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AUTUMN/ WINTER EDITION THE ECCO MARKETING REPORT

BEST SELLERS

ACCESSORIZE UP SCANDINAVIAN DESIGN FOR EVERYONE

THE

BEST OF

AW13 TREND


MARKETING NEWSLETTER AW13 Dear Colleagues and Partners, Our AUTUMN/WINTER 2013 COLLECTION has been inspiring and exciting time for marketing activities. This newsletter highlights some of the many successes, passion and commitment from you all contributing to making this season a success. Telling our customers our Scandinavian stories of comfort with their lifestyle in mind. Thank you for all the support during this half of the year and we look forward to bringing more inspirational and creative campains in the next part of our ECCO venture. Best regards ECCO MIDDLE EAST TEAM.


TAJ MALL IN AMMAN, JORDON OCTOBER 2013

RED SEA MALL IN JEDDAH, SAUDI ARABIA - SEPTEMBER 2013

E R O T S W NE 13 W A I S G N I N E P O

WORLD TRADE CENTRE NOVEMBER 2013

GULF MALL - OPENING SOON


UNITED ARAB EMIRATES August 2013 RAMADAN CAMPAIGN OBJECTIVE:

MECHANICS:

to promote AW13 Formal collection and drive penetration

- Strong proximity marketing - Direct marketing (SMS) - Window activation

Festival City

Festival City

Marina Mall Abu Dhabi

RESULTS: Sell-through of AW13

Pawi 351303 - 12.5%

Ladies Formal collection -

28%

Men’s Formal Sell-through of promoted marketing styles until end of campaign: Contoured 632034 - 15%

41%


BACK TO SCHOOL CAMPAIGN OBJECTIVE: To drive traffic to the stores and reach sell through of BTS collection.

MECHANICS: - proximity marketing - direct marketing (sms/e-mail) - Special offer to Shukran members - in-store activation (windows, floor game, BTS leaflets

RESULTS: Sell-through of BTS collection until the end of campaign (14 Sept 2013) - 48%; Business growth in terms of value compared with 2012 - 30%

FESTIVAL CITY

BTS LEAFLET

SHUKRAN OFFER


IT’S COOL TO GO TO SCHOOL

ABU DHABI MALL

UAE


SCULPTURED 75 CAMPAIGN 20TH OCTOBER - 20 NOVEMBER

OBJECTIVE: To build brand attractiveness into Ladies Shoe segment and drive sales on Sculptured collection

MECHANICS: - strong OOH in Dubai

- window and in-store activation

RESULTS: Sell-through of Sculptured collection during campaign (4 weeks):

22%

BEST SELLER STYLE: 24264301001

67%

SELL-THROUGH


UAE


Gift card promotion

Gift card promotion

October 2013 in sync with Eid Holidays

OBJECTIVE: To Increase basket size ec c o .c o m

RESULTS:

ecco.com

- Within the 1st 25 days from 3rd October until 28th October, GVs worth AED 196000 were redeemed which resulted in a sale of AED

565000

- 5655 additional business

18.5%

- Store which gained the maximum due to GVs is Dubai Mall with

22.7%

additonal business during the promotion.

- As of 30th November AED 244000 in vouchers were redeemed and got an additional revenue of AED

This is

9%

addional business

737000


Gift card promotion

UAE


QATAR September - November 2013 ECCO SEASONAL BRAND BUILDING CAMPAIGN

ABODE OCTOBER 2013

OBJECTIVE: To increase brand awareness and attractiveness by various ATL activities

MECHANICS: - Monthly print media plan (September, October, November) - Sculptered Cinema campaign

RESULTS: Sell-through until end November 2013

32.8%

AL RAYAA


QATAR TODAY


OMAN First 2 weeks of October 2013 SCULPTURED CAMPAIGN

OBJECTIVE: To increase brand awareness and attractiveness and drive traffic to the stores

