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Standard Manual Last Edited: Aug 2013


Contents 1. Mission Statement 2. Brand Overview 3. Logo Breakdown 4. Fonts 5. Colors 6. Staying Consistent


Our Mission “To be the absolute best at what we do and to make Biscuit Lovers proud in so doing.” Our mission is to be the restaurant of choice because we have honored the legacy of “Biscuit Making”. We will strive to exceed our guests’ expectations and provide a warm, pleasing dining experience. To achieve this end, we must hold ourselves to the highest possible standards of excellence for service and food. We will dedicate ourselves to these values and principles. We will be committed to developing leadership skills and to encouraging empowerment of our employees. We will embrace the challenge of constant self evaluation to improve our performance as both the restaurant and employer of choice. Our goal is simple: TO BE THE BEST AT WHAT WE DO.


Our Brand Overview A successful brand reinforces who we are and helps to distinguish us from other breakfast restaurant in our area. Our brand lives in the minds of those who interact with our restaurant and is shaped by how we communicate what we do, the principles we stand for, the people we inspire and the impact we have. It’s what makes us distinct.


Logo Breakdown Our logo is a simple concept, a rooster. Although it may seem a bit cliche, we felt that this animal would be the perfect symbol to express our idea for Sunrise Biscuit. That hunger begins in the morning and we want to satisfy that hunger with quality. The pieces that make up the Sunrise Biscuit rooster icon are the main symbol, the biscuit. But we are not all about biscuits. We feel as though the biscuit is one of the major breakfast dishes in America and this would be a great way to distinguish us from the other drive throughs. We have our breakdown of our logo and we are okay with you having your own breakdown, too. The word mark used for Sunrise Biscuit is hand designed for a sense of uniqueness and to give a bold, firm and fun feeling to our brand. Far from where we came from, we want to reach out to more than the older demographics. We want to encourage the younger audience to eat a healthy breakfast to start their day.


Our logo is a simple concept, a rooster. Although it may seem a bit cliche, we felt that this animal would be the perfect symbol to express our idea for Sunrise Biscuit.

Our logo is a simple concept, a rooster. Although it may seem a bit cliche, we felt that this animal would be the perfect symbol to express our idea for Sunrise Biscuit.

Our logo is a simple concept, a rooster. Although it may seem a bit cliche, we felt that this animal would be the perfect symbol to express our idea for Sunrise Biscuit.


Fonts Although our logo does not have a particualr font used in it, we like to have some for our collateral and prints for legiablitiy.

Montserrat Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Montserrat ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


Color We have a set color scheme for the restaurant feel. To have anything that in associated by Sunrise biscuit is required to use these pantone colors as a primarliy choice. If the pantones are not available, the hex number, sreen RGB, and print CMYK are also supplied below.

Pantone 7509 C

Pantone 729 C

Pantone 173 C

Pantone 7620 C

Pantone 1355 C

Pantone 1365 C

Pantone 7569 C

Pantone

Pantone 663 C

Pantone 440 C


Staying Consistant It is important to the structure of the restaurant to stay consistant through the brand of the building, signage in the building such as indoor board menus, all food carry out, and even down to corporate material for the cosumers. We have set a standard to keep this consistancy up to date we anything new that should be added to the restaurants structure. In this section of the manual you will see how to set up different collateral for the restaurant and each item should stay within the its own boundaries. Business Cards Business Letter Head Enviromental Sign Inside Board Menu Employee Attire


Stationery Business Cards First Impressions make a person more interested in the company’s services. We keep an upbeat and bold environment which gives a more welcoming atmosphere to the restaurant service here at Sunrise Biscuits.


Stationery (cont) Business Letterhead Although we are fun and attracting to the eye, we still uphold a since of profressionalism through our corporoate office. The offical letterhead given to the consumers should always keep the consistant requirements using the fonts and logo provided.


Environmental Sign


Inside Board Menu Over View: The menuboard will change with given recipes and all content will be provided by our corporate office with the deminisions for the inside menu board. Shown below is the overview of how the menu board should be display at all times.


Implementation


Package Design


Employee Apparel


Sunrise Manual  

A mock up Design Manual for a breakfast restaurant.

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