Enhanced gallery – pop out images showing products in greater detail • Free website support for 2 months (additional fees will apply after this period) • Video tour of the gym • Gym information supported with pictures

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example site layout

Menu Home About Video Tour Gallery Location sign up Contact

This is a preliminarily example of the site layout without content. This site would allow you to add lots of news articles, current promotions along with a flash rotator on the homepage. We will also design a new logo and adapt the colour scheme to suite.

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homepage details • The homepage with background information about Future Fitness • Top bar navigation making the website easy to move around and user friendly • Large graphics flash rotator showing the inside of the gym • Membership login sign in area • Search bar allowing customers to easily search the entire website • Colour theme to enhance the brand

about Giving a brief history and future plans for ‘Future Fitness’. This page will also show any relevant images.

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video tour Using the current video tour of the gym snd other facilities. This page could be incorporated on to the homepage if required.

Image Gallery The gallery will be an interactive module. Each image ‘floats’ on a 3d tile board, moving when selected. This style of gallery allows for unlimited images. If an image is selected, it flips over in a 3d motion to reveal text about the image.

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location • Google maps will be added to the page this, making the gym easy to find for potential customers and will give the added advantage of showing local parking and amenities • Email address / Phone number

sign up • This page will provide information about prices of membership and different packages that are available • The page will also allow the user to sign up and purchase membership and products using PayPal or Google checkout.

contact A contact page will allow users to make any enquires or leave feedback.

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site updates During the first two months of the website going live echo advertising will offer web updates and maintenance as part of the initial design package without charge. After this period echo advertising will charge a monthly maintenance fee.

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branding package

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branding We will create a brand identity that will encompass the website, advertising / marketing material and business cards.

logo design We would welcome the opportunity to work with you in creating a logo for your company that accurately portrays the image that you wish to project for your business. We will make sure the logo accurately reflects your business and becomes a symbol of your success.

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business cards Your business card is an important tool in the marketplace. It keeps your business and your identity rememberable as it often has a personal attachment. We will incorporate your logo and contact information to make the buisness card eye catching and memorable.

a d ve r t i s i n g t: 07814468607 e: e c h o advertising@live.co.uk w: w w w. echoadvertising.co.uk

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letterheads We will produce a range of letter head designs, containing a new logo, brand colours and relevant details – address, telephone number etc.

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print media We will create print media to support the website. Leaflets in A5 format would be created to enhance your brand and attract clientele to the website and gym.

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price breakdown web site - £750 +VAT logo - £100 +VAT business cards - £50 +VAT leaflets - £60 +VAT letter heads - £40 +VAT

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