MECHANICS: - Radio Campaign (Al Wisal FM & Merge FM) - Sculptered leaflet distribution in the residential areas (250 addresses) with close proximity to the store location - Hanging banners in Muscat City Center


RESULTS: THURSDAY 10 OCT 13 SOLDQ 13 BILLS 8 NETV 561.000 UPT 1.63 ATV 70.13 FRIDAY 11 OCT 13 SOLDQ 23 BILLS 16 NETV 1176.500 UPT 1.44 ATV 73.53 SATURDAY 12 OCT 13 SOLDQ 43 BILLS 34 NETV 1726.150 UPT 1.26 ATV 50.77


JORDAN First 2 weeks of October 2013 TAJ MALL GRAND OPENING OBJECTIVE: To increase brand awareness and attractiveness and drive traffic to the new store

MECHANICS: - Radio Campaign (a live broadcast from the venue) - PR Grand Opening event - Proximity marketing (leaflet distribution, roll ups inside the mall) - Consumer Promotion (Gift with purchase) - 10 styling pages in leading magazine


ExCluSivE inViTaTion We are pleased to invite you to celebrate with us the Grand Opening of 2nd ECCO store in Jordan, located in Taj Mall. The store will present a selection of innovative, high quality shoes and leather goods as well as unique heritage of Scandinavian design. Venue: ECCO store in Taj Mall, market level phone no. 065864822 Time: 9th of October 2013 at 07:00 pm We look forward to having you with us for this special occasion. With our warmest regards,


KUWAIT

August 2013

BACK TO SCHOOL CAMPAIGN OBJECTIVE:

BOYS COLLECTION

To stimulate BTS sales

MECHANICS: - Proximity marketing

Art. 73552201001

Art. 73551301001

Art. 73357301001

Art. 73550201001

Art. 71355253902

Art. 71350258116

Art. 73351353859

Art. 70203251052

- Weekend in-mall activity with leaflet distribution by Cartoon Characters and face painting for kids inside the store (Avenues & Marina Mall) - BTS leaflet distribution via leading Al Watan Newspaper (65000 copies) - OOH - Newspaper ads

Art. 90

- Social media communication

‫يسعدنا ان نصنع أحذية جتعل االطفال سعداء‬

Art. 903

RESULTS:

56%

traffic increase in Avenues store compared with previous month (29, 948)

- During activity weekend (22 - 24 Aug)

56.5%

36%

sales increase

traffic increase compared to the previous weekend


‫‪IT IS TIME TO CONNECT THE SHOES‬‬

‫اسباب جيدة‬ ‫‪ 66‬اسباب‬ ‫جيدة لتختار أحذية إيكو‬ ‫حركة القدم‬ ‫مع حركة‬ ‫تتناسب مع‬ ‫ ••تتناسب‬ ‫القدم‬ ‫على اجللد‬ ‫ناعمة على‬ ‫ ••ناعمة‬ ‫اجللد‬ ‫شكل القدم‬ ‫مع شكل‬ ‫تتماشى مع‬ ‫ ••تتماشى‬ ‫القدم‬ ‫على حدا‬ ‫قدم على‬ ‫كل قدم‬ ‫حسب كل‬ ‫تتكيف حسب‬ ‫ ••تتكيف‬ ‫حدا‬ ‫حلركة حرة‬ ‫خفيفة حلركة‬ ‫ ••خفيفة‬ ‫حرة‬ ‫طوال اليوم‬ ‫جافة طوال‬ ‫لقدم جافة‬ ‫هوائي لقدم‬ ‫نظام هوائي‬ ‫ ••نظام‬ ‫اليوم‬

‫& ‪ECCO SOCKS‬‬ ‫‪SHOE CARE‬‬ ‫‪Art. 908516500117‬‬

‫‪Art.‬‬ ‫‪Art. 908710000101‬‬ ‫‪908710000101‬‬

‫‪Art.‬‬ ‫‪Art. 903330000101‬‬ ‫‪903330000101‬‬

‫‪Art. 903401700100‬‬

‫‪Art. 903300000100‬‬

‫‪08516500101‬‬

‫‪3360000100‬‬


EID CAMPAIGN OBJECTIVE:

I

OCTOBER 2013

MECHANICS:

to promote new collection and

- Proximity marketing

drive penetration

- facebook/twitter communication - News

RESULTS:


SCULPTURED 75 CAMPAIGN MID SEPT - MID OCTOBER 2013 OBJECTIVE: To promote new collection and drive penetration MECHANICS: - Strong proximity marketing - Direct marketing (SMS) - Window activation

RESULTS: Creating a local buzz around SMILE collection by choosing

7

83 1095

public female ďŹ gures

Instagram posts followers on instagram account

+30%

@eccoarabia sellout of SMILE category by mid

October (launched by mid of Septembr) Reaching

+100, 000

followers on

each of the ambassadors Instagram account

KUWAIT


SCRATCH AND WIN OCTOBER 2013

Gifrtd

a c on promoti

Gift

c ard p romo tion

OBJECTIVE: ec co .co

m

To drive traffic to stores and clean ec co

.c om

the stock from the slow moving articles


AFGHANISTAN

Oct/Nov 2013

SEASONAL BRAND BUILDING OOH CAMPAIGN

OBJECTIVE: To increase brand awareness and attractiveness and drive traffic to the store


SAUDI ARABIA 25 August - 12 September 2013

BACK TO SCHOOL CAMPAIGN OBJECTIVE: To drive traffic to the stores and support BTS sales.

MECHANICS: - Online campaign - Door to door leaflet distribution in A villas (100,000 addresses) - BTS Leaflet distribution via Sayidaty Magazine (110,000 copies)

- 3,443 NEW FANS

GOOGLE SEARCH

139 CLICKS

- SEASONAL TARGET SEPT -

- SEASONAL TARGET SEPT -

DEC 2013

DEC 2013

4,949

- 4,295 NEW FANS

9,998

DISPLAY - 144 CLICKS NETWORK

- SEASONAL TARGET SEPT -

- SEASONAL TARGET SEPT -

DEC 2013

DEC 2013

24,993

‫ما أجمل العودة إىل‬ ‫املدرسة‬

24,236

BTS Sales Analysis Year

Before 25/8 Pairs

2013

173

2012

 

25 – 31/8 Pairs Taffic

88

2407

1 – 7/9 Pairs Taffic

60

1908 87

8 – 14/9 Pairs Taffic

47

1245

Difference Pairs

Taffic

195

5560

87

5504

Dif % 224%


Art. 725672-51707

Art. 211503-01001

Art. 725682-51707

Art. 212043-01001

Art. 702032-51052

Art. 733503-51707

Art. 733563-01001

Art. 733573-01001

ecco.c om

E CCO KS A


EID CAMPAIGN OBJECTIVE:

I

OCTOBER 2013

MECHANICS:

to drive traffic to stores and

- Facebook/Twitter communication

stimulate sales of the new

- Online campaign

collection

- Staff incentives - Store decoration

RESULTS

 


RED SEA MALL OPENING CAMPAIGN | SEPTEMBER 2013

OBJECTIVE: To promote the new store

MECHANICS: - In mall branding - Promotiion on Facebook /Twitter

RESULTS in the first 4 weeks

331

pairs were sold

2nd month without any activities

370

pairs were sold

SAUDI ARABIA


SCULPTURED 75 CAMPAIGN OCTOBER 20 - 1 2013

OBJECTIVE:

To drive traffic to the stores and stimulate sales of the new collection

MECHANICS: - Facebook/Twitter

communication and SMILE photo competition - Online campaign - Radio competition

RESULTS: Sell-through of Sculptured collection:

BEST SELLER STYLE: 245643-101

44%

30%

SELL-THROUGH

1447042 840 GDN 32978 SEARCH 79373 585 16.2% TWITTER FACEBOOK

CLICKS

201,478

IMPRESSIONS WERE MALE GIVING AN ENGAGEMENT OF

65,215

IMPRESSIONS WERE FEMALE GIVING AN ENGAGEMENT OF

20,072

IMPRESSIONS WERE UNKNOWN GIVING AN ENGAGEMENT OF

9,504

2,932

CLICKS

CLICKS

CLICKS

40

AVG. ENGAGEMENT RATE DURING SELECTED TIME RANGE

CLICKS

33,410

CLICKS

70 RETWEETS

21 RETWEETS

29 RETWEETS

12 REPLIES

5

2

REPLIES

REPLIES

353 FOLLOWS

77 FOLLOWS

38 FOLLOWS


SAUDI ARABIA


Gift

‫ابتسمي‬

card promotion October 2013

OBJECTIVE: To drive traffic to stores and clean

‫الكعب العالي براحة ال مثيل لها‬

.‫طبقنا احدث التكنولوجيا للراحة الى احذيتنا للكعب العالي‬ ‫وكانت النتيجة مدهشة! الراحة املطلقة في كل مكان و كل وقت‬

ECCO SCULPTURED 75 ECCO SCULPTURED 75 ECCO SCULPTURED 75 ECCO SCULPTURED 75 242603-01001

242603-02072

242613-01001

242613-01070

‫راحة في كل مكان و في كل وقت‬ smile.ecco.com

Saudi A5 flyer ARABIC.indd 1

11/21/13 9:32 AM

the stock from the slow moving articles

MECHANICS: e cco. com

Buy one pair of shoes and get 70% off on 2nd pair - Facebook/Twitter communication - Window/in-store activation - SMS - Flyer distribution

SAUDI ARABIA


‫‪IRAQ September - October 2013‬‬ ‫‪AW13 SEASON LAUNCH CAMPAIGN‬‬

‫‪OBJECTIVE:‬‬ ‫‪To drive traffic to the stores and stimulate sales of New Collection‬‬ ‫ڕۆژنامه‌یه‌كی‬

‫شاجوانی‌كوردستان‌‪‌2013‬هه‌ڵبژێردرا‬

‫ئابووری‌‪‌-‬رێكالمی‌‪‌-‬هه‌مه‌ڕه‌نگه‌‬

‫‪info@bazarpress.net Advertising Newspaper‬‬

‫ساڵی سێیهم‪ ،‬ژماره (‪ ،)103‬یهك شهممه‪ 29 ،‬ی ئهیلول ‪2013‬‬

‫‪www.bazarpress.net‬‬

‫نرخی ( ‪ ) 1000‬دیناره‬

‫مۆڵێكی‌ئه‌لیكترۆنی‬ ‫له‌‌هه‌رێمی‌كوردستان‌ده‌كرێته‌وه‌‌‬ ‫بریكاری كۆمپانیای ئهپڵ له ههرێمی‬ ‫كوردستان رایگهیاند كه مۆڵێكی‬ ‫ئهلیكترۆنی دهكهنهوه و ههموو‬ ‫بهرههمهكانی كۆمپانیای ئهپلی تێدا‬ ‫نمایش دهكهن‪ .‬گوتیشی بهمزووانه‬ ‫كۆمپانیای ئهپڵ بنكهی خزمهتگوزاری‬ ‫له شاری ههولێر دهكاتهوه و ههموو‬

‫بواری ئهلیكترۆنیه و پتر ئامێرهكانی‬ ‫مۆبایل و كۆمپیوتهر دروست دهكات‪.‬‬ ‫ئهو كۆمپانیایه له نیسانی ساڵی‬ ‫‪ 1976‬لهالیهن ستیڤ جۆبز‪ ،‬ستیڤ‬ ‫وزنیاك و رۆناڵد وین دامهزراوه و‬ ‫یهكهم بهرههمی خۆی لهو ساڵهدا به‬ ‫ناوی ئهپڵ‪ -1‬خسته بازاڕهوه‪ .‬دوایین‬

‫دهست به فرۆشتنی ئامێرهكان دهكهین‪.‬‬ ‫كۆمپانیای ئهپڵ كه بارهگای سهرهكی‬ ‫له والیهته یهكگرتووهكانی ئهمریكایه‪،‬‬ ‫نزیكهی ‪ 35‬ههزار كارمهندی ههیه‬ ‫لهسهرتاسهری جیهان‪ ،‬سااڵنه فرۆشی‬ ‫ئهو كۆمپانیایه دهگاته زیاتر له ‪ 32‬ملیار‬ ‫دۆالر‪ .‬سهبارهت به چۆنیهتی رهواج‬

‫بهكارهێنهرانی بهرههمهكانی كۆمپانیای‬ ‫ئهپڵ له ناوخۆ و دهرهوهی كوردستان‬ ‫دهتوانن سوودی لێوهربگرن‪.‬‬ ‫له ماوهی رابردوودا كۆمپانیای ئهپڵ‪،‬‬ ‫بریكارێكی فهرمی له ههرێمی كوردستان‬ ‫دانا‪ .‬محهممهد ئهحمهد موسلیم‪،‬‬ ‫بریكاری كۆمپانیاكه پێیوایه ئهو ههنگاوه‬ ‫دهبێته هۆی ئهوهی كه بهرههمی ئهو‬ ‫كۆمپانیایه زیاتر بناسرێت و باڵوببێتهوه‪.‬‬ ‫كۆمپانیای ئهپڵ‪ ،‬كۆمپانیایهكی ئهمریكی‬

‫بهرههمی ئهو كۆمپانیایه دوو ئامێرن‬ ‫به ناوهكانی ‪ iphone 5c‬و ‪iphone‬‬ ‫‪ ،5s‬كه ههردووكیان لهم مانگهدا كهوتنه‬ ‫بازاڕهوه‪ .‬محهممهد موسلیم‪ ،‬بریكاری‬ ‫كۆمپانیای ئهپڵ گوتی‪ :‬ئهو دوو ئامێره‬ ‫تازه گهیشتوونهته بازاڕهكانی ئهوروپا‬ ‫و ئهمریكا‪ ،‬بهاڵم درهنگتر له بازاڕهكانی‬ ‫رۆژههاڵتی ناوهڕاست باڵودهبنهوه‪،‬‬ ‫ههركاتێك ئامێرهكان گهیشتن و رێگهمان‬ ‫پێدرا لهالیهن كۆمپانیای ئهپڵهوه‪ ،‬ئێمهش‬

‫پهیدا كردن بۆ بهرههمهكانی كۆمپانیای‬ ‫ئهپڵ‪ ،‬محهممهد موسلیم گوتی‪ :‬بازاڕی‬ ‫كوردستان تینووی ئامێری ئهلیكترۆنییه‪،‬‬ ‫بۆیه مۆڵێكی گهورهی ئهلیكترۆنی‬ ‫دهكهینهوه‪ ،‬بریكاری ئهپڵیشی تێدا‬ ‫بێت بۆ ئهوهی خزمهتی گهلی كورد‬ ‫بكهین‪ ،‬چونكه كورد زۆر حهز له بواری‬ ‫تهكنهلۆژیا دهكات‪ ،‬به تایبهتی بهرههمی‬ ‫ئهپڵ‪ .‬به بڕوای من ئهپڵ سهركهوتوو‬ ‫دهبێ‪.‬‬

‫شهوی (‪27‬ی ئهیلولی ‪ )2013‬به سهرپهرشتی كۆمپانیای بابیلۆن و به هاوكاری‬ ‫پارێزگاری ههولێر‪ ،‬دووهمین خولی ههڵبژاردنی (شاجوانی كوردستان)‬ ‫لهشاری ههولێر بهڕێوهچوو‪ ،‬تێیدا فێنك محهمهد توانی نازناوی شاجوانی‬ ‫كوردستان بۆ ساڵی ‪ 2013‬به دهست بهێنێت‪ .‬ئاههنگهكه كه تا‬ ‫درهنگانێكی شهو درێژهی كێشا و تیایدا ژمارهیهكی زۆر له خهڵك‬ ‫و بهرپرسانی حكومی و میوان و هونهرمهندانی كورد و‬ ‫بیانی بهشداریان تێداكرد‪ ،‬خاتوو دهشنێ موراد به چهند‬ ‫گۆرانییهكی ئینگلیزییهوه بهشداری رێورهسمهكهی كرد‪.‬‬ ‫لیژنهی دادوهرانی ئاههنگهكه پێکهاتبوون له‪ :‬کریستۆس‬ ‫– فۆتۆگرافهر‪ ،‬ناتالیا – شاجوانی یۆنان‪ ،‬گهزیزه خان‬ ‫– ئهکتهر و دهرهێنهر‪ -،‬شێنێ ئاکۆ – یهکهمین شاجوانی‬ ‫کوردستان‪ ،‬کوردستان موکریانی – نووسهر‪ ،‬عیماد‬ ‫– بهرههمهێنهری رێکالم‪ ،‬شاجوانی ئهلبانیا‪ ،‬ئاوێـژه –‬ ‫ماستهر له زانسته رامیاریهکان‪ ،‬دکتۆر شێروان – پسپۆر‬ ‫له جوانکاری‪ ،‬عاسی حهالنی – هونهرمهند‪.‬‬ ‫پڕۆسهی شاجوانی بۆ ساڵی ‪ 2013‬سهرهتا زیاتر له ‪55‬‬ ‫كچ بهشدارییان تێداكردبوو‪ .‬دوای ههڵسهنگاندن ‪12‬یان‬ ‫كێبڕكێیان لهسهر نازناوهكه كرد‪ ،‬لهو ‪ 12‬كاندیده ‪ 10‬كچیان‬ ‫خهڵكی سلێمانی و ‪ 2‬خهڵكی دهۆك بوون‪ ،‬دوای چهند‬ ‫كاتژمێرێك ئاههنگگێڕان لیژنهی داوهران‪.‬‬ ‫پێنح شاجوانیان ههڵبژارد‪.‬‬ ‫‌شاجوانی‌ئینته‌رنێت‪‌:‬دانیا‌ئه‌نوه‌ر‬‫‌شاجوانی‌ئاشتی‪‌:‬چاوان‌محه‌مه‌د‬‫‌شاجوانی‌جلوبه‌رگ‪‌:‬شاكار‬‫‌شاجوانی‌گه‌شتوگوزار‪‌:‬نادی‌ره‌شید‬‫‌شاجوانی‌كوردستان‪‌:‬فێنك‌محه‌مه‌د‌عه‌بدولكه‌ریم‬‫جێی باسه‪ ،‬فێنك محهمهد‪ ،‬شاجوانی كوردستان بۆ ساڵی‬ ‫‪ ،2013‬له ساڵی ‪ 1988‬له دایكبووه‪ ،‬خهڵكی ههرێمی‬ ‫كوردستان و شاری سلێمانیه‪ ،‬له ئێستادا له واڵتی‬ ‫سویسرا نیشتهجێیه‪ ،‬كێشی ‪ 60.4‬كلیۆگرامه‪.‬‬

‫‪RESULTS:‬‬

‫‪of sell-through for‬‬ ‫‪the new collection‬‬

‫‪25%‬‬

‫‪MECHANICS:‬‬ ‫‪- Proximity marketing‬‬ ‫‪- OOH‬‬ ‫‪- Newspaper ads‬‬


IRAQ


IRAN

25th July - 25th August

SUMMER RAFFLE EVENT TEHRAN OBJECTIVE Boost the total sales & business in the brand, also increase the sales in : .Ramadan as it is a month with very low sales value

MECHANICS SMS Newspaper Ad Billboard Leaflet Banner

Raffle draw with Raffle ceremony with VIP guest and famous artisits

Four thousand customers attended this event

For every 200, 000 T purchase customer received Raffle Ticket

Car

Three winners won 1,000,000 T Ecco gift card Fourteen winners won 500,000 T Ecco gift card

RESULTS Sales Quantity 1,800   1,600   1,400  

Pairs

Two winners received 3 Gold Coins

1,200   1,000   800   600   400   200   0  

Sales Quantity

week 26

week 27

week 28

week 29

week 30

week 31

week 32

week 33

week 34

week 35

week 36

week 37

week 38

992

904

829

831

1,488

1,086

1,124

1,381

1,348

1,432

1,418

1,475

1,581

Sales Value 900,000,000 800,000,000 700,000,000 600,000,000 Toman

Three main winners recieved a

500,000,000 400,000,000 300,000,000 200,000,000 100,000,000 0

week 26

week 27

week 28

week 29

week 30

week 31

week 32

week 33

week 34

week 35

week 36

week 37

week 38

Sales Value 526,657,680 500,440,440 436,450,760 436,830,720 747,224,000 546,999,800 598,244,720 696,125,360 701,103,480 725,940,720 712,106,680 753,853,520 811,324,080


SUMMER RAFFLE EVENT PROVINCES OBJECTIVE

2nd August to 2nd September

Boost the total sales & business in the brand, also increase the sales in : .Ramadan as it is a month with very low sales value Sales Quantity

MECHANICS

600   PCS

SMS Sticker Banner Prizes Hospitality Photographer

700  

400   300   200   100   0  

For every 200,000 T purchase our customers received a raffle ticket in all our province stores

Sales Quantity

week 27

week 28

week 29

week 30

week 31

week 32

week 33

week 34

week 35

week 36

week 37

week 38

week 39

333

209

214

514

378

492

410

474

443

525

504

623

522

Sales Value 350,000,000 300,000,000 250,000,000 Toman

Main prizes Eight Gold Coins Over eighty different value gift vouchers

500  

200,000,000 150,000,000 100,000,000 50,000,000 0

week week week week week week week week week week week week week 27 28 29 30 31 32 33 34 35 36 37 38 39

Sales Value 175,447 110,673113,913258,640192,813262,104 217,871251,069231,721264,970264,280322,986278,605


OTHER AW13 ACTIVITIES

ACROSS THE REGION

LAUNCH OF ECCO.COM IN ARABIC LANGUAGE http://ae.ecco.com

SEPTEMBER 2013

At the moment Ecco is the first internationmal footwear brand that has an official website in the Arabic Language. We aim to do the same in Farsi language within the next two months.


THE LAUNCH OF LOCAL

ECCO

ARABIA

COMMUNITY ON SOCIAL MEDIA PLATFORMS

At the end of August we launched local profiles on social media and started to build our social media community. Within 3 months 12,994 consumers across Middle East have confirmed their interest to start following ECCO and its stories.

www.facebook.com/eccoArabia -

twitter.com/eccoArabia -

Instagram: eccoarabia –

5,766

5,896

1,332

followers

followers

followers


The following two stories have made the record engagement index:

5144

likes/

144

291

likes/

shares/

3

120

shares/

1

comments

comment

In addition to ECCO Arabia and ECCO Kuwait (which was our first account), we have two more local profiles on Facebook:

ECCO Jordan with 2,140 followers and ECCO Egypt with 1,267 followers. Starting from 2014 all local accounts will be added under one common umbrella -“ECCO Arabia�.


PR

RESULTS AUGUST - NOVEMBER 2013

Shape ME

Within last 4 months we have spread across regional as well as local media 15 PR stories including both - product and trend related. It helped us to generate 122 PR clippings with the total PR value of USD 239,314.


The Gulf Times

Layalina

Al Rai

Sports 360


Thank you for your hard work and support on a successful

AW13



Marketing AW13